bayleys conference - your online profile jul 09
DESCRIPTION
Presentation to Bayleys residential sales team - your online profile, why is it important and how you can build your profileTRANSCRIPT
Profiling yourself online
What is an online profile?
• A web page
• A blog
• A social network page – Facebook
• A comment on a blog
• A quote in an online publication
• A property listing
• A YouTube video
• A twitter profile
• An email newsletter ?
Why you need an online profile?
• To provide a credible trusted reference check
• To create lead opportunities
• To demonstrate your unique expertise
• To assist you in building a reputation
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Who can I trust to market my parents house in Tauranga?
Who seems to be the local expert in selling city apartments?
Before Simon comes round tomorrow to appraise the house - let’s review his profile?Who seems to be the
best real estate agent in Kingsland?
1998 : 26,000,000 web pages1998 : 26,000,000 web pages
2000: 1,000,000,000 web pages2000: 1,000,000,000 web pages
2008: 1,000,000,000,000 web pages2008: 1,000,000,000,000 web pages
100,000,000,000 clicks per day100,000,000,000 clicks per day
The Wide Wide online World
Don’t get lost on the WWW
Why is an online profile so important for real estate?
Why is your online profile so important?
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Why Profile yourself?
A. Give yourself visibility – the Google view!
B. Be the local expert : The first step is to become the expert in what you do.
Which means micro-specialization.
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Getting the basics right
Your page – you need one – Google needs to find it and show it to prospects / clients
Professional – LinkedIn
Contextual – real estate : company / industry
Dynamic – update it
Find yourself on Google
Insert text hereStepping up a gear - blogging
1.Demonstrate your expertise & local knowledge
2.Establish or be a part of the conversation
3.Become the go-to specialist
4.Nurture your profile – value will grow
5.Track your profile – Google Alerts
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So what you must do on Monday?
1.Google yourself!
2.Ensure you have a profile page
3.Reflect on your communication channels – email / blog
4.Contribute to discussions
5.Reciprocity – be generous with your advice and knowledge
These could be your next clients – but only if they can find you!