Bay Area Green Bay Area Green Business ProgramBusiness Program

PresentersPresenters

Dana ArmaninoDana Armanino Robin Bedell-WaiteRobin Bedell-Waite Sarah DiefendorfSarah Diefendorf Pam EvansPam Evans John KatzJohn Katz Charlotte PaytonCharlotte Payton Ceil ScandoneCeil Scandone

Why Do The Why Do The Green Business Program?Green Business Program?

Improve the EnvironmentImprove the Environment Motivate / Assist Businesses to:Motivate / Assist Businesses to:

• Comply with RegulationsComply with Regulations• Go “Beyond Compliance”Go “Beyond Compliance”

– Prevent PollutionPrevent Pollution– Conserve Energy and WaterConserve Energy and Water– Reduce WasteReduce Waste

Improve Inter-Agency CoordinationImprove Inter-Agency Coordination Motivate Staffs to Promote P2 and RCMotivate Staffs to Promote P2 and RC

PhilosophyPhilosophy

Smaller Firms (w/o enviro staff)Smaller Firms (w/o enviro staff) Constructive OutreachConstructive Outreach On-site Personal ContactOn-site Personal Contact Compliance + P2/RCCompliance + P2/RC Multi-mediaMulti-media

More PhilosophyMore Philosophy

Standards basedStandards based Perfection not requiredPerfection not required Government doing same as Government doing same as

businessbusiness Not a sustainability program, per Not a sustainability program, per

sese We’re evolving!We’re evolving!

Agenda: PartneringAgenda: Partnering

Value of PartneringValue of Partnering

Building the PartnershipBuilding the Partnership

Organizational StructureOrganizational Structure

Take-Home MessageTake-Home Message

Developing the partnership isDeveloping the partnership is

absolutely crucial to theabsolutely crucial to the

foundation of your programfoundation of your program

& will dictate what it looks like& will dictate what it looks like

and its effectivenessand its effectiveness

Benefits to GBPBenefits to GBP

Required Required for this multi-media for this multi-media programprogram

FundingFunding In-kind commitmentsIn-kind commitments Program oversightProgram oversight Initial & strategic planningInitial & strategic planning Need for business referralsNeed for business referrals Ability to grow the programAbility to grow the program

Benefits to PartnersBenefits to Partners

It’s all about helping It’s all about helping them them achieve achieve their their agency goalsagency goals

Helps them with Helps them with their their awards awards programsprograms

Allows them to develop Allows them to develop their their P2 P2 expertiseexpertise

Heals old inter-agency woundsHeals old inter-agency wounds Yields non-GBP results Yields non-GBP results

Recruiting Partners & Recruiting Partners & Building RelationshipsBuilding Relationships

Identify every city & environmental Identify every city & environmental agency agency

Interview them first about Interview them first about benefits/barriers to partneringbenefits/barriers to partnering

Work first with key leadersWork first with key leaders Pay attention to meeting Pay attention to meeting

hogs/under- miners/make sure all hogs/under- miners/make sure all are heardare heard

Building Partnership Building Partnership (contd)(contd)

Involve in projects to develop Involve in projects to develop program ownership (kick-offs, program ownership (kick-offs, checklists, policies, strategic checklists, policies, strategic planning)planning)

Respond to Respond to their their issues/keeping it issues/keeping it relevant to themrelevant to them

Communicating with partners Communicating with partners (status reports, quarterly reports)(status reports, quarterly reports)

Expectations of PartnersExpectations of Partners

Do inspections/auditsDo inspections/audits Attend meetings/be real partnersAttend meetings/be real partners Provide fundingProvide funding Provide referralsProvide referrals Certify their own agency as GBCertify their own agency as GB Adopt GB pledge & participationAdopt GB pledge & participation

Lead Organization for Lead Organization for Administering ProgramAdministering Program

County department: CUPA, CD, County department: CUPA, CD, PW, SW, Ag, DOEPW, SW, Ag, DOE

Non-profit: SBDC, Santa Cruz Non-profit: SBDC, Santa Cruz Ecology ActionEcology Action

POTW or CWPPOTW or CWP

Agreements for FundingAgreements for Funding

MOUsMOUs

Commitment card in funding letterCommitment card in funding letter

Organizational StructureOrganizational Structure

Quarterly meetings (monthly at Quarterly meetings (monthly at start)start)

Steering committeeSteering committee

Task forces & committeesTask forces & committees

Funding a Green Business Funding a Green Business ProgramProgram

Basic Funding ‘Structure’Basic Funding ‘Structure’

BudgetingBudgeting

Sources of FundingSources of Funding

Other Kinds of SupportOther Kinds of Support

FundingFunding ‘Structure’ ‘Structure’ & Fiscal Agent& Fiscal Agent

Government ProgramGovernment Program

NonprofitNonprofit

‘‘Special Fund’Special Fund’

OtherOther

Budget - Budget - What Will You What Will You NeedNeed??

Overhead / Fiscal Services Overhead / Fiscal Services

Consulting Services / ContractorsConsulting Services / Contractors

Design & Production of MaterialsDesign & Production of Materials

WebsiteWebsite

Advertising / Ad PlacementAdvertising / Ad Placement

Events Events

Sources of FundingSources of Funding

Certification PartnersCertification Partners

AgenciesAgencies

NonprofitsNonprofits

Business Service OrganizationsBusiness Service Organizations

The Public?The Public?

Other Valuable SupportOther Valuable Support

Participation in Certification TeamParticipation in Certification Team

Serve on CommitteeServe on Committee

Pro Bono ServicesPro Bono Services

Local Coordination of TeamLocal Coordination of Team

Local Promotion to Public/BusinessLocal Promotion to Public/Business

Local Recruitment of BusinessesLocal Recruitment of Businesses

BREAK!BREAK!

Getting Business Getting Business ParticipationParticipation

Many Successful ModelsMany Successful Models

Build on Past PartnershipsBuild on Past Partnerships

Expanding Expanding

Approach - It DependsApproach - It Depends

Sector by SectorSector by Sector

Open to All Open to All

Starting with Partners (Green Starting with Partners (Green Government) Government)

Build Build onon Existing/PastExisting/Past PartnershipsPartnerships

With Whom Have You Collaborated?With Whom Have You Collaborated?

Who Likes Your Program/Services?Who Likes Your Program/Services?

Who Will Help You Reach New Partners?Who Will Help You Reach New Partners?

Think ‘Cross-Disciplinary’ & ‘Multi-Think ‘Cross-Disciplinary’ & ‘Multi-Media’ Media’

Successful ExpansionSuccessful Expansion

Build on ‘Lessons Learned’Build on ‘Lessons Learned’

Use ‘Strategic Planning’ with PartnersUse ‘Strategic Planning’ with Partners

Use ‘Green’ EmissaryUse ‘Green’ Emissary

Rely on Target Group’s ‘Trusted Rely on Target Group’s ‘Trusted Resource’Resource’

Involve & Prepare Partners Involve & Prepare Partners (standards, (standards, orientation to new target)orientation to new target)

Be Open to New Alliances!Be Open to New Alliances!

Non-Profit Environmental Outreach Non-Profit Environmental Outreach GroupsGroups

Business Associations (be strategic, not Business Associations (be strategic, not traditional!)traditional!)

UtilitiesUtilities

Special Districts Special Districts

Motivating Candidates - ‘Incentives’

Employee Health & Safety, MoraleEmployee Health & Safety, Morale

Good Neighbor, Community ServiceGood Neighbor, Community Service

Environmental, Social ResponsibilityEnvironmental, Social Responsibility

Better Relationship with RegulatorsBetter Relationship with Regulators

Expert Assistance to ‘Do the Right Expert Assistance to ‘Do the Right Thing’Thing’

Save Money Save Money

Nuts & Bolts of Nuts & Bolts of ImplementingImplementing

Kick-offKick-off Mechanics of certifications--Mechanics of certifications--

GeneralGeneral Mechanics of certifications--MinutiaMechanics of certifications--Minutia Completion of certificationCompletion of certification RecognitionRecognition Recertification/revocationRecertification/revocation

Kick-offKick-off

ProclamationProclamation LocationLocation Speaker: leader from business sectorSpeaker: leader from business sector Invite big-wigs, media (press release)Invite big-wigs, media (press release) Folders: factsheet, directory, pledge, Folders: factsheet, directory, pledge,

application, steps, checklistapplication, steps, checklist Follow-up visits (not calls)Follow-up visits (not calls)

Mechanics of CertificationsMechanics of Certifications-- General -- General

2-4 months2-4 months Everything is verified (no self-cert)Everything is verified (no self-cert) Inspection within last year/no Inspection within last year/no

violationsviolations Compliance takes longer than P2Compliance takes longer than P2 Joint inspections (or not)Joint inspections (or not) Comprehensive compliance checklist Comprehensive compliance checklist

(or not)(or not)

Mechanics of CertificationsMechanics of Certifications-- Minutia-- Minutia

Application + checklist (or not)Application + checklist (or not) Mark on app what agency/staff to Mark on app what agency/staff to

do which part of certificationdo which part of certification Do/fax compliance assessment Do/fax compliance assessment

form + e-mails to auditorsform + e-mails to auditors Add to App Status FormAdd to App Status Form Inspectors call/e-mail/faxInspectors call/e-mail/fax Auditors fax checklist pagesAuditors fax checklist pages

Completion of CertificationCompletion of Certification

Add to database, directory, webAdd to database, directory, web Congrats letter, checklist, pledge, Congrats letter, checklist, pledge,

evaluation survey, decalevaluation survey, decal Certificate/framesCertificate/frames Logo (email or disk)Logo (email or disk)

Recognition CeremonyRecognition Ceremony

Board of Supervisors, Econ Devel Board of Supervisors, Econ Devel Alliance for Business; citiesAlliance for Business; cities

Motivator for apps & finishing certsMotivator for apps & finishing certs Reserve agenda, reception roomReserve agenda, reception room Letter to Board & remarksLetter to Board & remarks Invite: call + invite + callInvite: call + invite + call Decals & photographerDecals & photographer

Recertification/RevocationRecertification/Revocation

Certification good for 3 yearsCertification good for 3 years Call: want to be certified again?Call: want to be certified again? Send list of GBs annually to Send list of GBs annually to

agenciesagencies Revocation policy—egregious, Revocation policy—egregious,

repeated minor violationsrepeated minor violations Pull decal & remove name from Pull decal & remove name from

materialsmaterials

Promoting Green BusinessPromoting Green Business

Targets - Business, Public, Targets - Business, Public, AgenciesAgencies

Partners in Promoting Green Partners in Promoting Green BusinessBusiness

Feedback - Getting it and Using itFeedback - Getting it and Using it

Who are Your ‘Targets’ Who are Your ‘Targets’ for Green Business Promotionsfor Green Business Promotions

Agencies - Agencies - First you need partners to First you need partners to make it work!make it work!

Businesses - Businesses - Next, someone has to Next, someone has to get certified!get certified!

Public - Public - Focus of Promos will change as Focus of Promos will change as GB #s increase!GB #s increase!

Are Your Promotions Are Your Promotions Working? Working?

….….Ways to TellWays to Tell

Are Partners Staying Committed? -Are Partners Staying Committed? -Certification visits, funding, committees, Certification visits, funding, committees, training?training?

Are Businesses Calling Are Businesses Calling YOUYOU? - ? - Or Or being receptive to outreach? How did being receptive to outreach? How did they hear about you?they hear about you?

Public - Public - Do Businesses get positive Do Businesses get positive feedback - new or existing customers?feedback - new or existing customers?

Measuring SuccessMeasuring Success

Why MeasureWhy Measure

What to MeasureWhat to Measure

Ways to Do itWays to Do it

Measuring SuccessMeasuring Success

Why Measure - Why Measure - It mattersIt matters - - to to funders, partners, businesses, the publicfunders, partners, businesses, the public

What to Measure - What to Measure - Things that matter Things that matter to your partners, businesses, the public. to your partners, businesses, the public. Easy, available parameters. Easy, available parameters.

Ways to Do it - Ways to Do it - Decide on a few key Decide on a few key indicators & be willing to spend ‘face indicators & be willing to spend ‘face time’.time’.

Why Does It Matter?Why Does It Matter?

Funders Love Funders Love (and Often Demand)(and Often Demand) Measurement Measurement (& Linkage!)(& Linkage!)

Gives Partners Incentive to Gives Partners Incentive to Participate or Support Participate or Support (certifiers, (certifiers, managers, electeds)managers, electeds)

Incentive for Businesses Incentive for Businesses (especially (especially the internal champion!)the internal champion!)

What to MeasureWhat to Measure

Bay Area GBP has developed a set of Bay Area GBP has developed a set of metrics for common sectors and waste metrics for common sectors and waste streamsstreams

Focus on checklist measures that:Focus on checklist measures that:• are easy to measure on site or by surveyare easy to measure on site or by survey• have a clear environmental benefithave a clear environmental benefit• capture each Resource Conservation areacapture each Resource Conservation area

General Approach: count practices General Approach: count practices implemented and use multipliers to implemented and use multipliers to calculate environmental benefits calculate environmental benefits

Sample MetricsSample MetricsMETRIC DATA

SOURCE/HOWCOLLECTED

CONVERSION FACTOR ENVIRONMENTALMEASURE

Auto RepairSolvent use # of solvent cleaners

replaced by aqueousparts washers – visualcount

- 90 gal/year/unit = 600 lbs/year/unitreplaced

- 0.6 lb/day VOC per unit

Haz waste reduction

Air toxics reduction

Energy use - # of T-12sswitched to T-8(visual inspection)

20-40% reduction in kWhCA avg savings = 0.108 kg Carbonequivalent reduced /kWh saved- PGE & SMUD = 0.064 kgC/kWh- SDGE = 0.14 kgC/kWh

Air pollution reduction

Resource extraction avoided

C02/Global WarmingRecycling Buy recycled paper?

(Yes or No)

If so, how much(reams, or cases)?

Assuming 30% post consumer recycledcontent, each ream (10 reams per case)avoids:- 5 kilowatt hours of electricity,- 7.5 gallons of water,- 0.075 pounds of air pollution

Air pollution

CO2/ Global Warming

Water use

LandscapersSolid Waste Use of urban-derived

compost (yes/no),approximate cubicyards per month oryear

1 cubic yard of compost = 2.5 cubicyards of green waste diverted fromlandfill

Waste diverted from landfill

Non-gaspoweredemissions

Use of non-gas-powered equipment.How many non-gaspowered leaf blowershave they replaced?

Avg emissions per gasoline leaf blower- 7.7 lbs/year hydrocarbon- 20 lbs/year CO- 0.17 lbs/year fine particulate

Air pollution

Coordinators gather info on practices Coordinators gather info on practices implemented through on-site implemented through on-site verification or survey verification or survey

Enter facility data in spreadsheet or Enter facility data in spreadsheet or website that calculates enviro benefitswebsite that calculates enviro benefits

Data compiled and reported by facility, Data compiled and reported by facility, zip code, city, county, region, etc. zip code, city, county, region, etc.

Common standards will make this Common standards will make this dream a reality!dream a reality!

How it will work (eventually)How it will work (eventually)

Ways to MeasureWays to Measure

Develop a Good Survey Tool - Short & to the Develop a Good Survey Tool - Short & to the Point!Point!

Offer an Incentive to ParticipateOffer an Incentive to Participate Be Flexible - Some info is better than none!Be Flexible - Some info is better than none! Offer Choice of Ways to RespondOffer Choice of Ways to Respond Be AvailableBe Available Be a Good ResourceBe a Good Resource Be PersistentBe Persistent Be AppreciativeBe Appreciative Give Feedback on the SurveyGive Feedback on the Survey

GB Innovations / FutureGB Innovations / Future

Environmentally Preferable Environmentally Preferable Purchasing Policies - Build Market Purchasing Policies - Build Market ShareShare

““Recruiters/Mentors” – Build CapacityRecruiters/Mentors” – Build Capacity Thimmakka’s Resources - GERThimmakka’s Resources - GER Chambers of CommerceChambers of Commerce Sustainable NovatoSustainable Novato Green Team ProjectGreen Team Project PG & EPG & E

GB Innovations / FutureGB Innovations / Future

Going with What You’ve GotGoing with What You’ve Got

Rocky Mtn Fleet Maintenance Rocky Mtn Fleet Maintenance Assoc.Assoc.

Military PartnershipMilitary Partnership City of MesaCity of Mesa Arizona State UniversityArizona State University

GB Innovations / FutureGB Innovations / Future

Sustainable Partners / “Beyond Green”Sustainable Partners / “Beyond Green”Motivate/Reward Top PerformersMotivate/Reward Top Performers

Certified Green Businesses Plus: Certified Green Businesses Plus: More Environmental More Environmental

MeasuresMeasures Living Wages / Health - Living Wages / Health -

Wellness Wellness Training / Education Training / Education Corporate PhilanthropyCorporate Philanthropy

From All of Us From All of Us to All of to All of

You…You…

Good Good luck!!luck!!