baton rouge manuel 2011

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M E D I A & E V E N T

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Page 1: Baton Rouge Manuel 2011

M E D I A & E V E N T

Page 2: Baton Rouge Manuel 2011

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hhee AAddvveerrttiisseerr iiss ccuurrrr oouutthh AAuussttrraalliiaa.. FFii

CCoommmmuunniiccaattiioonn wwhhoossee ppuurrppoossee iiss ttoo iinnffoorrmm ppootteennttiiaall ccuussttoommeerrss aabboouutt pprroodduuccttss aanndd sseerrvviicceess

dCCoommmmuunniiccaattiioonn wwhhoossee ppuurrppoossee iiss ttoo iinnffoorrmm ppootteennttiiaall ccuussttoommeerrss aabboouutt pprroodduuccttss aanndd

nnoottiicceess ttoo iinnccrreeaassee ccoonnssuummeerr ddeessiirree

AAddvveerrttiissiinngg iiss aa ffoorrmm ooff ccoommmmuunniiccaattiioonn iinntteennddeedd ttoo ppeerrssuuaaddee aann aauuddiieennccee ((vviieewweerrss,, rreeaaddeerrss oorr lliisstteenneerrss)) ttoo ttaakkee ssoommee aaccttiioonn.. ......

EEEE

M & E

rreennttllyy aa ddaaiillyy ttaabbllooiidd--ffoorrmmaatt nneewwssppaappeerr ppuubblliisshheedd iinn tthhee cciittyy ooff AAddeellaaiiddee,, SSoontly a daily tabloid-format newspaper published in the city of Adelaide, So

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“When you want something, all the universe conspires in helping you to achieve it.”

“Quand on veut une chose, tout l'univers conspire à nous permettre de réaliser notre rêve.”

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We are pleased to introduce to you, BATON ROUGE MEDIA & EVENT LTD an advertising agency duly registered

in Ghana with its office located at No. 4, Keta Close, Nima Residential Area

and 16-18 grayhill Golden gate, East Airport. Registered with the AAG

Our company currently offers a “Complete Advertising / Marketing Solution” service in the areas of Account Management, Media Planning,

Event Organization, Creative Strategy, Media Buying, Advertising Campaigns,

Outdoor and Indoor signage, Commercial printing and Bulk SMS advertising.

Nous avons le plaisir de vous presenter, BATON ROUGE MEDIA & EVENT LTD Une agence de publicité enregistrée au Ghana avec des bureaux placés au No. 4, Keta Close, Nima Residential Area et au 16-18 grayhill Golden gate, East Airport. Classifié par la AAG Notre compagnie offre une “Solution publicitaire et Marketing” complète Dans les domaines de la Gestion de comptes, Planification des medias, Evènementiel, Strategie, Achat d’espace, Campaignes publiciaires, Panneaux, Imprimerie commerciale et publicité par SMS.

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M & E Executive Creative Director (CEO)

Account Managing Director

Event Management Director

Edenkema Kwame Blay is Ghanaian with Australian citizenship. A former student of Adisadel College, Cape Coast and a graduate from the University of Sydney, Australia, where he majored in Government and International Relations, Sociology and Spanish. He also established a self-owned office equipment distribution company whilst in Australia.

Evita Maureen Dossou-Yovois Ghanaian with French citizenship. A former student of Royal Holloway, United Kindom, where she performed withseverals international intitutions such as:CWC Group Ltd , Caterpillar (Unatrac, Independent Talent (formerly known as ICM))Market Probe Europe, Research Now Plc, C.I.I.F.A.G. Law Firm.

Financial DirectorDavid Edwin Dossou-Yovois Ghanaian with French citizenship. A former student of Université de Quebec, in Canada, where he majored in economic & finances.Young executive at HSBC Quebec for the past two years.

Selom Eric Dossou-Yovo is Ghanaian with French citizenship. Formal MCSE, Copywriter/Art director, Film director.Fluent in french, english & spanish.Worked for FCB, TBWA, Afrikings, ZK, Ogilvy, Publicis.In South africa, Tanzania, Kenya, DRC, Gabon, Senegal, Ivory Coast & Ghana. Performing on a wide range of brandsacross the continent, such as: Vocacom, Vodafone, Celtel, Warid, MTN, Heineken, Nestlé, FNBEcobank, Lokin lottery, Toyota, Smart-Mercedes and more... This company is led by a team ny is led by a

of highly motivated and success oriented business executives with vast industry knowledge and experience. We guarantee advertising, event management and public relations solutions for businesses and brands in every sector of the economy..

Cette compagnie est dirigée par de jeunes cadres dynamiques. Ayant une parfaite

compréhension et analyse du phénomène “Branding”

pour toutes les couches Macro-Microsocio-economique de l’arène Panafricaine.

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Client service ManagerPatrick Armerdingis Togolese with French citizenship. School of Music in Paris.Fluent french and english.Formal Manager in restauration. Formal executive marketing & sales for la FNACin paris.

Business Development ManagerOtovi Hedwig Anthonyis Ghanaian with French citizenship. Formal executive under Butros Gallifor the francophonie in france for 20 years.Been running an interior decoration structurein South Africa, Togo & Ghana.

Production Manager Jason Nana Boateng Gyimah is a Ghanaian citizen. Vice President of Phamous Film with a formation intofilm production. This structure allowed him to carry5 VMA awards in 2010 (Best videos, best special effects)as well Ghana music awards in 2008, 2005 & 2003.Jason Nana strives for a new challenge in africa:Making Africa’s Advertising work, the new world trend-setter.

Photography department Barrack Capture is Ghanaian with French citizenship. Formal MCSE, Copywriter/Art director, Film director.Fluent in french, english & spanish.Worked for FCB, TBWA, Afrikings, ZK, Ogilvy, Publicis.In South africa, Tanzania, Kenya, DRC, Gabon, Senegal, Ivory Coast & Ghana. Performing on a wide range of brandsacross the continent, such as: Vocacom, Vodafone, Celtel, Warid, MTN, Heineken, Nestlé, FNBEcobank, Lokin lottery, Toyota, Smart-Mercedes and more...

Commercial Director Osei is a Ghanaian citizen.

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M & E Outdoor Advertising (Billboards construction, billboard rental,

bus stop branding, banners, building signage, flag poles, street light poles and 2D billboards). We currently have billboard sites in every region of the country and can construct at an agreed

upon location on client request and at the best pricing.

Creative Strat & Execution Brands and target market are carefullly

studied in order the sharpen your edgesand maximize your competitiveness

in the market.Fresh approach and unique experience

of the region (22countries)

Indoor Signage Our indoor signage

and construction department is the most innovative and efficient available, with completed signage for various clients

including Accra Mall, Pippas Health Spa and Chocopain.

Media Buyingbased on our partnership with

Western Publications Ltd, publishers of Daily Guide, Business Guide, and NewsOne

amongst other publications,the Multimedia Group (Joy FM, Multi Tv, Adom Fm etc),

GTV, VIASAT, Citi Fm and SKY Digital we offer advertising with these companies at the most competitive pricing available.

Commercial Printingwe manage our own printing press and machinery.

This allows us to produce all your commercial printing work (brochures, fliers, calendars, magazines, newsletters,

invoices, receipt books etc) at the best pricing with delivery times

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Creative Strat & Execution

Àllo,

J’m’appelle 10dier,Nous sommes le dimanche 10, du 10ième mois de l’année.Il est 10h00 et mon 10sque favoris 10ffuse 10scrètement

un morceau qui était oublié et 10sparudepuis 10 mois déjà.Tout à coup, je suis 10strait par mon téléphone qui sonne

de manière 10scontinue.C’est une fille en ligne, 10strait par sa voix féminine,je 10scerne à peine son prénom qu’elle répète désespèrement.

Cette fille, je la connais! On 10scute depuis 10 jours maintenant.

A 10re vrai, j’l’ai rencontrée en 10scothèque.Elle avait l’air 10sponible. 10scrète mais 10spo.

mais ça...c’est 10scutable!10 minutes, 10 mots, 10 sourires plus tard,elle me demande elle me demande 10 milles francs de crédit

et 10sparaît.Mais le truc, c’est que comme moi, elle aun numero Warid.Et entre nous, s’appeler c’est complètement gratuit,depuis 10 jours maintenant.(10jours)Alors la10scipline non merci,

elle et moi...

- Rechargez votre téléphone avec 2000FCFA de crédit

- Envoyez “GRATIS” au 117 pour l’activer et

- Apellez Warid - Warid gratuitement pendant 10 jours.

PARLEZ 10 JOURS GRATUIT.

Ça 10scuteGRATIS !Ça 10scuteGRATIS !

PROMO

360 DegreesPrint, tv, radio & actications

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Outdoor advertising

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Indoor signage12

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Commercial Printing

In housePrinting

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Media buying

AVAILABLE BILLBOARD SPACES

GREATER ACCRA REGION

1. ACCRA GIRLS 5X10V2. ACCRA NSAWAM ROAD 5X10H3. ADA JUNCTION 3X6V4. AFRIKIKO-BEHIND HFC 5X10V5. OBASANJO WAY6. OBASANJO WAY7. C.I.D H.Q 3X6V8. DANSOMAN RUNDABOUT 5X10H9. G.I.S.-AFRIKIYAH 3X6V10. GOLD HOUSE 5X10V11. GRAPHIC ROAD 5X10V12. HOSPITAL ROAD 3X6H13. HOSPITAL ROAD 5X10V14. HOSPITAL ROAD RUNDABOUT 5X10V15. JAWAHERNAL NEHRU 5X10V16. JAWAHERNAL NEHRU 5X10V17. JOSIFBOZTITO 3X6H18. JOSIFBOZTITO 3X6H19. JOSIFBOZTITO 3X6N20. KANDA HIGHWAY 5X10H21. KANDA HIGHWAY 5X10V22. KANESHIE FIRSTLIGHT 5X10H23. KWAME NKRUMAH AVENUE 5X10H24. LA BEACH SIDE 5X10V25. LA ROAD SOUTHERN COMMAND 5X10H26. LEGON ROAD 5X10V27. LEGON ROAD 5X10V28. LEGON ROAD 5X10V29. LIBERATION ROAD 5X10V30. LIBERATION ROAD 5X10V31. LIBERATION ROAD-BEHIND PZ 5X10V32. LIBERATION ROAD-BEHIND SAMSUNG 5X10V33. LIBERATION ROAD-NINASH 5X10V34. MINISTRIES POLICE STATION 3X6H35. MOTOWAY RUNDABOUT 5X10V36. MOTOWAY TEMA END 5X10H37. MOTOWAY TEMA END 5X10H38. MOTOWAY TEMA END 5X10H39. MOTOWAY TEMA END 5X10H40. NORTH KANESHIE-NINASH 3X6V

41. NUNGUA TEMA BEACH ROAD 5X10H42. NUNGUA TEMA BEACH ROAD 5X10H43. NUNGUA TEMA BEACH ROAD 5X10V44. NUNGUA TEMA BEACH ROAD 5X10V45. ODORKOR POLICE BARRACKS 5X10H46. OLD FADAMA 5X10H47. OSU LA ROAD 3X6H48. OSU LA ROAD-AFRIKIYAH 3X6V49. RAWLINGS PARK 3X6H50. RING ROAD-EAST 5X10H51. SPINTEX RD 5X10H52. SPINTEX RD 5X10H53. SPINTEX ROAD-BEHIND NEXANS 3X6H54. SPINTEX ROAD-BEHIND PZ 5X10V55. TEMA AKOSOMBO ROAD 5X10H56. TEMA AKOSOMBO ROAD 5X10V57. TEMA HABOUR RUNDABOUT 5X10H58. TEMA HABOUR RUNDABOUT 5X10V59. TEMA VALCO RUNDABOUT 3X6H60. TEMA VALCO RUNDABOUT 3X6V61. TEMA VALCO RUNDABOUT 5X10V62. TETTEH QUASHIE INTERCHANGE 5X10V63. WEIJA KASOA ROAD 5X10 H64. WEIJA KASOA ROAD 5X10H

ASHANTI REGION

1. AHUDWO ROUNDABOUT 3X6H2. AHUDWO ROUNDABOUT 5X10V3. AHUDWO ROUNDABOUT 5X10V4. AIRPORT RUNDABOUT 5X10V5. BANTAMA 5X10V6. BEKWAI ROAD 5X10H7. EJISU 5X10H8. GEORGIA HOTEL 5X10V9. KEDJETIA 5X10H10. KONOGO 5X10H11. MAMPONG ROAD 5X10H12. MAMPONG ROAD 5X10V

13. MANYHIA 5X10H14. MANYHIA 5X10V15. OBUASI ROAD 5X10H16. OBUASI ROAD 5X10H17. SANTANSI ROUNDABOUT 5X10H18. SANTANSI ROUNDABOUT 5X10V19. STADIUM ROAD 3X6H/V20. SUAME RUNDABOUT 3X6H21. SUAME RUNDABOUT 5X10H22. SUAME RUNDABOUT 5X10V23. SUNYANI ROAD 5X10H24. SUNYANI ROAD 5X10H25. TECH ROAD 5X10H

WESTERN REGION (TAKORADI)

1. PAA GRANT CIRCLE 5M X 10M2. PAA GRANT CIRCLE 5M X 10M3. PAA GRANT CIRCLE 5M X 10M4. PAA GRANT CIRCLE 5M X 10M5. KWAME NKRUMAH CIRCLE 5M X 10M6. KWAME NKRUMAH CIRCLE 5M X 10M7. KWAME NKRUMAH CIRCLE 5M X 10M8. KWAME NKRUMAH CIRCLE 5M X 10M9. HARBOUR ROUND ABOUT

NOTES;

1. OTHER REGIONS LIST AVAILABLE ON REQUEST.2. AVAILABLE SPACES REGULARLY CHANGE AS CONTRACTS EXPIRE AND NEW ONES ARE SIGNED. THE ABOVE LIST THEREFORE SERVES AS A GENERAL GUIDE.

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Il s’agit là, du consortium de jeunes et dynamiques professionnels venant des quatre

coins du monde, partageant l’amour et la mêmepassion pour “LA CREATIVITE” à l’état pure

pour notre nation africaine.

It’s a consurcium of young and dynamic talentscoming from every corners of the globe, sharingthe same love and passion for what we call:“PURE CREATIVITY” for a new African nation.

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Et nous sommes de grands rêveursNous croyons dur comme fer

au concept de “L’idée”!Une idée peut changer le cours de l’histoire.

Elle a changé nos vies et changerontsans aucun doute les vôtres. C’est

l’essence même du créatif par définition.Bousculer vos habitudes et vos croyances.

Laissez nous vous guider...

And we are most likely the biggest dreamers ever.We blindly believe in the concept of “The Big Idea”A Big Idea can change the course of history.It changed our life and will without a doubtchange yours.The core of a creative is to bump intoyour habits, comfort zone and beliefs.Let us guide you...

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Nous avons detecté un besoin sur le continentau niveau des annonceurs, une carence en termede choix de solutions creative. Des compagnies,

payant déjà les services d’une agence maisn’obtenant pas la pertinence désirée.

Nous vous offff rons une interface avec desidées fraîches, simples, rapides, agressives

et financièrement avantageusesComme... un FASTFOOD PUBLICIFF TAIRETT

We detected some needs fWW rom our client across the continent. There is a major lack when it comes to alternative solutions into creative communication. Companies with or without performent Ad agencies,resulting in a major effeciency slow down.ffWe want to oWW ffer a new platform withfffresh, simple, ponctual, pertinent and financially attractive solutions.Just like... a ADVERTISING FASTFOODFF

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Selom Eric DossouAccra Ghana Gilles Kimani

Nairobi Kenya

Rodin MulumbaKinshasa D.R.C

Zack ModirulaJbh South Africa

Craig MaraisC.Town South Africa

KalikoLagos Nigeria

Christophe ZucconiParis France

Suneeta OlympioNew York U.S.A

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Le principe du réseau est simple.Pas une restrainte agence de pub à votre disposition

mais une expertise mondiale pour s’exprimersur vos besoins. Tous les projets sont etudiés

sous differents points de vue géographique,afin de vous offrir une diversité optimale.

Arrêtons de penser à petite échelle.Le futur de l’afrique est sans frontières.

The network principle is simple.It’s not a conventional advertising agency we give you, but the entire world expertise atyour disposal. Every project will be studiedand developped from several angles.In order to offer you a true diversity andapproach at your end. Let’s stop thinking in a narrow scale.Africa’s future is borderless.

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Be different !!

MEN WOMEN WHAT??

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Il a été prouvé que le consommateur estexposé, en moyenne, à plus de 5000 messagespublicitaires par jour. Il a été également prr rouver

que la “comm. intelligente” est meilleurepour la mémorisation. VotVV re marque doitêtre celle dans l’esprit du consommateur

quand il est l’heure de se coucher.rrRendez l’évolution contagieuse.

“Devenez le virus”

It has been proven that the consumer isexposed to over 5000 marketing messageper day. It has also been proven that “Lateral thinking” is better memorization.We want your brand to the one peopleWWhave on their mind before going to bed.Allow us to take you to new grounds.Evolve and your surroundings will follow.“Be the catalyste”

5000 5000

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Hurry we waitin... xoxo

24hrs

+233261609278

www.batonrouge.com

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M & E

2WATCHVIDEO

CLICKTHE

VINTAGE TVSCREEN

HERE

( Production prints, Tv commercials & Music videos )

Page 32: Baton Rouge Manuel 2011

M & E

2WATCHVIDEO

CLICKTHE

VINTAGE TVSCREEN

HERE

( Production prints, Tv commercials & Music videos )

Page 33: Baton Rouge Manuel 2011