bathroom journal june 2012

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AWA Bathrooms LimitedSales 08453 90 90 [email protected]

Atlas House Stratton Business Park Montgomery Way Biggleswade Bedfordshire SG18 8UBTelephone 08453 909090 Fax 08453 909091 Email [email protected]

REGISTER ON OUR NEW WEBSITE

www.awabathroomstoday.co.uk

MODULAR DISPLAYS NOW AVAILABLEAsk your Area Sales Manager for more details.

Utopia - March 2012:NMBS advert - Utopia 21/3/12 09:25 Page 1

Please note: points of view expressed in articles by contributingwriters and in advertisements included in Bathroom Journal do notnecessarily represent those of the publishers. While every effort ismade to ensure the accuracy of information contained in BathroomJournal, no legal responsibility will be accepted by the publishers forincidents arising from use of information published. All rights,including moral and intellectual property rights, reserved.

COPYRIGHT: No part of this publication may be reproduced, storedin a retrieval system, or transmitted in any form or by any meanswithout the prior written consent of the publishers.Copyright CPC Ltd, 2012.

ISSN 1366-946X

Readers should note that a charge may have been made by thepublishers to cover the cost of reproducing some colourphotographs in this publication.

origination: CPC Ltdprinting: Swallowtail Print, Taverham Road, Norwich NR8 6RLpublished by: Craftsman Publishing Co Ltd, Napier House,11 Surrey Street, Lowestoft, Suffolk, NR32 1LJ, United Kingdom

editor: Jan Orchardemail: [email protected] managers:Paul BrayEoin Costenemail: [email protected]: James Crispemail: [email protected]: Jennifer Simsemail: [email protected]

Tel: 01502 517115Fax: 01502 517117

BJ JUNE 2012CONTENTS

Cover: Turn to page 16 to see how to ‘Live life the Mereway’!Featuring new Segreto from Mereway Bathrooms.www.merewaybathrooms.co.uk

2

3

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14

16

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32

LORNA SAYS…More valuable advice on selling showers from Lorna Fellowes.

EDITOR’S CHOICE

BIG CHANGES AT tc bathrooms - ADVERTISEMENT FEATURE

EUROCARE ON THE MOVEThe care experts now have new premises.

EXTRA SPECIALSFurniture and fittings to add more to small bathrooms.

MODULAR MADE EASYDesign ideas from Pelipal.

THE LIFESTYLE LESS ORDINARY - ADVERTISEMENT FEATUREA perfume is just a perfume, right? Live life the Mereway.

CLASSIC CHOICES FROM SCHNEIDER

TOP TRAYS FROM LAKES

TOP END TRENDSIt’s all about marble, big baths and spoil yourself luxury at the top end.

MORE FROM VitrA AND CLAYGATE

BATHING WITH BETTE - ADVERTISEMENT FEATURE

21ST CENTURY HEATINGWhy aluminium is the best material for radiators.

HOT NEWSHeating round up.

ON THE SURFACEPractical and stylish surfacing for wet areas.

WET ROOMS INTERNATIONAL - ADVERTISEMENT FEATURE

BUSINESS MATTERS

bathroomJ U N E 2 0 1 2

jou

rna

l

Plus: Luxury looks, heating, new products and services,surfaces and more

VitrA from Claygate

News from Eurocare

Modular Magic

WHY ALUMINIUM IS HOT STUFF IN HEATING

01 CONTENTS JUNE 6/6/12 12:10 pm Page 1

Triton T80Z Thermostatic in chrome.

Stay ahead. Working closely with a large brand like Triton which

is at the forefront of product development and technical expertise

will ensure that your product offering is always at its best.

Going digital. To help retailers to get to grips with showering,

Triton has a range of step by step YouTube videos and 3D product

visuals which will help you to benefit from a feel for each product

and to offer a complete service during every step of your

customer’s selection process.

Hand held

technology. Triton

has developed a

free to download

iPhone application

to provide 24/7

access to fitting

diagrams as well as

at a glance top tips.

Manufacturer training. There is always more to learn so take

advantage of the training offered by manufacturers. Even though

you may not actually install the showers yourself, understanding

the latest technical details and product USPs will help you to sell

the product more effectively.

Specification services. Triton knows how important product

support is for retailers and has developed a dedicated “help me

specify” section on the website as well as a specification services

hotline for technical questions.

Showroom essentials. If you can’t have every product set up on

a tiled wall, use manufacturer supplied lifestyle photography

online or in brochures to inspire customers to transform their

bathroom or ensuite.

POS. Displays are great for inspiring customers but point of sale

material can be useful too. Manufacturers usually offer a good

choice (some of it free) that can be used to help to point people in

the right direction.

Literature. Brochures etc allow you to sell products off the page

as well as in the showroom; Keep in contact with your sales rep to

make sure you have the latest literature available for customers to

take home.

Speedy delivery. You need to rely on the manufacturer to deliver

products that ensure a quick installation. Bestselling products with

easy fit features such as the Triton T80Z Fast-Fit

are always good to keep in stock.

Accessories. For additional sales

opportunities look for a manufacturer

that offers a range of accessories to

match shower products. Triton has a

range of taps and accessories

specifically designed to match its

mixer shower products.

The first part of Lorna’s tips and

advice for retailers was in the

April issue.

For further information on

the full Triton Shower range

visit www.tritonshowers.co.uk

2 • BATHROOM JOURNAL JUNE 2012

In the second instalment of top tips forretailers to keep in mind when working

with manufacturers, Lorna Fellowes,Managing Director at Triton Showers,

draws on her expertise in the showeringindustry to suggest how best to take

advantage of the support and service abig brand has to offer.

part 2

Specifier brochure from Triton.

growing yourshower business

Triton'siPhone app.

02 Triton 29/5/12 2:55 pm Page 2

Saint-Gobain Weber hasintroduced weber.joint pro to its

range of tile preparation, fixingand finishing products. This

water repellent flexible tile grouthas Mould Stop Technology and

is designed for grouting jointsup to 10mm between floor and wall tiles. It is flexible enough to use with substrateswhere some movement or vibration is expected and is especially recommended for

wooden floors or floors with underfloor or under tile heating. It comes in 11 coloursincluding Jasmine, Ivory, Silver Grey, Charcoal and Black in 5kg bags.

0870 333 0070www.netweber.co.uk

The Home of Ultra brand will now be knownsimply as Ultra and now offers more choice forboth consumers and professionals. For contractswhere margins might be tight Ultra now offers achoice of the Pioneer engineered polymerthermostatic valve or a full range of TMV2approved models both powered by the Valquestcartridge. Also available are shower trays,enclosures and many overhead and handsetoptions. Vanity furniture is a recent addition.01282 418000www.ultra-finishing.co.uk

On The Level has been working alongsideGeberit to produce a complete wet roomsystem. The company has designed anddeveloped a range of special formers to

complement the Geberit Duofix drain system.This new shower element integrates the drain

neatly and unobtrusively with the wall,removing the need for a drain in the standing

area of the wet room. The former designedby On The Level has a specially designed

three way fall to ensure that the wet roomfunctions perfectly. The former is available in

six sizes.01525 373202

www.onthelevel.co.uk

BATHROOM JOURNAL JUNE 2012 • 3

Haven, which is part of the Roman group of companies,has updated its affordable range with a number of keyproduct improvements and additions. Upgrades includepre coated glass protection as standard. Side panels havebeen updated and redesigned so they are now frameless.Wetroom panels and seven new size options for cornerenclosures are also new. New corner entry and wetroompanels are made using 6mm glass and are backed by aten-year guarantee.0845 050 7611www.roman-showers.com

New Optical and Focal mirrors from HiBhave a height adjustable magnifying mirrormounted on to the main surface producinga useful and practical two in one design.Optical is the portrait version while Focalhas a landscape format. Both mirrors canbe fitted with an optional heated pad.020 8441 0352www.hib.co.uk

The Verso Eco tap from Inta limits therelease of hot water - cutting runningcosts. When the handle is in the centralposition the mixer supplies cold onlyrather than the usual mix of hot andcold. With many taps around a minuteelapses between opening the tap andthe water running hot, supplyingaround six litres of unwanted waterevery time. Verso avoids this becausethe user has to push the handle furtherfor hot water so it is not unnecessarilysupplied to the valve.01889 272180www.intatec.co.uk

editor’s choice

03-04 EDS CHOICE 25/5/12 3:56 pm Page 1

DR Services has created sophisticated glass screensfor bath and shower rooms in upmarket Londonapartments. Julie Jarvis, Services Director, says thatDR was the only contractor on site to complete ontime - thanks to thorough planning at the start ofthe job. The work involved 15 apartments, eachwith five bathrooms. DR carried out theinstallation as part of a complete service -including supplying toughened low iron glasswhich works better with limestone than greenhued normal glass.01279 445277www.drservices.co.uk

editor’schoice

Slipping inthe shower

tray or bath isa real danger for

the elderly and lessable. The Anti Slip kit from MX is

easy to apply and can also be applied to tile andfloors. It has become very popular with hotelgroups. The pack contains everything neededand comes with full instructions for use.01684 293311www.mx-group.com

Sleek aluminium Cosmic and Orbitalcabinets from HiB feature steam free

double sided mirror doors and come withan internal shaver socket and a sensorswitch for the light. Orbital has a LED

over light while Cosmic is back lit on themirror surface. Both are IP44 rated.

020 8441 0352www.hib.co.uk

Italian designer tap manufacturer Webert haslaunched a high level basin mixer into the

LOTH20 range. It has soft conical lines with aforward tilt to the body and a long and

delicately tapered lever. This mixer is ideal forcountertop basins without a tap platform

and has a longer than average spout.0113 239 4447

[email protected]

Reva Industries has added a new family of rectangular hydrotherapy bathsto the Airbath® collection. Following the success of the Sumptuarectangular Airbath, Reva has added four more options with a bathingdepth of 400mm and a variety of waste positions. There is also an L shapedshower bath to complete the range. Sizes include a 1700 by 700mm Mono,a 1700 by 750mm Duo and a 1700 by 700-850mm L shaped shower bathwith glass screen. All options can be inset or bought with matching frontand end panels.

The new rectangular baths are available with a choice of four bathingoptions including Simply Spa and Swirlpool, which has whirlpool jets as wellas air nozzles. Chromatherapy lights are available as an optional extra.01482 327704www.airbath.co.uk

The Maia Satinjetfrom Methven has an

integral vitamin Ccartridge to reduce

chlorine in water anda Skincare Pod StarterKit™ that comes withfour skin conditioning

infusion cartridgescontaining botanicalextracts to rehydrate

the skin. Maia alsofeatures a height adjustable shower rail, a

four function handset and has built in Satinjettechnology to reduce water use.

01942 680177www.methven.com/uk

4 • BATHROOM JOURNAL JUNE 2012

The Showerwall brand of waterproof wallpanelling has been relaunched with a majordesign update. There are ten new colours,bringing the range to 33 laminates in all. The newcolours meet the demand for natural looks instone, marble and metallics. New designs includeMocca Marble, Bianco Carrara, Mineral Oxide anda trio of contemporary neutrals in a Shimmertexture that gives the laminate a translucent wetlook. The retailer merchandising package has beenimproved with new photography, a lifestyleproduct brochure, swatches and display standgraphics. Showerwall panels are 100 percentwaterproof and come in a choice of sizes.0845 604 7334www.showerwall.co.uk

03-04 EDS CHOICE 25/5/12 3:56 pm Page 2

Bathroom & Kitchen SolutionsTo suit any style or any budget

Strata Blade

Follow us on:

New brochure request 0800 156 00 20 [email protected] [email protected] www.pegleryorkshire.co.uk

16202_Pegler_BathroomJournal_A4_Ad_v1 29/05/2012 10:34 Page 1

tc bathrooms, the UK’s most innovative manufacturer and distributor of bathroom products, are set to release

a brand new brochure this Summer. Launching on 1st June 2012, the brochure is by far the best yet. With

a massive investment in state of the art photography and supported by a brand new reduced pricelist, the

brochure is one of many steps the company is taking to ensure it retains a competitive edge in a crowded

marketplace.

Within a rapidly changing and

evolving industry, tc bathrooms

retailers compete. With the shift of

consumers out of the showroom

to online, the new tc bathrooms’

brochure is the best tool retailers

have to bring customers into their

shops. With reduced RRP’s on almost

every single product in their already

industry leading range, prices have

come down across the board by

almost 25%. This will hopefully

lead to better returns and increased

allowed to sell tc bathrooms’ product

at any less than a 25% discount

from the new RRP prices. Managing

Director, Martin Chalcraft explained:

“Any distributor can lower their RRP

points, but what really matters to

retailers is protecting their margins

from the Internet. ‘Internet only’

companies don’t have the overheads

lower prices. At tc bathrooms, we

value the expertise and customer

service that our retailers provide so

we felt very strongly that we wanted

Big Changes at tc bathrooms

sales for tc retailers. Chairman,

Craig Waddington commented: “We

understand that our retailers are

and allow them to be much more

competitive on price”.

tc bathrooms has taken its

commitment to its retailers even

further by announcing that, from

the 1st June, it will be enforcing a

new “Internet Protection Policy”,

which means that no retailer will be

Express Suite

6 • BATHROOM JOURNAL ADVERTISEMENT FEATURE JUNE 2012

06-09 TC BATHROOMS 25/5/12 3:27 pm Page 2

“We understand that our retailers

much more competitive on price”

Magna Suite

06-09 TC BATHROOMS 25/5/12 3:27 pm Page 3

photography so our retailers can

brochure and giving customers some

great ideas for their own space.

We’ve made sure all the shots

feature our tiles and accessories, so

there’s a real opportunity to up sell,

which we know is important to our

retailers.”

Chairman, Craig Waddington added:

“The one thing we care about most

at tc is how best to support our

retailers.”

Another exciting expansion in the

June 2012 brochure is the fantastic

range of stylish Spanish tiles, ranging

from classic to modern, plain to

patterned and subtle to bold, the

range has something for everyone,

with over 30 ranges going in the new

brochure.

Craig continued “We know that our

retailers want to up sell as much as

to protect them from the ‘over-

discounting’ which happens on the

web.”

market leading brochure will

present the extensive tc range

and communicate to retailers and

consumers alike. Heavy investment

in beautifully styled photography

shot in aspirational locations

perfectly showcases the products.

The incredible quality of the

products is easy to see, every single

one backed by a lifetime guarantee.

Marketing Manager and Product

Designer, Lee Reed said of the new

photography: “We know that, in any

retail business, images are what

sells products to the customer. It’s

important that our retailers can

capture the imagination of the

customer but they can only do that if

we give them the right tools. We’ve

invested over £100k in this new

“The one thing

best to support

our retailers.”

Dakota Suite

tc bathrooms Chairman

06-09 TC BATHROOMS 25/5/12 3:27 pm Page 4

possible and tiles are a great way to do just that.

whilst keeping the quality the best in the industry,

maximizing the opportunity for our retailers to sell

tiles with every bathroom that goes out of their

door.”

tc bathrooms has a fantastic

the usual market leading

look brochure.

Their new marketing is paving the way for its

retailers to make the most of the summer DIY rush.

Speaking of the new energy in the company, Neil

Gregory, Sales Director explained: “We went to

KBB this year, we had the best looking stand with

our best product on display and the feedback from

our retailers was incredible. We had a fantastic

response but the message we picked up on was

“your products are great, your service is great but

we need to convey that to our customers with better

value”. So that’s what we’ve done, we’ve built on our

core competencies of market leading product and

service but now we’ve expanded it to respond to the

needs of our retailers who are the most important

part of our business”.

tc bathrooms is proving itself to be very retailer

in their new brochure, new prices and new products

– they aim to take the market by storm.

For more information on tc bathrooms

phone: 01924 868383

email: [email protected]

or visit: www.tc-bathrooms.com

incredible. ”

Finesse Suite

Sobrado Suite

BATHROOM JOURNAL ADVERTISEMENT FEATURE JUNE 2012 • 9

06-09 TC BATHROOMS 25/5/12 3:27 pm Page 5

The new facility was opened by Hugh Forde, MD of Age UKTrading (left) seen here with Mike Holborn, MD of Eurocare.

10 • BATHROOM JOURNAL JUNE 2012

Specialist UK accessible bathingmanufacturer Eurocare has movedinto larger premises that open the

door for exciting new productdevelopments and services.

The Eurocare team with Hugh Forde, MD of Age UK Trading.

There is out there an enormous market for accessible

bathing products - and not just Doc M hospital style

stuff. As Mike Holborn of Eurocare says, the difference

in a real home is that a whole family of varying abilities may

be using the bathroom and want products to look good as

well as being practical and accessible.

The problem for retailers looking to profit from this

valuable and growing market has been finding the product

and getting it installed - which is where Eurocare comes in.

The Doncaster based company can now provide retailers with

the opportunity to become involved in the fast growing

elderly market, without the hassle. Products are designed and

manufactured at the company’s new premises, recently

opened by Hugh Forde, MD of Age UK Trading.

The provision of accessible bathing products has been

historically daunting for retailers, who often perceive it as a

specialist area. In reality. only a small percentage of the

domestic retail market requires a specialist bathing solution,

the majority come from the over 65s - a group that is

growing year on year as the average lifespan in the UK

continues to increase. Eurocare MD Mike Holborn says that

there has been a boom in the retail market for accessible

products: “Our move to larger premises supports our

continuing growth and need for more space to

accommodate our manufacturing capabilities to meet

demand. It was a privilege to be joined by Hugh and all our

guests for the factory opening celebrations. We are

immensely proud of our achievement and to be

manufacturing our products here in the UK.”

eurocare on

10-11 Eurocare 25/5/12 4:14 pm Page 2

BATHROOM JOURNAL JUNE 2012 • 11

All walk in baths are water tested with thedoor both latched and unlatched.

Guests at the opening day were able to see theamount of care that goes into designing andmanufacturing the products.

Current trends indicate that when it comes to accessible

bathing, consumers look for a supplier who can provide a

complete service from design to installation. Installation can

be notoriously difficult, and is an area many retailers wish to

avoid. Eurocare takes the problem away, dealing with the

job from start to finish - including removal of any rubbish.

The company has launched a brand new initiative that

allows retailers the opportunity to offer a complete turnkey

solution. Those in the scheme are provided with a full menu

of ‘installed prices’. Although prices are subject to survey -

which is a must when installing accessible equipment -

retailers will be able to provide customers with a realistic

idea of cost.

As well as excellent service, retailers can also be confident

that all Eurocare approved contractors are CRB checked and

all work and products are fully guaranteed. For those retailers

who have installation capacity but are new to accessible

bathing, Eurocare also offer a range of training options, from

sales and technical training, to full product installation courses.

Eurocare offers the widest selection of accessible door,

screen and enclosure options in the UK, all manufactured to

each customer’s requirements. The company also boasts a

collection of walk-in baths, which set new standards in

excellence and ease of use. Looking further ahead, the

company plans to create an additional area for in house

product and installation training.

All Eurocare products are manufactured in the UK to the

highest standards. For more information call 0844 801

0660 or visit www.eurocare-showers.com

the move

10-11 Eurocare 25/5/12 4:14 pm Page 3

extraspecials

Lack of space need not hamperdesign inspiration. A small

bathroom or cloakroom can lookjust as stylish as a larger space.

Dansani's Mido reduced depth furniture comes readyassembled in four finishes including Latte, Havana and

Mocca woodgrain effects plus matt white. The whiteversion is available as an integrated handle design or a

framed door/chrome handle option. The Cappella basinand vanities are available in 52, 62, 82 and 92cm

widths. The 62 and 82cm vanities are available with twodoors or two drawers. The overall depth of Mido units is

just 41cm. Storage units are available to complementthe vanities and there are a variety of mirror options.

0800 5871725www.dansani.co.uk

12 • BATHROOM JOURNAL JUNE 2012

Wall hung fittings create an illusion of space because they hang clear ofthe floor. Ideal Bathrooms has now added back to wall and wall hung

WCs to the Eternity range from the Essential by Ideal brand. The Eternitysuite includes classic, square and round basin styles with classic and

square WC options and also features baths, bath screens, taps, mixers,towel warmers, mirrors, accessories and furniture to suit every bathroom.

0800 634 2600www.idealbathrooms.com

Contemporary bathroom furniture is not always the right choicefor a period home. Thurlestone from Imperial Bathrooms suitsboth classic and modern interiors and as it is freestanding you

can use as little - or as much - as is needed. The furniture isavailable in natural oak or wenge or in a choice of six hand

painted options. There are two vanity units in the range for usewith Imperial’s Radcliffe basin. There is also a compact side unit

(shown) and a back to wall unit for use with Imperial’s Bergierpan. Mirrors and mirror cabinets add the finishing touch.

0870 606 1623www.imperial-bathrooms.com

12-13 SMALL MOD 31/5/12 10:54 am Page 2

When there isn’t really enough room for a bath, a well designed shower enclosure with acompact footprint but good interior space is the answer. The Slot & Lock quadrant fromAqualux is a no drill solution now available with rear panels in black or white in additionto the original green. The doors can be lifted in and out for easy cleaning and theenclosure measures 900 by 900mm. Plumbing is straightforward with a central columndesigned for easy access to hot or cold connections. Slot & Lock comes complete withan easy plumb shower tray and waste with up to 20mm of adjustment for uneven floors.The shower valve needs between 1.5 and 3 bar and delivers 9-11 litres per minute.0870 241 6131www.aqualux.co.uk

American Walnut is the latest furniture finish from Ellis and it is available onunits to suit every size of bathroom. The doors have solid wood frame andveneered centre panel and the furniture is available wall hung, freestandingor fitted. There’s a large selection of handles, worktops, splashbacks andlighting. All Ellis furniture comes with a five-year guarantee.01484 514212www.ellisfurniture.co.uk

BATHROOM JOURNAL JUNE 2012 • 13

Duravit has an impressivepedigree in thebathroom furniturebusiness and over theyears has launched manyground breaking ranges.Delos is available in tworeal wood finishes andhigh gloss white.Cabinets do not havehandles but the door isslightly larger all roundthan the rest of thecabinet so opening iseasy. The mirror isreflective at the side aswell as on its face andhas an integrated sensorlight switch. The LEDlighting is long lastingand energy saving.

There’s a choice of cabinets including tall, mid height and drawer units. Inside robustglass shelves are enclosed in a simple aluminium profile and held in place by a supportsystem that is almost invisible thanks to the diamond black interior.

Towel holders can be attached to any side of the floating console shown here,providing a smart, visual end point.0845 500 7787www.duravit.com

Just right for a cloakroom or apetite en suite, Richmond and

Callington vanity units fromtc bathrooms tick all the boxeswhen it comes to space savingwith style. Both have soft close

doors or drawers and haveproved very popular on display.

01924 868383www.tc-bathrooms.com

12-13 SMALL MOD 31/5/12 10:55 am Page 3

14 • BATHROOM JOURNAL JUNE 2012

High manufacturing standards and an extensive selection of cabinets

and finishes contribute to the success of the stunning modular

P-CON3 range from Pelipal. Amazingly, options are not really

restricted by price as Pelipal offers a collection that meets every need.

P-CON3 is packed with clever storage options to maximise space and

minimise clutter – which is, says Wayne Dance, MD of InHouse, the

exclusive importer of the furniture, what good modular design is all about.

Every aspect of the P-CON3 range, from cabinet to handle, can be

tailored to any floor plan and budget. The collection is arranged around

multiple options for modern washstands, each with an individual design

and ergonomic advantages. Mineral marble, glass, ceramic, Splendstone

and surface mounted ceramic washbasins from leading manufacturers

such as Villeroy & Boch, Laufen and Keramag add comprehensive design

options. Cabinetry is available in an impressive selection of finishes and

sizes with depths from 200-600mm to offer multiple planning solutions.

Innovative units with open and closed components provide space, storage

and make an attractive design feature. Creative LED lit mirrors and

cabinets further add design options.

Through InHouse Pelipal offers dedicated delivery and extensive

support, meeting the needs of the retailer as well as the consumer. To

become a dealer email [email protected] or call 01661

842304 for further details.

www.inhouseuk.net

www.inhousecaribbean.com

Good bathroom design is aboutbringing together a set of complex

criteria to make a cohesive whole thateffortlessly unites functionality withaesthetics. Today’s consumers want

adaptable designs that meet individualrequirements and tastes, which has

resulted in an increasing demand forthe freedom and flexibility offered by

modular furniture.

The P-CON3 400 with countertop wash basin andcontemporary cabinetry.

The P-CON3 range provides almost 60different washbasin styles and sizes in additionto a comprehensive portfolio of components.

With multiple planning options, components can be configuredto create designs that match individual preference.

modular made easy

14 PELIPAL 28/5/12 10:34 am Page 2

GUARANTEED S t y l e , S e r v i c e , F l e x i b i l i t y, E x c l u s i v i t y, Qua l i t y

To become a PELIPAL® dealer01661 842304

[email protected]

www.inhouseuk.net

www.inhousecaribbean.com

“Probably the best value for moneybathroom furniture in the world”

CONTEA by PELIPAL®

Beautiful bathroom furniture

from Germany

BJ Pelipal A4 Jun 12 25/5/12 10:58 am Page 1

Sassy new Vogue ‘snakeskin’ design; abrave new door finish for the range.

Following the huge success of Segreto Jpull handles for Mereway Kitchens, now

also available for bathrooms.

Living Life The Mereway means exercising

taste and judgment, but more than that, it

means taking the time to make choices

that enhance your life. Just as someone

wouldn’t just buy any old perfume because it

was cheaper or more conveniently available, a

typical Mereway Bathrooms customer would

take the time to select a bathroom on the basis

of inspirational design and quality, creating the

perfect space that is an individual sanctuary.

Reflecting this new brand ethos and

corporate representation, Mereway Bathrooms

are pleased to unveil a new cool, contemporary

company logo that presents an updated fresh,

clean style that complements the Mereway

Kitchens brand.

Sales & Marketing Director Tim Wood

comments, “We want to give our products and

branding real meaning, and develop an

understanding of what you get for your money.

Buying a British bathroom means experiencing

unrivalled quality of service and receiving

inspirational, cutting edge products designs

that the market demands”.

A new product brochure has been

introduced to coincide with the June launch,

and has an impressive 82 pages displaying the

comprehensive product portfolio.

The brochure has been designed with the

consumer/retailer relationship in mind,

providing an invaluable tool for designers to

create unique bathroom plans. This year

Mereway Bathrooms has introduced the largest

number of product shots ever for one launch.

With inspirational lifestyle photography

accompanied by eloquent, concise product

descriptions, the book beautifully illustrates the

elements that create each individual look.

Tim adds: “We are offering our retailers a

strong consumer message to entice customers

through inspirational marketing and engaging

messages that will stir their senses. Our product

is of a premium quality and we want our retail

partners to use this message to engage with

consumers and encourage the inclusion of

bathroom furniture within their plans”.

As well as new products there are also some

changes in the structure of the brands within

the bathroom collection. Combinations of fitted

and modular furniture together in one space are

becoming more popular, so merging the

Synergy and Infinity collections into one lends

simplicity to the range and now there is

infinitely greater crossover between fitted and

modular it’s possible to do so much more.

Mereway Bathrooms continue to live up to

16 • BATHROOM JOURNAL ADVERTISEMENT FEATURE JUNE 2012

the lifestyle

The scent of success! Mereway Bathrooms adoptsa unique philosophy and new brand identity, and

introduce a new brochure hosting products anddesigns to stir the senses and inspire you.

16-17 MEREWAY 31/5/12 9:55 am Page 2

A perfume is just a perfume, right?Everyone has their favourite perfume.When in the bottle it could beanyone’s, but once someone wears it,it becomes individually theirs, theybecome themselves, feelingincomplete when not wearing it. Aperfume magically lifts spirits andstirs emotions. This new ethos behindthe Mereway Bathrooms brand is thenext chapter in Mereways’ intriguing‘Live Life The Mereway’ philosophy.

Each of the Mereway ranges is

being positioned within the

consumer marketplace to appeal to

distinct groups – each having a

‘brand champion’ that personifies

the design characteristics of the

collection, as well as sharing

Mereway brand values. For

Mereway Bathrooms the collection

will be promoted by Jane Maddern,

owner of Jane Maddern Soaps; a

unique hand made natural soap

company.

Jane is a carefully selected successful

business owner who is passionate

about her products, and her

beautiful hand made soaps are filled

with fragrances that stir people’s

senses. Mereway have chosen

talented people who they can work

with, who in their own specialty

field ‘Live Life The Mereway’.

“We have already created a series

of scenarios for each Mereway

kitchen collection to illustrate the

Life Live The Mereway philosophy

that represents our brands,” Tim

Wood explains. “It seemed a

natural decision to implement this

philosophy for Mereway Bathrooms

to create a synergy between the

two divisions. As many of our

retailers take kitchen as well as

bathrooms product from us, it’s an

ideal formula. A bathroom space is

very individual to each person and

much thought goes into the

buying process. What we love

about introducing our brand

ambassador is that Jane also caters

for individuality with a soap and

scent for all moods and personal

tastes. All her products are carefully

hand made; using the best quality

ingredients and her attention to

detail is a true reflection of what

we’re all about.”

its reputation for launching enticing new

products and this year is no exception with

avant-garde door colours and finishes,

stunning new handle options, basins,

ceramics and the most extensive collection

of worktops to date. In tune with fashion,

natural tones and finishes are becoming a

‘staple wardrobe’ item whilst splashes of

vibrant colours and textures work as accent

pieces that create the individual look. With

this in mind, Mereway Bathrooms has

introduced three vibrant new textured

finishes; Zebra, Snake and Crocodile that

will take anyone’s breath away!

“Mixing and matching of colour and

texture has become as popular in bathrooms

as it is in kitchens. We are also seeing further

diversification in colour palettes for furniture

coming into the market, with even more

unusual designs that are a bit off-the-wall,

like our exciting new animal print’ Vogue’

door finishes,” says Tim Wood.

Building on the success of popular J pull

door style ‘Segreto’ for Mereway Kitchens,

Segreto has now joined the Bathrooms

portfolio too bringing a sleek handleless feel

to a new part of the home. As more

interesting shapes continue to emerge, and

bathroom elements become more varied,

the collection of new ‘Lustre’ cultured

marble worktops add real individuality.

Available in 14 luxurious finishes with

integral moulded basins and tops for fitted

runs or vanity stations these new surfaces

can be cut and finished to order for a

streamlined and elegant look.

To complement the modular units a

new radius edge mirror has been

introduced to join the selection of universal,

illuminated mirrors and mirror cabinets in

three popular sizes. New soft glow light

lighting features have also been included to

create a relaxing mood in the bathroom.

This is just a taster of the new products

introduced this season. The Bathrooms

collection now includes 33 beautiful door

finishes, 20 handle options and an

extensive number of luxury components,

design features and storage solutions that

cater for both the traditional and

contemporary ends of the market. There

truly is something for every individual taste

and budget within the range.

0800 028 4466

www.merewaybathrooms.co.uk

BATHROOM JOURNAL ADVERTISEMENT FEATURE JUNE 2012 • 17

CHAMPIONINGTHE BRAND

less ordinary

Exciting combinations of bright doors and contrasting cabinets make areal unique statement. These vibrant new finishes are also available inbath panels for a real wow factor.

www.janemaddernsoaps.co.uk

16-17 MEREWAY 31/5/12 9:55 am Page 3

CapeLine with design protected versatile lighting system

can be surface or flush mounted. It combines direct and

indirect lighting and the doors are mirrored inside and out.

This range includes a compact 45cm model for smaller

bathrooms plus 60, 70, 100, 120 and 130cm sizes.

Schneider mirror cabinets are well known for highquality and innovation, especially in lighting. This hasmade the range a favourite choice with UK consumers

looking for style and well planned storage.

GraceLine offers indirect and light

intensive effects. The basic model is

equipped with fluorescent tubes at the

top and bottom while further up the

range lighting features white and

coloured LEDs and sensor control.

GraceLine comes in various door

formats and in 70, 100, 120, 130 and

150cm sizes. The doors are mirrored

inside and out.

FaceLine has a sensor

controlled direct and

indirect fluorescent light

system. It is available in

60, 70, 90, 100, 120 and

130cm sizes. Doors are

mirrored inside and out.

More information01932 872137

www.wschneider.com

classic choicesfrom schneider

18 • BATHROOM JOURNAL JUNE 2012

18 SCHNEIDER 28/5/12 10:45 am Page 1

Lakes Bathrooms has shower trays in

shapes and sizes to suit every situation.

From classic stone resin in standard

80mm or a low profile 45mm height to a

lightweight low profile selection in both

Acrylic Capped Resin (ABS) and Sheet

Moulded Compound (SMC), Lakes Bathrooms

has a tray to cover every angle.

Classic stone resin trays are arguably the

industry favourite and the Lakes Bathrooms

range includes a selection of sizes to suit most

installations. All have a high quality surface

finish. Lightweight ABS and SMC options

weigh under 25kg so can be moved by one

person. These newer options have been

engineered to reduce weight without

compromising on robust strength.

Easy plumb options give the choice of

simple raised installation and all trays come

with a chrome waste to suit the tray height.

With prices starting at just £82 plus VAT,

adding the perfect foundation won’t dent the

customer’s budget. All trays from Lakes

Bathrooms carry a ten-year guarantee against

manufacturing defects.

Selecting the right tray for theenclosure or walk in is paramount.

More information01684 853870 • www.lakesbathrooms.co.uk

toptraysfromlakes

BATHROOM JOURNAL JUNE 2012 • 19

Every tray from LakesBathrooms comes with a

high quality chrome waste.

A tray to complement thestyle of the shower enclosure

is an essential foundation.

When set flush this low profile ABStray from Lakes Bathrooms is theperfect partner for a walk inenclosure to create a wet room feel.

19 LAKES 28/5/12 11:37 am Page 1

Frameless 10mm glass is the benchmark forluxury showering. The Roman Sculpturesbespoke framless hinged door has all the framingstripped away. The hinges are installed directlyonto the wall, adding to the minimalist look.0845 050 7611www.roman-showers.com

The beautiful Palace ceramics collection from Laufen brings luxurioushotel living into the domestic bathroom, with a range that is perfectlycomplemented by the freestanding oval Solutions bathtub, big enoughfor two and temptingly inviting. The bath has cushioned headrests atboth ends and can be fitted with an airspa and whirlpool system for thelast word in relaxation.01530 510007www.laufen.co.uk

The Balance basin from Silestone by Cosentino hasa minimalist floating look. It is available in a choiceof widths and lengths and in all the colours in theSilestone bathroom collection in either polished orleather finish.01256 761229www.silestone.co.uk

Large freestandingorganically shaped baths,

intelligent lighting,clutter free walk in

wetrooms, marble, realand engineered stone

and timeless luxury arekey trends at the

discerning end of thebathroom market.

THE EXPERT VIEW

David Osborne, MD at Roman hasexperience right across the marketbut sees a distinctive trend at theupper end:

“At the luxury end of the market, thereis a clear trend towards totallyframeless shower enclosures madefrom 10mm glass. We are seeingproducts where the profiles arecompletely stripped away and theglass is bonded to glass with justminimalist brackets for support. Whenit comes to the wall profiles, these areeither only a few millimetres wide orare disguised by being channelled intothe wall and hidden so that the glassappears to float. This gives a totallyminimalist finish with a feeling ofopening up the space.

“We are also seeing walk ins andwetrooms becoming increasinglypopular but there has also been amarked increase in the combination ofwalk ins or wetroom panels beinginstalled with shower trays, rather thanstraight to the floor in a true wetroomsetting. This offers all the benefits of awetroom with a more straightforwardinstallation process.

“The look at the higher end of themarket is very much towards sleek,modern products. If you are at thisend of the market it is vital to offer adesign and installation service. Thedesign service must be teamed withgood, knowledgeable advice thatmeets the needs of the customer,along with the right choice ofproducts.

“The role of the bathroom has movedon from being a purely functionalroom to become a retreat from busymodern life. As consumers experienceluxury hotel bathrooms they want torecreate the same thing in their ownhomes so more indulgent productssuch as wetrooms and drencher headshowers are on the agenda.”

top end trend

20 • BATHROOM JOURNAL JUNE 2012

20-21 TOP O MARKET 29/5/12 2:56 pm Page 2

BATHROOM JOURNAL JUNE 2012 • 21

THE LUXE TOP 10

✭ Real stone, especially marble.

✭ A big shower with more thanone head. Bathroom Journal recentlysaw a luxury home where the entirewet room ceiling was a showerhead, which delivered spray effectsfrom mist to torrential rain.

✭ A big freestanding bath, possiblywith a spa system depending onthe taste of the owner.

✭ Underfloor heating - especiallyon chilly marble or stone floors.

✭ A good, big towel radiator.

✭ A steam room.

✭ A sound system - usually part ofa whole house system that offersindividual room by room control.

✭ Satellite tv with films ondemand.

✭ An intelligent lighting system.

✭ Large washbasins.

The Kaldewei Comfort Select panel integrates virtually flush into the rim of the bath andallows precise setting of the temperature even before running the water. Whether at thedefault 38.5°C, warmer or cooler, the bath fills from the very first second with water of aconsistently even temperature which can be easily adjusted in increments of 0.5°C at anytime with the touch of a finger. For safety reasons, the maximum temperature is set to43°C, but can be increased up to 50°C by pressing a special button combination.

The operating panel of the Kaldewei Comfort Select also regulates the flow of waterinto and out of the bath. The drain cover opens and closes with a gentle touch of thefunction symbols on the operating panel. The bath can be filled in two ways: via astandard, external bath tap or using the special Kaldewei Comfort Select drain andoverflow fitting with filler function.

As a further optional function, the Kaldewei Comfort Select operating panelelectronically controls the shower using the Kaldewei Comfort Select shower hose. Thehose can be fitted with any shower head to match the overall design and either be sunkinto the bath rim or fitted to the outside as a highly elegant feature for freestanding baths.The concealed shower hose also scores technical points in that the hose duct with dripfacility ensures optimal drainage of residual water.0800 840 9770www.kaldewei.com

This elegant bathroomdesigned by Fired Earth

ticks all the boxes forluxury. The centrepiece

Geneva egg shaped bath,East Hampton marble tiles

and Jessica console in NeroMarquise marble add up to

restrained opulence.0845 293 8798

www.firedearth.com

Hardwick, Troon, Adare, Nevis (left) and Obanbasin stands from Imperial Bathrooms can becombined with a selection of Imperial’s UKmanufactured hand-crafted ceramic basins.Featuring leg and trim options in hand-carvednatural materials, polished metals and glass, theymake a bespoke statement in any bathroom.Complementary brassware from Imperial providesthe perfect finishing touch.0870 606 1623www.imperial-bathrooms.com

CONSOLEYOURSELF

A basin on a console makes an impressive statement.

We’ve selected three fabulous examples from Imperial

Bathrooms, evitavonni and Fired Earth.

nds

Add a touch of bling with thiscurvy marble console by

evitavonni. The bespoke Pianofinish vanity has drawers lined

with faux suede and is seen herewith the Grand Tour basin.

0800 130 3180www.evitavonni.co.uk

Featuring a fabulouscombination of a

marble basin and metalstand, Raphael from

Fired Earth has acharming fin de siecleParis apartment look.

0845 293 8798www.firedearth.com

20-21 TOP O MARKET 29/5/12 2:57 pm Page 3

Sunrise includes 11 wash basins(two specific to cloakrooms), fourWCs and two bidets. A choice of

superior quality VitrA baths orshower baths are also part of the

collection. All pieces follow a designtheme where the shape seems to evolve from the original ceramic form - and they are all

designed to make best use of flat space and angles in any bathroom or cloakroom.The range of wash basins includes full pedestal designs for corner or offset (left or right)

installation as well as flat wall positions. One of the cloakroom designs includes under-slungtowel rails around the waste. Half pedestal or plain wall-mounted basins are all part of thechoice. There are two close-coupled WC options – one closed back and one open back - a

back-to-wall WC pan and a wall hung pan. Soft close seat options are also part of the choice.

22 • BATHROOM JOURNAL JUNE 2012

With its 115,000 sq.ft base in Marden, Kent, Claygate Distribution Ltd has distributed VitrA products since October

2003. This successful relationship has seen both the distributor and the manufacturer develop and improve products

to cater for customer requirements and adapt to ever changing trends. VitrA’s great ranges continue to attract many

of Claygate’s customers and the company will now be expanding its warehouse space by another 30,000 sq.ft to

hold even more VitrA stock.

The new Neon showerbath measures

just 1700 by 850 by 750mm but has

the same internal dimensions as a

standard 1700 by 700mm Neon bath,

giving water saving benefits when

compared to standard shower baths

and with the extra space needed for

showering. Taps can be fitted at the

end of the bath or along the extra

deep back ledge. The shower screen is

10cm higher than standard bath

screens and is mounted on a special

pivot profile that stops the screen from

hitting the wall. The screen also

includes an 11cm glass panel return

that helps to prevent any over splash.

More from VitrA and Claygate

When VitrA designersdevelop a collection of

products it is a completefamily offering wide

choices and options forevery home owner, interior

designer and builder.

Sunrise.

S50 and Neon showerbath.

22 CLAYGATE 30/5/12 10:09 am Page 2

SBATHROOM JOURNAL JUNE 2012 • 23

Take the S-Line

VitrA reports excellent market reaction to the S-Line collection.

S-Line is the combination of the very successful S50 collection

with the innovative and affordable S20 collection. Both

ranges include fittings for use in inclusive bathrooms.

The S50 collection was developed to combine ultimate

flexibility, practicality, wide choice and quality design with

affordable prices. It has become a huge success story for VitrA - with

S20 catching up fast. VitrA’s Darren Paxford says that the S-Line

range is ideally suited to both commercial and domestic interiors

with designs that will adapt to any interior and cater for all

requirements - including the need for accessibility.

S20 fits perfectly into VitrA’s concept of offering the market a

complete family of products. The new range dovetails with fittings

from the S50 collection, offering the market even more choice.

Darren Paxford says that the uptake of S20 has been nothing short

of phenomenal: “With S20 added to S50 to form S-Line, we are now

offering retailers the chance to compete at any price level with the

most flexible and versatile product range that allows them to say yes

to any customer.”

S20 wash basins are available in widths from 45-65cm in

5cm increments on a full or half pedestal. Semi recessed

basins are also part of the programme and there is a

selection of counter top and undermounted models in

square or oval formats. WCs can be close coupled closed

back, close coupled open back, back to wall or wall hung.

The growing population of older people has made

accessible bathing more important than ever before. S50

caters for this market with floor standing WCs at a

comfortable 48.5cm height and wall hung pans. A special

S20 basin with a concave curve on the front edge and wider

elbow rests allows anyone in a wheelchair to get closer to the

basin and use it independently and in comfort.

There are many products suitable for the contract and

commercial sectors within S-Line, including two new urinals.

More information01622 833633

www.claygate.co.ukS50 washbasin unit.

S20 washbasin.

S20 washbasin unit.

23 CLAYGATE 30/5/12 3:59 pm Page 1

BetteFloor is a stylish and hygienic alternative toa tiled shower area. This flush to floor shower

area in steel/enamel is like one large tile which ispermanently waterproof, easy to clean and

hygienic. It has an uninterrupted gentle slope toa central outlet and is available in 48 sizes and a

huge range of colours.

Bette’s wide range of baths includes luxuryfreestanding models such as the new BetteStarletI, IV and V Silhouette baths which make it easy to

achieve the elegance of a freestanding bath insmaller bathrooms because they can bepositioned against a wall or in a corner.

Bette brings the ultimate inflexibility to bathroom

designers with a large rangeof products in a choice of

sizes and over 1,000 colours.

bathing with bette

24 • BATHROOM JOURNAL ADVERTISEMENT FEATURE JUNE 2012

24-25 Bette 29/5/12 2:51 pm Page 2

BATHROOM JOURNAL ADVERTISEMENT FEATURE JUNE 2012 • 25

Bette products are designed to bring

pleasure to bathing, showering and

washing. From the overall design to the

shape of the back rests, the smoothness and

quality of the enamel finish and the

spaciousness and rigidity of the shower trays

and baths, everything is designed to create

the ultimate bathroom experience.

Bette baths, shower areas and washbasins

are made in steel/enamel. The strength and

stability of steel means that Bette can

produce shower trays and washbasins in very

large sizes. This stability also makes the

material perfect for baths and shower baths.

Steel allows the precise formation of shapes

and edges so Bette shower baths have steep

sides at the foot end for more standing room.

Steel is also a good conductor of heat so will

take on the warmth of the bathroom and will

not feel cold.

All Bette products are finished with the

company’s Betteglaze® enamel which is

extremely smooth, durable and will not lose

its colour - even after years of use and

cleaning. The surface is hygienic and easy to

clean and no special care is needed. The

enamel and steel are fired in a kiln and bond

together to make an exceptionally strong

material. All Bette products come with a

30-year craftsman warranty.

The new BetteOne double washbasin measures 140 by 53cm butit is light enough to come as a wall mounted and counter topoption for a stylish and contemporary look.

The BetteOne range features baths, shower trays and washbasins in oneco-ordinated design and all in steel/enamel. It includes the award winning

BetteOne Relax bath with its special back profile, which is designed like areclining chair for an unsurpassed level of comfort.

The shower trays from the BetteOne range co-ordinatewith the baths and washbasins and come in eight sizesup to 140 by 100cm.

More information:0844 800 0547

www.bette.co.uk

24-25 Bette 29/5/12 2:51 pm Page 3

Alu-ZenAlu-Zen features rounded side sections and discreet vertical

grooves. Extruded sections are pressed on to the top and bottom ofa collector. One or more towel brackets can be fitted into an

invisible integrated groove behind the side sections so that theylook as if they are floating around the radiator.

26 • BATHROOM JOURNAL JUNE 2012

Now back in the hands of its founder Jos

Vaessen after a period of ownership by

Masco, Vasco is again concentrating on

its key skill of combining innovative design with

energy saving performance. “We are focusing on

aluminium,” says Dave Thornback, UK MD of The

Heating Company. “The heat transfer is far better

than steel - and we use recycled material. We

actually recycle it ourselves so these radiators tick

all the boxes for being green. Aluminium gives

twice the heat transfer of steel - for example a

vertical 1800/500 steel radiator would give out

3800btu but in aluminium the figure would be

7500btu. Water saving is an added attraction as

an aluminium radiator uses just a fifth of the

amount of water needed by a steel radiator. This

in turn brings savings in energy costs, as the

boiler does not have to work as hard. Warm up is

much quicker too, and the combination of

convected and radiated heat means that

consumers can lower the thermostat setting while

remaining comfortable.”

Vasco aluminium radiators are lightweight

and easy to install and have an automatic air vent.

Their optimum heat output means that they can

be used with low temperature systems such as

heat pumps. Aluminium also provides safe heat -

the front of the radiator never gets too hot

because the hot water flows in the core section of

the unit. When conventional radiators heat up

they make an irritating ticking noise as the metal

expands. The new technology from Vasco

eliminates this problem as it incorporates profiles

that allow for movement so there is no noise.

Murmuring is also eliminated thanks to a valve

that quickly removes gases and air from the

High fuel costs mean that reducing energy use is a major focus in anyheating installation. Vasco is responding to market demand for leaner,

greener products by marketing sustainable radiators made fromaluminium that deliver impressive heat efficiency and energy savings.

21st century he

26-27 Heating Co 31/5/12 12:34 pm Page 2

BryceBryce is a closed radiator with invisible fasteningpoints to give a sleek, minimalist look.

CanyonCanyon features convection lamellae at the front and back to optimise

heat output. At the back of the radiator there is a special groove for towelbrackets. This design has won the Red Dot award, Design Plus Material

Vision and has been nominated for the German Design Award 2012.

BATHROOM JOURNAL JUNE 2012 • 27

ZarosZaros is available as either a vertical or ahorizontal model and comes with all thebenefits of the aluminium heating concept.

CarréThe striking Carré is a designer radiator in steel that

comes in flat or rounded versions. Carré Round looksstriking in a metallic finish and is ideal for positioning

in a corner.

water. All Vasco aluminium radiators can be

fitted into other installations and are compatible

with copper, metal and plastic so connections

can be made with all pipe work.

Aluminium presents many opportunities

for creative design - and Vasco certainly makes

the best of these with some inspiring and

award winning ideas. Radiators are available in

RAL colours, metallics and matt finishes. The

finish is the same quality as used in the car

industry with a catachnestic base lacquer and

a top coat of electrostatically applied epoxy

polyester. Extensive testing means that Vasco

is able to guarantee that every connection is

free from leaks.

More information

01254 704420

www.theheatingcompany.com

heating

26-27 Heating Co 31/5/12 12:34 pm Page 3

GET IT RIGHTStelrad Radiators has released the latest updatedversion of its popular STARS Heatloss calculator. Itcontains much more than you would expect andmore than previous versions that have been used foryears by dedicated heating system designers andheating engineers. The latest version offers an evensimpler way to get sizing of radiators right, firsttime. And what’s even better, it’s free! Simply clickon to the Stelrad web site at www.stelrad.com,click on ‘STARS’, register - and you’re away.

Enville 32mm wall andfloor mounted towelrails from TheSterlingham Companyare available in ball jointand straight jointversions. The bespokeservice allows you tospecify height, width,projection and numberof rails. Model F435F,shown left, measures975mm by 750mmoverall with a projectionof 145mm. Sterlinghamconstructs from brass

materials including 32mm tube. The power supply cable for the low-energyelectric model is invisibly hidden in the wall or under floor and can exit centrerear of the preferred fixing point. Choosing bottom right or left for a solid floorwill require a conduit. Unless otherwise instructed, the standard procedure is tosupply one metre of cable exiting top left as viewed. Longer cable lengths canbe requested.01384 370901www.sterlingham.co.uk

These two amazing towel radiators are bothfrom Tubism, a specialist company thatcustom makes to order. Weaver (left) is awonderfully contorted pillar of tubes whileJacob is a narrow ladder - ideal for use wherespace is short. All Tubism models are made instainless steel to order. Take a look at thewebsite to see some of the amazing - andinspiring - designs available.01283 761477www.tubism.co.uk

Increasing in depth from baseto top, Bosporus from Aeonincorporates a box shapedairing shelf for folded towelsand has three hanging rails.Made in stainless steel,Bosporus is 1200mm high,530mm wide and 2200mmdeep (maximum) and isavailable in 630 and 1272Wversions. It is suitable for allheating systems.01908 271155www.aeon.uk.com

IntaEco has announced a solution tosystem contamination with Duco, aclever product that uses a magneticstrainer to remove impurities fromfluid based heating systems.

Particles of rust and sand can build upin a heating system causing blocked pipes

and boiler failure. The Duco vent operatesconstantly to collect damaging impurities before

expelling them through the system discharge valve. Duco is easy toinstall and can save a fortune in heating repairs.01889 272180www.intatec.co.uk

28 • BATHROOM JOURNAL JUNE 2012

Best ideas for warmer bathrooms.

System Spring Clean

28 HEATING 28/5/12 3:11 pm Page 2

Quartz composite from Okiteis the ideal choice forbathroom floor and wallsurfaces as it is scratch andstain resistant and can besimply wiped clean. Shownabove is Cream Marfil Okite,which can be used as a tiledsplashback or as a completewall and floor covering. Itcomes in 306 by 104cm slabsin a choice of 1.3, 2 or 3cmthicknesses.01922 470801www.okite.com

Nuance bathroom surfacing from Bushboard is available aswaterproof panels, work surfaces and upstands. There are28 designs in wall panelling, 15 designs and three sizes inlaminate worktops and five solid surface colours for wallsand worktops. Designs include natural stone effects, bold

graphic prints and calming neutrals. Shown right is acombination of Waves Sable wall panelling, Concrete

Quartz worksurface and a Stone front panel.Bushboard offers a post formed outer edge on its

panels, eliminating the need for extrusions. The Bushboardbespoke moisture curing adhesive system in 23 colours

ensures a professional finish when jointing and installingpanels. Nuance come with a 15 year warranty and retailers

can benefit from POS support packages and display dealsas well as free product and installation training.

01933 232272www.bushboard.co.uk

on the surface

New Earth Stone porcelain tiles from RAK Ceramicshave a mottled matt surface and are available in a

range of formats and neutral tones. The tiles aresuitable for interior and exterior walls and floors.Colour options include Talc Ivory, Charcoal Clay

Grey, Monazite Brown and Charcoal Black. Allshades are available in 29.5 and 59cm rectangular

and 60 by 60cm square formats as well as 30 by30cm mosaic designs.

Earth Stone is almost impervious to liquidabsorption and virtually stain/scratch proof. Tiles are

fired to 1200ºC during manufacture, eliminatingthe risk of damage from thermal shock.

Other new tiles to join the RAK range includeclassic white statuario marble effect White Smoke in

a 60 by 60mm design, the 10 by 30mm ClassicSeries and glamorous new Lounge Listellos.

01730 237850www.rakceramics.co.uk

Mineral Oxide is one of ten new colours inthe Showerwall range of waterproofbathroom wall panels. This dramatic newcolour is a rich mix of green, black andblue inspired by the effect of oil on water.It responds to the increasing popularity ofnatural effects in stone, marble andmetallics. Showerwall panels come in achoice of sizes, are 100 percent waterproof,FSC certified and available ex stocknationwide from distributors including IDS,Ideal Bathrooms, Q4 Bathrooms, Formula 1and Showerlux.00845 604 7334www.showerwall.co.uk

Bathroom surfaces must combine practicality andstyle with easy installation.

BATHROOM JOURNAL JUNE 2012 • 29

29 SURFACES 28/5/12 4:26 pm Page 1

31-31 Wetrooms 29/5/12 2:29 pm Page 2

31-31 Wetrooms 29/5/12 2:29 pm Page 3

RAK Ceramics is sponsoring the Sussex Sharksin their opening CB40 match in the ArundelFestival of Cricket. This prestigious annualevent is held in the grounds of Arundel Castle -and RAK MD Rob Jull says he has fondmemories of playing there himself 40 yearsago. For more information on the gamecontact Sussex CCC on 01273 827126 or visitwww.sussexcricket.co.uk

Impulse Bathroom products are now being madein the UK for the UK market following the

acquisition of the old Ideal Standard Middlewichplant by Ours Sanitary Ware. The move means

that Impulse can benefit from shorter lead timesand increased flexibility in response to customerneeds. They have also benefited from being able

to recruit highly experienced production staff.

Birthday Greetings IntaInta continued its tenth birthday celebrations with a visit from

Stafford MP Jeremy Lefroy. The company has grown to a turnover ofaround £10 million since launch in 2002 and has 34 staff plus

apprentices from Stafford College. Directors Stuart Gizzi and CynthiaFisher invited Mr Lefroy for a tour of the premises, which includes in

house testing, training and warehousing facilities. “Inta is a fineexample of how working hard and having a conscience can bring

business great success. To have built such a strong presence in thebathroom industry in such a short time is a fantastic achievementand I commend the company for its work in removing the risk of

scalding from bathrooms in the UK,” commented Mr Lefroy.This year also sees the production of a special 10th anniversary

version of the acclaimed anti scald booklet.

IDS has doubled the stock holding at its Swindon site to improveservice for customers in the south, south west and Wales.Cantilever racking supplied by Stakapal has been installed.Swindon is a key regional hub that serves branches at Exeter,Southampton and Cardiff with laminates, Showerwall products,worktops, solid surfacing and flooring. Significant investment hasbeen made in the warehouse to double the number of ex stockitems giving customers better choice and availability.

Ideal Bathrooms has launched a new version ofthe popular Create Your Ideal Bathroom brochure.This 200-page guide brings together leadingbrands and products, allowing consumers tocompare and contrast.

The brochure has a new design for 2012 tomake it even more user friendly. Popular featuressuch as roomsets and retail price lists have beenretained. There are sections for shower valves,enclosures and furniture and symbols to identifyenvironmentally friendly products. To support thenew brochure competitions will run on consumermagazines through 2012.0800 634 2600

Following the announcement from Jacuzzi UK that they willbe focusing on hot tubs and whirlpool baths, Silverdale(Bathrooms) Ltd has confirmed that they are to manageJacuzzi sanitaryware from Newcastle under Lyme. Productswill be available on a five day lead time and supported by anew brochure.

Silverdale is the sole producer of Jacuzzi and B CSanitan ceramic products. They took ownership of the B CSanitan brand when they bought the company andoriginally manufactured Jacuzzi sanitaryware as a supplier toJacuzzi UK. Silverdale has a highly skilled and experiencedwork force and will be able to offer a five day delivery serviceon both B C Sanitan and Jacuzzi designer products. Ordersshould now be placed with Silverdale.

business matters

32 • BATHROOM JOURNAL JUNE 2012

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If you have been sent a Tre Mercati duckthe company would like to know aboutits travels. The best duck travel pic willbe entered into a competition to win aniPad. The closing date is 28th Septemberand hi-res entries should be sent [email protected]

BATHROOM JOURNAL JUNE 2012

Sorry MartinMany apologies to Martin Mongan of Hansgroheas we managed to mix him up with someone elsein our April issue.

Robert Ginsberg takes over from his DadWarren as the new MD at HiB. The ever

energetic Warren will remain actively involvedas Chairman with overall responsibility for

sales. Robert joined the business ten years agoand has been overseeing the day to day

running of the company and developed theNational Distribution centre at Birch Coppice.

FACES GOING PLACES

Readers, make sure of your owncopy, contact us now01502 517116 or

[email protected]

Advertisers, there’s still time to bookyour own page, contact us now

01502 517115 [email protected]

The Bathroom Journal Annual Guide.

For the whole year. In one magazine.

due outin August

DUCKS GOINGPLACES

32-C3 BIZ NEWS 28/5/12 5:02 pm Page 3

Don’t miss next issue: Bathroom Journal August 2012 Annual Guide - due out 20 August 2012

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