Bastille are an indie pop band, similar to Dog is Dead. I therefore chose to analyse their website and in greater depth their homepage to explore website homepages in my chosen genre.

Their website homepage opens with a video for their latest song, ‘Flaws’ and the viewer has the option to either watch the video and enter the site automatically or skip watching the video and to get straight onto the site by clicking ‘Enter Website’. This ultimately helps to promote the bands new song as to get onto the website you are first exposed to their music video.

On the homepage the band is linked to social media sites such as Tumblr, a chance to follow them on twitter, and also see their news on their Facebook page. The use of social technologies that the band are connected to demonstrate how bands have become reliant on these social mediums for advertising their work.

The girls in the image are featured in the music video. The image is the main focus to the webpage and the bands title is in the bands font which corresponds with their other works where this font is shown. Furthermore the white colour for the title is neutral which is contrasted with the dark themed image whereby the girls have face painted face depicting a contrast for their appearance. Furthermore, these somewhat ‘attractive girls’ have a twist on them by not appearing typically pretty of what people would expect to see in a music video and instead have painted scary faces.

The Social networking sites opens directly into a new tab, making the connections for the viewer easy and simple. If the process was difficult people want not follow these links. Instead the links are made easily accessible in order to further promote the band.

When navigating around the site, depending on what is selected to view, a loading sign will appear. This loading sign is a triangle which is bastilles logo which themes the website for Bastille.

Additionally the band has Merchandising with a link to a gift shop which has logo based clothing,further promoting the band. Furthermore there are interactive opportunities such as sharing your postcard to reveal behind the scenes. There is also the chance to win exclusive Bastille Skelton t-shirts which would be extremely appealing to fans visiting this website

On the homepage there is also an option for news which is linked with the bands facebook profile.

• Interactive opportunities • follow- social media • comments on post • newsletter • Purchasing opportunities• merchandising specialised gifts

A chance to check out the bands latest photos, featuring the band performing and them backstage!

Contact information, including the bands manager.