PUSHPA BECTORDLF Limited, Mall of India

LATE PONTY CHADHA Wave Group

MANOJ GAUR Gaursons India Limited

DR ANIL KUMAR SHARMA Amrapali Group

Mahagun GroupDHIRAJ JAIN ANDAMIT JAIN

ASHISH KUMARDr Willmar Schwabe India Pvt Ltd

HARISH SHARMAAadhar Group

VIKAS KHURANAEssence Communications

RAKESH MALIK

Last week, on Wednesday, April 30, The Times Groupcelebrated the success of many entrepreneurs fromNoida, by unveiling Icons, a Times of India

presentation that vividly describes the exceptional talesof businessmen and new age entrepreneurs. Whileunveiling Icons, Chairman and CEO, Noida and Greater

Noida Authority, Rama Raman shared his thoughts onthe occasion, "I would like to thank The Times of IndiaGroup for recognising the potential of Noida andpeople who have contributed to its growth; some ofthe them are in front of us. It is wonderful to be hereand share the stage with all the icons. Sectors whohave played a major role in the exemplary growth ofNoida are - firstly the farmers, industries, educational

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Wave Group, the dreamventure of Late PontyChadha exemplifies suc-

cess in every sphere. Built fromscratch, this huge conglomerateof businesses is today one of thelargest in all arenas it venturedinto. Envisioned by the LateKulwant Singh Chadha way backin 1963, Wave Group has beensteered by his long term visionand today boasts of an impressiveportfolio of businesses, includingsugar manufacturing, distilleriesand breweries, real estate, malls and multiplexes, beverages,sports, education, paper andentertainment.

Started as a sugar crushingbusiness, the major industrial di-versification of Wave Group start-ed with their paper unit and theyfinally diversified into real estate,with the onset of Centrestage Mall(now Wave Mall). Talking aboutthis diversification and why theychose to venture into real estate,Manpreet Chadha, vice chairman,Wave Infratech shares, "For my fa-

ther Ponty Chadha, the reasonswere very clear. He could envisionthat we needed another streamand back then the real estateseemed like the new upcomingsector. Noida became a focalpoint because of DND coming up,its connection and integrationwith Delhi" For their foray into re-tail and real estate and their firstproject, the Wave Mall (earlierCentrestage Mall), Chadha ex-presses that they are thankful toShipra Group and Late HarpalSingh for launching the project asa joint venture with them. "Heconvinced my father to enter thisbusiness through this joint proj-ect. They were leading the projectuntil Harpal Singh passed away.

We then started managing theproject more profoundly. This ishow we began as a small playerin this field and then slowly ex-panding into Ghaziabad,Lucknow and Ludhiana," saysChadha. He adds, "It was at thisjuncture that with a project inGreater Noida we commencedinto the residential projects."

"The philosophy of the grouphas always been to collaboratewith experienced stakeholdersfrom the real estate sector. WaveGroup started the journey by col-laborating with the Uppal Groupin helping to develop their secondresidential project at GreaterNoida. After getting the hands onexperience in development ofresidential and commercial prop-erty, the group along with the ex-perienced partner succeeded ingetting the license for HI TECH cityproject at Ghaziabad. The awardof license to the Wave Group gaveimpetus to expand the businesshorizon to Mohali and was suc-cessful in getting license for devel-oping 300 acres of mixed landuse project. Then the projects inSector 18 Noida came along andthe journey has been very excitingtill date," avers Chadha.

Wave Group's policy has been

to efficiently and effectively opti-mise its diverse businesses andmaximise output by participatingin all aspects of business. This hasresulted in exponential growth inthe group's productivity, its abilityto transform industries and in cre-ating opportunities for entirelynew market segments. The busi-ness model has evolved signifi-cantly through strategic invest-ments in services andtechnologies, ensuring that theWave Group maintains its com-petitive advantage in every sector.

The USP of the organisation iskeeping promises and reciprocat-ing to the investors. Reciprocationevery time and on all commit-ments given or taken is whatmakes Wave Group, the companyit is today. Besides this, the groupalso believes in delivering aspromised; Wave Group alsospends extra months to go intothe very deep of the project andconvert them into efficiently exe-cution able projects. The compa-ny does this prior to the stage ofdesigning. It is only then that thepromises are made while main-taining a healthy bottom line.Every successful journey has along story of roadblocks and ob-stacles on its way. The ones who

overcome them are those whohave achieved success in itspurest form. It is interesting to un-derstand how the patron of thegroup - Late Ponty Chadha over-came obstacles during his entirejourney. The Late Ponty Chadha'sbiggest acumen in business washis deep study of roadblocks andconverting those roadblocks intostrength. He always ensured thatonce the person has crossed theobstacles, they shall never enterone's life again. In fact, he wassuch a great leader that he madesure he filtered them at his ownlevel and never let them percolatedown to the group. The road-blocks could be taken care of bythe Late Ponty Chadha because ofthe philosophies ingrained in him.Determination and hard work to-wards a clear goal is what hashelped the Wave Group passthrough any difficulty. For theChadha family, the biggest priorityhas been work; work is the pri-mary focus for them than any oth-er aspect in life, a choice the fami-ly has made and is extremelyhappy about.

A typical business housewould count the growing wealthas its success but Wave Groupthinks otherwise.

The indisputable leadersSuccess at Wave Group is not measured by profitability alone. It must leadto the happiness of all stakeholders involved to be truly successful

Rama Raman, chairman and CEO, Noida and Greater NoidaAuthority, recently launched Icons, a coffee table book thatcelebrates the true entrepreneurial spirit and vivid businesslandscape of Noida. Read on to know more...

THE GLORY

Continued on 14

RAJIV KUMAR DS Group

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s: V

inod K

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THE ECONOMIC TIMES, NEW DELHI, FRIDAY, MAY 9, 2014