baskin-robbins escape to the tropics facebook promotion
DESCRIPTION
Baskin-Robbins' summer promotion for the launch of it's Tropical Shakes. Escape to the Tropics invited friends of the brand to earn points by gifting digital shakes to their Facebook friends. The user that earned the most points won a trip for two on Royal Caribbean's Adventure of the Seas. Facebook promotion developed by Chat Social Media Agency, www.chatagency.com.TRANSCRIPT
promotiontropical shakes
How can we turn the launch of the Tropical Shakes into a social media experience that connects consumers
and their friends around the brand and drive sales?
CAD309
Users are spending 5 mins per visit interacting with Baskin-Robbins
Source:
82% of visitors are returning
+75,000 shakes were gifted by users to friends
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