bask
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In this business project we are going to talk about Baskin Robbins and the possibility to bring the franchise to Guayaquil, Ecuador. As far as we know Ecuador has great ice-cream makers such as Il’Gelato, Top Cream and Pingüino, just to name some. Our main objective is to bring the great quality of American ice-cream makers.
Baskin Robbins is a franchise but the one that is located in United Stated is a retailing company. PERSONNEL PRODUCT/SERVICES MARKET MARKETING INFRASTRUCTURE
Our business system are built on three legs of success:
First, to delight customers with magical experiences.
Second, profit potential for franchisees.
And third, a financially strong parent company.
Our mission is to delight consumers with a wide variety of high-quality frozen treats and to offer spoonfuls of happiness to millions of customers every day.
Our customer are all people from all ages, specially kids.
Name of Company: Baskin Robbins Flavors Inc.
Address: 1001 S Victory Blvd Burbank, CA 91502-2548
Type of Business: Extracts, syrups
Industry Sector: Food & Beverage / Tobacco
Market Target: Japan, South Korea, Australia, Canada, and Russia
Phone: 818-843-5500
Fax: 818-843-1855
Baskin-Robbins is the world’s largest chain of ice cream specialty stores with more than 4,500 locations around the globe.
There are continuous learning organization, innovating and building new strategies to stay ahead of competitors while taking advantage of opportunities to enhance their presentation to their customers.
Baskin-Robbins has popularized the practice of offering free tasted on miniature pink spoons to customers dazzled by its selection of flavors Baskin-Robbins carries on the tradition of offering spoonfuls of happiness to millions of customers every day. Source: company’s web page.
CEOGiovanna Cordero
Human Resources
Solange Carbo
Advertising & marketing Manager
Julissa Chong
Financial ManagerMaite Vélez
Sales ManagerDavid Sánchez
Purchasing/Ventures ManagerHector Bastida
Giovanna CorderoGeneral Manager
Julissa Chong
Advertising & Marketing Manager Hector Bastidas
Purchasing/ Ventures Manager David Sánchez.
Sales Manager
Maite Vélez
Financial Manager
Solange Carbo
Human Resources Manager
STRONGIf we need something we can get help from our franchisorVariety of flavors that we offer.Our brand. It is well-know
WEAKNESSESReatilers now
demand freezers without having to pay any deposit
OPPORTUNITIESCompetitors reduce
qualityTo open new locals
THREADSCompetitors.The people stop
buying our products because they are too expensive for them.
Target: The advertising will be directed to: Children’s 7 – 12 years oldMen and womenMiddle class, middle high ang high
Promise to the consumer: We will offer product to our target with
one wide scale of flavors, different of high quality.
Support:
We will rest on the quality of the ice creams.
Mass media:
Radio, television, internet, advertising fences.
“Enjoying a new flavor each day of the month.”
Our first short them at the moment is to open the store here in Guayaquil, then as a long term, we expect to expand our markets all over the city
-10.00020.00030.00040.00050.00060.00070.00080.000
1 2 3 4 5
IncomesExpensesProfits
50%31%
19%
IncomesExpensesProfits
We have practiced our business English, we have learned the basic steps for creating a franchise , we have improved our personal relationships with our group partners and in general with all our classmates for our future business development . And the most important of all, we have learned that starting a franchise demands huge amount of time and that the market is small and competitive in our country.
The end...