basics of social media: why use it, which channels & what to say
DESCRIPTION
Have you been thinking about marketing your business with social media, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works? This seminar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers. We’ll take a look at the 4 most popular social media networks – Facebook, Twitter, LinkedIn, and Pinterest – and help you decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.TRANSCRIPT
© Constant Contact 2014
Basics of Social MediaWhy use it, which channels and what to say
#yoursmm @vanessacabrera
2
Chief Creative Officer
YOUR SOCIAL MEDIA MENTORVanessa Cabrera
facebook.com/yoursocialmediamentor
@vanessacabrera
linkedin.com/in/vanessacabrera
3© Constant Contact 2014
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4© Constant Contact 2014
Why are we here today?
5
You are not alone
of small businesses 54%
of nonprofits57%
Source: Constant Contact Nonprofit Pulse Survey
Source: Constant Contact Small Business Survey
need help with social media marketing.
need help with social media marketing.
6
Concerns?
I’ll never have millions of fans.
Social media looks really interesting,
BUT…
I don’t know what to say on social media.
Using new marketing tools
sound great, BUT…
I’ll never have a dedicated staff to do it right.
Reading what’s being said sounds
useful, BUT…
I just don’t have the time to stay current.
I hear about new tools and networks every day, BUT…
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source: Constant Contact Small Businesses Then & Now study
Then vs. nowSocial media marketing for small businesses
10%
2008
% of small businesses using social media marketing
8
source: Constant Contact Small Businesses Then & Now study
Then vs. nowSocial media marketing for small businesses
87%
2013
% of small businesses using social media marketing
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What you do have is powerful
#yoursmm @vanessacabrera
Loyal, happy customers
An excellent experience
Interesting and important things to say!
10
Agenda
Why use social media?
The top 4 social networks
What do I say?
Get started today
Why use social media? | Top 5 social networks | What do I say? | Get started today
Why use social media?
Your competitors are social
Nonprofit
93%
Source: Nonprofit Social Networking Benchmark Report
86%
B2CSource: Uberflip
87%
B2BSource: Clearpoint Agency
Why use social media?
It influences decisions
55%
Source: Fedelta
share purchases on social networks
68%
Source: MDG Advertising
learn more about a charity if they see a friend posting about it
74%
rely on social networks to guide purchase decisions
Source: Fedelta
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Why use social media?
Engagement is the new word of mouth
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Why use social media?
ENTICE to stay in touch
ENGAGE People
Engagement drives SOCIAL
VISIBILITY
Provide a “Wow!”EXPERIENCE
Why use social media? | Top 4 social networks | What do I say?| Get started today
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Top 4 social networks
Which social media? The top networks
TwitterLinkedIn
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Top 5 social networks
All
Primary Audience
Useful, interesting, informative content
Looking For
Sharing text, photos, videos and reaching a large audience
Best For
B2B, B2C, nonprofit
Used By
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Top 5 social networks
Business
Primary Audience
Industry news, tips, solutions
Looking For
Sharing thought leadership
Best For
Mostly B2B
Used By
20
Top 5 social networks
Young adults
Primary Audience
News, brand updates, trends
Looking For
Sharing news, and original and curated content
Best For
B2C, nonprofit
Used By
21
Top 5 social networks
Women, foodies, crafters
Primary Audience
Photos, videos, products, tips
Looking For
Sharing visual content for products, how-to, e-books
Best For
B2C
Used By
22
Name Facebook LinkedIn Twitter Pinterest
Primary audience
All Business Young adultsWomen, foodies, crafters
Good for what?
Sharing text, photos, video, links
Sharing news, product info, testimonials
Sharing news, text updates, links to info
Pinning photos, video, graphics
Best for what?
Sharing engaging content, reaching a large audience
Thought leadership
Sharing original and curated content
Sharing products, how-to/tips, e-books
Why use social media? | Top 5 social networks |
What do I say? | Get started today
What do I say?
What do I say?
Get likes, shares, comments
Entertain, invite conversation, ask questions, images & video
50%
Be useful & informativeIndustry info, hints + tips,
curate content30%
About your businessCalls to action, not “buy now” 20%
What do I say?
What do I say?
50%Entertain, invite conversation, ask questions, images & video
30%Industry info, hints & tips, curate content
What do I say?
What do I say?
What do I say?
What do I say?
20% Calls to action, not “buy now”
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What do I say?
Content ideas
What’s new at your business/organization?
What did you do recently to help someone achieve success?
What advice have people been asking you for lately?
3 questions to ask
“What do I say?” exercise…
1What’s something you could share this week that’s entertaining and invites conversation (50%)?
2What’s something you could share this week that’sabout your industry, hints or tips, or is curated (30%)?
3What’s something you could share this weekabout your business but is not about “buy now” (20%)?
Why use social media? | Top 5 social networks |
What do I say? | Get started today
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Start with Facebook
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Get started today
Tip 1:
Page vs. profile
Facebook.com/pages/create
Fill out info
Add logo and cover photo
Create your page
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Get started today
Tip 2:
Email marketing
In your store/office
Website
Events
Business cards
Tell people you’re there!
37
Get started today
Tip 3:
50% 30% 20% rule
Use the 3 questions
Ask your audience
Start posting
One week of Facebook posts
Friday
Time: noon
Fun fact!
Monday
Time: morning
Monday motivation quote
Tuesday
Time: noon
Did you know?
OR
Check out these tips
Wednesday
Time: morning
Fill in the blank
Thursday
Time: afternoon
Having a sale this weekend!
Glass of wine(celebrate!)
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Social Media Quick Tips
Use online tools to save you time
Don’t ditch your email marketing efforts
Run a social campaign to build your Facebook followers
HalfmoonYogaHalfmoonYoga
B•B•Q
Get started today…
Call: 847.331.0659
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© 2014