basics of good blogging
TRANSCRIPT
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All you need to know to create the perfect Blog
Basics of
Blogging
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Who am I ?
Yoann [email protected] 71 54 21 32
1. Marketing strategist2. Professional website
design and optimization3. Trainings and courses on
digital subjects
We help entrepreneurs to Master the power of the web
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INTRODUCTIONWhy should you start blogging?
What is a good blog?
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Blogging
Your objectivesBusiness - Networking – Personal
branding–New skills
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+8 million unique visitors per month
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TechCrunch: sold $30m after 5 years
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Top 15 Earning blogs
Source : http://onlineincometeacher.com/money/top-earning-blogs/
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# Advertising# Affiliation# Brand ambassadorship
How to make money with a blog?
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#1 Define a strategy#2 Target an audience#3 Study “competition”
Before you start…
Install analytics to gather information about your
future visitors
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#1 CONTENT#2 DESIGN#3 SEO & SMO OPTIMIZATION
3 ingredients to good blogging
« and most of all… patience…»
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What do your readers want
from your blog?
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# answers people needs or concerns# informs# entertains
Good content…
« Everything comes in time to those
who can wait »
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ArticlesBeginners guidesTutorialsInfographicsVideosPicturesEtc…
Types of content
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Publish as often as you can
Schedule your postsBe organizedFind your method to write good articles quickly
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How to engage your audience?
Easy to read articlesInternal linksNo bugs or long load speedWriting styleCommentsSocial MediaGood design
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Lessis
more
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# Do not distract users with unnecessary information# Help users to focus on what’s important
Less is more
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Use hierarchyto improve
USER EXPERIENCE
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# Design your content to make it easy to read# Use titles, bold texts, bullets to show hierarchy in your texts
Design should help navigation
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Example
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Example
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Typography resources:
Font collections :http://www.google.com/fontshttp://www.myfonts.com/https://typekit.com/
To learn more about typo : http://practicaltypography.com/
Examples of typo and link to the Google font used : http://hellohappy.org/beautiful-web-type/
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Colors resources:
https://color.adobe.com/, http://www.colourlovers.com/, http://www.0to255.com/
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Images resources:
https://unsplash.com/http://photodune.net/http://www.stockvault.net/
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ERGONOMY
USEREXPERIENCE
CONVERSION
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#1 Facilitate navigation#2 Use call to actions#3 Make content easy to read
How to create a good user experience
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ONLINE VISIBILITYHow you make people
come to you
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Optimize your blog and your content for search engines
How do you make people come to your blog?
v tBecome notorious on social media
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Optimize your blog for
Search Engines
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Search Engines
The website that helps you find the other websites
Main searches are made through search engines
Top 3
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What does Google want to achieve?
Google grades and classifies all websites, to show best results possible, for one particular search.
40 000 searches per seconds
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MECANICS OF SEO
BLOGSOCIAL MEDIA
BLOG
LINK TO
PUBLISHCONTENT
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What you should remember
# is a robot# shows results for a particular match# recommends the best websites, it’s a competition !
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ķ ĸĴ
BECOME A MUST
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Choose appropriate keywords
Bring more visitors to your blog through searches.
#1 Choose hot topics, that people look for#2 Talk the same language than your audience#3 Check competition
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Optimize your content for keywords
After choosing a keyword, include it in:
1. URL2. Headings and texts3. Images4. META title and META description
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Optimize the blog
for SMO
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To be successful you have to convince users, not
search engines
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Why social media
Create a community and interact with it to create a relationship based on trust and make people love you.
Twitter Linkedin
ąFacebook
v t
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Make your content easy to share
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SHAREyour content !
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# Adapt the content and the message to the platform# Interact with users
GOOD PRACTICES
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Jab, jab, jab, right hook !(Gary Vaynerchuk)
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LAST ADVICES
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Use AnalyticsTo study visitors behaviour
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PAGE
LOAD
SPEED
« 47% of visitors leave a website that does not load within 3 seconds »
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THINK MOBILE
# Mobiles and tablets sales
overtake desktops
# New devices means news
habits
# Optimize your blog for
navigation on mobiles
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CONCLUSION
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Be lean, use feedbacks to improve
TEST
OPTIMIZEMEASURE
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Discover more advices about Internet marketing and user experience on our
blog:www.blog.powebco.fr
Yoann Bourdon06 71 54 21 32 - [email protected]
For more advices…