basics of fundraising dj

8/7/2019 Basics of Fundraising DJ

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Basics of Fundraising

Presented byAndrew Sanderbeck

for the Infopeople Project


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The Greatest Gift

Around the RoomYour Name

Your Organization

What OneT

hing You Want fromT

oday

What Fundraising You Currently Utilize


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Traditional Ways California

Libraries Raise Funds1. Book Sales2. Food and Drink

3. Events

4. Donations

5. Grants

6. Partnerships

7. Capital Campaigns8. Friends Groups

9. Foundations


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Library Support GroupsFriends of the Library

The Friends of the Alameda Free Library was established in 1973 with a twofoldpurpose:1) to increase public awareness of the library as an essential part of the community'seducational and cultural facilities; and2) to support and cooperate with the library in developing library services andfacilities. The Friends sponsor a variety of activities including book sales, children's

programs, and author nights.

Alameda Free Library Foundation

The Alameda Free Library Foundation was founded in 1998 and is dedicated toestablishing strong, private, on-going financial support for the library so that thelibrary has sufficient funds for programs, materials, and equipment to meet the needsof our community.

The Alameda Free Library Foundation has sponsored fundraising events, conductedan annual fundraising solicitation by mail, and received a large bequest from anestate. The Foundation has eleven board members, meets monthly, and has madetwo significant gifts to the Main Library thus far. The Foundation has begun a majorfund drive named Campaign for a Great Library. The goal is $600,000 to be raisedin the year prior to the opening of the new Main Library, which is scheduled forNovember 2, 2006.


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New and Exciting Ways CaliforniaLibraries Currently Raise Funds

1. Their Websites

2. The Internet

3. Discard and Donations Programs

4. Community Affiliate Programs

5. Charitable Giving Programs

6. Planned Giving Programs

7. Annual Campaigns

8. e-Philanthropy


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New and Exciting Fundraising

MyCause.com

The Tree of Friends


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Understanding the Fundraising

LanguageGetting on the Same Page

From Annual Fund toUnrestricted Support


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The Basics of Fundraising

MythOr

Fact


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Why Are We Raising Funds?

Core for the basic ongoingnecessities like overhead,management and administration.

Project for an improvement tothe library (computers, repairingthe roof etc)

Start-Up initial money just tokick-start an organization or

perhaps a long-term project


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Corporations or Individuals?Who Gives More?

More than 75% of Gifts Receivedby Organizations comes from

Individual Donors!

Are You Surprised Too?


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How Do People Support Libraries?

1. Money

2. Endowments

3. Land

4. Buildings

5. Gifts of Books and Materials

6. Insurance Policies

7. Partnerships

8. Volunteering theirTime and Energy


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Why Do People Support Libraries?

1. To Leave a Legacy

2. For a Specific Reason

3. To Be Recognized

4. To Make a Difference

5. Because They Were Asked

6. Because Giving Feels Good

7. To Pay Less Taxes8. For Personal, Undisclosed

Reasons


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Who Will Support the Librarys

Fundraising Activity

Library Management

Library Staff Library Board

Library Friends Group

Library Foundation

Community Foundation

Volunteers/Committee


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What Can We Expect From Those ThatSupport The Fundraising Activity

Commitment

Buy-In

Emotional SupportElbow Grease

Money/Donors

GuidanceIdeas

Conflict


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Who You Want on Your

FundraisingT

eam An Attorney An Accountant

Library Manager Library Board Member Friends Group Representative Influential People

Famous People People Committed to Success of

the Activity


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Five Things Board Members Can Do toRaise Money for Your Library

1. Give money (Actually, all boardmembers should)

2. Host a fancy dinner at their home andcharge $$ for a gourmet meal for the

guests3. Invest $10,000 for 12 months and give

the interest earned to the library

4. Invite friends to their birthday party andask that in lieu of gifts, money be given

to the library.5. Rent their home or cottage for the

weekend and donate the proceeds to thelibrary.


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How Much Seed Money AndT

ime Will You Need?To Create a Foundation = Up to$50,000/1 Year

To Incorporate Your Friends Group =

$1,000/ 1 Yr.

To Find Board/Team Members = 1 Year

To Market Your Fundraising Activity =

$100 & UpTo Recover From The Activity = 3-6

Months


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What Makes Someone Want

to Be a Donor? Belief in what the library is doing See how their donation makes a

difference

Desire to be involved (SometimesAnonymously) To have a say in what is going on They see a way to leave their

legacy

Excited by the cause of the library Theyve been asked to donate Tax Benefits


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Whats Your Status?

501(c)3 Status

501(c)(3) - Organizations that are

nonprofit entities to whichcontributions are tax-deductible to

the extent permitted by law.


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What Are Donors Giving toLibraries

Land

Buildings

MoneyJewelry

Stocks and Bonds

Insurance Policies

Endowments

Other Items of Value


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Who Are Potential Donors toYour Library?

Members of your Friendsgroups and volunteers

Past and present library users People who already give books

to your library

People who come to specialprograms and events


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What Do Donors Want In Return(WIIFM)

Recognition

Immediate

Written (Ask them how)

Public or Private

A Feeling of Personal Satisfaction

Control

A Specific Result (Computer Lab, Bold PrintBooks)

To Be a Part of the Process


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10 Rules for Becoming an EffectiveFundraiser for Your Library

1. Ask for a gift, don't wait. Another will askif you don't.

2. Be professional and look professional.3. Be accountable - personally, and for your

nonprofit.

4. Be honest. Listen to your heart; it's morehonest than your mind.

5. Speak with conviction for your cause.


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Ten Rules Continued

6. If you can't, recruit someone who can.7. A prospect is simply a donor without

motivation. You provide motivation.8. A donor is a fundraiser who has yet to

share their conviction with a friend. Askthem to.9. A good fundraiser, then, is a friendly

motivator. It's that simple.10. A successful fundraiser has thick skin, a

soft heart, exceptional hearing, a quickmind, a slow tongue and no shame - atleast when it comes to asking for a gift!

Source: http//:nonprofit.about.com


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Asking Others to SupportOur Library

(What Are We Afraid Of)

To look like were begging

To be turned down (Told No!)

To be uncomfortable

To change

To look foolish To not know what to say

Other Reasons


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Basics of Fundraising

Putting it All Together


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Short Term Strategies - Internet

Use the Internet and Your Website:

Affiliate Programs

Amazon.com, B&N.com

iGive.com

eBay

Advertisements

e-Commerce (Book Store) Donors Form

Wish Lists


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Short Term Strategies - Inside

Surplus Library Materials:

Better World Books.com

Empties for Cash.com

Friends Group Activities

Phoneraiser.com Community Affiliates

Association Donations


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Short Term Strategies - Hidden

Library Management and Staff:

Public Speaking (Kiwanis, Lions, Rotary)

Sharing the Message (Verbally, Buttons)

Constant and Consistent Communication

With the Library Building:

Meeting Space (Catered Events)

Sidewalk Bricks

Food and Beverage (Lease Space)


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Long Term Strategies - Methods

What Works:

Endowments

Grants Cultivating Donors

Insurance Policies

Charitable Giving Property

Stocks and Bonds


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Long Term Strategies - Reasons

Define Your Mission:

Capital Campaign

Annual Campaign Building Fund

Addition to Collection

Special Exhibit Planned Growth

Foundation


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Fundraising While You Sleep?

Raise money 365/7/24

Labor-less Fundraising

Let other peoples money create money


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Strategy Advantages andDisadvantages

Whats Best for Your Library?


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Short Term Strategies

Simple, Easier to Do

30 90 Day Timetables Smaller Dollar Amounts

Less Labor, May Not Need

Outside Support May or May Not Need 501(c)3

Status


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Long Term Strategies

Comprehensive

Visionary Bigger Dollar/Donations

Need Board Members, OutsideSupport and Other Experts

501(c)3 Status Required byDonors


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e-PhilanthropyThe Fundraising of the Future

Building an on-line brand

Make on-line giving easy

Make on-line giving safe

A communications tool for your library

Donors are choosing on-line options

Asking donors electronically

Volunteer recruitment


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Action Plan

Your 30-Day Plan


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Thanks for attending this workshop!

Contact Andrew Sanderbeck

Phone: 727-522-2152Fax: 727-526-4930

Email:[email protected]

Website:www.andrewsanderbeck.com

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