basic next generation marketing selling with social media swc event
TRANSCRIPT
Next Generation MarketingMaking Money with Social Media
Rory Vaden
Please turn your cell phones ON!!!!!!
You might get overwhelmed…
ESCALATOR MENTALITY CYBER MYTHS
A. I’ll be an overnight millionaire - not unless you’re selling SNUGGIES - but you can make money while you sleep and it’s a great additional source of income.
B. It’s a kids toy . . . .1. LinkedIn Average Age: 41 Household Income: $109,703 Household Income $100k+ 53.5% College Grad/Post Grad: 80.1% Business Decision Maker: 49% EVP/SVP/VP: 6.5% 24% Have a Portfolio Value of $250k+
(from Nathan Kievman-http://bit.ly/2HWhpb)
Selling With Social Media
ESCALATOR MENTALITY CYBER MYTHS
2. FACEBOOK – Fastest growing demographic is age 35-55. Second fastest growing demographic is ages 70-90.
3. TWITTER – Low adoption rate by teens and pre-teens.
C. It’s a FAD that will disappear.
1. 112 million blogs 2. 13 million videos/month on YouTube.
D. Difficult to use – So easy a CAVEMAN can do it.
E. Loss of privacy or not allowed to be on it
Sobering “TAKE THE STAIRS” MENTALITY TRUTHS
A. Successful social media is a DISCIPLINE thing.
B. If you SUCK in real life, you will SUCK online.
C. It can’t yet REPLACE your IPAs. It’s better for RECRUITING than PROSPECTING.
D.Quality is the great DIFFERENTIATOR.
E. You can waste a ton of TIME if you don’t know what you’re doing.
Selling With Social Media
WHY COMMUNICATE WITH SOCIAL MEDIA?
A. FREE MARKETING – The best thing about social media is that it’s FREE advertising and that it can be very TARGETED advertising. 500 million people on Facebook, 76 million on LinkedIn, and 8 million on Twitter.
B. PUBLIC 3RD PARTY TESTIMONIALS – Social media facilitates PUBLIC champion letters. When you have a Facebook page, people can leave comments about enjoying your product, service or friendship. On LinkedIn, you can “Request RECOMMENDATIONS.”
WHY COMMUNICATE WITH SOCIAL MEDIA?
C. LEAD GENERATION – Social media is an example of the same old PRINCIPLE applied in a new way. Just like working your SPHERE of influence now, it’s about investing into relationships and then ASKING for the sale or for referrals.
D. FOLLOW-UP - The more immediate value of web work is not as much in getting NEW customers as it is with getting REPEAT business. We all struggle to stay in touch with our past customers and Facebook, LinkedIn, and Twitter provide a CENTRALIZED, consistent and free way to do that.
E. EXPERT POSITIONING – People always want to buy from the people they think are the best. Even if you’re the FIDUCIARY of good information – rather than the creator of it – your clients will grow to TRUST YOU!
WHY COMMUNICATE WITH SOCIAL MEDIA?
F. SEARCH ENGINE OPTIMIZATION – Google and the other search engines score blogs and other internet sites very high because they are UPDATED frequently. LinkedIn profiles, in particular, come up very high when someone Googles your name, so make sure your profile is PROFESSIONAL and up to date.
WHY START SELLING WITH SOCIAL MEDIA?
G. SELLING TANGIBLE PRODUCTS – Develop products for sale that are “TANGIBLE.” Books, CDs, MP3 Downloads, Webinars, Tele-conferences, etc. Once people trust you, they come to want more information and may be willing to pay for it.
Rory’s Blog: www.takethestairstour.com
WHY COMMUNICATE WITH SOCIAL MEDIA?
G. SELLING TANGIBLE PRODUCTS – Develop products for sale that are “TANGIBLE.” Books, CDs, MP3 Downloads, Webinars, Tele-conferences, etc. Once people trust you, they come to want more information and may be willing to pay for it.
H. LISTENING – Another highly underestimated value of these platforms is that they provide an uninhibited platform for people to voice their honest opinions. One-way ADVERTISING is out-dated; the next generation is about two-way COMMUNICATION.
A. What is LinkedIn? A professional social networking platform.
Think of it as your COLLEAGUES at the office whom you do professional networking with. Much like a virtual ROLODEX.
B. Key terms to know on LinkedIn
1. Recommendation – Where people can publicly endorse you. In 3 years, resumes will disappear and you’ll only have your LinkedIn profile, blog, and latest Tweet.
Recommendations
Profile – www.roryonlinkedin.com
Golden Nugget Notes
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
How to grow your LINKEDIN network
#1 – Import your contacts
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
How to grow your LINKEDIN network
#1 – Import your contacts
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
How to grow your LINKEDIN network
#1 – Import your contacts
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
How to grow your LINKEDIN network
#1 – Import your contacts
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
How to grow your LINKEDIN network
#2 – Use suggestions
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
How to grow your LINKEDIN network
#2 – Use suggestions
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
TWITTERA. What is Twitter? Think of it as the chatter at a party
Technically it’s a micro-blogging service that limits you to 140 character answers to the questions “what are you doing now?”
B. Key Terms to know on Twitter1. Hash tag – Designated by a #___ it’s a way for people to carry on a public conversation that can be monitored. It’s like speaking on the same channel with a walkie-talkie.
(#stairviolator, #tts, #ssn09, #FF)
Rory’s Blog: www.takethestairstour.com
Linked In
Plaxo
You Tube Flicr
DIGG Stumble Upon
Tweet Types – www.roryontwitter.com
A. What is Facebook? Facebook is like your friends at A BARBEQUE. Originally by a college student from HARVARD.
B. Key Terms1. Status Updates – Exactly the same as Twitter2. Feeds – Similar to Twitter Stream3. Fan Pages – Communities formed around a cause.4. Tagging – Bookmarking who is in your pictures and videos.
C.How to grow your Facebook network (all the same as LinkedIn PLUS): Fan Pages, Playing Games, Surfing Friends of Friends, Friend Recommendations.
D.What is Facebook good for?1. Pre-Approach/GOLDEN Nuggets, Follow-up, Touches, Listening, Building Large Communities.
How to grow your FACEBOOK network
#1 – Import your contacts
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
How to grow your FACEBOOK network
#1 – Import your contacts
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
How to grow your FACEBOOK network
#1 – Import your contacts
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
How to grow your FACEBOOK network
#2 – Use suggestions
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
How to grow your FACEBOOK network
#2 – Use suggestions
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
www.roryonfacebook.com
Facebook Page Message Blast
Facebook Page Message Blast
Facebook Page Message Blast
1. The Repeat Feat
1. The Repeat Feat
1. The Repeat Feat
1. The Repeat Feat
2. The Simple Sweep
TWITTER: @rory_vaden BLOG:www.takethestairstour.com
FACEBOOK:www.roryonfacebook.com
2. The Simple Sweep
TWITTER: @rory_vaden BLOG:www.takethestairstour.com
FACEBOOK:www.roryonfacebook.com
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
3. The Super Sweep Save
3. The Super Sweep Save
4. The Name Game
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
4. The Name Game - Approach
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
Social Media Phone Approach:Hello, is Referral there? Great. Referral this is ___. You and I haven’t had a chance to meet yet but the reason I was giving you a call is because I was on Linked In (or Facebook) the other day and I noticed that you and I have some mutual friends. By chance do you know _____ and _____?
Oh really, how did you meet Referree? How long have you known each other? [allow for casual conversation]. Nice. Well I met Referree from _________ . Anyways, I am a [insert elevator speech here]… And I really prefer to work with people who are friends or friends of friends so I just thought I’d reach out and touch base with you….[carry on into your standard approach]
5. The Hunt and Peck
5. The Hunt and Peck
5. The Hunt and Peck
5. The Hunt and Peck
FACEBOOK Hunt and Peck
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
How to grow your FACEBOOK network
#2 – Use suggestions
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
6. The Hook and Reel
6. The Hook and Reel
6. The Hook and Reel
6. The Hook and Reel
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
7. The Referral Hit List
7. The Referral Hit List
“Show me the money!”
8. Facebook Friend Feeding
8. Facebook Friend Feeding
8. Facebook Friend Feeding
8. Facebook Friend Feeding
8. Facebook Friend Feeding
Communicate -Tag Target Touching
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
Communicate - Tag Target Touching
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
Communicate - Tag Target Touching
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
How to Save Time1.Ping (for Typing) –ping.fm2.Tweetdeck (for Listening) – tweetdeck.com3.Social Oomph (for Talking) –
socialoomph.com4.Virtual Assistants –
www.takethestairstour.com and search “assistants”
How to Save Time
1. Ping.fm (for Typing)
9. The Tie-Together
TWITTER: @rory_vaden BLOG:www.takethestairstour.com
FACEBOOK:www.roryonfacebook.com
9. The Tie-Together
How to Save Time
1. Ping.fm (for Typing)
2. Tweetdeck.com (for Listening)
9. The Tie-Together
How to Save Time
1. Ping.fm (for Typing)
2. Tweetdeck.com (for Listening)
3. SocialOomph.com (for Talking)
Bonus Techniques!!
You Tube Tour
Google Alerts
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
Google Alerts
TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook
.com
Xobni.com
Next Generation Leader To Do List1.Get profiles on LinkedIn, Twitter, and Facebook
2.Connect to Rory and AJ on all platforms and RSS to Rory’s blog and SWC blog
3.Download Tweetdeck and arrange your columns
4.Download SocialOomph and schedule your tweets
5.Download Ping and centralize all your profiles
6.Focus on joining networks and groups (SSN, Take the Stairs, etc.)
Take the Stairswww.takethestairstour.com
Take the Stairs BookThe Truth of Overnight Success
$25+ Free Social Media Training!
Increase your income by:
1. Simplifying self-discipline
2. Overcoming procrastination
3. Learning how to do things when you don’t feel like doing them!
Do what you can.
Success is never owned, it is only
rented; and the rent is due every day.
- Rory Vaden
The Take the Stairs Mentality