BASIC FASHION AND BUSINESS CONCEPTS

Chapter 1Chapter 1Chapter 1Chapter 1

The Meaning of Clothing and FashionThe Meaning of Clothing and FashionThe Meaning of Clothing and FashionThe Meaning of Clothing and Fashion

FASHION REVIEW

1. Clothing provides protection to the human body from four main categories. Name 1. Clothing provides protection to the human body from four main categories. Name 1. Clothing provides protection to the human body from four main categories. Name 1. Clothing provides protection to the human body from four main categories. Name

these and give one example of each.these and give one example of each.these and give one example of each.these and give one example of each.

WeatherWeatherWeatherWeather

Environmental dangersEnvironmental dangersEnvironmental dangersEnvironmental dangers

Occupational hazardsOccupational hazardsOccupational hazardsOccupational hazards

EnemiesEnemiesEnemiesEnemies

WeatherWeatherWeatherWeather coatscoatscoatscoats

glovesglovesglovesgloves

long underwearlong underwearlong underwearlong underwear

widewidewidewide----brimmed hatsbrimmed hatsbrimmed hatsbrimmed hats

windbreakerswindbreakerswindbreakerswindbreakers

waterwaterwaterwater----repellent jacketsrepellent jacketsrepellent jacketsrepellent jackets

Environmental dangersEnvironmental dangersEnvironmental dangersEnvironmental dangers shoesshoesshoesshoes

space suitsspace suitsspace suitsspace suits

sterile glovessterile glovessterile glovessterile gloves

face masksface masksface masksface masks

Occupational hazardsOccupational hazardsOccupational hazardsOccupational hazards hard hatshard hatshard hatshard hats

safety gogglessafety gogglessafety gogglessafety goggles

protective helmetsprotective helmetsprotective helmetsprotective helmets

glovesglovesglovesgloves

padspadspadspads

special shoes and bootsspecial shoes and bootsspecial shoes and bootsspecial shoes and boots

EnemiesEnemiesEnemiesEnemies body shieldsbody shieldsbody shieldsbody shields

suits of armorsuits of armorsuits of armorsuits of armor

army helmetsarmy helmetsarmy helmetsarmy helmets

camouflaged fabriccamouflaged fabriccamouflaged fabriccamouflaged fabric

bulletproof vestsbulletproof vestsbulletproof vestsbulletproof vests

reflective vests/jacketsreflective vests/jacketsreflective vests/jacketsreflective vests/jackets

FASHION REVIEW

2. How does adornment fulfill psychological needs?2. How does adornment fulfill psychological needs?2. How does adornment fulfill psychological needs?2. How does adornment fulfill psychological needs?

Attractive decoration of the Attractive decoration of the Attractive decoration of the Attractive decoration of the

body provides a body provides a body provides a body provides a

psychological feeling of psychological feeling of psychological feeling of psychological feeling of

wellwellwellwell----being.being.being.being.

FASHION REVIEW

3. How does identification fulfill psychological needs?3. How does identification fulfill psychological needs?3. How does identification fulfill psychological needs?3. How does identification fulfill psychological needs?

When people dress like When people dress like When people dress like When people dress like

others of a group, clothing others of a group, clothing others of a group, clothing others of a group, clothing

fulfills the need to belong.fulfills the need to belong.fulfills the need to belong.fulfills the need to belong.

FASHION REVIEW

4. Why are dress codes often used by schools and businesses?4. Why are dress codes often used by schools and businesses?4. Why are dress codes often used by schools and businesses?4. Why are dress codes often used by schools and businesses?

Besides achieving group Besides achieving group Besides achieving group Besides achieving group

identity, the clothes help identity, the clothes help identity, the clothes help identity, the clothes help

the group members the group members the group members the group members

maintain a certain maintain a certain maintain a certain maintain a certain

discipline of behavior.discipline of behavior.discipline of behavior.discipline of behavior.

FASHION REVIEW

5. What molds a society’s standards of decency toward how people cover their 5. What molds a society’s standards of decency toward how people cover their 5. What molds a society’s standards of decency toward how people cover their 5. What molds a society’s standards of decency toward how people cover their

bodies?bodies?bodies?bodies?

The culture and social The culture and social The culture and social The culture and social

systemsystemsystemsystem

FASHION REVIEW

6. Give three examples of clothing items or features that give people higher status in 6. Give three examples of clothing items or features that give people higher status in 6. Give three examples of clothing items or features that give people higher status in 6. Give three examples of clothing items or features that give people higher status in

our society?our society?our society?our society?

Fur coatsFur coatsFur coatsFur coats

Expensive jewelryExpensive jewelryExpensive jewelryExpensive jewelry

Designer labelsDesigner labelsDesigner labelsDesigner labels

Service Service Service Service sripessripessripessripes

School letterSchool letterSchool letterSchool letter

FASHION REVIEW

7. Explain how a person’s values and attitudes affect the selection of certain clothes.7. Explain how a person’s values and attitudes affect the selection of certain clothes.7. Explain how a person’s values and attitudes affect the selection of certain clothes.7. Explain how a person’s values and attitudes affect the selection of certain clothes.

They are the basis of a They are the basis of a They are the basis of a They are the basis of a

person’s decisions, person’s decisions, person’s decisions, person’s decisions,

lifestyles, code of ethics, lifestyles, code of ethics, lifestyles, code of ethics, lifestyles, code of ethics,

and feelings or reactions.and feelings or reactions.and feelings or reactions.and feelings or reactions.

FASHION REVIEW

8. Explain how conformity versus individuality affects the selection of certain clothes.8. Explain how conformity versus individuality affects the selection of certain clothes.8. Explain how conformity versus individuality affects the selection of certain clothes.8. Explain how conformity versus individuality affects the selection of certain clothes.

Peer group pressure encourages Peer group pressure encourages Peer group pressure encourages Peer group pressure encourages

people to conform and to gain a people to conform and to gain a people to conform and to gain a people to conform and to gain a

feeling of belonging. On the other feeling of belonging. On the other feeling of belonging. On the other feeling of belonging. On the other

hand, people also communicate hand, people also communicate hand, people also communicate hand, people also communicate

their individuality by using selftheir individuality by using selftheir individuality by using selftheir individuality by using self----

expression in their clothing.expression in their clothing.expression in their clothing.expression in their clothing.

FASHION REVIEW

9. Explain how personality traits affect the selection of certain clothes.9. Explain how personality traits affect the selection of certain clothes.9. Explain how personality traits affect the selection of certain clothes.9. Explain how personality traits affect the selection of certain clothes.

Personality traits affect the Personality traits affect the Personality traits affect the Personality traits affect the

amount of decoration, amount of decoration, amount of decoration, amount of decoration,

comfort, economy, and comfort, economy, and comfort, economy, and comfort, economy, and

other factors in peoples’ other factors in peoples’ other factors in peoples’ other factors in peoples’

clothing choices.clothing choices.clothing choices.clothing choices.

FASHION REVIEW

10. Give an example of a clothing need versus a clothing want.10. Give an example of a clothing need versus a clothing want.10. Give an example of a clothing need versus a clothing want.10. Give an example of a clothing need versus a clothing want.

Student responseStudent responseStudent responseStudent response

FASHION REVIEW

11. In what ways is fashion an art? In what ways is fashion a science?11. In what ways is fashion an art? In what ways is fashion a science?11. In what ways is fashion an art? In what ways is fashion a science?11. In what ways is fashion an art? In what ways is fashion a science?

As an art, fashion thrives on As an art, fashion thrives on As an art, fashion thrives on As an art, fashion thrives on

creative, innovative, forwardcreative, innovative, forwardcreative, innovative, forwardcreative, innovative, forward----

thinking ideas. As a science, thinking ideas. As a science, thinking ideas. As a science, thinking ideas. As a science,

fashion uses chemistry and fashion uses chemistry and fashion uses chemistry and fashion uses chemistry and

technology to design, masstechnology to design, masstechnology to design, masstechnology to design, mass----

produce, distribute, and sell produce, distribute, and sell produce, distribute, and sell produce, distribute, and sell

fashion goods.fashion goods.fashion goods.fashion goods.

FASHION REVIEW

12. Explain the statement, “for individuals, fashion is both highly personal and very 12. Explain the statement, “for individuals, fashion is both highly personal and very 12. Explain the statement, “for individuals, fashion is both highly personal and very 12. Explain the statement, “for individuals, fashion is both highly personal and very

public.”public.”public.”public.”

Personal fashion choices Personal fashion choices Personal fashion choices Personal fashion choices

are a result of individual are a result of individual are a result of individual are a result of individual

responses, yet can be responses, yet can be responses, yet can be responses, yet can be

constantly seen outwardly constantly seen outwardly constantly seen outwardly constantly seen outwardly

by others.by others.by others.by others.

FASHION REVIEW

13. Explain why clothing tends to look “perkier” during prosperous times.13. Explain why clothing tends to look “perkier” during prosperous times.13. Explain why clothing tends to look “perkier” during prosperous times.13. Explain why clothing tends to look “perkier” during prosperous times.

Styles are often brighter and Styles are often brighter and Styles are often brighter and Styles are often brighter and

more adventurous in good more adventurous in good more adventurous in good more adventurous in good

times, since people are times, since people are times, since people are times, since people are

willing to try new, different willing to try new, different willing to try new, different willing to try new, different

fashions.fashions.fashions.fashions.

FASHION REVIEW

14. Why are some styles said to be “homogenized”?14. Why are some styles said to be “homogenized”?14. Why are some styles said to be “homogenized”?14. Why are some styles said to be “homogenized”?

They are produced in such They are produced in such They are produced in such They are produced in such

large quantities and large quantities and large quantities and large quantities and

accepted by such a mass accepted by such a mass accepted by such a mass accepted by such a mass

of people that they all of people that they all of people that they all of people that they all

seem to be alike.seem to be alike.seem to be alike.seem to be alike.

FASHION REVIEW

15. Describe a current fashion.15. Describe a current fashion.15. Describe a current fashion.15. Describe a current fashion.

Student response.Student response.Student response.Student response.

FASHION REVIEW

16. Explain why avant16. Explain why avant16. Explain why avant16. Explain why avant----garde clothes are not considered to be fashions of the times.garde clothes are not considered to be fashions of the times.garde clothes are not considered to be fashions of the times.garde clothes are not considered to be fashions of the times.

They are too unconventional They are too unconventional They are too unconventional They are too unconventional

and startling to be and startling to be and startling to be and startling to be

considered fashions.considered fashions.considered fashions.considered fashions.

FASHION REVIEW

17. Give three examples of classic garments.17. Give three examples of classic garments.17. Give three examples of classic garments.17. Give three examples of classic garments.

Student response.Student response.Student response.Student response.

FASHION REVIEW

18. What does “good taste” in fashion mean?18. What does “good taste” in fashion mean?18. What does “good taste” in fashion mean?18. What does “good taste” in fashion mean?

Good taste in fashion is Good taste in fashion is Good taste in fashion is Good taste in fashion is

often considered to be a often considered to be a often considered to be a often considered to be a

wellwellwellwell----designed outfit with designed outfit with designed outfit with designed outfit with

fashion acceptance worn fashion acceptance worn fashion acceptance worn fashion acceptance worn

by someone on whom it by someone on whom it by someone on whom it by someone on whom it

looks appropriate.looks appropriate.looks appropriate.looks appropriate.

ASSIGNMENT # 1

1.1.1.1. Add the 24 Chapter 1 fashion terms to Add the 24 Chapter 1 fashion terms to Add the 24 Chapter 1 fashion terms to Add the 24 Chapter 1 fashion terms to quizletquizletquizletquizlet....

2.2.2.2. Heading: Fashion Marketing Chapter 1 The Meaning of Clothing and FashionHeading: Fashion Marketing Chapter 1 The Meaning of Clothing and FashionHeading: Fashion Marketing Chapter 1 The Meaning of Clothing and FashionHeading: Fashion Marketing Chapter 1 The Meaning of Clothing and Fashion

3.3.3.3. TwentyTwentyTwentyTwenty----four terms plus definitions.four terms plus definitions.four terms plus definitions.four terms plus definitions.

4.4.4.4. Print a copy of terms for a daily grade.Print a copy of terms for a daily grade.Print a copy of terms for a daily grade.Print a copy of terms for a daily grade.

5.5.5.5. Take a preTake a preTake a preTake a pre----test; all multiple choice questions; all 24 terms; daily grade.test; all multiple choice questions; all 24 terms; daily grade.test; all multiple choice questions; all 24 terms; daily grade.test; all multiple choice questions; all 24 terms; daily grade.

ASSIGNMENT # 2

Prepare a timeline/chart of fashion throughout the decades starting with the “Prepare a timeline/chart of fashion throughout the decades starting with the “Prepare a timeline/chart of fashion throughout the decades starting with the “Prepare a timeline/chart of fashion throughout the decades starting with the “RoarinRoarinRoarinRoarin’ 20’s.”’ 20’s.”’ 20’s.”’ 20’s.”

DecadeDecadeDecadeDecade V isualV isualV isualV isual Soc ioSocioSocioSocio----EconomicEconomicEconomicEconomic FashionFashionFashionFashion

Factors/InfluencesFactors/InfluencesFactors/InfluencesFactors/Influences TrendsTrendsTrendsTrends

1920192019201920

1930193019301930

1940194019401940

1950195019501950

1960196019601960

1970197019701970

1980198019801980

1990199019901990

2000200020002000

2010201020102010

ASSIGNMENT #3

Chapter TestChapter TestChapter TestChapter Test