basic digital marketing course by joseph wanjeru

DIGITAL MARKETING COURSE

FUNDAMENTALS OF DIGITAL MARKETINGBY

JOSEPH WANJERU

JOSEPH [email protected]/[email protected]

+254 727-777- 509

BACHELOR DEGREE (ECONOMICS & FINANCE) GOOGLE ADWORDS CERTIFIED GOOGLE ANALYTICS CERTIFIED WEB DESIGNER & DEVELOPER MOBILE APP DEVELOPER DIGITAL MARKETING TRAINER 5+ YRS EXPERIENCE IN DIGITAL MARKETING

LAMA DIGITAL SYSTEMS [email protected]

mailto:[email protected]/[email protected]

mailto:[email protected]/[email protected]


My Google AdWords certification

Oh yeah!


My Google Analytics certification

Oh yeah! !


NOW LETS GET INTO IT…

WHAT YOU WILL LEARN IN THIS COURSE INTRODUCTION TO DIGITAL MARKETING • What is digital marketing?• How is it different from other forms of marketing?• Why is it important to know?• Who can undertake this course? WHY SHOULD WE USE DIGITAL MARKETING?• Pros and Cons of Digital Marketing STRATEGIES APPLIED IN DIGITAL MARKETING


Contd…

OPPORTUNITIES AFTER LEARNING DIGITAL MARKETING COURSE

• Career options and salaries for professionals in digital marketing

GOOGLE CERTIFICATIONS IN DIGITAL MARKETING• Tips on how to pass the highest qualifications in digital

marketing out there, namely Google AdWords and Google Analytics



LESSON 1

INTRODUCTION TO DIGITAL

MARKETING

LESSON 1: INTRODUCTION TO DIGITAL MARKETING

In this section, you will learn: Definition and scope of digital marketing



In this section, you will learn: Definition and scope of digital marketing How digital marketing is different from other forms of

marketing




marketing Why is it important to know digital marketing?




marketing Why is it important to know digital marketing? What are the various platforms used in digital

marketing?




marketing Why is it important to know digital marketing? What are the various platforms used in digital marketing? Who can undertake this course?


1.1: Definition and scope of digital marketing

Digital marketing is simply a marketing technique that utilizes electronic devices and internet to create an outreach to potential customers.

There are numerous ways through which one can access internet….Tabs, mobile phones, laptops, desktops etc


LAMA DIGITAL SYSTEMS [email protected]/[email protected]

1.1 Contd…

How and where do we market? - Digital marketing structureThe digital marketing structure and platform looks something like this:

DigitalMarketing

WebsitesSearch Engines

eg. Google,

Bing, Yahoo

Mobile Apps Social

media eg Facebook,

Twitter,Instagram

Email Marketin

g

Quiz to sales leads

Report and

analytics


1.2: How digital marketing is different from traditional marketing

Traditional marketing is becoming increasingly redundant. People are shifting away from these forms of marketing into online related marketing platforms.

Traditional marketing forms include;• Newspapers and print media• Billboards• TV Advertising• Radio advertising• Posters• Bronchures• Flyers• etc


Comparison between digital and traditional advertising

Parameter Traditional Media Digital MediaClient engagement eg. Feedback from clients

None Automatic/ Very high

Cost Very High LowReach- How many people can potentially see your ads?

Hundreds of thousands/Millions of people

Millions/Billions of people

Quantifiable? eg. How will you know how many people see you ads?

NO Yes

ROI – Possible to calculate return on investment?

Not really Yes


1.3: Why is it important to know digital marketing?

More than 2 billions people are using smartphones worldwide- They are directly linked to social media platforms• Statistics show that people are using digital media platforms

more than ever today. • For a comprehensive list of the same, kindly visit http://

www.hubspot.com/marketing-statistics or https://freely.net/marketing-statistics-2016/

• Social media and other platforms where digital media takes place are numerous.

http://www.hubspot.com/marketing-statistics

http://www.hubspot.com/marketing-statistics

https://freely.net/marketing-statistics-2016/





1.4: Examples of platforms where digital marketing takes place today


1.5: Who can undertake this Course?

ANYONEReally.

Well…unless you live in a cave…

Am I really

qualified to study

this?


LESSON 2

WHY SHOULD WE USE DIGITAL MARKETING?

LESSON 2: WHY SHOULD WE USE DIGITAL MARKETING?

In this section, you will learn; How to use digital marketing for better revenue generation



In this section, you will learn; How to use digital marketing for better revenue generation How digital marketing delivers conversions



In this section, you will learn; How to use digital marketing for better revenue generation How digital marketing delivers conversions How DM is more cost effective than traditional methods of

marketing




marketing How DM levels the online playing ground




marketing How DM levels the online playing ground How DM allows businesses to interact with target clientele




marketing How DM levels the online playing ground How DM allows businesses to interact with target clientele How DM builds the reputation of the brand




marketing How DM levels the online playing ground How DM allows businesses to interact with target clientele How DM builds the reputation of the brand How DM provides better ROI for business




marketing How DM levels the online playing ground How DM allows businesses to interact with target clientele How DM builds the reputation of the brand How DM provides better ROI for business How DM entices people to do something such as buy a product



2.1: HOW DIGITAL MARKETING INCREASES REVENUE GENERATION

• There are hundreds of millions of people using internet at any given time. Effective digital marketing techniques can be able to deliver a lot of profit to the business.

• The more visible a company is online, the higher are the chances of people buying from the same and hence higher revenues as opposed to the one not online.

• Google notes that companies using digital marketing have 2.8 times better revenue growth expectancy than those that do not.


2.2: DELIVERING CONVERSIONS USING DIGITAL MEDIA

Businesses that engage in various modes of digital marketing can be able to measure how much of the incoming traffic is converted into sales.

Digital marketing

Leads increase

Leads convert into sales

Money, money, money!!!


2.3 Cost Effectiveness of digital marketing

When compared to other forms of marketing, Digital marketing is the cheapest form of marketing available. Traditional forms of marketing such as using billboards, TV and print ads, Radios, posters etc are very expensive. They are also very limited on to how far or how many people can be reached. Is there any way of knowing how many people listen or see your ad on TV at any given time?Traditional Marketing Cost Digital marketing Cost

VS


2.4: DIGITAL MARKETING LEVELS THE PLAYING FIELD

Gone are the days when you could not scale business unless you got millions to spend of traditional advertising platforms

As long as you know how to use social media and other platforms, no one cares how big you are- The effect is the same

The tools are made available to all wholesomely How you use these tools is what determines whether you gain business

or not. The little or no cost involved in digital marketing enables all businesses

have a presence


2.5 INTERACTION WITH TARGET AUDIENCE

Through use of social media strategy, businesses can now interact directly with their targeted clients

There is immediate feedback on the services/ products these companies offer allowing them to understand if the client is happy or not.


2.6 BRAND REPUTATION BUILDING

Businesses which do not utilize digital platforms are considered conservative and boring

Through interaction with the target audience, it becomes easy for businesses to understand what the clients want and deliver according to these expectations

Easy to manage/repair/consolidate or launch brand when you understand the market sentiments at a given time

Immediate feedback and interaction is very vital for business and brand growth


2.7 ROI Determination

Return on Investment (ROI) determination is easy when using digital marketing platforms

For more information on this, check out my Google Analytics and AdWords Course

One is able to see how many customers view your adverts One can be able to know how many people bought the product after

viewing the advert


2.8 ENTICING PEOPLE TO TAKE ACTION Its easy to entice people to buy products or take action after

advertising. Companies create clickable links that automatically take the client to a

page where they can buy the product without leaving the comfort of their home.


LESSON 3

STRATEGIES IN DIGITAL MARKETING


LESSON 3: STRATEGIES IN DIGITAL MARKETING

In this section, you will learn; Digital marketing forms


LESSON 3: STRATEGIES IN DIGITAL MARKETING

In this section, you will learn; Digital marketing forms Various strategies used in digital marketing


3.1: DIGITAL MARKETING FORMS

DIGITAL MARKETING

BRANDING

SEM

SOCIAL MEDIA EMAIL

MARKETING

SEO

VIDEOPRODUCTIO

N

WEB & APPDEVELOPMEN

T

CONTENT MARKETING


3.2: DIGITAL MARKETING STRATEGY

MOBILETARGETED DISPLAY

CONTENT OPTIMIZATION

WEB ANALYTICS

SEARCHSEO/PPC

WEB & APPDEVELOPMEN

T

REPUTATION INTELLIGENC

E


ADDITIONAL TIDBITS

OPPORTUNITIES AFTER LEARNING DIGITAL

MARKETING COURSE


OPPORTUNITIES AFTER LEARNING DIGITAL MARKETING COURSE

You have learnt digital marketing skills – GREAT, what next?Well…How about an amazing career as a digital marketing specialist/Manager? There are virtually limitless opportunities available for people who people who have digital marketing skills


ALMOST DONE…BUT BEFORE WE SAY THE GRACE…

GOOGLE ADWORDS &

GOOGLE ANALYTICS CERTIFICATIONS

TIPS


GOOGLE AdWords & GOOGLE Analytics CERTIFICATES

It is one thing knowing that you are good at something. It is another thing proving to the world that you are good at what you say you are. The Google AdWords and Google analytics certifications show that you are DAMN good at digital marketing.They are the highest digital qualifications you can find anywhere. Those who hold Google AdWords certifications increase their chances of being hired as digital marketing managers by over 30%. Those who have Google analytics increase these chances by over 50%.Those who have both, well, they are HOT.


It would be nice having those two badges on your profile. It shows that you mean business. To get Google AdWords certificate, you need to do 2 exams, fundamentals and one more.Each exam takes 120 minutes and the pass score is 80% (Quite a bummer!)- But do not worry, I am here for ya!Google Analytics is more grueling and not many people pass the exam on the first attempt. (Some have taken up to the seventh attempt to get it right)- Grrrrrrr! Pass score is also 80%


LET’S TALK…

Hit me up at [email protected] or [email protected] for those tips and more

mailto:[email protected]

mailto:[email protected]

basic digital marketing course by joseph wanjeru

Documents