baseball league of india baseball league of india created by nikole ellison greg rogers cody gatton
TRANSCRIPT
Baseball League of Baseball League of IndiaIndia
Created byNikole EllisonGreg RogersCody Gatton
IndiaIndiaCultureSports- cricket, field hockeyEmerging nation
Why IndiaWhy IndiaBaseball related to cricketEmerging nationEconomic growthStadiums
Mission StatementThe Baseball League of India will
become the most popular league of athletic entertainment in India. Giving fans exciting games to watch in a family atmosphere, and provide them with teams they can cheer for from the region they live, the IBL will become and remain competitive.
The Faces of the Baseball League of India
Dinesh Patel Rinku Singh
The first Indian athletes to play professionally in another country.
Contact
W. DAVARAMVice President,Tamil Nadu Sports Authority
Target MarketSports enthusiastsModerate meansCricket fans
Marketing ObjectivesMarket through cricket matchesGain country wide recognitionMerchandise = ProfitExpansion teams
S.W.O.T. AnalysisStrengths
◦Advertising at cricket games, radio, and television
◦Multiple Locations to view games◦Low cost of tickets ◦Similarity between cricket and baseball
Weaknesses ◦Weak brand recognition◦Citizens of India not open to new sports◦Language barrier
S.W.O.T. Opportunities
◦Fast market growth◦Innovative advertising ideas ◦Expanding baseball around the world
Threats◦Citizens are dedicated to cricket◦Trade barriers◦Currency rate◦Terrorist attacks
Projected Revenue
ItemsCost (in
USD)Projected
Sold
Annual Income Per Item
Tickets $20 $180000 $3600000
Balls $5 $150000 $750000
Hats $15 $75000 $1125000
Gloves $15 $25000 $375000
Bats $25 $25000 $625000
Jerseys $25 $75000 $1875000
Miscellaneous $5 $100000 $500000
Total Revenue $8850000
Baseball and CricketBaseball and Cricket
U.S. Dollar to Indian U.S. Dollar to Indian Rupee Exchange RateRupee Exchange Rate
Headquarters Chennai – Headquarters in India
◦Large business area◦English is widely spoken◦High literacy rate
San Francisco – US headquarters
ConclusionWhy India Will Work
◦Affect of the terrorist attack◦Love for Cricket◦Promote Baseball in multiple cities
around India◦Our ambition and Desire◦The doors that will be opened