base textiles limited

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Internship Report On

Base Textiles Limited

(This Internship Report Is Submitted For the Partial Fulfillment of the Degree of Master

of Business of Administration with a Major in Finane!

Supervised By

Lecturer

Faculty of Business Studies

Premier University

Prepared By

Name:

Student ID:

Semester: 2nd.

Batc:

Pro!ram: "B#$% &ear'

"a(or in finance

Su)mission Date:2*+,-+2,%

P/0"I0/ UNI10/SIT&

3ITT#45N4

%


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Letter of Transmittal

Date: 22nd6 "ay6 2,%

To

Te Su7ervisor

Lecturer

Faculty of Business Studies

Premier University

itta!on!6 Ban!lades

Su)(ect: + Su)mission of internsi7 re7ort on 87erformance of Base textiles ltd9

Dear "adam6

it due res7ect and onor ;ant to state you tat I am a re!ular student of "B# 2nd

semester $Finance' ;ant to su)mit te internsi7 re7ort on fulfillment of te "B# de!ree

re


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Acknowledgement

#ll 7raises are for #lla almi!ty tat as )esto;ed u7on uman

)ein! te cro;n of creation and as endo;ed im ;it =no;led!e and

;isdom. #fter #lla6 is te last 7ro7et "oammed $S#' ;o )rou!t for

us revelation and unlimited =no;led!e and civili?ed te )ar)arian uman

)ein!.

#ltou! tis re7ort )ase only my name )ut numerous 7eo7le ;ere

very im7ortant to te develo7ment of tis re7ort ;itout te su77ort of tem

I could never successfully com7leted te internsi7 as ;ell as te re7ort.

I am i!ly tan=in! full to te staff mem)er of Base Textile "ills

limited. o really coo7erated ;it me and 7rovide me teir com7lete

!uidance.

*


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EXECUTIVE SUMMARY

I (oined Base Textile "ills Ltd as an Internee. Te motive of

(oinin! te BT" ;as to ave an ex7osure of textile sector and 7otential to

avail a sound and 7romisin! career. I devoted our time to learn a)out BT"6

;ic ;ill )e )eneficial to me if I (oin textile sector. In tis @ ;ee=s

internsi7 7ro!ram I attended te lectures of =ey de7artments $uttin!6

Stitcin!6 PP6 "ercandisin!6 Auality #ssurance6 44T6 Stores' of tis

lar!est =nitted !arment manufacturers of Pa=istan ;ic are delivered )y

ex7erienced mana!ers runnin! tese de7artments. #fter attendin! te

lectures I also visited tese de7artments for ac


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"hapter# $Introdution

-


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Background of the study:

Textile is an inherent talent and skill in this part of the world. At the outset of Textileboom

during the end of twentieth century, Bangladesh stepped forward to take the full

advantage of its tradition and work force with modernization approach. The result is

inevitable with a great success to become one of the largest garment exporters of the

world.

The Base abrics launched its industrial !ourney back in "#$% and was involved in

weaving of medium to heavy fabrics till &''(. )oon it became a reliable and *uality

supplier of greidge fabrics at home and abroad. +uring $'s and #'s Base became a

uni*ue name in abrics market.

Base , having a solid background of weaving experience and great support and

inspiration from customers, moved forward in the beginning of the new century. Along

with expanded weaving capacity the company made one of the largest dyeing finishing

mill in the country. -ith most modern machinery and skilled expertise behind the

machine, Base was able to create a revolution in fabrics marketing to urope and

America. Base abrics made a good name in *uality and commitment within shortest

possible time with serious effort and expertise from home and abroad.

There is no scope to be complacent with the success. /n the context of highly competitive

world of textile the growth and existence depends on *uality and service to customers.

There is no compromise on this point. Base believes in *uality, commitment and services

which are the tools for growth of the enterprise in last two decades.

@
http://www.assignmentpoint.com/science/textilehttp://www.assignmentpoint.com/science/textile


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Objectives of the study:

By doing this pro!ect / have understood the business strategy of Base Textiles 0td and

their marketing strategies. / will have a good understanding about the management and

marketing practices of the organization. / have chosen this topic because our economy is

very much dependent on textile industry and Base is one of the largest conglomerates in

our textile industry. / want to know their business strategies which will help me to

implement in future. 1oreover, by doing this report / will understand the basic difference

between local companies and foreign companies. And it will also help me to understand

the buyers2 psychology.

1ethodology of the study:

By taking help of the primary data / will make this report more effective. / will collect data

from the Base Textiles 0T+ and also from different textile manufacturers. And it will help

me to understand about the demand and supply of the Textile related products.

1oreover, / will be conducting primary research which will be consists of the opinions of

different employees who is working in that sector. / will be conducting the primary

research through door to door survey, mailed *uestionnaire, personal interview and group

discussion. And my sample size will be %'. And all the respondents are the buyers of

Base Textile 0imited.

0imitation of the study:There are some limitations of the study. Time constraint is a big factor here. Because it takeslot of time to make the report more effective and suitable for everyone. 1oreover, dataavailability is another big issue here because company does not want to disclose all theconfidential information regarding sales and profits.


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"hapter# %

om7any Profile

BASE Textiles Limited

C


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BASE Textiles LimitedGarment Manufacturer Bangladesh

B#S0 Textiles Limited insti!ated its (ourney in %@ ;it a vision of )ecomin! te most

reco!ni?ed =nit;ear manufacturer of te country as ;ell as to ta=e te ;idely =no;nre7utation of Ban!lades as a !lo)al clotin! leader to a ne; i! )y offerin! te )est

)lend of


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OUR MISSION

To provide up%to%date information on t$e trade& trends and tec$nolo'ies in

apparel and tetile industries& online.

To provide $i'$ly efficient tools and t$e most cost effective platform as for

brand promotion and ima'e buildin' for t$e tetile% apparel%fas$ion value

c$ain.

To provide cuttin' ed'e tec$nolo'y for en$ancement of online business andincrease connectivity bet(een buyers and sellers.

O)* C+#NNE,S

-e offer t$e follo(in' services to apparel& fabric& accessory& mac$inery& euipment&

yarn& fibre& dyes& trims and ot$er allied industries.

Business: Eplorin' ne( / uniue opportunities for buyin' and sellin' of

'oods / services& most $elpful for suppliers and manufacturers. #lso you can

liuidate your ecess production& delayed s$ipments and ecess stoc" of

materials.

Ne(s: *i'$t information at t$e ri'$t time is very important for today0s

"no(led'e driven economy. Our ne(s service ma"es t$e industry a(are of

t$e policy decisions affectin' t$eir business& performance of companies&

brands& and t$e latest trends and tec$nolo'y.

%,


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1airs and Events:#ll leadin' re'ional and 'lobal apparel& tetile and mac$inery

related trade fairs events& conferences& seminars and fas$ion s$o(s (orld over are

covered in t$is section and (e also provide eclusive international trade fair

mar"etin' and promotion services.

Corporate Objectives

%. "aximi?ation of ;ealt of sareolders.

2. To increase mar=et sare

*. To acieve customer satisfaction.

. "a=in! arran!ements to;ards acievin! total


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2. Production Plannin! E ontrol $PP'

*. Industrial en!ineerin!

. 7roduction

i. uttin!

ii. Stitcin!

iii. Finisin!

iv. li77in!

v. Pac=in!

vi. Si7ment

-. Auality assurance

@. Auality control

. 3uman /esource

C. Information Tecnolo!y

. Procurement

%,. Finance

%%. For;ardin!

%2. Stores

%*. "ar=etin!

%. Trans7ortation

%-. om7liance

%@. asin!

Management Hierarchy in BTM

Top !ana'ement

%2

C$ief Eecutive

Officer

6eneral !ana'er


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!iddle !ana'ement

,o(er ,evel !ana'ement

De7artmentation

%*

!ana'er

De7uty

"ana!er

#ssistant

"ana!er

Senior

5fficer5fficer

Su7ervisor

Foreman 57erators3el7ers


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De7artmentali?ation is te arran!ement of Individuals (o) activities into

!rou7s and tese !rou7s are com)ined to from lar!er de7artment and units to

form te total or!ani?ation Te De7artmentali?ation in Base T0TIL0 is

very clear. Tese de7artments are 3uman resources mar=etin! finance

7roduction ex7ort6 7urcasin!6 administration and


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#naly?in! all te availa)le data for im7rovement and antici7ation6#naly?in! all te availa)le data for im7rovement and antici7ation6

"ercandiser also searc a)out te accessories 7urcase and to ne!otiate. Product"ercandiser also searc a)out te accessories 7urcase and to ne!otiate. Product

7lannin! concerns a)out sam7lin! and re!ardin! researc and develo7ment.7lannin! concerns a)out sam7lin! and re!ardin! researc and develo7ment.

Te mercandiser starts is ;or= ;it ne; in


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3roducts of Base Textile 1ills are cotton4 synthetic fiber yarn, knitted 4 dyedfabrics and garments. BT1 exports whole of its products to 5), 6ermanyand various other country. 1a!or portion of yarn are used in manufacturingprocess and surplus is exported.

Product LineProduct Line

Base Textile Mills produced different high quality export orientedproducts to the international market. These are as under.

7arn

8nitted abric

6arments

(!(! "arn:"arn:

BaseTextile 1ills 0imited produces high *uality yarn according to the

demand of the market. $' to #'9 yarn is exported rest of the yarn is

used is in BaseTextile 1ills.

(#! $nitted %abric:(#! $nitted %abric:

ne of the largest abric facility in bangladesh having the capability

to produce all kinds of knitted fabrics in "''9 cotton blends.

%@


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&ar'ents&ar'ents:

BT1 is a leading apparel company having expertise machinery

capable of transforming customer ideas into superior *uality

garments, which are taken as the most famous brands in the world.

)ingle knit lat knit )trippers

)ingle ;ersey

3i*ue

leece


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These includes the

Loungeear

)portsear

*ctive ear

)+eepear

*th+etic

,nderear

Physica+ -istribution:

BT1 exports its products through two different marketing

channels.

-irect Marketing hanne+s:

BT1 directly contact with its customers through mail, telephone,

and personal contacts and sell its products directly to the

ultimately buyers.

Indirect Marketing hanne+s:

en it comes to indirect mar=etin! cannel6 distri)ution is made

trou! intermediaries. BT" ex7orts its 7roducts trou! many

a!ents in some cases. BT1 is using different channels of

transportation for the distribution of its products like, ships,airship etc.

Countries of Eport:

BT1 is making a good effort to increase the market share. Today

company is exporting its products to many countries like,

%C


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o 5)A.

o ?ong 8ong

o ;apan

o 6ermany

o 1alaysia

o )ingapore

o 8orea

o Thailand

"a(or ex7ort of BT" is made trou! telle+mail services. "any contracts are settled

trou! 7ersonal sittin!. BT" do not ;aste any cance to 7romote its 7roduct. BT"

7artici7ate in various exi)itions tat ta=e 7lace under ex7ort 7romotion )ureau in

different areas of te ;orlds.

BT" also ta=e 7art in ;orld trade so; for 7romotin! its 7roducts. It alsosends many sam7les to its 7otential customer.

Promotion is one of te four ma(or im7ortant elements. Te main 7romotion

tools are advertisin! and oter country )usiness relationsi7. Te BT"

sould advertise its 7roducts not only in te ;orldJs trade ma!a?ine also in

national industry ma!a?ine. Te com7any as to decide o; to set te

7romotion )ud!et. Te a77ro7riate )ud!et a77roac is to send te com7any

can afford ;it res7ect to its funds and 7roduct.

Production/ P+anning and ontro+ (PP!Production/ P+anning and ontro+ (PP!

3romotional Activities:

%


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1erchandising 3roduction

33

base textiles limited

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