BASIC CONCEPT OF QUALITY

PRESENTED BY-

ANWAR MUNJEWAR

M.PHARM(Q.A.T)

ALLANA COLLEGE OF PHARMACY, PUNE

CONTENT

• INTRODUCTION – QUALITY

• THE “Q” LENS

• CUSTOMER BEHAVIOUR

• THE QUALITY FUNCTION

• MANAGING OF QUALITY

• QUALITY PERSPECTIVE

INDTRODUCTION

WHAT IS QUALITY ?• Quality is Customer Satisfaction.

• Fitness for Use.

• Degree of Excellence.

Different people use different parameters to define quality, like;

• Beauty, Freshness, Expensiveness, Goodness, etc.

Therefore, Quality needs to be defined.

THE “Q” LENS

Product

Lens Of The

Customer

Lens Of The

Organisation

People

Processes

OutcomesBenefits

Results

CUSTOMER BEHAVIOUR

• According to Surveys :

There are some Factors which influenced the customer:

• 30% consider Quality as a decisive factor to buy (The Brand Name And Reputation Of A Product).

• 19% were persuaded by just the BRAND name of manufacturer.

• 17% by the price and only price.

• 14% by the product’s tried and tested features

THE QUALITY FUNCTION

Spiral Progress of Quality

MANAGING OF QUALITY

Customer Driven Objects

• Need of identification

• Administration

Financial Management

• Financial Planning

• Financial Control

• Financial Improvement

TRILOGY OF QUALITY

QUALITY PERSPECTIVE

THANK YOU !