barcampscotland: what is visual interactivity?
DESCRIPTION
My BarCampScotland presentation on Visual InteractivityTRANSCRIPT
What is this thing called:
???
… or mobile interactive services for normal people
Overview
• what is the problem?• some real world motivation• some fun examples• the future …
Survey …
• how many people here:– use a mobile phone for voice calls?– have sent a message from their phone?– have a camera on their phone?– have used the camera on their phone?– have visited a website from their phone?– have downloaded an app or a game?
• what do you think the answers would be for the typical “normob” on the street?
x x x x x x x
Brand Marketing
• mobile becoming a serious option• often combined with traditional
media• needs to be inclusive• mustn’t be off-putting
• actually all of this can be said in general about good mobile services …
x
The Camera
• … has now arrived:
2D bar codes
Patent No. 6,999,573 31st Jan 2006
x
x
Some dull stats
• in 2008, 166.6m handsets (Western Europe) are registered as MMS-enabled. That is a 95% penetration!
• over 90% of all handsets currently being sold have a cameraphone.
• in the 11-19 demographic 53% regularly use picture messaging, with 85% having used it at least once.*
• in the 16-34 demographic 78% have used picture messaging with 48% using it regularly.* Source TGI Youth Q2 2008
x x x x
Recognition
• The simplest form of interactivity• Replaces SMS and keywords etc.
• But have to ask why bother …• … large number of media which can’t
necessarily be adapted?x x x x x
Image Zoning
• activation of Vodafone’s Champions League sponsorship
• take penalties by taking a picture of where you want to aim the ball
• send in by MMS to see whether you score or not
• true user interaction
Aim with your camera phone See the outcome in your web browser
x
Colour
• Nike PhotoiD by AKQA is a great example
Blue-screen
• run as part of the Vodafone Live! Music Awards
• think blackpool beach – users stick their heads through the display
• picture sent in by MMS, heads cut out, and incorporated into a music video
Snap your mates on a camera phone See them in a personalised video
x
Facefinder
• Think bluescreen without the screen• Automatic detection and extraction
of the faces in any image.• Much more suitable for viral apps.
• Currently all face-likefeatures:
• In future will distinguishbetween these and real faces
x
The Future
• General Visual Search?
Engaging a Mobile Generation
2D media Connecting to Live Events
3D productsEasy Access to Information
Summary