barcamp nashville: integrated agencies ftw
DESCRIPTION
In a world full of technology and hyper-local consumerism, how do businesses create worthwhile connections and relationships with users? Local agencies have insight into local consumers and can help you leverage the power of your brand in your local community.TRANSCRIPT
A. Chris Turner
SEO | SEM | Content | Web | Technologist | Human
INTEGRATED AGENCIES - FTW
#BCN14Integrated @ChocolateSEO /
AChrisTurner
• Marketing Manager, SEO Specialist
• Bachelors in Information Technology
• Masters in Information Systems
• Attended: UNLV, CC of the Air Force, UOP
• 4 K.I.D.S.
• Managing teams, staff, people and groups since 14 ½
• Tons of experience
Who Am I?
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Use My Knowledge I Beg of YOU!
Everyone loves a Farmer’s Market
Local Is Organic
Maslow’s Hierarchy of Needs
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Maslow and The Farmer
Photo Credit: Nashville.com
Organic Search Is Human Search
Organic Search Is Human Search
Photo Credit: http://eastbrooklyn.com/wp-content/uploads/2014/09/4607230-senior-man-using-computer.jpg
Organic Search Is Human Search
Photo credit: http://chiefjackradio.yolasite.com/resources/Kids%20on%20Computers.jpg
Organic Search Is Human Search
Consumer Questions
• Is It Good? Is It Worth It?– Quality of goods
– Value of goods and services
– Results: “Will I Get What I Want?”
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Consumer Questions
• Is It Good? Is It Worth It?– Quality of goods
– Value of goods and services
– Results: “Will I Get What I Want?”
• Why You?– Competitive Advantage
– Resell Value: Is it sharable? Will I tell my friends
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Consumer Questions
• Is It Good? Is It Worth It?– Quality of goods
– Value of goods and services
– Results: “Will I Get What I Want?”
• Why You?– Competitive Advantage
– Resell Value: Is it sharable? Will I tell my friends
• Where Can I Find You?– Local, National, Global
– Can I trust YOU?!
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Consumer Questions
• Is It Good? Is It Worth It?– Quality of goods
– Value of goods and services
– Results: “Will I Get What I Want?”
• Why You?– Competitive Advantage
– Resell Value: Is it sharable? Will I tell my friends
• Where Can I Find You?– Local, National, Global
– Can I trust YOU?!
• Where Y’all From?!
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Stop Quoting Microsoft…IE… #NeverForgetNetscape
Integrated Agencies
• Is It Good? Is It Worth It?– Quality of goods
– Value of goods and services
– Results: “Will I Get What I Want?”
• Why You?– Competitive Advantage
– Resell Value: Is it sharable? Will I tell my friends
• Where Can I Find You?– Local, National, Global
– Can I trust YOU?!
• Where Y’all From?!
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Integrated Agencies
• Print Media
• Radio
• Web
• Digital Advertising
• Content Marketing
• SEO
• Technology
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Integrated Agencies – Local Strategy
• Local Maps: GOOGLE (Google My Business)
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Integrated Agencies – Local Strategy
• Local Maps: GOOGLE (Google My Business)– 67% Of the search market
– 30% Of the SERP is dedicated to local
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Integrated Agencies – Local Strategy
• Local Maps: GOOGLE (Google My Business)– 67% Of the search market
– 30% Of the SERP is dedicated to local
• Local Communities: Associations, Activities, Events
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Integrated Agencies – Local Strategy
• Local Maps: GOOGLE (Google My Business)– 67% Of the search market
– 30% Of the SERP is dedicated to local
• Local Communities: Associations, Activities, Events– Social Media
– Blogging and Blog Content
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Integrated Agencies – Local Strategy
• Local Maps: GOOGLE (Google My Business)– 67% Of the search market
– 30% Of the SERP is dedicated to local
• Local Communities: Associations, Activities, Events– Social Media
– Blogging and Blog Content
• Local Directories: Sign Post, Yext– Easy management of YellowPage, Bing, Yahoo Directory ($200)
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Integrated Agencies – Local Strategy
• Local Maps: GOOGLE (Google My Business)– 67% Of the search market
– 30% Of the SERP is dedicated to local
• Local Communities: Associations, Activities, Events– Social Media
– Blogging and Blog Content
• Local Directories: Sign Post, Yext– Easy management of YellowPages, Bing, Yahoo Directory ($200)
• Local Partnerships
#BCN14Integrated @ChocolateSEO /
AChrisTurner
