barca-velha - pedro antao alves · qta do seixo qta da boavista qta da leda & granja ......
TRANSCRIPT
THE LISBON MBA
BARCA-VELHA DOURO FINE LUXURY WINE
LUX URY MA RK E T I N G A N D S T RAT E GY
PRODUZIDO E ENGARRAFADO POR:
FLORBELA PINTO, MIGUEL ALMEIDA, PEDRO ALVES, PEDRO LOURENÇO E RUI LAMY
SUMMARY
LUXURY WINE MARKET
SOGRAPE
CASA FERREIRINHA
WINEMAKERS
BARCA VELHA:
BRAND ASSESSMENT
CONCEPTS OF LUXURY
CHALLENGES
OPPORTUNITIES
APPENDIX
LUXURY WINE MARKET
LUXURY WINE CONSUMERS
CONNOISSEURS
• Mainly Europe and US consumers
• Wine choice biased towards substance: taste,
recommendations, grape variety, country of origin
• Status confirmation: strong personal experiences
TREND SETTERS
• Mainly emerging countries consumers
• Wine choice biased towards status: taste, brand
names, country of origin
• Status achievement: by exclusive experiences
USAGE OCCASION
• Price drives choice in restaurants
• Wine type drives choice in shopping
• CHINA: Country of origin most important in
considering public drinking and gifts
MOVE FROM LUXURY GOODS TO
EXPERIENTIAL LUXURY
Wine as Luxury Experience, Behrens, Wiedman, Hennings, 2013
KEY INDUSTRY MACRO-TRENDS
• 12% average annual growth
• Champagne accounts for 30% of luxury wine sales
• BRICS consumption increasing while mature
markets tend to decline
• China to become leader in luxury wine imports in the
next 10 years
• Quality is the key word: higher prices, lower volumes
26 30
34 38
0
10
20
30
40
2009 2010 2011 2012
LUXURY WINE MARKET (billion €)
Source: Bain&Company 2012
SOGRAPE
THE COMPANY
• Operating since 1942, Sogrape aims to present
Portuguese wines and their quality to the world
• The family heritage and traditions have been
consistently projected in the company’s values and
mission throughout generations, taking in
consideration all affected stakeholders
HR STRATEGY
• Family business, ability to investment long-term
• Respect for heritage and tradition
• Long-term talent retention policies
• Enologist TEAM: instead of a single person, they
invest in a team, allowing smooth knowledge transfer
BRAND PORTFOLIO
• Sogrape currently owns 15 estates and about 100
brands, from which Mateus is the main revenue
generator
Douro
Qta do Porto
Qta do Seixo
Qta da Boavista
Qta da Leda & Granja
Qta do Caêdo
Qta do Castelo
Qta de Cavernelho
Qta do Vau
Qta do Sairrão
Dão
Qta dos Carvalhais
Alentejo
Herdade do Peso
Vinhos Verdes
Qta de Azevedo
Bairrada
Qta de Pedralvites
Qta de Barzomba
PORTUGAL
14 owned estates
Total 749 hectares
DISTRIBUTION
MARKET SEGMENTATION:
• PORTUGAL: national wine market
• FOREIGN ETHNIC: PT communities influenced by immigration exodus (e.g. Brazil, Angola)
• FOREIGN NON-ETHNIC: countries culturally detached from Portugal
SOGRAPE CONSUMERS
PORTUGAL
ETHNIC
MARKETS
NON-ETHNIC
MARKETS
SOGRAPE
DISTRIBUTION
SOGRAPE
DISTRIBUTION
SOGRAPE
DISTRIBUTION
LOCAL
DISTRIBUTORS
SPECIALTY
RETAIL
SPECIALTY
RETAIL
HORECA
SPECIALTY
RETAIL
HORECA
PRIMARY
DISTRIBUTOR
SECONDARY
DISTRIBUTOR
HORECA
CLUBE RESERVA 1500
FROM SOGRAPE TO BARCA VELHA
• Sogrape: founded by F. van Zeller Guedes in 1942.
Family business centered on quality and volume
wines, now run by the founder’s 3rd generation
• Company has 830 ha of vines throughout Portugal.
In the mid-80s diversified from its rosé star product,
and in the process incorporated Douro DOC estates
• Sogrape acquired Ferreirinha in late 1987, gaining a
previleged set of estates in the Douro DOC region
and further strenghtening its Port production
• Vale Meão and Leda were the estates producing B.V.
Sogrape further invested in modernizing Leda, which
became its crown jewel in Douro DOC
• Barca Velha uses a blend of region grapes, from
endemic varieties which were validated by suitability
analysis in partnership with Academia
• The production process receives extreme care, from
the manual harvest to a dedicated vinification area
and a top winemaking team and technology
• A Douro Especial lot is tended for a period of over a
year of élevage and a further 6~8+ years of
development. After this, the declaration decision will
launch a new Barca Velha or a Reserva Especial.
Only then is the wine distributed commercially
douro doc other regions
Dão, Bairrada,
Alentejo, Madeira
Sparkling Wines,
Jerez
other brands (estate)
Sandeman (Seixo, Vau)
Offley (Boavista)
Ferreira (Porto)
(Caêdo, Sairrão, Granja)
ferreirinha brand
quinta da leda quinta do vale meão
grape varieties
Touriga Nacional
Tinta Roriz
Touriga Franca
Tinto Cão
Tinta Barroca
Products other products
AAF Antónia Adelaide Ferreira,
Callabriga, Planalto Branco,
Colheita Tardia Branco, Esteva,
Papa Figos, Quinta da Leda,
Vinha da Capela, Vinha Grande
CASA FERREIRINHA: THE ESTATES
.
quinta do vale meão
• 105 ha of vines; with rare northern exposure
• World Heritage Site
• Granite, shale (B.V.) and argyle soil
• Developed by Ferreirinha for Port terroir
• Nicolau de Almeida understood the terroir
quality to realize his dream of a top quality
table red wine
• Produced grapes for Barca Velha until 1999
. meda region • Higher altitude
• Granite soil
• Grapes from the region
added to Barca Velha
• Harmonius combination used for quality
• Exact blend of grapes is a guarded secret
.
quinta da leda
• 76 ha of vines + 30 ha with special care
• Warmer, dryer climate; steeper terrain
• Purchased and developed from scratch
• Emphasis on modern technology
• Ferreirinha favoured Touriga Nacional variety
• Increased Douro Especial production
• Barca Velha now primarily with Leda grapes
• Sogrape’s crown jewel in Douro DOC
THE CREATORS
. 1950 1960 1970 1980 1990 2000 2010
Nicolau de Almeida – retired in 1987
Soares Franco – joined in 1979; handed over in 2003
Luis Sottomayor – joined in 1989
FERNANDO NICOLAU DE ALMEIDA
• Dreamed of creating a Douro table
red wine surpassing Bordeaux
fame
• Respected as a true authority on
the vinification process
• Retired from Ferreirinha in 1987;
remained in touch with the
company for the rest of his life
• Lover of quality,
handcraft and
exclusivity… even in
his painting hobby
• Learned the
oenology trade at
Ferreirinha; rose to
world recognition
JOSÉ MARIA SOARES FRANCO
• Loves nature;
consequently
studied agronomy;
N.A. invited him to
join in 1979
• In charge of Barca
Velha from 1987 to
2003; left Sogrape
in 2006
• Oversaw the Quinta da Leda
project from the start, creating the
most modern winery
• Continued the Barca Velha vision,
working with N.A. for 8 years
• Formal oenology training greatly
complemented N.A.’s intuition and
palate
LUIS SOTTOMAYOR
• Charismatic and
captivating
communicator
• Formally trained
as oenologist at
several
prestigious
international
locations
• Joined Ferreirinha in 1989 by
Soares Franco invitation
• Shares the love for tradition and
quality; learned from his
predecessors, including N.A.
• Regularly receives industry praise
as well as awards
CASA FERREIRINHA PRODUCTION
BARCA VELHA: LESS THAN 0.5% CASA FERREIRINHA: 15% SOGRAPE
Yearly Production
(bottles)
1.5M
≈ 1.5M
≈ 100K
≈ 100K
≈50K
(every 4 years) 10K/25K
≈ 100K
(every 4 years) 10K/25K
Quinta da Leda
Callabriga
Vinha Grande
Papa Figos
Planalto
Esteva
Barca Velha
Reserva Especial
BRAND IDENTITY PRISM
EXTERNAL FACETS INTERNAL FACETS
CUSTOMER
REFLECTION
Elite wine connoisseur
PERSONALITY
Traditional, trustworthy, perfectionist
Genuine and passionate
Conservative
CULTURE
Douro as one of the oldest
demarcated region in the world
C. Ferreirinha winemaking tradition
Restricted production
Unique production process
Long term relationship with the
winemaker (continuity of knowledge)
RELATIONSHIP
Unique drinking experience
Specific flavor / blend
Sense of belonging to a
restricted club
PHYSICAL
Exclusive wine from Douro
SELF-IMAGE
Elite wine connoisseur
Special
Intelligent and Proud
Above the rest of the wine drinkers
COMMUNICATION STRATEGY
COMMUNICATION STRATEGY
• Douro, as one of the oldest demarcated wine region
in the world, is used as the “origin” of the wine in the
communication
• Casa Ferreirinha tradition and experience in wine
making is leveraged towards conveying the heritage
of Barca Velha
• The essence of the wine, the unique production
process and the limited production is announced in
all communication media
• The winemaker is a good communicator, and actively
involved in the Barca Velha communication strategy,
as the creator/master of Barca Velha
• Competitions and critics are strongly avoided
• Tasting sessions with journalists are always guided
by the winemaker
• Weak (institutional) web presence, integrated in
Sogrape
• Press office web actions mostly oriented to damage
control (blogs, facebook, …)
AWARENESS AND IMAGE IN DIFFERENT MARKETS
• Brand awareness is high in national and foreign ethnical markets. Image is strong
• Awareness in foreign non-ethnical is almost inexistent leading to country of origin effect (negative)
• Attempt by the brand to replace the c.o.o effect with a more positive region of origin (Douro).
BRAND ASSESSMENT
National Foreign
Ethnical
foreign
Non Ethnical
Awareness High High/medium None / low
Image
High quality wine
Unique drinking
experience
Tradition in
winemaking
Douro Region
Unique wine concept
History
High quality wine
Unique drinking
experience
Tradition in winemaking
Douro Region
Unique wine concept
Link with home
X Will be affected with
time (acculturation)
X Country of origin effect
(Portugal’s image in terms
of wine)
X Grape blend negatively
perceived
X National grape varieties
virtually unknown (“Touriga
Nacional”)
Attempt to leverage
region of origin (Douro) to
counteract the c.o.o. effect
BARCA VELHA CONCEPTS OF LUXURY
TRADITIONAL CONCEPT
• The oldest table wine in Douro
• The Douro region is one of the oldest demarcated wine area in the world
• The tradition in wine making from Casa Ferreirinha
• Unique production process
LUXURY AS DISTANCE
• High brand awareness within non-consumers in ethnical markets
• Reduced production and high price restricts access
• Only available in specialized stores and distributors
THE WINE MAKER AS THE CREATOR
• Creative freedom in terms of flavor profiles
• Long term relationship with Casa Ferreirinha
• Has the final decision if the wine is declared Barca Velha
LUXURY AS SOCIAL MARKER
• Wine for Elite connoisseurs
• Distinction between consumers (Barca Velha drinkers from the rest)
• Sense of belonging to a restricted club
CHALLENGES OF PT LUXURY WINE
SUBSTANCE
• Flavor: typically a blend vs single cast in reference wines
• Wide grape varieties in Portugal
• Negative perception of Portuguese wine
• Wine and food must be paired correctly: Portuguese gastronomy did
not internationalize
• Not easily recognized and appreciated by non-connoisseurs
STATUS
• Portugal as country of origin
• Unknown Portuguese culture, history, tradition
NATIONAL AND ETHNICAL MARKETS
• Strong awareness
• Substance adapted to consumer’s taste
NON-ETHNICAL MARKETS
• Virtually unknown in other markets: unable to reach connoisseurs
• Quantity limitations to reach global markets
POSITIONING OF BARCA VELHA
POTENTIAL NEW TARGET MARKETS
• OLD WORLD: Connoisseurs through exclusive club wines
• EMERGING: Very rich consumers in emergent countries – trend setters:
“Be the first to experiment the most unknown luxury wine in the world”
• Both need highly specialized sales force
chateau margaux barca velha
quality +++ +++
PoP
high price +++ ++
rarity + +++
history +++ ++
strong aesthetic appeal +++ +++
superfluous +++ +++
annual event - legitimation +++ +
blend + -
PoD winemaker continuity + +++
production process ++ +++
terroir specificity +++ +
CHALLENGES OF BARCA VELHA
SUBSTANCE
• Flavor: blend vs single cast
• Origin, tradition, knowledge of winemaker
• Uniqueness of process (1+ yr new wood barrel, 6-8 yrs bottle)
STATUS
• Douro region: demarcated in 1756
(3rd to Tokaj-Hegyalja & Chianti)
• Isolated luxury brand (unlike Bordeaux wines)
• Group synergies can hurt the luxury status
NON-ETHNICAL MARKETS
• Focus communication on status rather on substance
• Highlight the uniqueness of wine, exclusivity available to very
few
• Appeal the consumer with a rich multi-sensory experience
• Highlight the “time” utilized to provide the experience, and
related time and uniqueness of the usage occasion with price
• Be the first luxury wine from Douro (Portugal)
IMPROVE COMMUNICATION
IMPROVE MARKETING OF A LUXURY PRODUCT
• Managing luxury is not only restriction, it’s managing desire and ownership
• Advertise/communicate : history, origin, uniqueness
• Communicate to non-targets
CULTIVATE CLOSENESS TO ART
WEB PRESENCE: CREATE A MICRO-SITE EXCLUSIVELY FOR BARCA VELHA
• Land page for references in social networks
• Transmit the brand values adapted to target usage occasions
Barca Velha
Quinta da Leda, Wine Maker
Reserva Especial
Colheita, Quinta da Leda
Callabriga
Papa Figos, Vinha da Capela
Vinha Grande, Planalto, Esteva
THE
GRIFFE
LUXURY
UPPER RANGE
LOWER RANGE
EXPERIENTIAL MARKETING
GLOBAL TRENDS
• Move from physical goods to luxury
consumption experiences
• Luxury consumption as a status marker in
emerging markets
CREATE A MULTI-SENSORY EXPERIENCE
@ QUINTA DA LEDA
• Luxury hospitality
• Bond with consumers through experiences
• As more sensory, more memorable
• Consumer “feels” part of the brand
MAIN TARGET
• Non-ethnical international connoisseurs
OPTION: MULTI-SENSORY WINE BOX
• New Barca Velha package to transmit a multi-
sensory experience (video, aroma, sounds)
“SOPHISTICATED CONSUMERS WANT PRODUCTS AND CAMPAIGNS THAT DAZZLE THEIR SENSES”
THE LISBON MBA
BARCA-VELHA PO RT UGUE SE LUX URY B RA N D A N A LYSI S PRO J E CT
FO R T HE L I SB O N MB A CO URSE O N
LUXURY MARKETING AND STRATEGY
BY PRO F E SSO RS
CAT HE RI N E DA S I LV E IRA
CE L I N E A B E CA SSI S - MO E DA S
EXCLUSIVELY PRODUCED AND BOTTLED AT THE ESTATE BY:
FLORBELA PINTO, MIGUEL ALMEIDA, PEDRO ALVES, PEDRO LOURENÇO AND RUI LAMY
SOGRAPE & FERREIRINHA IN DOURO DOC
• Founded in 1942 by Fernando van Zeller Guedes, Sogrape’s business
centers on quality and volume wines, to reach a wide segment in Portugal
and abroad. Family owned business now run by the founder’s third
generation; produces some of the best national table and Port wines.
• Sogrape has 830 ha of vines throughout Portugal. Douro DOC estates
were acquired over time, as part of a diversification strategy from the star
product sold in the mid-80s: a worldwide successful table rosé wine.
• Under this strategy, in late 1987 Sogrape acquired the renowned
A.A.Ferreira (Ferreirinha) company, and became the owner of the most
prestigious brand of Portuguese wine (Barca Velha). The Port wine
production of Ferreirinha also strengthened the already exceptional
position of Sogrape in this market. Ferreirinha gave Sogrape previleged
estates in the Douro DOC, with excellent wine production potential.
• Quinta do Vale Meão was a Ferreirinha estate in the region. Together with
Quinta da Leda, bought by Ferreirinha in 1979, it produced grapes used in
Barca Velha. Sogrape invested in modernizing Leda, whilst Vale Meão was
sold to the descendant of Antónia Adelaide Ferreira in 1994. Quinta da
Leda became, henceforth, the crown jewel of Sogrape (Ferreirinha) in the
Douro DOC region, a statute it maintains to this day.
• Sogrape’s strategy centers on endemic grape varieties for table wines; a
differentiator to other wine regions. Studies in colaboration with the
Academy determined the best suited varieties for the Douro DOC climate
and terroir. Quinta da Leda was planted with these grapes (cf. opposite
list), of which Touriga Nacional is perhaps the flagship.
• At Quinta da Leda, modern technology and top winemakers create
products under the Ferreirinha brand and Sogrape administration. In the
region, 30 ha of vines receive special care and produce grapes used also
in Douro Especial: the lot which will later on become Barca Velha or
Reserva Especial after 6~8 years (or more) of élevage and development.
Touriga Nacional
Tinta Roriz
Touriga Franca
Tinto Cão
Tinta Barroca
TIMELINE: Estate, Winemakers & Production Years
.
2 3 4 7 4 5 6 8 1 2 3 5 1 5 9 0 4
2 4 7 0 4 6 9 2 0 4 6 7 1 3
Barca
Velha
Reserva
Especial
1950 1960 1970 1980 1990 2000 2010
Sogrape acquires Ferreirinha in 1987
Vale Meão
Sold in 1994 to
F. Olazabal, stopped
selling to Sogrape in 1999
Leda
Acquired in 1979
by Ferreirinha
Soares Franco – joined in 1979; handed over in 2003; left in 2006
Nicolau de Almeida – retired in 1987
Luis Sottomayor – joined in 1989
ESTATE HISTORY
quinta do vale meão
(279 ha, purchased in 1877, Upper Douro [Superior])
Antónia Adelaide Ferreira acquired the estate, today part of UNESCO’s World
Heritage Site classification in Upper Douro region (itself part of Douro Wine
Region established by Marquês de Pombal in 1765). Her intention was to
edge against the filoxera bug attacking the cultives closer to Porto.
Albeit centered in Port wine production, A.A.F. was visionary in realising
Meão’s excellent terroir; enhanced by soil quality (three types of soil), sun
exposure, and the aura of distance from ‘civilized’ Portugal. She planted
crops and trees in the granite soil, vines and olive trees in the shale.
One plot was named ‘Barca Velha’ due to the existence of an old barge
nearby, used to transport people in the river. Nicolau de Almeida used these
grapes for his dream wine, thus originating the wine’s name. A decade later,
these vines still produced excellent quality, but as they started losing
strength N.A. supervised the plantation of new vines, grafted with american
varieties to resist filoxera.
The 70s were hard for Barca Velha; at the start of the decade the vines had
little strength, and there were no innovations to help production. Francisco
Olazabal, a direct descendant of A.A.F., took over Meão in 1971 after a
period of poor estate management.
Paying close attention to the practical side of business, he took several
decisions of great positive impact, such as negotiating the right to replant old
vines when a river dam would submerge part of Meão. On replantation, by
the mid-70s, vines were separated from olive trees and each plot became
monovariety.
Barca Velha fame started spreading: first among Douro tasters, then rich
families, afterwords beyond borders and subsequently the press. By the early
80s the replantation started producing good results, and Barca Velha was
frequent in the first half of the decade. In the second half, adverse climate
led to sparse production.
In 1987 Francisco Olazabal sold the company to Sogrape. A decade later, he
purchased Meão and started production of his own quality wine.
meda region grapes
Nicolau de Almeida desired an harmonious wine, a vision that required
grapes from different terroirs.
Meda characteristics contrast with those of Meão: granite soil as opposed to
shale; high altitude as opposed to riverside. N.A. added Meda grapes to
Meão produce to create Barca Velha in accordance with his dream.
The (secret) blend composition decision is made only after inspection of the
harvested grapes, determining which lots are suitable for Douro Especial by
the winemaker’s criteria.
quinta da leda
(160 ha, purchased in 1979, Upper Douro [Superior])
The company planted 10 hectares of vineyard between 1985-87 to recover
those dead to filoxera, securing guaranteed benefit (the right to produce
Port) and World Bank financing. Touriga Nacional variety was favoured, based
on studies on its adequacy for Douro in partnership with the University of
Trás-os-Montes-e-Alto-Douro.
From the mid-80s to 1999 (when Quinta do Vale Meão started making its
own wine and stopped selling its produce to Ferreirinha), the exact origin of
Douro Especial grapes, between Meão and Leda, is a guarded secret known
only to the winemaker.
Terrain morphology and geolocation are very different from Meão – warmer
and dryer climate; steeper terrain – making for a substantially different grape
maturation. These characteristics enabled an increase in Douro Especial
production from 3-4 vintages/decade to 7-8 vintages/decade.
Technology equally played a part in productivity. The estate has fully modern
efficiency: from the planting done in monovariety plots, to the fully
mechanized winery which remains among the best equiped in the region.
2001 marks the year of the first harvest to be vinificated at Leda winery.
THE AURA – BARCA VELHA CREATORS
from 1952: fernando nicolau de almeida [ 03-01-1913 ; 23-12-1998 ]
Winemaker at Ferreirinha, N.A. had the markings of a gentleman. Keen sportsman and admirer of the conservative British ethos present in his origins, he liked
handcrafted objects, exclusivity and quality, all present in his painting hobby. While adept of tradition he was also a family man, often very humorous in private.
Learned winemaking at Ferreirinha by his father’s initiative, reaching worldwide quality and recognition. His dream was to make a red wine in Upper Douro that
surpassed Bordeaux fame (which, with Rioja, were the major regions visited by N.A. for inspiration and wine study). No one else thought it possible, as the region
produced only Port wine. The challenge was then to produce a table red that did not taste like Port wine.
While he did not enjoy the Upper Douro microclimate of extreme heat in the summer and very cold the rest of the year, this climate is nevertheless optimal for
wine production. The 1952 harvest at Meão yielded grapes with the ideal conditions for N.A. to realise his dream, and Barca Velha was born. He orchestrated the
entire production, starting with an adamant demand for hygiene--easily followed through as he had the recognised authority of command--and including the
ingenious temperature control of the vinification process: in the absence of technology, ice from the Porto coast was used to achieve the required temperature.
N.A. remained at Ferreirinha until his retirement in 1987, and was responsible for the launch of all great quality wines of the brand (including Port); Barca Velha
being his masterpiece. He established a great work rapport with the company administrator Jaime Olazabal: the latter with a head for business and the former
with his ability to create great wines.
from 1987: josé maria soares franco [ 11-02-1954 ]
Born to a family related to Portuguese wine producers, S.F. loves nature and therefore chose to study agronomy. In 1979, N.A. recognised in S.F. his adequate
successor for Barca Velha production, and invited him to join Ferreirinha. Wine science is assumed to be mutable and S.F. is not adverse to experiment with
discontinued traditions, which was appreciated. The Leda project was then starting, and S.F. oversaw it from the beginning and its first 25 ha plantation, with the
same visionary outlook (and others’ scepticism) that Ferreirinha experienced in Meão. His dream was that the Leda winery be the most modern in Douro.
S.F. took charge of Barca Velha in 1987 when N.A. retired, after 8 years of their working together. They complemented each other greatly for the demands of the
time: ability to determine wine quality from taste (as N.A. did), and formal winemaking ability to determine quality at the vinification process, and create the wine
based on available produce (as S.F. was able to do).
There are slight differences in Barca Velha created by N.A. and S.F., which the market sees as reflecting their respective personalities and the available means
(grapes and technology). Always with quality as first priority. In 1989 he got his own disciple, Luis Sottomayor. In 2006, S.F. left the Sogrape group to pursue his
dream of making his own quality wine in the Upper Douro.
from 2003: luis sottomayor [ 11-10-1963 ]
Formally trained oenologist, joined Ferreirinha in 1989 and worked with S.F. until the latter’s departure, often conferring with an already retired N.A. In 2003 he
was given charge of the brand’s winemaking, which he maintains to today.
Formally trained at several international prestigious locations, L.S. adds to the technical abilities a deep respect for the rich history and tradition that have
elevated the brand, and Barca Velha, to the statute they have. His foremost difference to his predecessors is being at the helm of a fully modern process.
Antonio Braga is now his disciple, and maybe one day the new Barca Velha creator.
REFERENCES (sorted by relevance within category)
. company & barca velha story + oenologists profiles
information on brand and estates
company history + oenologists + wines
estate + company history
d.o.c. denomination (starting point)
barca velha historic facts + philosophy
barca velha declaration philosophy
three documentaries with francisco olazabal on quinta do vale meão,…
…providing relevant topics and facts on the estate, as well as…
…on its winemaking philosophy
casa ferreirinha + quinta da leda
characteristics of quinta da leda
quick panoramic of quinta da leda estate
philosophy of company and management
historic topics on the estate
some little know facts on ferreirinha
. profile and bio of the barca velha creator
eulogy to nicolau de almeida by soares franco
facts on the creator and the wine
history and profile on the creator
bio notes as well as relevant barca velha info
overview of luis sottomayor profile
luis sottomayor biografical note
page 3 (barca velha) of a detailed interview
In-depth interview on barca velha
about the oenologists career
includes little known facts on barca velha
estates and company
barca velha – histórias de um vinho – ana sofia fonseca – ed. d. quixote
sogrape official site
casa ferreirinha press kit
quinta do vale meão official site
wikipedia for douro region
interview of josé maria soares franco on barca velha
2012 declaration of the latest barca velha (2004 harvest)
rtp – hora de baco – vale meão (francisco olazabal [sr])
porto canal – quinta do vale meão (francisco olazabal [sr]) – part 1
porto canal – quinta do vale meão (francisco olazabal [sr]) – part 2
sogrape vinhos – casa ferreirinha institutional
sogrape vinhos – quinta da leda & quinta do seixo
sogrape vinhos – quinta da leda panoramic view
sogrape vinhos – casa ferreirinha promotion
mövenpickwein – quinta do vale meão
interview of francisco olazabal [jr]
aura (oenologists)
infopedia entry on fernando nicolau de almeida
homenagem a f.n.a. – j. m. soares franco – douro, estudos & documentos
nicolau de almeida (family) official site
globo (brazil) audio on fernando nicolau de almeida
profile on josé maria soares franco
sogrape vinhos – profile on luis sottomayor
sogrape vinhos – luis sottomayor bio
extensive interview of luis sottomayor on barca velha
interview of luis sottomayor on barca velha
interview of luis sottomayor on his career
interview of luis sottomayor on brazilian press