bank of america trends in digital banking...digital enhancements include the ability to set daily...
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https://www.jdpower.com/business/ratings-and-awards
BANK OF AMERICA
Trends in Digital Banking With 37 million digital customers, including 27.1
million mobile users, here’s a closer look at how
our customers used digital to bank in Q1 2019.
LATEST NEWS • By the end of Q1, Erica® — the first widely available AI-driven virtual assistant
in financial services — reached more than 6.3 million total users and completed 35 million client requests.
• Total Zelle® active users at Bank of America exceeded 5.4 million. Our users sent and received 58 million transfers worth $16 billion in Q1 alone, up 81% year over year.
• Digital represented 60% of direct auto loan applications, 20% of consumer mortgage applications and 20% of Business Advantage lending applications.
• Through the power of one app, clients have even more flexibility and control. Recent digital enhancements include the ability to set daily ATM withdrawal and purchase limits, Spanish-language support for iPads, better ways to manage payments, and the ability to switch between banking and investing capabilities with no need to re-authenticate.
• Launched Business Advantage 360 – nationwide roll out – an innovative, one-stop digital dashboard that helps small business owners manage all financial aspects of their business.
DIGITAL CUSTOMER ACTIVITY
1.5 billion mobile logins
137 million bill payments
34 million checks deposited via mobile
7% year over year 14.6 million customers 4% year over year
Representing 26% of deposits. Overall, 77% of total deposits were
made via mobile or ATM
27% of consumer sales from digital
523,000 appointments booked
3.4 million BankAmeriDeals redeemed
51% of digital sales from mobile 18% year over year Saving $7.4 million
58 million Zelle® transactions sent and received
$16 billion Zelle® transfers
sent and received 5.4 million
Zelle® total active users
104% year over year 81% year over year 57% year over year
Bank of America’s mobile app and online banking are both certified by J.D. Power for providing “An Outstanding Customer Experience”
We continue to drive mobile adoption and usage by investing in award-winning functionality valued by our clients
• Won 30 digital awards over the last two years
• "Best in Class" in Javelin's 2018 Mobile Banking Scorecard
• No. 1 Overall | No. 1 Ease of Use | No. 1 in Functionality in Dynatrace's Q4-18 Online Banker Scorecard and Q1-19 Mobile Banker Scorecard
• No. 1 in Small Business Mobile Banking Adoption by Barlow Research
• Business Advantage Relationship Rewards won the 2019 Monarch Innovation Award Winner for Most Innovative Product by Barlow Research
https://newsroom.bankofamerica.com/press-kits/bank-america-https://newsroom.bankofamerica.com/press-kits/bank-america-digital-banking
digital-bankingTo learn more, visit bankofamerica.com Zelle and the Zelle-related marks are wholly owned by Early Warning Services, LLC and are used herein under license.
Bank of America, Erica, BankAmeriDeals, and the Bank of America logo are registered trademarks of the Bank of America Corporation.
J.D. Power 2019 Mobile App Certification ProgramSM and 2019 Website Certification Program SM recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For J.D. Power award information, visit jdpower.com/awards
Bank of America, N.A. Member FDIC ©2019 Bank of America Corporation