banish the black friday - hermes€¦ · more sales = more returns 2.1 number of items returned in...

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faster easier simpler I DIDN’T LIKE IT ITEM WAS FAULTY QUALITY OF ITEM WAS POOR ITEM DIDN’T LOOK LIKE THE PICTURE BANISH THE RETURNS BLUES BLACK FRIDAY TOP 5 REASONS WHAT YOUR CUSTOMERS WANT THE RETURNS PROCESS FOR RETURNING AN ITEM MORE SALES = MORE RETURNS 2.1 NUMBER OF ITEMS RETURNED IN THE LAST THREE MONTHS (ON AVERAGE) IT DIDN’T FIT FOUND THE RETURNS PROCESS EASY 01 02 91% 03 04 05 “MAKE THE PROCESS FASTER “THE INSTRUCTIONS TO RETURN SHOULD BE EASY TO FOLLOW “CURRENTLY IT MAKES YOU FEEL THAT THEY WOULD RATHER YOU DIDN’T RETURN ITEMS, THUS MAKING THE PROCESS OVERLY COMPLICATED IN THE HOPE YOU’LL GIVE UP.” Source: Parcel Deliveries 2014 Usage and Attitudes survey. The research included 2,000 online shoppers in the UK and 1,000 each in France and Germany 44% OF ONLINE SHOPPERS HAVE NEEDED TO RETURN AN ITEM IN THE LAST THREE MONTHS 27% POSTED THE ITEM AT THE RETAILER’S EXPENSE 27% 27% 12% 54% 11% FOUND IT DIFFICULT 9% WERE SATISFIED ...WERE VERY SATISFIED OF THE 89% ONLY... 89% 49% WERE DISSATISFIED 11% MAKE YOUR RETURNS... BEAT THE BLACK FRIDAY RETURNS BLUES, VISIT: WWW.HERMESWORLD.COM/EN/RETURNS 665271_2220x456pixels_Hermes_Infographic_Black_Friday.pdf 1 24/11/2014 09:34

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Page 1: BANISH THE BLACK FRIDAY - Hermes€¦ · MORE SALES = MORE RETURNS 2.1 NUMBER OF ITEMS RETURNED IN THE LAST THREE MONTHS (ON AVERAGE) IT DIDN’T FIT FOUND THE RETURNS PROCESS EASY

faster easier simpler

I DIDN’T LIKE IT

ITEM WAS FAULTY

QUALITY OF ITEM WAS

POOR

ITEM DIDN’T LOOK LIKE THE

PICTURE

BANISH THE

RETURNS BLUESBLACK FRIDAY

TOP 5 REASONS

WHAT YOUR CUSTOMERS WANT

THE RETURNS PROCESS

FOR RETURNING AN ITEM

MORE SALES= MORE RETURNS

2.1 NUMBER OF ITEMS RETURNED IN THE LAST THREE MONTHS (ON AVERAGE)

IT DIDN’T FIT

FOUND THE RETURNS PROCESS EASY

01

02

91%

03 04 05

“MAKE THE PROCESS FASTER”

“THE INSTRUCTIONS TO RETURN SHOULD BE EASY TO FOLLOW”

“CURRENTLY IT MAKES YOU FEEL THAT THEY WOULD RATHER YOU

DIDN’T RETURN ITEMS, THUS MAKING THE PROCESS OVERLY COMPLICATED

IN THE HOPE YOU’LL GIVE UP.”

Source: Parcel Deliveries 2014 Usage and Attitudes survey. The research included2,000 online shoppers in the UK and 1,000 each in France and Germany

44%OF ONLINE SHOPPERS HAVE NEEDED TO RETURN AN ITEMIN THE LAST THREE MONTHS

27% POSTED THE ITEM AT THE RETAILER’S EXPENSE

27% 27% 12%

54%

11%

FOUND IT DIFFICULT

9%

WERE SATISFIED

...WERE VERY SATISFIED

OF THE89% ONLY...

89%

49%

WERE DISSATISFIED

11%

MAKE YOUR RETURNS...

BEAT THE BLACK FRIDAYRETURNS BLUES, VISIT:

WWW.HERMESWORLD.COM/EN/RETURNS

665271_2220x456pixels_Hermes_Infographic_Black_Friday.pdf 1 24/11/2014 09:34