BAND TWO MEDIA PACK 2017

Launched in 2014, The Spear’s 500 has quickly established itself Europe’s most respected guide to the top private client financial advisory and luxury brands and services for the elusive Ultra High Net Worth community.

The Spear’s 500 is published as a glossy coffee-table guide that is sent to the private homes and offices of the wealthiest families in the UK, as well as being distributed exclusively through BA First Class and Business Class Lounges over four months. All entrant profiles can also be accessed 24 hours a day (no pay wall) through thededicated Spears 500 website that is the required on-line reference guide ‘bible’ for Europe’s wealthy anddiscerning high flyers and their families - shown by the thousands of people that visit the website for information each day.

With Band 1 covering such categories as private bankers, wealth managers, lawyers, off-shore and family office services, Band 2 (‘The Good Life’) covers our top exclusive recommendations of the very top luxury brands and specialist lifestyle service companies catering for the needs of UHNW key clients.

Launched in 2014 at The Savoy to industry and media acclaim, theannual publication of The Spear’s 500 ‘Good Life’ Indices is now aclosely watched media event as The Spear’s Research Unit carefullyselect and recommend only the very best luxury firms and chicestand most fashionable brands to feature in The Spear’s 500.

These cover a discerning range of essential luxury companies and boutique service companies catering for London-based UHNWclients – including private aviation, fine wine, jewellery and watches, yachting, classic cars, equestrian, along with our selection of the verytop recommended holiday villas, resorts, winter chalets and other specialist travel companies. We also feature the top HNW lifestyleand concierge companies as well as essential private client advisors, ranging from property buying agents to art advisers.

When our first edition of The Spear’s 500 was published in 2014,The Evening Standard featured our HNW Indices over a two pagespread saying: ‘If you’re rich enough, these are the people to advise you. From wine to yachts, horses to houses, security to tax, these are the top guns for hire’. The Spectator followed with a cover article on theinfluence of The Spear’s 500 saying that we were the HNW biblefor the ‘huge industry’ now catering for the international rich whobased themselves in London.

The Spear’s 500 Band 2 Indices sit alongside our Band 1 Indicesmaking The Spear’s 500 a ‘one-stop’ reference guide to the top private client world individuals and recommended luxury firms and advisors across the entire spectrum of wealth management and private-client practice in the UK from private banking to philanthropy, family officesto family lawyers, wine to jewellery.

Getting feed-back from our wealthy readers and from our UHNW intelligence networks, we report on what are being talked – from Mustique to Mayfair - about as the ‘best of the best’ firms, whetheryou want the ultimate beach villa in the Caribbean, a jeweller to commission for a special bespoke present, or a bookseller to buildyou a private library.

Our expert analysis of key firms from the Spear’s Research Unit has led the media to refer to us as the ‘Forbes of Europe’ and ‘The New Yorker of finance’. Our authoritative and internationally respected Indices are quoted and written up in The Times, the Evening Standard, GQ, Newsweek and more. With our focus on the best client-facingindividuals rather than just firms, Spear’s is regarded as the top guideto the sharpest and most experienced advisers, wealth managers and lawyers around today.

Ever since Spear’s was founded in 2006, (we are celebrating our 10th Anniversary in May 2016) when the first Spear’s Index of high net worth wealth managers was reproduced in The Times, the Spear’s Indices have profiled and recommended the top professionals across the wealth management sector. They have been at the heart of what makesus the UK’s top wealth management and HNW lifestyle media company.

METHODOLOGYAt the heart of The Spear’s 500 is an unrivalled methodology for compiling the Indices, including HNW client referrals, which will make them even more transparent, informed and authoritative.They are backed up by Spear’s in-house researchand analysis, informed by peer reviews, interviews and questionnaires. The information gathered by our Research Unit goes on to inform the nominations at the Wealth Management Awards and the Young Turk Awards (for under-35s).The Spear’s 500 also include fact-boxes so youcan instantly know what position or level each individual occupies, along with the size of theirfirm and their fees.

DISTRIBUTIONThe Spear’s 500 is sent out to the Spear’s Rich List: the homes or private offices of 7,000 of the wealthiest individuals in the UK. It will also be distributed in BA First Class and Business Class cabins and lounges, as well as other leading airlines. Copies of The Spear’s 500 will be sent to London’s top hotels and private members’ clubs. Specialist bookshops will also stock The Spear’s 500 for HNWs who would like a copy.

All companies and individuals taking packageswill receive copies and all those companies featured in The Spear’s 500 will be able to buy the guide at a preferred rate. Winners of our 2016 Wealth Management Awards will all receive copies at the ceremony. The beautifully produced guide will be designed in the style expected of Spear’s.

The Spear’s 500 will have its own dedicated website embedded within the overall Spears website. This Spear’s 500 website will allow thousands of HNW’s access to this valuable data at the click of a button.

ENTRY BY MERITAND PEER REVIEWEntry to The Spear’s 500 (for all Band 1 and Band 2 Indices) is based entirely on merit, with inclusion based on peer review, client testimonials and Spear’s own HNW intelligence network. Over the last few years, the Spear’s Research Unit have been assessing hundreds of individuals within each wealth management sector to identify the best, brightest and most experienced specialists within their own fields. We have also been assessing the very top UHNW brands and luxury lifestyle providers and firms. The carefully chosen entrants represent the best of the best with a ‘Top Five’ or ‘Top Ten’ for each category. The shortlists of the 2015 Spear’s Wealth Management Awards will be drawn from these ‘Top Recommended’ entrants.

EDITORIAL TEAMEdited by a multi-award winning team led by Spear’s founder William Cash, The Spear’s 500 is now a must-have reference guide for all HNW individuals and their families, as well as a vital cross-referencing tool for different sectors of the wealth management industry. All the profiles are produced and double checked by the Spear’s Research Unit.

RISING STARS ANDFUTURE LEADERSThe Spear’s 500 will also be identifying the next generation of stars in each sector as under-35 ‘talent to watch’ and ‘rising associates’ — from private banking to tax and trust lawyers (below). These entrants are often those that have been nominated at the Spear’s Young Turk Awards.

NEW CLIENTS ANDTHE SPEAR’S 500While it is impossible to buy admission intoThe Spear’s 500, there are opportunities for those selected by merit to reach out to both existing and potential clients with an enhanced presence inboth The Spear’s 500 and on the Spear’s website.

There will also be opportunities to enhance a firm’s presence in the printed edition of Spear’s with display advertising; you may wish to have apresence in the issue of Spear’s distributed to corporate leaders at the World Economic Forum at Davos, from the Spear’s stand at Masterpiece London (left) or at the Spear’s Wealth Insight Forum (below). Opportunities also exist to purchase bulk ‘run-on’ copies of The Spear’s 500 featuring your entry, which can be sent out to your own clients, with specially printed coversfeaturing your company logo.

EDITORIALThe Spear’s 500 will not be simplybe the ultimate HNW private clientand essential service and shoppingdirectory. It will feature a selectionof some of the sharpest, mostrelevant and topical articles whichhave been published in Spear’sthis year, giving vital contextto our Indices and illuminatingthe issues in each sector.

BAND ONE

Ultra high net worth wealth managers(over £20 million investable assets)• Private bankers including international banks • Asset managers• Private investment offices and multi-family offices

High net worth wealth managers(£1-20 million investable assets)• Private bankers• Asset managers

British regional wealth managersand lawyers

Global banks in London

Accountants(including M&A and tax advisory)

Lawyers• Family lawyers• Media and privacy lawyers• Tax and trust lawyers• Immigration• Criminal• Hommes d’affaires• Corporate• Landed estates• Property

Property agents (buying and selling)• London• Country• International

Reputation managementand PR firms

HNW insurance

Jersey, Guernsey and Isle of Manprivate-client services

BAND TWO

Art advisers

Aviation

Business angels

Booksellers

Audio visual technology solutions

Decorators, lighting experts, architectsand landscape architects

Education, including tutors, finishing schools, cooking schools, secretarial colleges and private universities

Equine breeders and trainers

Family business consultants

HNW concierges, bespoke services, party planners and ‘fixers’

Domestic & Household recruitment

Private members’ clubs(including office services)

Philanthropy advisers

Rehabilitation clinics

Health clubs, doctors and cosmetic surgery

Security

Sporting services, including shooting estates

Travel, safaris, summer villas and chalets

Wine

Yachts

Described by GQ as the ‘Bible of the banking fraternity’, with its own wit and outlook, Spear’s is required reading for the affluent financial services community, including the bankers, lawyers andfamily offices who advise the wealthy.

Through awards, dinners and seminars, Spear’sis uniquely placed to connect financial and luxury brands to this exclusive and elusive audience. Our Wealth Management Awards annually attract 750of London’s wealthiest and most influential people. Our Wealth Insight Forums bring together expert panels with an audience of HNWs and key players.

Spear’s contributors have included HRH The Prince of Wales, entrepreneur Luke Johnson, Anne McElvoy of The Economist, John Arlidge of The Sunday Times, historian Andrew Roberts and cultural commentator Peter York. Regular columnists include luxury expert Nick Foulkes, Sam Leith and restaurant writer William Sitwell.

Spear’s readersSpear’s 62,000 readers (circulation27,000) are some of the wealthiest inthe history of media:

• The average Spear’s reader has a networth (excluding primary residence)of £5.5 million ($8.8 million) and anaverage annual income of £780,000.

• 77% of readers enjoy our range andstyle of articles.

• 63% think we are an authoritativesource of information and analysis.

• 54% have set up their own company.

According to a September 2012 reader survey.

ABOUT SPEAR’S

SPEARSMAGAZINE.COM SEMINARS AND EVENTS

ART, TRAVEL & LUXURY

WEALTH MANAGEMENT & BUSINESS

WEALTH MANAGEMENT AWARDSAND YOUNG TURK AWARDS

In addition to your standard profile (125 words, no picture), opportunities exist to supportyour entry with an enhanced presence in The Spear’s 500 and online.

BRONZE; £1,850Expanded entry of 250 words with a photo in the directory

and online at 500.spearswms.comContact details in the directory (website, email, phone number)

The Spear’s 500 2017 digital icon for your email signatureOne copy of The Spear’s 500 (RRP £100)

SILVER: £3,600

Expanded entry of 250 words with a photo, plus an extra 250 words online at 500.spearswms.com (500 words in total online)

A photo, email address and map included in your online profile at 500.spearswms.comA half-page company profile in the Companies section

A half-page supporting advertisement in the Companies sectionContact details in the directory listing (website, email, phone number)

The Spear’s 500 2017 digital icon for your email signatureTwo copies of The Spear’s 500 (RRP £100)

GOLD: £4,950Expanded entry of 350 words with a photo, plus an extra 250 words online

at 500.spearswms.com (600 words in total online)A photo, email address, map and Linkedin link included in your

online profile at 500.spearswms.comA full-page company profile in the Companies section

A full-page supporting advertisement near your Index entryContact details in the directory listing (website, email, phone number)

The Spear’s 500 2017 digital icon for your email signatureTwo copies of The Spear’s 500 (RRP £100)

• OneSOVMPUbanneron500.spearswms.comfor30days

Spear’s 500 Member Upgrade: £750Anyone taking a package has the option of upgrading your online profile at 500.spearswms.com

with an extra 500-word Focus Q&A, highlighting your HNW specialist niche.

Corporate PackagesIf your firm has more than three people in The Spear’s 500, enhanced profiles

for each entry are available at a special rate. Please contact Wendy Coumantaros directly.

Luxury AdvertisingThere will be a limited number of luxury advertising opportunities at £3,500 per page.

To discuss requirements, or for gatefold and other special positions, please contact Wendy Coumantaros.

For all sponsorship enquiries, premium positions and bespoke packages,please contact Wendy Coumantaros at wendy@spearswms.com or call 07711 088 754.

THE SPEAR’S 500: RATE CARD

‘The Michelin guide to thewealth-management industry’

Julien Sevaux, Stanhope Capital,Spear’s award-winner

If you’re rich enough,these are the people to

advise you. From wine toyachts, horses to houses,security to tax, these are

the top guns for hire’The Evening Standard

on The Spear’s 500

‘Spear’s is myfavourite

magazine’Sir Terence Conran

‘A cross betweenForbes and

Vanity Fair’Ben Goldsmith