BALCONY Access for Small Business Technology

Ronald KoffNovember 20, 2009

graphic design | offset printing | digital on demand printing | large format | financial printing

Astoria Graphics

• Astoria Graphics is a New York City based fourth generation provider of print and direct marketing solutions that deliver measurable results

• We offer an extensive portfolio of expertise in digital and offset printing, variable data printing, multi- channel campaign management, direct mail solutions, and grand format printing

• Our clients are leaders in the financial services, hospitality, healthcare, retail, advertising and non-profit segments, including; American Express, Goldman Sachs, American Cancer Fund, National Urban League, Columbia University, CCNY, New York Public Schools, Local 153, Local 1180, Local 1199, the New York State Democratic Party, The Jefferson Clinton Foundation.

Astoria Graphics: A diversified Communications Resource

Offset Printing

Digital PrintingiGens, Indigo

Large FormatVutek, POS/POP

Engineering

Kitting & Fulfillment

Bindery & Finishing

E-marketing communications

Email blasts, Data Analytics

FSC certified: digital and offset

Amalgamated BankContent Management Solutions

We are helping New York City’s fastest growing bank compete with the major banking brands that currently dominate the landscape.

Amalgamated’s web to print storefront has helped align the business goals of the organization with the branch managers in the field.

Both Marketing and Branch Management have cited quicker to market in new product campaigns, and increased presence in their neighborhoods.

NewsweekContent Management Solutions

Astoria has helped a Company who is on the cutting edge of digital news utilize the internet to streamline their own internal processes.

Newsweek’s online storefront relieved Brand Marketing from being responsible for purchasing corporate stationary.

In partnership with Newsweek’s design team, Astoria creates online templates for all of their stationary needs; locking down the special nuances and design aspects of their stationary, right down to the placement of commas after suite numbers.

Placing an order for 50,000 letterhead can be achieved in 3 clicks of a mouse button!

Morgan StanleyContent Management Solutions

Extending our services beyond just printed communication, Astoria offers client like Morgan Stanley full service e-commerce web-sites.

Astoria can offer Morgan Stanley more than just final printed product, we can give them the means to reach and distribute their market research to the general population.

Astoria Graphics: Digital Print & Marketing Solutions

• Variable Data PrintingVDP is a form of on-demand printing in which text, graphics, and images are changed from one printed piece to the next – without stopping or slowing down the press. Our full color digital production presses can interface with databases, lists, and the widest range of CRM software offering tremendous flexibility in reaching the right audience with the right message. Instead of delivering the same message to 10,000 customers, you can print 10,000 unique customized messages for each customer

• One-to-One CampaignsThe more information you have about a customer- the smarter your print and marketing communications should and can be. It’s more costly to gain a new customer than to expand your relationship with your existing customer base. By integrating your client’s database and CRM information, we can create personalized, one-to-one campaigns that get attention and results. We also can develop, cleanse and query your lists for the most optimal returns.

Premier Athletic ClubCross Media & Variable Data

Premier Athletic ClubCross Media & Variable Data

McNeil PediatricsCross Media & Variable Data

• Targeted to Print Industry decision making executives

• Delivering the information they need to make well informed digital color investments and decisions

• Written and presented by printers to printers

• Present Xerox workflow solutions, plus marketing and profit-modeling ideas

1 to 1 Case Study: Xerox’ Digitally CoolMeasurable VDP and cross-media audience acquisition campaign

• 41% of recipients accessed PURL

• 26% of those registered for the event

• 13.4% of recipients attended event

• Program credited with $20+mm in incremental sales

Significant ResultsSignificant ResultsProgram ObjectivesProgram Objectives

Personalized Web Siteand E-mail Blast

for Event Registration and Prize Selection

Personalized DocuCard Agenda Presented to

Each Attendee at Event(Features image

of prize preference)

Data

Personalized Poster/Invitation Mailing

(10 waves based on event location)

Registration and Prize Selection Confirmation(Web Page and E-mail)

Audience Acquisition: Campaign Flow

Digitally Cool Event

Xerox’ Digitally Cool Symposiums

Diversity

Diversity

The printing company behind the brands you know

Contact

Ronald Koff

President

ronkoff@astoriagraphics.com

917.217.3192

Astoria Graphics, Inc.

www.astoriagraphics.com

Astoria Graphics

Thank You