Balancing Income ChannelsBetween Affiliate Programs & Ads

Presented by: Jon Kelly, SureHits

About SureHits

• Affiliate / PPC Hybrid

Choices, Choices

Try them all!

Goal: Maximize eCPM

• You should be indifferent to CPM, CPC, CPA, CPS

• Capture your own data• Make sure you can track back to

inbound traffic sources

But…think about risk

• Farther from CPM generates more risk for a publisher

• Returns: lead returns, invalid clicks• Consider payment risk

WWGD?

• Why does Google have a Landing Page quality score?

• Thinking long term about what your users want makes you more money.

• Qualify your ads & advertisers– Don’t be a lyrics site!

Valuable?

Valuable!

Valuable!

Which Programs Work Best?

• Start with your inbound traffic– Have they searched?– Are they researching, buying, bored,

scared, what are they doing?– Do you care if they come back?

• Consider Opportunity Cost

twitter: @jonkellyemail: jkelly@surehits.com