Bakuriani-Borjomi |

Entertainment Facilities;

Hotel Market

2014

SPECIFIC STUDY | BAKURIANI-BORJOMI 20142

Foreword

Georgia, located at the crossroads of Europe and Asia, is a combination of uniqueness and diversity. The country, known as

”the cradle of wine”, offers the Caucasus mountain range, Black Sea coastline, diverse climate and highly acclaimed mineral

waters. There are stunning national parks, UNESCO Heritage Sites, rich culture, delicious cuisine and famous Georgian

hospitality.

From the architecture of Tbilisi’s Old Town to the vineyards of Kakheti; from the ancient stone towers of Svaneti to the beaches

and nightlife of Batumi, there is something inspiring, stimulating and exciting for everyone.

Ski the Caucasus Mountains (Europe’s highest mountain range) in the morning and relax at the Black Sea coast in the

afternoon. Sample the delicious Georgian cuisine and wine at a traditional “Supra” (feast), then relax in our natural saunas and

spas.

Georgia has a unique welcoming culture which helps explain its world-famous hospitality. With its unique music, alphabet and

language, as well as many world-famous artists, Georgia will surprise and delight you at every turn.

Bakurani

SPECIFIC STUDY | BAKURIANI-BORJOMI 20143

Bakuriani Ski-lifts Information

Kokhtagora 1,771 metres long

Didveli 3,800 metres long

Tatra 1,800 metres long

25 25 metres long

Park 100 metres long

Bakuriani

Thanks to its mountainous character Georgia offers various winter resorts, of

which the main are: Gudauri and Bakuriani.

Bakuriani is a ski resort in the Borjomi region, located on the northern slope of

the Trialeti Mountain Range, at an elevation of 1,700 metres above sea level.

Bakuriani is located 2.5 hours drive from Tbilisi. The resort attracts a wide variety

of tourists for skiing and winter sports. Artificial snow machines have been

installed on the ski run Didveli recently, which will probably increase number

tourists of the resort.

Bakuriani is connected with Borjomi by an electrified narrow-gauge railway,

Kukushka. It was established in 1902. Kukushka still attracts tourists with an

amazing 2.15 hour long tour from Borjomi to Bakuriani in winter as well as in

summer.

Bakuriani park is the main destination of the resort. It offers visitors skating and

skiing opportunities. Bakuriani provides cultural entertainment as well. Cinema,

located in the center of the resort, hosts visitors during the winter and summer

seasons.

Gastronomy sector of Bakuriani is dominated by traditional Georgian restaurants.

Total number of supplied accommodation units, rooms and beds are 63, 1,195

and 3,238 respectively. ADR and occupancy rates in Bakuriani are USD 58 and

34% respectively.

Number of ski runs 17

Total length of ski runs 19 km

Snowmaking 2 km

Top elevation 2,700 m

Number of cableways 15

Distance from Tbilisi 180 km

Bakuriani ski resort

Source: Mountain Resorts Development Company

Colliers International Georgia

Source: Colliers International

0

5

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25

2007 2008 2009 2010 2011 2012 2013

Th

ou

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Demand: Number of Hotel Guests

62 63

1160 1195

3195 3238

0

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2013 2014

Supply

Source: Colliers International

Bakurani

SPECIFIC STUDY | BAKURIANI-BORJOMI 20144

Borjomi

Borjomi is a resort town in south-central Georgia with a population

estimated at 14,445. It is one of the districts of the Samtskhe-

Javakheti region and is situated in the northwestern part of the region in

the picturesque Borjomi Gorge on the eastern edge of the Borjomi-

Kharagauli National Park. The town is famous for its mineral

water industry (which is a major export of Georgia), the Romanov

Summer Palace in Likani and the Borjomi-Kharagauli National

Park. Borjomi mineral water is particularly well known in those countries

which were part of the former Soviet Union. Because of the healing

properties of the area's mineral springs, it is a frequent destination for

people with health problems. Borjomi is also home to the most extensive

ecologically-themed amusement park in the Caucasus.

The total number of accommodation units, rooms and beds supplied by

Borjomi are 19, 440 and 1,035. Rixos Hotel in Borjomi started operating

in January 2015.

ADR and occupancy rates in Borjomi are 58 USD and 58% respectively.

Borjomi is the a balneological resort in the east of Georgia. The resort is

famous for the mineral water Borjomi, initially bottled in 1890. Mineral

water affectively treats digestive system and metabolic diseases. It is

especially popular in the Post-Soviet republics.

Borjomi Park is an important destination of the city. The park occupies up

to 30 hectare land plot and attracts visitors with its amazing nature and

the entertainment opportunities.

Tennis courts and swimming pool are also located in Borjomi Park. The

resort offers tourists rafting and hiking as well.

Borjomi is also famous for its Museum of Local History. The building was

initially designed as the chancellery of the Imperial House of Romanovs in

1890. The Borjomi Local History Museum has four departments. They

include: archaeological, historical-ethnographical, applied art and local

landscape and nature departments.

Gastronomy market of the city is dominated by traditional Georgian

restaurants. Gambling industry in Borjomi is in a very early stage of

development.

Source: Colliers International

19 19

440 440

1035 1035

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2013 2014

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Source: Colliers International

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2007 2008 2009 2010 2011 2012 2013

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Demand: Number of Hotel Guests

Borjomi

SPECIFIC STUDY | BAKURIANI-BORJOMI 20145

Project team

Mark CharltonHead of Research &

Forecasting

United Kingdom

Roger HobkinsonDirector

Ireland

Bruno BerrettaSenior Research Analyst

EMEA

Zurab KananashviliDirector of Professional

Services

Georgia

Nikoloz Kevkhishvili MRICS

Head of Valuation and

Advisory

Georgia

Ramaz SharabidzeResearch Analyst

Georgia

Mariam BenashviliJunior Research Analyst

Georgia

Nino JashiJunior Research Analyst

Georgia

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SPECIFIC STUDY | GUDAURI-KAZBEGI & BAKURIANI-BORJOMI 2014

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