bakke graduate university social media training part two richard k. nongard dtl - doctoral candidate
TRANSCRIPT
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Bakke Graduate UniversitySocial Media Training
Part two
Richard K. NongardDTL - Doctoral Candidate
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550 Million users140 Characters or less
Pics and Vids can be attached40% are readers not tweeters
750 tweets per second175 million per day
More daily searches than Bing + Yahoo
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Top Tweeting Cities (Forbes)
• Jakarta• New York• Tokyo• London• Sa Paulo• Bandang• Paris• Los Angeles
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Top Countries
• USA• Brazil• Japan• United Kingdom• Indonesia• India• Mexico• Canada• Spain • The Phillipines
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What is Twitter good for?
• Worldwide real-time conversation• Trends and topics• Media contacts• By-pass the gatekeeper• Niche marketing• Creative communication• Breaking news• Traffic• Customer service
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How to NOT use Twitter
• Automated following• Linked auto-tweets• Spamming meaningless info• Multiple hashtags• Bombarding tweets• Impersonal communications
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How to Use Twitter
• Media Contacts• Re-tweet good tweets• Always use a #hashtag NEVER more than 2• Tweet to people• Tweet current local happenings• Follow interesting people, and you will be
followed
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BGU and Twitter
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• Social news and entertainment• Popular atheism forum• Popular Christianity forum• Virtually unmoderated• IamA• AMA• Into the loin’s den
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• Take quotes and make art to share• Use free templates from open.lifechurch.tv
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Ray Bakke Quote
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Linked-In
• Professional Network• No Small Talk• No Event Section• Great Group Discussions• Connect for Local Professionals• Start a Local Group
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Blogs
• Blogs are essential tools• They rank high in search engines• Posts can be keyword specific• URLs can become exact match enhancements• Easy to create• Give value where other social media doesn’t
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Wordpress.com and Blogger
• Wordpress.org you host on your own server• Wordpress.com is hosted by wordpress• People tend to like wordpress better• Wordpress has better templates• Learn how with YouTube tutorials
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Tumblr
• Blogging• Easy networking with others• Cross between a social network and a blog• Tumblr is easiest• You can buy ranking (pins to top of posts)• Easy to share with other social networks• Personally I don’t favor the community
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Bakke Blog
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What to blog about?
• Keywords!• Events• Teaching – give value, answer questions• Current trends• Product/book reviews• Controversy• Stories• Photoblogs
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My blogging frustrations
• Things only of interest to a existing customers• Not updating a blog• No pictures• No author contact• Overly personal• Unmoderated comments• Excessive quotes
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The Hard Part
• This is part of your job- schedule it as work time
• Creativity• Learn new things – YouTube tutorials• Set goals• Track and monitor