bakhtar airline business plane
TRANSCRIPT
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Bakhtar Airline
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Outlines: Company introduction Mission & Vision of Co. Our Competitors & competitive
advantages Our Pricing strategy Market segmentation & Target market Marketing communication campaign Current market situation. Micro and macro analysis
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Who We Are
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Company introduction Bakhtar Airline is established in 2015 and
will start its operations on 1 January 2016 Bakhtar Airline will be privately owned
passenger airline in Afghanistan Bakhtar Airline is the first-low cost carrier
in Afghanistan, and it works in 7 countries and over 22 destinations on
It operates scheduled services to 20 international and 18 domestic cities
The airline would be operated as a joint venture between Azizi Bank holding 32% , AGC 30% Ahmad Shabir 11,75% Abdul Hadi 11,75 Basir 11,75 % shakeb 11,75
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Cont.…..In 2016 Bakhtar Airline will inaugurated
regularly scheduled flights to twenty
new international destinations.
This is more new routes
introduced by the company
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Plane name Number of p Price
Airbus A320-200 180 25000000$
Airbus 320 neo 288 26000000$
Airbus A300- 200 288 26500000$
Airbus A340-30 327 28000000$
Airbus 350-900 425 32000000$
Boeing 148 21000000$
Airbus 320-216 320 28000000$
Boeing 747 568 52000000$
Boeing 787 404 50000000$
total 288500000
Our start up cost:
Other costs Amount
Employees salary
Building rent 2000000$
Fuel cost Per hour 2100 kg 35$ per kg
Other expensis 2000000 $
350ml $
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Boeing 787 Airbus A340-30
Boeing 767 Boeing 747
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Our Services
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Our Services- low cost
carrier(LCC). Cargo service. Holiday
products. Booking
services for hotels.
transportation Medical care.
ADD-ON SERVICESBaggage supersizePick a seat.Pre book meals.Entertainment.
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CUSTOMER SERVICE DELIVERY TICKET BOOKING-
MOBILE
ONLINE
INFLIGHT SERVICES-
FOOD & BEVERAGES
Bakhtar MERCHANDISE
ENTERTAINMENT
FLIGHT INFO through seat LCD .
TRAVEL INFO through seat LCD.
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INFLIGHT SERVICES- All the seats have a built-in massage system
To B Classes seats have fully flat bed with a mattress
has a 23" television screen
allows their customer to look at over 1,200 on-demand video and audio channels of our award.
entertainment system including Hollywood and Bollywood movies
along with other Arabic movies as well and live channels as well
For B Class the customer allows to order from our menu any
time they need
For B Class we offering 50 km free Car Transportation
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Bakhtar Airline Service LIFECYCLE
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Our sales offices Afghanistan (Kabul)
Dubai (Sharjah)
India (new Delhi)
Pakistan(Islamabad)
Saudi (Riaz)
Turkey (Ankara)
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Our Mission & vision
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Our MissionTo develop the company’s standing as a global airline •To develop the company’s standing and competencies •To develop the company’s standing as a service • To provide uninterrupted, superior-
quality flight service• To flight safely
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Our vision : Our vision is to be among the world’s
best airline We put safety first We grow a winning team We provide outstanding products and
services We consistently deliver Service Straight
From The Heart We produce superior financial returns We support Afghanistan We are a socially and environmentally
responsible company
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Our Competitor & competitive advantages
domestic Competitors Are: international competitors
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Competitive Advantages
Bakhtar Airline is a customer oriented not transaction oriented
We are offering low cost
Productive and skillful employees
New airplanes
Standard fleet of aircraft
Using from new technology
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Our MARKETING STRATEGY
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We are Sponsoring
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Pricing strategy Bakhtar Airline is well aware that
financial discipline is one of the most important keys to sustainable growth in its sector at a time when competition is becoming tougher.
We will set up or pricing by considering the price of our competitors.
quality and the price.
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Premium price In this kind of strategy the people of
higher class in the society are targeted
Medium price strategy the medium class of the society is
been targeted
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N Destinations To Economy
B Class
1 Kabul Kuwait Seassion
2 Kabul Jeddah Seassion
3 Kabul Moscow Seassion
4 Kabul Delhi Seassion
5 Kabul Ankara Seassion
6 Kabul Istanbul Seassion
7 Kabul Kazakhstan Seassion
8 Kabul Uzbekistan Seassion
9 Kabul Turkmenistan
Seassion
10 Kabul Iraq Seassion
11 Kabul Bahrain Seassion
12 Kabul Malaysia Seassion
13 Kabul China Seassion
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Marketing Communication
Campaign
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Marketing Communication Campaign Targeting Youth Market Rewards Programs Integrated Marketing Public Relations from Management Re-Branding and IMC(Instrument
Meteorological Conditions) Campaign
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Market segmentation
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Market segmentation
Is a strategy which involves dividing broad target market in to subset of consumers, business or countries
Geographic segmentation Demographic segmentation Behavioral segmentation Psychographic segmentation
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SWOT Analysis
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strengths Bakhtar Airline has new fleets Strong financial statement Qualified staffs Effective top management
WEAKNESS:o Extra charges for baggageo Flight delays• Limited human resource• Heavy reliance on IT
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THREATS:
o Increasing competition
• Rising fuel cost
• Rising labor cost
Terrorist attacks
Discount airline companies
New entrants in domestic market
• OPPORTUNITIES
o Strong brand name and joint venture with Azizi Bank and Alokozy Group Of Companies
o Bakhtar Airline have limited international flights
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Macro Environment Political
• Open sky policy/ deregulation (+)
• Unstable government policies (-)
Economical
• Growing middle class income (+)
• Expected GDP growth (+)
• Hike in average income (+)
• Growth in tourism 9% (+)
sells tickets via the Internet so that sales costs can be minimized
• Air travel in Turkey will be the biggest growth market(-)
• High airport fees (-)
ENVIRONMENTAL ISSUES
Legal
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Socio – cultural• Growing middle class (+)
• Domestic leisure travel (+)
• Foreign tourist (+)
• Status symbol (+)
• Security issue and terrorism (-)
• In international area, competitors use service culture enough to make their customers comfortable about the airline.(-)
• People’s lifestyle of transportation is changed by development in aircrafts
Technological
• Modernized airports (+)
Satellite programming, wireless internet access, satellite monitors at every seat and seat –back personal video screens in modish aircrafts
• Online ticket booking (+)
• Reservation on telephone and on the Iinternet
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Micro Environment
Supplier Provide the resources like labor and material resources to produce goods and services Labor supplier include Quantity of labor Quality of labor Labor strikesLabor relationsCustomer
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Thanks