bajaj111
TRANSCRIPT
-
8/7/2019 bajaj111
1/16
COMPANY
PROFILEPRESENTATION
-
8/7/2019 bajaj111
2/16
On November 29, 1945 Bajaj Auto came into existence as M/s
Bachraj Trading Corporation Private Limited.
It started off by selling imported two and threewheelers in
India.
In 1959, it obtained license from the Government of India to
manufacture two and threewheelers and it went public in 1960.
In 1970, it rolled out its 100,000th vehicle.
In 1977, the technical collaboration agreement with Piaggio of
Italy expired
In 1977, it managed to produce and sell 100,000 vehicles in a single
financial year. In 1985, it started producing at Waluj in Aurangabad.
In 1986, it managed to produce and sell 500,000 vehicles in a single
financial year.
Bajaj entered into a strategic tieup with Kawasaki in late 1990s
to enhance its product line and knowledge upgradation.
-
8/7/2019 bajaj111
3/16
Chairman & MD:
Rahul Bajaj
Vice Chairman:
Madhur Bajaj
Executive
Director:Sanjiv Bajaj
Top: Rahul Bajaj
Left: Madhur Bajaj,Right: Sanjiv Bajaj
-
8/7/2019 bajaj111
4/16
-
8/7/2019 bajaj111
5/16
o Being the leading manufacturer of two &
three wheelers market BAL(Bajaj Auto Ltd.)
has been providing the best of the class
models at competitive prices.
o Most of the Bajaj models come loaded with
the latest features within the price band
acceptable by the market.
o
They regularly update the low price bikeswith the latest features like diskbrakes,
antiskid technology and dual suspension,
etc.
o Bajaj is present in over 50 countries allover he lo e
-
8/7/2019 bajaj111
6/16
-
8/7/2019 bajaj111
7/16
(Rs. In Million) 2009-10 2008-09
Net sales & other income 120,435 89,323
Gross profit before exceptional items,interest & depreciation 27,151 13,140
Profit before taxation 24,111 9581
Profit after tax 17,036 6,565
Balance carried in Profit & LossAccount 8,550
Earnings per share (Rs.) 117.7 45.2
-
8/7/2019 bajaj111
8/16
-
8/7/2019 bajaj111
9/16
The world's 4th largest two and threewheelercompany live their brand by its values ofInnovation, Perfection, and Speed. They aredistinctly ahead through excitement engineering.
Innovation is how they create the future. It is avalue that provokes them to reach beyond theobvious in pursuit of that which exceeds theordinary.
Perfection is how they set new standards .It is a
value that exhibits there determination to excel byendeavouring to establish new benchmarks all thetime.
Speed is how they convey clear conviction. It is avalue that keeps them sharply responsive, mirroring
their commitment towards there goals and
-
8/7/2019 bajaj111
10/16
-
8/7/2019 bajaj111
11/16
STRENGTHS Highly experienced management.
Extensive R & D focus.
Widespread distribution network.
High performance products across all categories.
WEAKNESSES Still has no established brand to match Hero Honda's
Splendor in commuter segment.
Not a global player in spite of huge volumes. Not a globally recognizable brand (unlike the JV
partner Kawasaki)
-
8/7/2019 bajaj111
12/16
OPPURTUNITIES Doubledigit growth in twowheeler market. Untapped market above 180 cc in motorcycles.
The growing gearless trendy scooters and scootermarket.
Growing world demand for entrylevelmotorcycles especially in emerging markets
THREAT The competition catchesup any new innovation in
no time. Threat of cheap imported motorcycles from China.
Margins getting squeezed from both the directions(Price as well as Cost)
TATA Ace is a serious competition for the three-
wheeler cargo segment.
-
8/7/2019 bajaj111
13/16
-
8/7/2019 bajaj111
14/16
Continuously
launching bikes with
new technologies like
Digital Twin Spark Swirl induction (DTS
Si) engine.
Along with Renault
they are ready tolaunch there new
concept car Bajaj
lite.
-
8/7/2019 bajaj111
15/16
Bajaj is Indias largest automobile
manufacturer.
They firmly believe in providing the
customer VALUE FOR MONEY,FOR
YEARS through there products &
services.
Quality, safety & service has been
-
8/7/2019 bajaj111
16/16