bajaj xcd project

8/4/2019 Bajaj XCD Project

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CHAPTER 1

OBJECTIVES OF THE STUDY

Following are the main objectives of the study

1) To get through insight into the consumer behavior and buying

materials.

2) To find the potential market for "Bajaj XCD" in Davangere city

3) To know the consumer attitude towards "Bajaj XCD"

4) To determine factors that influence the consumer's buying

decisions of "Bajaj XCD"

5) To study the competitive conditions is existence among

different two wheeler's

6) To provide suitable suggestions for the improvement of

marketing efficiency of "Bajaj XCD"

7) To know the problems found by the dealer who is engaged in

marketing of "Bajaj XCD"

SCOPE OF THE STUDY

1) To study the retreated to Davangere city.

2) The Scope of the study is to understand the problems of

consumer's choice of two wheeler's

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3) The study is intended to know the potential market and the

consumer attitude towards two wheeler's in Davangere City with

special reference to Bajaj XCD

4) Comparison of marketing strategy by the Bajaj Auto with other

firm.

5) Consumer survey can be confined to 50 responds only.

LIMITATION OF THE STUDY

1) The information provided by the company is assured to be

authentic.

2) The data and opinion collected are assured to be objective.

3) This study was done through primary and secondary data

4) The information collected through questionnaire and interview is

restricted to 50 responds.

5) Another limitation is time constraint

6) The opinion expressed by the respondents may have personal

bios

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RESEARCH METHODOLOGY

Responds were selected by using random sampling method,

samples

Of 50 respondents are selected for the purpose of the study. The

respondents were selected mainly on the basis of occupation and

qualification.

Data is collected through

1) Primary Data

2) Secondary Data

Primary Data:

It is collected through survey technique by forming a

systematically drafted questionnaire. Questionnaire is used as an

instrument in Gathering and collecting the primary data. The

questionnaire prepared contains relevant that are both close ended

and open ended.

2) Secondary data:

There data are collected from published sources as magazines,

newspaper's books and also with the help of internet.

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Chapter 2:

Company profile

The background of Bajaj company:

The Bajaj group is one of the top 10 business concerns in

India its foot point stretcher over a wide range of

industries, spanning automobiles 12 wheelers and the

three wheelers, lighting iron and home appliances

insurance, travel, and finance.

It was founded in 1926 at a height of Indias movement

for independent from the birth the group has on

illustrious history the integrity dedications

resourcefulness and determination today are often traced

back of its bitch during there days of relentless devotion

to a common case, Jomanlar founder of the group was aclose confident and discipline of mahatma Gandhi in fact

gandgiji had adopted him as his son. This close

relationship and his deep involvement in the

independence movement did not leave Jamalal Bajaj with

much time to spend on his newly launched business

venture.

His son Kamalanayan Bajaj when he was 27 took over

the rains of business in 1942 he to be close to Gandhi and

it was only after independence in 1947 that he was able

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to give his full attention to the business. Kamalanayan

Bajaj not only consolidated the group but also the flagship

companies has gone up form 72 million to rs.47.18 billion

(US $ 936 million) its product portfolio has expanded from

one to and the brand has found a global market. He is

one of the Indians must distinguished business leaders

and internationally respected for his business acumen

and entrepreneurial spirit.

Management profile:

Board of directors

Rahul Bajaj ChairmanMadura Bajaj Vice chairman and whole

time directorRajiv Bajaj Executive directorSanjiv Bajaj Executive directorD.D.S. Mehta Whole time director

Kantikumar R.Podar DirectorShekar Bajaj DirectorD.J Bajaj Roa Director

J.N. Godrej DirectorS.H. Khan DirectorMrs. Suman kirloskar DirectorNaresh Chandra DirectorNonoo panmai DirectorManish Kejriwal Director

P. Murari DirectorNiraj Bajaj Director

Committees of the board:-

Audit committee

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S.H. Khan ChairmanD.J. Balaji Roa Chairman

J.N. Godrej ChairmanNaresh Chandra Chairman

Nonoo pamnani Chairman

SHARE HOLDERS AND INVESTORS GRIEVANCE

COMMITTEE:

D.J. Balaji roa ChairmanJ.N. Godrej ChairmanNaresh Chandra ChairmanS.H. Khan Chairman

Remuneration committee:

D.J. Balaji roa ChairmanS.H. Khan ChairmanNaresh Chandra Chairman

Auditors Dalal and shahCharted accountants

International accounts K P M GCost auditors A.R. Raman cost central

bank of India

Central bank of India

State bank of IndiaCitibank N4Standard chartedGrinloys bankBank of America

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Registered under the Indian companies act vii of

1913:

Registered office workers Akrudi Pune 411035Workers Akrudi Pune 411035

Bajaj nagarBajaj Nagar , waluj

Chaka industrial Area,

Pune-411501

Bajaj Auto is a majorIndianautomobile manufacturer. It is India's

largest and the world's 4th largest two- and three-wheeler maker[citation

needed]. It is based in Pune, Maharashtra, with plants in Akurdi and

Chakan (near Pune),Waluj (near Aurangabad) and Pantnagar in

Uttaranchal. Bajaj Auto makes and exports motorscooters,

motorcycles and the auto rickshaw.

The Forbes Global 2000 list for the year2005 ranked Bajaj Auto at

1946[1].

Over the last decade, the company has successfully changed its

image from a scooter manufacturer to a two wheeler manufacturer.

Its product range encompasses Scooterettes, Scooters and

Motorcycles. Its real growth in numbers has come in the last four

years after successful introduction of a few models in the motorcycle

segment.

NOBLE COLLEGE
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Motorscootershttp://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Auto_rickshawhttp://en.wikipedia.org/wiki/Forbes_Global_2000http://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Auto#cite_note-0http://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Motorscootershttp://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Auto_rickshawhttp://en.wikipedia.org/wiki/Forbes_Global_2000http://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Auto#cite_note-0http://en.wikipedia.org/wiki/India


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The company is headed by Rahul Bajaj who is worth more than

US$1.5 billion[

Company's history

Bajaj Auto came into existence on November 29, 1945 as M/s

Bachraj Trading Corporation Private Limited. It started off by selling

imported two- and three-wheelers in India. In 1959, it obtained license

from the Government of India to manufacture two- and three-

wheelers and it went public in 1960. In 1970, it rolled out its

100,000th vehicle. In 1977, it managed to produce and sell 100,000vehicles in a single financial year. In 1985, it started producing at

Waluj in Aurangabad. In 1986, it managed to produce and sell

500,000 vehicles in a single financial year. In 1995, it rolled out its ten

millionth vehicle and produced and sold 1 million vehicles in a year.

Timeline of new releases

1971 - three-wheeler goods carrier

1972 - Bajaj Chetak

1976 - Bajaj Super

1977 - Rear engine Autorickshaw

1981 - Bajaj M-50

1986 - Bajaj M-80, Kawasaki Bajaj KB100

1991 - Kawasaki Bajaj 4S Champion

1994 - Bajaj Classic

1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw

NOBLE COLLEGE
http://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Aurangabad_District%2C_Maharashtrahttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/1995http://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1972http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/1976http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edit&redlink=1http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edit&redlink=1http://en.wikipedia.org/wiki/1986http://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edit&redlink=1http://en.wikipedia.org/wiki/1991http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_4S_Champion&action=edit&redlink=1http://en.wikipedia.org/wiki/1994http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edit&redlink=1http://en.wikipedia.org/wiki/1997http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edit&redlink=1http://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Aurangabad_District%2C_Maharashtrahttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/1995http://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1972http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/1976http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edit&redlink=1http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edit&redlink=1http://en.wikipedia.org/wiki/1986http://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edit&redlink=1http://en.wikipedia.org/wiki/1991http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_4S_Champion&action=edit&redlink=1http://en.wikipedia.org/wiki/1994http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edit&redlink=1http://en.wikipedia.org/wiki/1997http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edit&redlink=1


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1998 - Kawasaki Bajaj Caliber, Bajaj Legend, India's first four-

stroke scooter, Bajaj Spirit

2000 - Bajaj Saffire

2001 - Eliminator, Bajaj Pulsar

2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar

2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder

Gear, Bajaj Discover DTS-i

2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover

2006 - Bajaj Platina

2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal,Bajaj Pulsar

220 DTS-Fi(Fuel Injection) , XCD 125 DTS-Si (Pronounced

Exceed 125 DTS-Si)

Products

Some of the models that Bajaj makes (or has made including

prototypes) are:

Scooters

Bajaj Kristal DTSi

Cars

Bajaj Lite concept

Motorcycles

Bajaj CT 100

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http://en.wikipedia.org/wiki/1998http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Spirit&action=edit&redlink=1http://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2003http://en.wikipedia.org/w/index.php?title=Caliber115&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edit&redlink=1http://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edit&redlink=1http://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200(Oil_Cooled)&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Kristal&action=edit&redlink=1http://en.wikipedia.org/wiki/Bajaj_Pulsar#DTS-Fi_220_CChttp://en.wikipedia.org/wiki/Bajaj_Pulsar#DTS-Fi_220_CChttp://en.wikipedia.org/wiki/Bajaj_XCDhttp://en.wikipedia.org/wiki/Bajaj_XCDhttp://en.wikipedia.org/w/index.php?title=Bajaj_Kristal_DTSi&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Kristal_DTSi&action=edit&redlink=1http://en.wikipedia.org/wiki/Bajaj_Litehttp://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/1998http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Spirit&action=edit&redlink=1http://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2003http://en.wikipedia.org/w/index.php?title=Caliber115&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edit&redlink=1http://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edit&redlink=1http://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200(Oil_Cooled)&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Kristal&action=edit&redlink=1http://en.wikipedia.org/wiki/Bajaj_Pulsar#DTS-Fi_220_CChttp://en.wikipedia.org/wiki/Bajaj_Pulsar#DTS-Fi_220_CChttp://en.wikipedia.org/wiki/Bajaj_XCDhttp://en.wikipedia.org/wiki/Bajaj_XCDhttp://en.wikipedia.org/w/index.php?title=Bajaj_Kristal_DTSi&action=edit&redlink=1http://en.wikipedia.org/wiki/Bajaj_Litehttp://en.wikipedia.org/wiki/Bajaj_CT_100


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Bajaj Platina

Bajaj Discover110cc

Bajaj DiscoverDTS-i 125cc

Bajaj XCD 125 DTS-Si

Bajaj DiscoverDTS-i 135cc

Bajaj Pulsar150 DTSi

Bajaj Pulsar200 DTSi

Bajaj Pulsar 220 DTS-Fi

BaJaJ Pulsar 300

Bajaj Discover 150

Bajaj XCD 125 sprint

Discontinued Models

Bajaj Sunny

Bajaj Chetak

Bajaj Cub

Bajaj Super

Kawasaki Eliminator

Bajaj Kawasaki Wind 125

Bajaj Kawasaki 4s Champion

Bajaj Kawasaki KB 100 RTZ

Bajaj Boxer Bajaj Caliber

Bajaj Wind

NOBLE COLLEGE
http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_XCDhttp://en.wikipedia.org/wiki/Bajaj_XCDhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fihttp://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fihttp://en.wikipedia.org/w/index.php?title=BaJaJ_Pulsar_300&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Discover_150&action=edit&redlink=1http://en.wikipedia.org/wiki/Bajaj_XCD_125_sprinthttp://en.wikipedia.org/wiki/Bajaj_XCD_125_sprinthttp://en.wikipedia.org/wiki/Bajaj_Sunnyhttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/w/index.php?title=Bajaj_Cub&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edit&redlink=1http://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/wiki/Bajaj_Kawasaki_Wind_125http://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_4s_Champion&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_KB_100_RTZ&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Boxer&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Caliber&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edit&redlink=1http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_XCDhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fihttp://en.wikipedia.org/w/index.php?title=BaJaJ_Pulsar_300&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Discover_150&action=edit&redlink=1http://en.wikipedia.org/wiki/Bajaj_XCD_125_sprinthttp://en.wikipedia.org/wiki/Bajaj_Sunnyhttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/w/index.php?title=Bajaj_Cub&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edit&redlink=1http://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/wiki/Bajaj_Kawasaki_Wind_125http://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_4s_Champion&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_KB_100_RTZ&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Boxer&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Caliber&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edit&redlink=1


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Company Branches of Bajaj auto Ltd.:

Bajaj auto is the flagship company of the Bajaj group

companies. The group comprises of 27 companies and

was founded in the year 1926. The Bajaj group mainly

deals with Bajaj auto ltd. Two and three wheelers

Maharashtra Scooters, finance steels, sugar, alcohols,

Electrical, lamps, travelling, consumer care in insurance

like general insurance and life insurance.

Sales Performance

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Segment and Brands

Products Brands

Motorcycles 4S 4S Champion Bajaj Avenger

Bajaj CT 100 Bajaj Discover Bajaj Platina

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Rs. In Million

Q2

2008-09

Q2

2007-08

H1

2008-09

H1

2007-08

Fullyear

200809

Sales andincome andwindow power

24,360

18,669

46,386

35,041

76,69

Total turnover 1424 1,362 2370 2,290 4,385

Gross profitafter interest

__ __ __ __ __

Beforedepreciationand taxation

5,056 4518 9.613 8.020 1794

Profit beforetaxation

4.439 4.028 8.399 7.068 15.87

Profit beforetaxation 1.250 1120 250 2.070 479

Profit after tax 3189 2.0908

5849 4.998 11.01

Earning,purchase forthe period.

31.4 28.6 57.7 49.2 111
http://www.surfindia.com/automobile/bajaj-avenger.htmlhttp://www.surfindia.com/automobile/bajaj-discover.htmlhttp://www.surfindia.com/automobile/bajaj-platina.htmlhttp://www.surfindia.com/automobile/bajaj-avenger.htmlhttp://www.surfindia.com/automobile/bajaj-discover.htmlhttp://www.surfindia.com/automobile/bajaj-platina.html


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Bajaj PulsarBajaj Pulsar

DTSiBajaj Sonic

Bajaj Wind

125Bajaj XCD 125 Boxer

Caliber Caliber115Kawasaki Bajaj

Eliminator

KB RTZ KB100 KB125

Scooters Bajaj Chetak Bajaj Kristal Dtsi Bajaj Wave

Awards & Accolades

2005 Bajaj Discover DTS-i was chosen as Bike of the

Year and Indigenous Design of the Year by

Overdrive Awards.

2004 Bajaj Auto was chosen as Bike Maker of the

Year by ICICI Bank Overdrive Awards.

DTS-i Technology was chosen as Auto Tech of

the Year by ICICI Bank Overdrive Awards.

Bajaj Pulsar DTS-i became Bike of the Year by

ICICI Bank Overdrive Awards.

Wind 125 chosen as the Two Wheeler of the

Year by CNBC AUTOCAR Awards.

Wind 125 chosen as the Bike of the Year by

Business Standard Motoring.

2003 Bajaj Pulsar 180 DTS-i chosen as Wheels

Viewers Choice Two Wheeler of the Year and

NOBLE COLLEGE
http://www.surfindia.com/automobile/bajaj-pulsar.htmlhttp://www.surfindia.com/automobile/bajaj-pulsar-dtsi.htmlhttp://www.surfindia.com/automobile/bajaj-pulsar-dtsi.htmlhttp://www.surfindia.com/automobile/bajaj-sonic.htmlhttp://www.surfindia.com/automobile/bajaj-xcd-125.htmlhttp://www.surfindia.com/automobile/bajaj-chetak.htmlhttp://www.surfindia.com/automobile/bajaj-kristal-dtsi.htmlhttp://www.surfindia.com/automobile/bajaj-wave.htmlhttp://www.surfindia.com/automobile/bajaj-pulsar.htmlhttp://www.surfindia.com/automobile/bajaj-pulsar-dtsi.htmlhttp://www.surfindia.com/automobile/bajaj-pulsar-dtsi.htmlhttp://www.surfindia.com/automobile/bajaj-sonic.htmlhttp://www.surfindia.com/automobile/bajaj-xcd-125.htmlhttp://www.surfindia.com/automobile/bajaj-chetak.htmlhttp://www.surfindia.com/automobile/bajaj-kristal-dtsi.htmlhttp://www.surfindia.com/automobile/bajaj-wave.html


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Best Two Wheeler by BBC World Wheels Award.

Bajaj Pulsar 150 DTS-i chosen as Best Two

Wheeler between Rs. 45,000 to Rs. 55,000 by

BBC World Wheels Award.

Bajaj Boxer AT KTEC chosen as Best Two

Wheeler under Rs. 30,000 by BBC World

Wheels Award.

Bajaj Pulsar chosen as Motorcycle Total

Customer Satisfaction Study by NFO

Automotive.

Bajaj Pulsar chosen as Bike of the Year by ICICI

Bank OVERDRIVE Awards.

2002 Bajaj Pulsar chosen as Most Exciting Bike of the

Year by OVERDRIVE Awards.

Bajaj Eliminator chosen as Bike of the Year by

OVERDRIVE Awards.

2001 Bajaj Eliminator chosen as Most Exciting Bike of

the Year by OVERDRIVE Awards.

Financials at a Glance

(Rs. in Million)

Quarter

Ended

31.12.09

Quarter

Ended

31.12.08

Nine

Months

Ended

Nine

Months

Ended

Year

Ended

31.03.10

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31.12.09 31.12.08 (Audited)

Segment Revenue

Automotive 20020.4 16071.8 55054.0 42852.1 59338.9

Insurance 9839.6 2917.4 20847.3 7303.1 14325.4Investment &

Others1074.8 873.9 3404.3 2818.3 4095.2

Total 30934.8 19863.1 79305.6 52973.5 77759.5

Less: Inter

segment

Revenue

57.3 39.2 211.6 245.4 290.7

Net

Sales/Income

from

operations

30877.5 19823.9 79094.0 52728.1 77468.8

Segment Results

Automotive 3069.5 1863.5 8067.0 5217.6 7233.4

Insurance (259.3) 59.8 (363.9) 451.5 402.1

Investment &

Others927.8 856.4 3139.3 2683.8 3877.8

Total 3738.0 2779.7 10842.4 8352.9 11513.3

Less: Interest 1.4 2.7 2.8 5.0 6.7

Total Profit

Before Tax3736.6 2777.0 10839.6 8347.9 11506.6

Capital Employed

Automotive 9916.9 7931.6 9916.9 7931.6 9084.9

Insurance 3853.7 3625.1 3853.7 3625.1 3355.7

Investment &

Others53308.0 46392.0 53308.0 46392.0 47354.6

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Unallocable 1069.3 329.1 1069.3 329.1 (1729.9)

Total 68147.9 58277.8 68147.9 58277.8 58065.3

CHAPTER 3

Product profile:-

Introduction

Bajaj has always taken the credit for starting motor cycle revolution

with its popular model Boxer when it was launched it gives buyer

peace of mind with its unique fuel efficiency riding comfort and most of

all its reliability and in any road condition.

Bajaj xcd is a superb Example of redefining the Indian motor cycle

One has to look a very long way in time to find a motor cycle from in

Indian two wheeler manufacturer. Which spoke if not screamed

performance sure the rairyy Yamaha, RD-350 is not what he have in

mind for on affordable performance bike if one looks at the Yamaha R-

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X-100 and also towards the Suzuki Shogun. We found there was

something undesirable about their appeal performance, engine

response especially in the former and sheer out right thirst form the

letter were hall marks of these two.

The Bajajs XCD is the right answer to the starved of performance in

the Indian bikers. Its that tension filled lines hinting at a racy from

being kept on a least are evident the movement one sets eyes on it.

This is as attitude to which is a must have for a true biker especially if

it also offers or posture which sets the joins of the man at the controls

a fire.

The XCDs riding position is sportiest yet on an Indian machine with

the right hint body of mass up front via the near flat handle bars tank

and the knees straddling it in a most sensuous manner and one have

superbly positioned fort resets plus gear and brake levers which

equate to a terrific riding position.

But many bikers with stylish looks have faired to stir thing up in a

bikers mind when the ignition key it turned on and the kick starter fires

the motor cycle is nothing without power and in this the XCDs stands

out in a class of its one. Keeping things simple in the engine

department is one ingredient to help it along compared to sensible

engineering which has seen the engine come up with strong intervalsbacked up with less power sapping friction between moving parts.

The XCD bike is fully loaded with alloy rims this is a rock solid member

of the best looking bike in India. It XCD equipped gas charged shock

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absorber and thicker section near type have made the discover good

manner even better. A buyer in this segment will not go on this classy

Bajaj.

Technology:-

The gleaming all new Bajaj XCD is here now right travel at a new

speed with the platinum silver and sleek chrome graphics. Youll be

amazed how hard everyone tries just to catch a fleeting glimpse of the

matt finished black silencer with chrome heat shields make your world

glow with the multi to cal reflector.

Special features:-

The special features of Bajaj XCD are as follows.

Premium alloy wheels:-

New aluminum alloy die cost wheels are fitted on Bajaj XCD up grade

bike

Advantages of alloy wheels:-

1. They are light weight compared to convetional wheels, means

reduction in the rotating mass (unstrung weight), which is near the

suspension, resulting in a smooth drive.

2. These wheels could dissipate a greater amount of heat caused by

the friction from the brakes, which otherwise could cause cracks in the

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wheels

3. And the spokes, I believe, are merely for visual appeal as you

suggested. Since the alloy can be taken to any form and it will still

retain its strength, depending on the cars, the number of spokes differ.

4. There are small amounts of rigid metal present in the alloy of these

wheels which makes them stronger, resulting in a longer life.

Higher in weight.

Stronger and high resistive to impact.

Enhance aesthetic and study look of the bike.

Rust free.

Easy to clean and maintain

Its very attractive.

Double shock absorbers:-

Enhanced damping action of rear suspension.

Give smooth ride on extreme road conditions.

Superb mileage:-

The XCD gives a wonderful mileage it gives 108 KM/liter

Technical specification:-

Engine 4 stoke, single cylinder natural air

cooled.Bore * stroke 53.0mm X45.0mEngine displacement 99.27ccCompression ratio 9.5 0.3

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Idling speed 1300 150 R.P.M ( in warm

condition)Maximum Net power 603K.W @ 7500 R.P.M.Maximum Net Torque 8.05 N.M @ 4500 R.P.M.

Ignition System. Digital C P ISpark Plug Champion PRZ9HC. microUR3AC.Spark Plug gap 0.6 to 0.7 M.MLubricant /lubrication Wet sump forced.Front brake Mech. Expanding shoe and drum

type.Rear brake Mech exp. Shoe and drum type.

Fuel capacity

Fuel 13.0 liter Reserve 2.5 liter Usable reserve 1.75 liter

Dimensions:-

Length 1990 M.M

Width 770M.M.

Height 1090 M.M

Wheel base 1275 M.M

Min turning radius 2040 M.M

Ground clearance 160. M.M

Tyre pleasure Front = 1.75 kg/cm (25 PSI)Rear(solo)=200kg/cm( 28.psi)Rear( pillin)= 225 kg/cm2(32PSI)

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Electrical system:-Electrical systemHead lampTurn single lamp

Natural indicating lampHigh burn indicator lampSpeedometer lampFuel gageHornBatteryVehicle kerb weightGross vehicle weightMaximum speedClimbing ability

12 volts AC+DC35/35 WHS 110W

10W3W3W3W12v DC-2A12v DC-Ah113 Kg243.kg90km/hr(with a single rider68 kg)25% (14%)

90km/hr. with a

single rider 68

Comparison with splendor +

Performance andspecification

Bajaj XCD Splendor +

GroundFuel tank capacityKreb weightPriceEngineEng displacementMax power(net)Bare strokeCompression ratioIdling speedFront brakeRare brakeFuel tank capacityFuel

1275 mm13 lit113.kg37.8654 stroke single cylindered naturalcooled97.27.cc6.03kw@ 7500 RPM53.MM 45.0 m9.5 0.5:11350 1500RPMMech expanding shoe and drum typeMech expanding shoe and drum type

159mm10.5lit109kg48000Single cylind97.2 cc7.5PS @%800052.3/54.8 RP9.0 0.1:0------------Air cooledTelescopehydraulic for

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ReserveUseable reserve

13.0m lit2.5lit1.75 lit.

hydraulicspring.

A large 13 lit. Fuel tank that saves frequent visits to the petrol

pump.

17.5 inch wheels.

A sound and reliable battery.

Key cover in ignition and fuel tank.

Four speed gear box.

L shaped Kick start. Torque expansion chamber for exhaust ( Bajaj patented)

Rider controls switch to shift between power and economy

modes (patent pending).

Rubber pad on foot brake.

Telescopic front suspensions increase rider comfort.

Twin SNS adjustable rear suspensions (Bajaj patented) comfortfor both the rider and the pillion rider.

TRICS III (throttle responsive ignition control system) engine

wakes up instantly even in chilling climates.

Looks

Scintillating chrome streaked blades on side panels. Striking matt back epoxy finished silencer that contrasts sharply

with the silver and chrome.

Graphite tinted engine and crankcase that provides a mellow

contrast to the silver.

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Flamboyant alloy metal wheels (optional) that give an imported

look to, and match with, the rest of the bikes get up.

Stylish chrome heat shield and annular chrome rings on the

console

Clear head lens.

Attractive lens blinkers and MFR lens.

Sleek rear panels with flowing polymer coated grab rail design.

Smart twin pod instrument cluster.

Speed and fuel gauges with concentric circles looks like etched

glass.

Brushed aluminum cap topping the fuel tank.

Control

o Strong pick up, can travel uphill in third gear with a single rider

and on2nd gear with two riders.

o Automatic transmission bike can be controlled simply by

accelerator and a brake.

o Exhaus TEC-Torque expansion chamber for exhaust system

helps enhanced torque at low revolutions bike can be run at low

speeds without stalling the engine or jerking.

o Engine power highest at 8.2bhp. at 7500rpm while engine torque

is 0.82 kg at 4500 rpm.

o Ride control switch for throttle control

o Rubber pad on foot brake.

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o Good brakes, including 130 mm drum brakes (optional) for both

front and rear wheels.

o 100cc keeps you front over speeding.

o Digital CDI &TRICS III ignition allows instant engine start up

even in chilling weather.

o Mesh type four speed gearboxes.

Comfort:-

Easy handling and braking.

Upright and relaxed riding posture.

Bigger dimensions improve stability and ride quality.

Wheelbase is four centimeter longer than CT-100.

L shaped kick start easier than C shaped ones.

Longer front forks.

130 mm drum brakes (optional) for both front and rear

wheels.

Twin SNS (spring-N-spring) rear suspension makes it more

comfortable both for the rider and the pillion rider.

Telescopic front suspensions.

Horn sound is good and appealing, not irritating. Gear changing is easy with 4 frontal gears to speed up and

4 back gears to slow down.

Levers, grips mirrors and switchgears are of the finest

quality.

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Nimble handling adequate cornering, and quick turning.

Mileage and economy.

Mileage in new bikes starts with around 60km/l and known to

reach 75-80 km/l by third servicing. 108km/l under standard test

conditions of the manufacturer.

Ride control switch allows fuel saving mode.

Proven highest mileage in 100cc category. Four stroke air cooled single cylinder 99.27 cc squared under

engine burns fuel more efficiently and generates more power and

better torque.

Low end torque aids in gaining high mileage,

Fuel gauge allows greater control over fuel consumption.

Tires are good and long lasting. Low maintenance costs.

Unique oil indicator.

Economic both in the short run (Price) and in the long run (mileage

and maintenance)

0BJECTIVES OF ADVERTISING

The main goal of advertising is to stimulate exchange-sell

goods and services and create more consumption.

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Make consumers aware of the brand or product and create on

intention to buy."Change the attitude of the consumers from

disinterest in a product to a state of interest and desire to buy.

Inform the market of a new product oran improved product or

of an existing product and its uses or entirely new idea to

have a large market share.

Build an image of the product in the market and create a

permanent market.

Help personal selling through non-personal communication.

Support other sales promotion efforts.

Force middlemen to handle the product.

Publicize some change in the market strategy.

Counteract prejudice or substitution.

Group of customers. Advertising supports a sales man's call or

uncovers Potential customers.

CHAPTER 6

ANALYSIS AND INATERPITATION OF SURVEY DATA

Consumer survey analysis :-

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TABLE 1

The table showing occupation of the respondents.

Occupation No. of

respondents

Percentage

Student 30 60Business 11 22Profession 5 10Employee 4 8Total 50 100

Graph showing occupation of the respondents.

Here the above table address that our of 50 respondents 60% are

students 22% are business 10% are profession and 8% are

employees.

Table 2 showing that monthly income of the respondents:-

Income in

rupees

No. of

respondents

Percentage

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Below -5000 14 285000-10.000 15 3010000-15000 7 1415000 and

above

14 28

Total 50 100

Graph showing the income per month of respondents :-

Out of 50 respondents the income level of 28% is below 5000 and

is below 5000 is 30% of 5000-10000 and 14% is 10000-15000

and 28% is 15000 and above.

Table number 3

The table showing the classification of respondents on the basis

of source of information:-Source of

information

No. of

Respondents

Percentage

Advertisements 30 60%Dealers 10 20%Friends 7 14%

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News papers 3 6%Total 50 100

Graph showing the classification of recordations on the basis of

source of information

Table Number 4

The table showing the factor influencing the purchase of Bajaj

Platina

Factors No. of

respondents

Percentage

Price 6 12Brand Image 6 12Performance 19 38Outlook and

design

13 26

Technology 6 12Total 50 100

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Graph showing the influencing factor where purchasing a Bajaj

Platina

Out of 50 respondents price influenced 12% brand image 12%

performance 38% out look and design 26% and technology 12%

Table 5

The table addresses the inferior factor:-

Showing consumer opinion regarding price:-

Price No. of

respondents

Percentage

High 12 24Reasonable 36 72Low 2 4Total 50 100

THE GRAPH SHOWING CONSUMER OPINION REGARDING

PRICE:-

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out of 50 respondents 24% says that the price is high and 4%

says is low and the range remaining 72% says is reasonable.

Table 6

Showing the superior factor and inferior factor in XCD

Factor No. of

respondents

Percentage%

Low period 3 6Performance 24 48Outlook and

design

10 20

After sales and

service

4 8

Total 41 82

The graph showing the inferior factor:-

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Out of the respondents found inferior factor in that in 2% found

that the highly period 2% low performance 8% found that outlook

and design and 6% found sales and service.

CHAPTER 7

SUGGESSTIONS AND CONCLUSIONS:-

1) As the bike suffers from the few problems like fuel efficiency. The

respondents suggest that the company should take steps to improve

the fuel efficiency and other problems of the bike.

2) Some respondents are the opinion that their is problem of good grip in

the tyers used. Hence that they recommended for charge to provide

better road grip.

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3) Respondents suggest that the company should take initiative in selling

up more number of authorized services centers in different locality of

the city.

4) Respondents feel that the price are Bajaj Platina model is high and

suggested that Is should be brought down so that more people can

purchase it.

5) Few of the respondents are of the opinion that the owners sales service

of the dealer is not up to their expectation. Hence that the dealers

should consider bringing improvement is their services to their

consumers.

6) Frequent changes of model are not like by the respondents.

7) It is also suggested that company should open an retail outlets in

different part of city for the distribution of spare parts.

Questionnaire

Please mention whatever [ ] applicable.

1. Name :

2. Address :

3) Occupation

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a) Student b) Business

c) Profession e) Employee

Others please specify___________________

4) Income of family per month.

a) Below 5000 b) 5000-10,000

c) 10,000-15,000 c) 15000 & above

5) Do you have any two wheelers (Bike?)

a) Yes b) No

6) If yes which bike you are having

a) Bajaj XCD b) Hero Honda

d) Passion d) Pulsor

9) If yes how did you come to know about this product?

a) Advertisement b) dealer

c) Friends d) News papers

10) What factor do you consider while purchasing Bajaj XCD vehicle?

a) Price b) Brand image

c) Performance and mileage d) Design and outlook

e) Technology

11) What is your opinion about the price of Bajaj XCD

a) High b) Reasonable c) Low

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12) If yes which superior factor do you consider?

a) Performance b) Low priced

c) After sales and service d d) Outlook and design

13) Do you have complaint in Bajaj XCD Bike?

a) Yes b) No

14) What is your opinion about the after sales and service from dealer?

a) Satisfactory b) unsatisfactory

15) Your suggestions to the company?

-------------------------------------------------------------------------------

16) Your suggestions to the dealer

-----------------------------------------------------------------------------

Place: - Date :- signature,

Biblography

Marketing management = Philip kotler

C.N Sonnataki

Marketing salesmanship = Ramaswamy.

and advertising

Encyclopedia = Britannica Encyclopedia

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Website = WWW.bajajautos.com

Magzines = Auto car march 2008.
http://www.bajajautos.com/http://www.bajajautos.com/

bajaj xcd project

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