Submitted by:

Tanweer Hameed Beigh

TA B L E O F C O N T E N T S

INTRODUCTION

SECTOR PROFILE

COMPANY PROFILE

OBJECTIVES OF STUDY

RESEARCH METHODOLOGY

DATA ANALYSIS AND INTERPETATION

OBSERVATION AND FINDING

SUGGESTIONS

Bajaj Allianz Life Insurance Co. Ltd. is a joint venture between two leading conglomerates- , Bajaj Auto, one of the biggest 2 and 3 wheeler manufacturers in the world and Allianz AG, one of the world's largest insurance companies

Is the fastest growing private life insurance company in India.

Currently has over 74,00,000 satisfied customers

They have customer care centers in 1164 cities with 30000 Insurance Consultant providing the finest customer service.

One of India's leading private life insurance companies

LIC

HDFC Standard Life

Max New York Life

ICICI Prudential

Kotak Mahindra

Birla Sun Life

Tata AIG

SBI Life

ING Vysya

Bajaj Allianz

Metlife

Aviva

Sahara India

Royal Sundaram Alliance

Reliance

ICICI Lombard

Cholamandalam

COMPANY VISION

To be the first choice insurer for customers

To be the preferred employer for staff in the insurance industry.

To be the number one insurer for creating shareholder value.

COMPANY MISSION

As a responsible, customer focused market leader, we will

strive to understand the insurance need of the consumers and translate it into

affordable product that deliver value for money.

ACHIEVEMENTS

Bajaj Allianz life insurance offers technical excellence in all areas of Health Insurance as well as Risk Management. This partnership successfully combines Bajaj Auto’s in-depth understanding of the local market and extensive distribution network with the global experience and technical expertise of the Allianz group.

Bajaj Allianz has received “iAAA rating, from ICRA Limited, an associate of Moody’s Investor Services Claims paying Ability. This rating indicates highest claims paying ability and a fundamentally strong position.

Personal Accident

Hospital Cash Daily Allowance Policy

Health Guard

Critical Illness

Burglary Insurance

Householders Insurance

Travel Companion

Fidelity Guarantee Policy o Office package

Money Insurance

Public Liability

Plate Glass Insurance

Consequential Loss (Fire) Insurance Policy

To study the sales Strategy of field force of

Bajaj Allianz General Insurance.

To study the process of selling of Insurance

Policies by Advisors.

Research methodology is a way to systematically solve the research problem.

DATA COLLECTION

PRIMARY DATA SOURCES

Through interaction with insurance care consultant

Through questionnaires filled from the insurance care consultant.

SECONDARY DATA SOURCES:

Through internet, various official sites of the companies.

Through pamphlets and brochures of the companies.

Journals & Magazine

Many questioners where prepared and

experienced with the customers and results

where recorded.

This sales promotion process was very much satisfying for me not

only practically and academically but it also helped me in

developing my communication skill and enriched my knowledge

also.

I have come to know about the importance of marketing

especially regard to Sales Promotion on the most renowned

organization like Bajaj Allianz. Especially because of emergence

of many competitor with, excellence in services & competitive

product. The base of this chapter conclusion is on the data

analysis.

Bajaj Allianz. Should use new techniques of

sales promotion.

Customer services should be more

comfortable than others.

People must be made aware of the benefits

of the policies of Bajaj Allianz.

The Company should give personal attention

to each customer.

Regular advertisement of the company