COMPANY FACT PRESENTATION BAJAJ AUTO LTD.

HISTORY Bajaj Auto is a part of Bajaj Group  It was founded by Jamnalal Bajaj at Rajasthan in the 1930 It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the government of India to manufacture two-

and three-wheelers and it went public in 1960. In 1970, it rolled out its 1,00,000th vehicle. In 1977, it managed to produce and sell 1,00,000 vehicles in a single financial

year. In 1986, it managed to produce and sell 5,00,000 vehicles in a single financial

year. Bajaj entered into a strategic tie-up with Kawasaki in late 1990s to enhance its

product line and knowledge up-gradation. HQ-AKRUDI,PUNE

HIGHLIGHTS

Bajaj is India's second largest motorcycle maker, smaller than Honda Motorcycle Scooter India, but larger than TVS Motor Co. Ltd.

Bajaj Auto, is ranked as the world’s fourth largest two- and three- wheeler manufacturer.

The company is well known for their R&D, product development, process engineering and low-cost manufacturing skills.

BOARD STRUCTURE

BOARD OF DIRECTORS RAHUL BAJAJ CHAIRMAN RAJIV BAJAJ MANAGING DIRECTOR J N GODREJ DIRECTOR NANOO PAMNANI DIRECTOR P MURARI DIRECTOR SANJIV BAJAJ DIRECTOR SHEKHAR BAJAJ DIRECTOR D S MEHTA DIRECTOR S H KHAN DIRECTOR NARESH CHANDRA DIRECTOR MANISH KEJRIWAL DIRECTOR NIRAJ BAJAJ DIRECTOR MADHUR BAJAJ VICE CHAIRMAN

VISION AND MISSIONBajaj doesn’t have a straight mission or a vision statement. They define it in the terms of BRAND IDENTITY

Bajaj’s brand is the visual expression of its thoughts and actions. It conveys to everyone bajaj’s intention to constantly inspire confidence. BRAND ESSENCE

It provides the basis on which we grow profitably in the market.

Blending together youthful creativity and competitive technology to exceed the spoken and the implicit expectations of customers. BRAND VALUES

We live our brand by its values of learning, innovation, perfection, speed and transparency. Bajaj will constantly inspire confidence through excitement engineering.

PRODUCTS

Product Award Award Body

Bajaj Pulsar 135 LS Bike of the Year 2010 BBC – Top Gear

Bajaj Pulsar Hall of Pride Awards CNBC - Overdrive

Bajaj Pulsar 135 LS Bike of the Year Bike India

Bajaj Pulsar 135 LS Bike India upto 150 cc Bike India

Bajaj Avenger 220 2011 Mc of the year upto 250cc NDTV Car & Bike Awards

Bajaj Pulsar 135 LS "Golden Steering Wheel" for Executive Motorcycle

Auto Build

Discover 150 DTS-I Best Value for Money Vehicle of the Year ET Zig Wheels

AWARDS

CSR

COMPETITIORS

MARKET STRATEGY

MARKET SEGMENTATION BY PROCESS Segment Price(Rs.) Brands/Models

Standard 30,000 to 40,000 Platina & CT 100

Executive 50,000 to 60,000 Discover(Bajaj)

Premium 60,000 to 77,000 Pulsar 150

Super Premium Above 80,000 Pulsar 180

Cruiser Above 85,000 Avenger , Pulsar 220

BCG MATRIX

Pulsar 150

Launched in 2001 Pulsar is the leader in the 150 cc + segment in India Market share of 43% Tag Line : ‘’Definitely Male’’ Comes in 180 , 200 , 220 variant The launch and success of Hero Honda CBZ in 1999 showed that

there was demand for performance bikes. Bajaj took the cue from there on and launched the Pulsar twins in

India on 24 November 2001. Since the introduction and success of Bajaj Pulsar, Indian youth began expecting high power and other features from affordable motorcycles.

“DEFiNiTELY MALE” b Brand

Positioning Statement

“DEFiNiTELY MALE”

Pulsar changed its tagline to "The Fastest Indian" for its 220cc bike.

Pulsar has owned the "Fastest" superlative, which means another brand cannot be faster than the fastest.

SWOT ANALYSISStrengths Extensive R & D focus. Highly experienced management. Widespread distribution network. High performance products across all categories.

Weakness Still has no established brand to match Hero Honda's Splendor in commuter segment. Not a global player in spite of huge volumes. Not a globally recognizable brand (unlike the JV partner Kawasaki)

Opportunities Untapped market above 180 cc in motorcycles. Double-digit growth in two-wheeler market. The growing gearless trendy scooters and scooter market. Growing world demand for entry-level motorcycles especially in emerging markets

Threat The competition catches-up any new innovation in no time. Margins getting squeezed from both the directions (Price as well as Cost) TATA Ace is a serious competition for the three-wheeler cargo segment.

PESTLE ANALYSIS POLITICALIn 2002, the Indian government formulated an auto policy that aimed at promoting integrated, phased, enduring and self-sustained growth of the Indian automotive industry.Promoting multi-model transportation and the implementation of mass rapid transport system.

ECONOMIC Economic pressures on the industry are causing automobile companies to reorganize the traditional sales process.Weighted tax deduction of up to 150% for in-house research and R & D activities.

SOCIALSince changed lifestyle of people, leads to increased purchase of automobiles, so automobile sector have a large customer base to serve. The average family size is 4, which makes it favorable to buy a four wheeler. Growth in urbanization, 4th largest economy by ppp index. Upward migration of household income levels

TECHNOLOGICALMore and more emphasis is being laid on R & D activities carried out by companies in India. The Government of India is promoting National Automotive Testing and R&D Infrastructure to support the growth of the auto industry in India

FUTURE GOALS Continuously launching bikes with new

technologies like ‘Digital Twin Spark - Swirl induction’ (DTS-Si) engine.

Along with Renault they are ready to launch their new concept car ‘Bajaj lite’.

CONCLUSIONBajaj is India’s largest automobile manufacturer.

They firmly believe in “PROVIDING THE

CUSTOMER VALUE FOR MONEY, FOR

YEARS” through their products & services.

Quality, safety & service has been given as

much considerations as productivity, cost &

delivery