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Baidu inspired by a poem written over 800 years ago

“ ”Literally it means “hundreds of times”, describing the poet’s persistent search for his ideal

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Agenda

• Company Overview

Development

Research & Technology

• Cloud Innovation Lab

Wearable Devices

Smart Home

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Overview

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2014 The only Chinese company included in the NASDAQ 100 Index

Beijng, Shanghai, Shenzhen, US, Japan, Brazil, Egypt, Thailand, etc.

Staff ~ 40, 000

Over 80 billion USD market cap

Robin LiCo-Founder, Chairman, and CEO

2000Baidu founded

A hotel suite in Beijing

Staff < 10

1.2Mil USD VC

Listed on NASDAQ in 2005Patent on Hypertext Document Retrieval in 1999

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1 Analysys; China combined PC and mobile search engine market share by traffic for March 2014; Traffic as defined by number of page views. 2 Alexa: Baidu.com #1 as of April 2014.3 Market capitalization as of June 6, 2014.4 Millward-Brown BrandZ study.5 Ranked as No. 3 in ChinaHR.com’s 2013 “Top 50 Employers” list.

73%1 $2.2bnQ3 14 total revenues

52% Y-o-Y growth

$80bnMarket capitalization3

Premium globalInternet company

~40,000Employees

Top 3 China’s best employer5

#1Chinese search engine

By number of search queries conducted

#1Most valuable brand

Among private sector companies in China4

#1Website in China2

By average daily visitors and page views

Leading PC & Mobile Internet Platform in China

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Key Strategic Areas

across different devices

Baidu Brain

Big Data Factory

Open Cloud

Search

SEARCH MOBILE & CLOUD LBS GLOBALCONSUMER PRODUCTS

Baidu CloudMobile Search 91/MobileAssistant

Baidu Wallet Light App Open Cloud

Map

Baidu Nuomi

Gaming Music PostBar Wenku

Baidu Video Hao123 Photo Wander

Japan 2008

Thailand

2010

Egypt

2012

Brazil

2012

Indonesia

2013

USA

2014

MobileGuardian

Big data engine

Cloud Device

SEARCH

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Portfolio Companies

2010 2011 2012 2013 2014

MOBILE &CLOUD

CONSUMER PRODUCTS

LBS

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Research & Technology

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Baidu Big Data Engine

APPLICATIONS AND SERVICES FOR INDUSTRY

huge data processing power

massive data acquisition, storage and usage

deep understanding and mining of data

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Big Data-enabled Intelligent Systems

User Experience

Monetization

Decision making

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Open Cloud Challenges

Massive Storage Distributed Computing

OpenCloud

Data processing

100GB/s

Latency to 100MS

CPU utilization

90%

Single cluster reaches

100K servers

100PB/day

Managed data volume

EB

Scale up to

100K servers

Single cluster

10B files

Low-cost, Scalable, Reliable, Elastic

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BigData Challenges

Massive Data Reporting Massive Data Query

Big DataFactory

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Baidu Brain Research

Web

Human

Physical world

indexing knowledge

Human-computer interaction

3D modeling

prediction, decision

robotics, autonomous

systems

virtual & physical

rendering

sensing thinking decision, action, creation

high-performance computation

Deep Learning

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Cloud Innovation Lab

Make a Better Life

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Internet of Things

for personal life& health

for smart home

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Baidu Cloud Innovation Lab

for personal life& health

for smart home

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dulife – Health Cloud Service

Activity Sleep

Blood Presure

FAT

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dulife – Health Cloud Services

Sleep Assistant Food Assistant Women’s Cycle Assistant

Device + Big data + Personal Profile = Smart Personal Assistant

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dulife – Wearable Devices

Wrist Band Pregnancy Watch

BP Monitor

FAT Scale

ECG MonitorBP MonitorScale

Skin Touch

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more dulife devices - smart watch

Powered by Baidu Voice, Baidu Health Cloud, Biometric Security

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Smart Home

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Smart Home – Three Stages

Network Interaction Artificial Intelligence•C om m unicati

on•R em ote

C ontro l

•Communication

•Remote Control

•Autom atic

Triggering and

In teraction

•Automatic Triggering and Interaction

•B ig D ata Analytics

•Big Data Analytics

WiFi Modules

Cloud Service

Super App

Scenario

Management

Baidu Brain

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In ProgressCompleted

PC

Cellphone

Tablets

Router

Smart Home

Home Appliances

Entertainment & Consumer Electronics

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Du family Devices

Du Smart Router

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Du family Devices

Du Wifi Dongle

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Du family Devices

Du Wifi-Cam

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Du family Devices

Streaming Dongle

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More on Du family

Smart Router Platform

Router + NAS (PCS) + Plug-in

Plug-in Platform for add-on service

Smart Wireless Module Platform

Smart Wireless Modules (WIFI, Bluetooth, Zigbee)

Power by Baidu cloud capabilities (data sync, push message, remote control)

For traditional appliance manufactures to make the devices smart with least effort

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Partners

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Baidu Cloud Capabilities

PCS (Personal Cloud Storage)

Storage of Video, Audio, Doc…

Health Cloud Platform

Wearable Devices

e.g. Wrist Band, Smart Watch, Smart Blood Pressure Meters

Smart Home Platform

Remote Control

Voice Recognition & Control

Live Streaming (e.g., Du Wifi-Cam), Push Message

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Baidu Cloud Smart Devices Sumaries

Smart Appliances Manufactures X Service Provider

Health Solution Provider

Partners

Baidu Cloud

win-win cooperation

Big Data and Cloud Service Baidu Cloud(Cloud Storage and Big Data Service)

Personal Storage Cloud

X Service Cloud Health Cloud

Smart Home(TV + Router) Wearable DevicesHW ProductsBaidu Brand

and Dual-Brand

UserLife Scenarios Home Fitness & Health

…

…

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