#BadgerFitTaylor Morey, Mike Caputo, Caroline Workman,

Jonny Williams

THE NUMBERS

TOTAL # SOLD: 74• 38 Sport Tek Sportwick Quarter Zip Pullover• 21 Augusta Long sleeve Performance T-Shirt• 12 Sport Tec Ladies Sport Wick Stretch Half Zip pullover

TOTAL SALES: $1,959.00

TOTAL PROFIT: $370.08

TARGET MARKET

• UW-Madison students aspiring to lead a healthy lifestyle and stay #BadgerFit.

• Any UW graduates who want to maintain a healthy lifestyle after college.

DESIGNS

How we sold

• Social Media• Facebook• Twitter• Instagram

• Word of mouth

Challenges and how we overcame them

• Trouble marketing and advertising because our product was ‘expensive’• Wholesale price of shirts

Lessons Learned/Advice

• Lesson learned – Find a company that will sell you wholesale for a relatively decent price so you can sell your product to your consumer audience and keep most of the profit