badcheetahrun

contents1

contentsaboutsloganspacingtypographycolorsusemisusealternativesappscreen shotswebsiteproductscardsletterscontact

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about2

bad cheetah run is a running company that specializes in providing the best running experience possible. the cheetah being the fastest land animal in the world, it is only fitting that our products focus on improving speeds and overall performance.

our main poduct, a running mobile application, has been meticulously designed and developed to help runners track and improve their activity. bad cheetah run goes beyond the individual user though. much like a cheetah traveling in groups, our company focuses on creating a community for runners through our application, website, and physical prod-ucts.

in the end, our company hopes to spread the message of quality speed running to all.

run fast, cheetah fast.

4 slogan

run fast. cheetah fast.

did you know that cheetahs are the fastest land animals in the world?

they are able to run at 93 km/h and even top out at a speed of 120 km/h. it is from this fact we draw inspiration for our company’s slogan here at bad cheetah run.

“run fast, cheetah fast.” is a simple but catchy phrase that embodies bad cheetah run and exemplifies our goals for all consumers that use our products.

the slogan is to be used on certain products, such as our mobile application and website. it should be used with the complete logo or icon but not with just the company name. to be used in conjunction with our brand, please contact us for permission (details on page 21).

5 spacing

badcheetahrun

6 spacing

at bad cheetah run, spacing is a crucial element to our compa-nies brand. given the simplistic nature of our logo and trade-mark, it is important to understand how much spacing there should be around each element.

listed below are the specifications for our spacing relating to images, branding, text, and overall margins.

printmargins: 1 inchtext: 1/2 inch and a blank line between paragraphs

logooutside: no less than 1/8 of logo sizetext: 1/8 of logo width

sizeminimum: 1 x 1 inchminimum (reversed): 1 1/2 x 1 1/2 inches

7 typography

Avenir LightABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz1234567890

Avenir BlackABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz1234567890

8 typography

at bad cheetah run, we use one typeface for all of our products. that typeface is Avenir in the Light and Black weights. all lower-case letters are to be used unless a proper name or noun is used.

the spacing is to remain at the default settings and should be in proportion to the other content. all text should be in black (see page 9) and sizing should be no smaller than 8pts.

we feel that this typeface complements the clean, minimalistic lines of our logo. no substitutions are allowed.

9 colors

PANTONE P 39-8C 0 M 69 Y 82 K 42

R157 G72 B35HEX #9C4723

opacity 85%

PANTONE P 39-8C 0 M 69 Y 82 K 42

R157 G72 B35HEX #90340Dopacity 100%

PANTONE Process Black CC 0 M 0 Y 0 K 100

R35 G31 B32HEX #000000

10 colors

finding inspiration from cheetahs themselves, bad cheetah run uses two primary colors for it’s branding.

the main color is PANTONE P 39-8. this is the dark orange color we used for majority of our products and branding. it is used in two distinct opacities (seen on page 9) to create the illusion of two colors being used. in addition we use black for all text and when color cannot be used for imagery. this partic-ular black is PANTONE Process Black C.

more details pertaining to color usage in images outline where the colors are to be used and where they are not to be used are explained later (seen on pages 11 and 12).

11 use

original

web safe

mono

black

reverse

badcheetahrun

badcheetahrun

badcheetahrun

badcheetahrun

badcheetahrun

12

original

web safe

mono

black

reverse

the original and most used version of the logo in full

color.

identical to the original logo but with the web safe ver-

sions of the company colors.

a monochromatic or one color version of the logo.

because the text is in black, this is a gray scale version.

a full black version of the logo where all shapes are

black at 100% opacity.

the reverse or full white ver-sion of the logo. to be used

sparingly with permission.

use

14 misuse

strech

colors

outline

typeface

low res

badcheetahrun

badcheetahrun

badcheetahrun

14 misuse

strech

colors

outline

typeface

low res

do not stretch out the logo or destroy the correct pro-

portions in any way.

do not change the colors to unauthorized or unofficial

color combinations

do not add additional out-lines or change the weight of

the current outlines.

do not use unofficial or unauthorized typefaces when

representing the company.

do not use a low resolution image or logo.

the logo can be used with out the brand name in cer-

tain situations such as on buttons, products, and busi-

ness cards.

when used for decoration (such as this style guide) the

logo may be used at an opacity level of 25%.

15 alternatives

without name

opacity

app16

bad cheetah

badcheetahrun

apple store, google play, and more coming soon.

name

avaliability

free with payable option to remove advertisments.

price

a multifunctional mobile application that allows run-ners to track, improve, and

share thier accomplishments. with features like tips, track

run, and messages, bad-cheetahrun creates a com-

munity environment for run-ners and helps them accom-

lish their improvement goals.

summary

17 screen shots

runtipsmessagesfriendssettings

start run

Head Tilt How you hold your head is key to overall posture, which determines how efficiently you run. Let your gaze guide you. Look ahead naturally, not down at your feet, and scan the horizon. This will straighten your neck and back, and bring them into alignment. Don't allow your chin to jut out.

Shoulders Shoulders play an important role in keeping your upper body relaxed while you run, which is critical to maintaining efficient running posture. For optimum performance, your shoulders should be low and loose, not high and tight. As you tire on a run, don't let them creep up toward your ears. If they do, shake them out to release the tension. Your shoulders also need to remain level and shouldn't dip from side to side with each stride.

Arms Even though running is primarily a lower-body activity, your arms aren't just along for the ride. Your hands control the tension in your upper body, while your arm swing works in conjunction with your leg stride to drive you forward. Keep your hands in an unclenched fist, with your fingers lightly touching your palms. Imagine yourself trying to carry a potato chip in each hand without crushing it. Your arms should swing mostly forward and back, not across your body,between waist and lower-chest level. Your

start run

tips

18 website

www.badcheetahrun.com

badcheetahrun

home

about

reviews

download

19 products

badcheetahrun

badcheetahrun

badcheetahrun

$25 each with free shipping on orders greater than $50.

price

t-shirt

unisex cotton tshirts with sizes from xs - xxxl.

sizes

avaliable in our online shop at www.badchee-

tahrun.com/store/tshirt while supplies last.

avalibility

phone case

for iPhone 4, 5, 5C, 6, 6 PlusAndriod coming soon.

sizes

avaliable in our online shop at www.badchee-

tahrun.com/store/case while supplies last.

avalibility

badcheetahrun

kathryn maespresident414 867 5309kmaes@bcr.com

kathryn maespresident414 867 5309kmaes@bcr.com

20 cards

badcheetahrun

John Doe1234 Main St.Waukesha, WI 53186

John Doe1234 Main St.Waukesha, WI 53186

To Whom It May Concern,

21 letters

badcheetahrun

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin venenatis nisl quis ultricies pretium. Aenean consequat eu velit a pharetra. Praesent malesuada ullamcorper cursus. Nullam vitae congue urna. Nulla in faucibus dolor. Sed at augue id odio placerat bibendum vel porttitor justo. Ut bibendum eget velit a convallis. Phasellus aliquam eros id ex vestibulum fermentum. Duis ut varius nibh, cursus sodales sapien. Integer vestibulum lectus mauris, nec pharetra odio sollicitudin nec. Suspendisse dolor ex, ultrices et fringilla id, ultricies at massa.

Aliquam erat volutpat. Nam sed augue interdum, aliquet tellus ut, dignissim nisl. Morbi interdum enim dui, convallis venenatis sapien laoreet at. Phasellus sed nulla in velit condimentum hendrerit. Nulla facilisi. Nunc vel ultricies leo. Donec lacus sem, volutpat vitae quam sit amet, fermentum bibendum lacus. Morbi ut neque sed metus semper auctor. Duis luctus neque ut ante tincidunt imperdiet. Mauris pellentesque velit at posuere laoreet.

Proin imperdiet vehicula urna eget aliquam. Nullam semper odio justo, eget interdum lacus bibendum ac. Aliquam nec ornare erat, in feugiat turpis. Nulla et cursus mi. Proin nec diam quis tortor tincidunt mattis et in quam. In euismod quis lectus vitae mollis. Proin varius feugiat libero sit amet blandit. Fusce quis ligula quis lacus vehicula elementum. Vestibulum vitae pellentesque tortor.

Sincerely,

Kathryn MaesPresidentbadcheetahrun

22 contact us

at bad cheetah run, we are constantly evolving and develop-ing our products to be the best they can be. in addition, we believe that creating a community type of environment where everyone has input is important.

for any further questions or comments you may have, please contact our marketing department via one of these three methods listed below:

website: www.badcheetahrun.com

email: marketing@bcr.com

phone: 262.867.5309

run fast. cheetah fast.