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badabada

Venkata Ratnam V

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Agenda

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Introduction

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Introduction

Customer expectations are at all-time high !

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Introduction

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Introduction

“Samsung is the only company that has offered smart phones using a variety of operating systems. That is our strategy.”

-- J . K Shin ( Wall street Journal )

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“We learned that it is hard to convince the market just by making distinctive hardware. So we have invented our own mobile platform, “bada" which operates our own app store, "Samsung Apps," and for us, this is a big step forward. “

– J . K Shin ( Wall street Journal )

Introduction

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bada positioning

to name a few …

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bada Ocean

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Overview

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Overview

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Technical Information

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Exploring developer.bada.com

SDK

Platform binaries and libraries, Header files, Simulator, GNU tools

Documents, Sample applications

IDE (Eclipse based C/C++ tool)

Resource Monitor, App Wizard, Output, UI Builder, Resource Explore, Simulator

Development environmentSDK & IDE

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USB cable

Development environmentDoing it for real !

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ServicesLeverage the cloud at will !

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Be the AlchemistWhat more can you do with bada ?

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Advanced applications, “How-to”

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Flash content to bada application

Applications feasible

• Games• Informative apps• Everything else that can be done with Flash lite V 3.1

Applications feasible

• Games• Informative apps• Everything else that can be done with Flash lite V 3.1

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Flash content to bada applicationCommunication with Framework

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Web services

Applications feasible

• News readers• Blog readers• e-Book readers• Apps using open API’s• Scripting based applications etc

Applications feasible

• News readers• Blog readers• e-Book readers• Apps using open API’s• Scripting based applications etc

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Hosted website : www.abc.com

home.htmlItems.html

Product.html

Web servicesMobile web pages are passé

Abc.comItems

Products

<Content>

<Content>

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Content apps on bada

Applications feasible

• Wall paper buyer• Ringtone buyer• Movie rental• Sport Highlights apps• Live stream of media

Many more …

Applications feasible

• Wall paper buyer• Ringtone buyer• Movie rental• Sport Highlights apps• Live stream of media

Many more …

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Content apps on bada“Bollywood music downloader” Example

bada Application

B M D

List

Album 1

Album 2Album 2

Album 3

Album 4

Album 5

Samsung Item Store

DRM LOCKED

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• Items should be listed on Samsung seller site • Developer to choose the billing method• Content items can have a URL ( target location )

• Items should be listed on Samsung seller site • Developer to choose the billing method• Content items can have a URL ( target location )

DeveloperDeveloper

Samsung Apps/

Seller Store

Samsung Apps/

Seller StoreUserUser

bada Appbada AppPayment GatewayPayment Gateway

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11

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4455 77

In-App purchase

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Everything else

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Usability

Install and execute with no problems

Compatibility

No problems with original functionality, what so ever !

Social Norms/ Samsung Policies

Social Norms/ Samsung Policies

Unrestricted / Owned content

Certification of Apps

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BannerBanner EventEvent

[Samsung Apps Web, Kies, ODC] [Organize promotional events for sellers]

DiscountDiscount

[Provide a chance to offer special discounts]

Marketing your apps

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