Bad SEO Ranking of Website Reasons &

Solutions

There are various reasons for the bad SEO ranking of

websites which are not something new or very

uncommon. Some reasons are prevented by the short

actions and some reasons take time to get organic result

over the web browser.

Keyword

Duplicate Content

Guest Posting

Bad Hosting

Multiple Domain Name

Incorrect robots.txt file

Keywords

Reason ● Over / less use of keywords in meta tags, headings,

alternate tag for images, in URls etc affect the ranking of page.

● Keywords proximity also matters on web page.

Solution

● To prevent that standard density of keywords and most searched keywords are to be used.

● Use SEO tools for better keywords research. ● Tracking keywords used in content by using Analytical

tools.

Duplicate Content

Reason

● Sometimes duplicate content are the need of website which are useful for the user but Google mark it as an duplicate content which reduce page ranking.

Solution

● To prevent that duplicate problem there will be “no follow & no index” the related pages. That prevent the problem of Google page indexing and marking of duplicate content.

Guest Posting

Reason

● Using cheap and wrong backlinks for improving backlinks counts.

● Inviting low quality guest posting for website which effect the ranking of website.

● Irrelevant guest links or irrelevant content links are invited to increase backlinks count.

Solution

● Good quality guest posting having relevant content, useful original and authentic are more preferable for improve website ranking.

Bad Hosting

Reason

● website loading time increases due to bad hosting server it impact negative impression on users.

Solution

● To prevent that make sure get hosting in close proximity of the visitors and having high quality service from server for website.

Multiple Domain Name

Reason

● Multiple domain name for the same website cause Google find the different urls directed towards same page it considered that page as duplicate content.

Solution

● To prevent that problem “Canonical url” added on the page to show the main and correct url for the Google search.

Incorrect robots.txt file

Reason

● When robots.txt file placed incorrectly then you say to Google not to search your website or particular pages which is obvious reduce the SEO ranking.

Solution

● To prevent it apply good practices of robots.txt for the files.

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