bacon up 14 oz intro deck 5.1 - mr. checkout distributors · • pricing: $37.36/cs of 8...
TRANSCRIPT
BACON UP BACONGREASE
Take Your Cooking Oils Categoryto the Next-Level with Bacon Grease
Benefits:• MORE FLAVORMORE FLAVOR: Use in place of butter, shortening, or
cooking oil to enhance the flavor of anything you Fry, Cook,or Bake
• CONVENIENCECONVENIENCE: Ready-to-go without the time, mess, orexpense of frying pounds of bacon
Animal fats like bacon grease are on-trend:• Authentic, natural and minimally altered option to replace
processed oils• Consumers “want the real thing, not overly processed artificial
substitutes... vegetable oils are artificial substitutes for whathumans have used for thousands of years” QSR, Nov 2017
• Bacon Up contains NO Trans Fat, NO Gluten, NO Peanuts, NODairy, NO Carbohydrates, and NO MSG, and it’s Non-GMOand NOT Hydrogenated
Consumers “Get” it and WANT it!!• Easy to understand, but completely new to market• Leverages familiar heritage and tasty tradition• Strong social media plan, including posts geographically
targeted to support retail distribution• Professional website with tips, recipes, and more:
www.baconup.com
Successful 4Q ‘18 Limited Market Release:• Top-tier moving SKU after 3 months in high-traffic C-store• Avg. 250 units/store between mid-Sept to mid-Dec• Avg. 20 units/store per week• Merchandised adjacent to deep fryers
Bacon’s popularity continues to grow -- and bacon grease is a wholeNEW SEGMENT for your cooking oils section:
• 100% authentic bacon grease • Triple-filtered for purity • Shelf-stable for 2 years
14-oz. Tub: Shipping in June
• Ideal size to use everyday: Enhance the flavor of anything you Fry, Cook,Fry, Cook,BakeBake
• UPC: 0 71799 00018 2 • Pricing: $37.36/cs of 8 ($4.67/unit), FOB Columbus,
OH• Freight: expected to average $.12/unit• Store location: Next to alternative oils/animal fats• Pallet: 22 Tier X 6 High = 132 cases (1056 units)
14 ounces =30 Tablespoons
14 oz. Competitive Set and ComparativePricing*
* Walmart, Cincinnati
Fatworks Tallow/Lard:~$14
Bacon Up MSRP: $7.99
Ghee: ~$9-$10Coconut Oil: ~$6-$7
At a cost of $4.79 (FOB retailer warehouse), retail pricing options include:• $6.99 retail = $2.20 mark up = 31.5% ($.50/oz)• $7.49 retail = $2.70 mark up = 36% ($.54/oz)• $7.99 retail = $3.20 mark up = 40% ($.57/oz)
Competitive pricing for specialty oils ranges from $.21 - $.99/oz:• Beef Tallow ~ $.73 - $.99 / oz• Ghee ~ $.75 - $.85/ oz• Coconut Oil ~ $.21 - $.50/ oz
Consumers are Enthusiastic about Bacon
Up!
• Our bacon grease comes from family-owned SugarCreek Packing Co., the nation’slargest independent bacon processor, serving National & Private Label brands
• With more than 50 years of bacon experience, SugarCreek’s CEO (John Gordon), isknown as an industry leader and innovator
• His leadership and expertise guarantees unsurpassed quality and smokehouse flavor• His commitment to maintaining state-of-the-art facilities and following exacting
protocols ensures strict adherence to the highest level of food safety standards
Producing 14-15 tanker loads of bacon oil per week
• Now I have drippings without having to cook lots of bacon. GREAT PRODUCT!• Very pure bacon grease great for all kinds of cooking. Delicious.• I’m officially addicted to this product, as I’m using it to cook everything!• This is wonderful to be able to buy bacon grease. I never had enough. This is a great
product; I will buy this again. I posted on a recipe site about this . Don’t ever quitselling this!
• ����� Worth its weight in gold!
Introducing OurIntroducing OurSupplierSupplier:
THANK YOU!!
We would love to send you a 14 oz. sample and have a chanceto talk further and answer any questions you may have.
Thank you for your time and consideration,
Tom BissmeyerCo-founder/Partner, Better N Bacon LLC
303-726-3500 (cell)[email protected]