backstage magazine pitch
DESCRIPTION
TRANSCRIPT
Presented By Adam Martin
The Northern Echo
I have been asked by the Northern Echo to create a magazine with the genre of my choice, however they have said they target audience must be 16 – 25, other than that I have the freedom to create a magazine to fit the market.
Founder John Bell and the Pease family Founded 1870 Editor Peter Barron
What is the magazine?
Genre – Technical Theatre
Magazine Name – Backstage
Monthly, Local Magazine
Unique Selling Point No magazines based around Technical Theatre No Main Competition Large gap in the market
What is Technical Theatre
http://www.youtube.com/watch?v=Fwrwf2yFdMU&feature=related
Audience – Secondary
Age: 16 – 25
Socioeconomics: C1, C2, D
Gender: Male 60% and female 40%
Education Status: College/University
Age: 25-35
Socioeconomics: C1, C2, D
Gender: Male 80% and female 20%
Education Status: Full Time Work
Audience – Primary
Audience Problems
The main problem caused by this magazine towards the audience was that, it is a very niche audience therefore there is a gap in the market but the gap isn't very large.
I overcame this by widening my magazine content, if I added more content for people for things such as musical theatre, and acting it broadens the gap in the market.
Audience Research
Visual Representation – Backstage Reader Profile
How many times a year would you visit the theatre?
Have you ever been to
London to see a show in theatre?
How much would you usually pay for a theatre ticket?
Press Complaints Commission The press complaints commission also known as the PCC is
a independent body which deals with complaints main about the editorial content of newspapers, magazines and sometimes websites. They make sure the companies keep a high industry standard.
Golden rule Explanation
1 - permission Must make sure that every one and companies have full permission before publishing their name or products in the magazine.
2 accuracy Must make sure that all details that are published by the magazine must be fully correct.
3 - working with children under 16
Must make sure I do not work with anyone under the age of 16 whether interviewing or shooting images.
Genre Research
Genre – Technical Theatre
Why did I choose this genre?
What influenced me?
Content ideas?
Genre Research – Kerrang!
Genre Research – NME
Page – Front Cover
Master Head
Main Headlines
Sell lines
Main image
Website
How does it compare to other professional magazines
Page – The Producers
Page – Getting into Technical Theatre
“Appropriate Imagery”
“Suits target audience And genre” “Title stands out ” “Good use of colour”
“Ripped effect suits Magazine ”
“Allot of blank space ”
“cant read text over image ”
“bit dark” “college courses before uni”
“more drop caps needed”
Final Double Page Spread
Finance – Advertising Rates
Expenditure Costs 6 hours per day
Production Price Quantity Price Number of Days/hours Total
Personnel
Photographer £300.00 1 £300.00 2 £600.00
Models £50.00 5 £250.00 2 £500.00
Lighting Designers £30.00 1 £30.00 2 £60.00
Journalists £250.00 2 £500.00 2 £1000.00
Costume, set and wardrobe artists £30.00 1 £30.00 2 £60.00
Cameraman £175.00 1 £175.00 2 £350.00
Props team £20.00 1 £20.00 2 £40.00
Equipment
Lights £20.00 3 £60.00 2 £120.00
Backdrop £28.62 1 £28.62 2 £57.24
Camera (still) £170.00 1 £170.00 2 £340.00
Studio Hire £125.00 1 £125.00 2 £250.00
Post-Production
Personnel £00.00
Photo Editor £125.00 1 £125.00 2 £250.00
Magazine/Graphic Designer £899.00 1 £899.00 1 £899.00
£00.00
£00.00
Equipment
Adobe Photoshop £199.00 1 £199.00 1 £199.00
In Design £119.00 1 £119.00 1 £119.00
£00.00
£00.00
£00.00
Distribution/Exhibition
Printing costs (5000 copies) 1,751.40 1 £1751.40 1 £1751.40
£00.00
£00.00
£00.00
£00.00
£00.00
TOTAL EXPENDITURE £6595.64
Rate Profit
Income
Double Page Advert £600.00 2 £1200.00 £1200.00
Full page advert £300.00 3 £900.00 £900.00
Half Page £160.00 2 £320.00 £320.00
Quarter Page strip solo position £100.00 0 £00.00 £00.00
Quarter Page £80.00 2 £160.00 £160.00
Eighth Page £50.00 8 £50.00 £50.00
Classified Column CM rate £03.00 0 £00.00 £00.00
Outside Back £450.00 1 £450.00 £450.00
Inside Front £400.00 1 £400.00 £400.00
Inside Back £350.00 1 £350.00 £350.00
Total £3830.00
Total Income
Sales
£00.50 per magazine £01.00 5000 £5000.00 £5000.00
TOTAL INCOME £8830.00
NET PROFIT/LOSS £2234.36
Trial Price - £1.00
Final Price- £2.00
Sales
£00.50 per magazine £02.00 5000 £10000.00 £10000.00
TOTAL INCOME £13830.00
NET PROFIT/LOSS £7234.36
Conclusion
Unique Selling Point No magazines based around Technical Theatre No Main Competition Large gap in the market
I have been asked by the Northern Echo to create a magazine with the genre of my choice, however they have said they target audience must be 16 – 25, other than that I have the freedom to create a magazine to fit the market.
Thanks For Watching
Any Questions?
Where the Magic Happens