Advantage General Insurance www.advantagegeneral.com

Industry Education

Partner Discover IT (UK) Ltd 1st Floor Elmwood Southend Road Southend Bradfield Reading Berkshire RG7 6EU www.discoverit.co.uk Arindam “Eddie” Debnath Software Developer and Infrastructure Manager 0118-974-4736 arindam@DiscoverIT.co.uk

Background Advantage General Insurance Company Limited is one of the largest insurance companies in Jamaica and a leader in the field. It is wholly owned by the National Commercial Bank (NCB) which is the largest bank in Jamaica. They have a wide range of products including Motor insurance, Home insurance, and Commercial insurance products. In 2014, they planned to overhaul their online brand by introducing a new content manageable website. An important objective, as part of the project, was to introduce the first online system where customers would be able to get a personal or commercial motor insurance quotation and to buy policies online, downloading the policy documentation directly from the site.

Goals In addition to providing a new well-branded website for Advantage General, Discover IT’s main goal was to introduce an online system where customers would be able to get a quotation for their vehicle insurance and then, be able to buy the policy online. This would give customers an easier way to get an insurance policy immediately and at their convenience, without having to pay a visit to the nearest branch office. Building the first Online Quote and Buy system for the Jamaican market would provide time and cost savings, and a competitive advantage for Advantage General. This would also provide a new customer sales channel.

Challenges Advantage General Insurance Company Limited, the largest general insurance company in Jamaica, required a new site with enhanced online capabilities. There were a few challenges that Discover IT faced whilst creating what the client wanted. Provide a modern, well-branded content manageable system that can be

upgraded to a full enterprise marketing platform when necessary. Provide a website that is well indexed, and increases visitor traffic and retention. For the Online Quote and Buy insurance system:

Implement a vehicle lookup table and rating rules for vehicles sold now and in the past in the Jamaican market. There are 4,400 vehicles make/model records.

Interface with government provided vehicle lookup and driver license lookup web services.

Implement a fraud screening system that uses vehicle and driver screening data tables provided and maintained by Advantage General.

Implement a rating and rules engine for three Advantage General motor insurance products: Standard, Prestige Club, and Ultimate Woman. Also, provide a system that can accommodate competitor rates and rules.

Provide access to all custom tables where rates, loadings, discounts, minimum premiums, etc. can be edited and maintained.

Interface with the “Plug’n’Pay” payment gateway. Install the Discover IT document generation system for the production of

non-editable policy PDFs, using custom designed and maintainable templates.

Solution Discover IT selected the Kentico CMS Ultimate platform on which to build the solution. It also provides an upgrade path to the Kentico EMS Enterprise Marketing System. Discover IT was able to build a powerful multi-product, multi-vendor insurance quote engine, and tables to store quote and policy records, with the help of the Kentico API and custom tables. The Kentico custom tables helped Discover IT to build the series of quote forms, including the quick quote form, and forms to collect policy information, vehicle information, drivers information collection, optional extras, discount entitlements, etc., and the tables to store policy rates, loadings, discounts, minimum premiums, etc. for the different Advantage General products and competitor products. Also, with the help of Kentico custom modules, Discover IT built: • Live link to eGov Jamaica to lookup vehicle and driver information • The payment gateway to allow customers to pay for insurance policies through Plug’n’Pay • Automatic document generation • A “My Account” facility

“Discover IT recommended that we use a content management system that would enable us to be in full control of all website information, and the Kentico CMS was selected. They presented us all the ‘features and facilities of the Kentico CMS, all of which were very interesting for us, and we gladly accepted their proposal.”

Nikki Swaby Project Manager Advantage General

Results The new site provides a well-indexed website for the general public to access information about Advantage General. It provides immediate access to online insurance quotes and policy purchase for Advantage General customers. The site provides a directly maintainable website and online insurance system for Advantage General, together with comprehensive reporting.

Figure 1: Comparison of page Views between the old and new website.

Figure 2: Comparison of the Bounce Rate between the old and new website.

“Discover IT worked in partnership with us, being open to discussions and meetings, and making use of their very effective issue logging system. Their efficient, professional manner has inspired confidence and, because of their years of experience and their Kentico expertise, Discover IT has been able to provide Advantage General Insurance Company Limited with effective results.”

Nikki Swaby Project Manager Advantage General

Figure 3: Comparison Sessions between the old and new website.

Key criteria for using Kentico Kentico is a unified solution, and it is highly flexible and customisable Easy content management, integrated e-commerce, Surveys, Newsletters,

Forums and other marketing functionality There are many Kentico components and functionality that are reusable Kentico provides exceptional support and documentation Security – Kentico is secure and stable Kentico’s extensive feature list The ease of Kentico’s existing API The ease of adding modules to Kentico All in all, Kentico proved to be an outstanding platform to develop rapid applications that are easy to manage and customise.