background 1 actual and future situation 2 joint venture: proposal 3 investment 4 proforma 5...
TRANSCRIPT
Background1
Actual and Future Situation2
Joint Venture: Proposal3
Investment4
Proforma5
Agreement Issues6
Conclusion7
a. Expomex has been doing business with Lingtong since 2003.
Sales Revenue History
1 BACKGROUND
ii. Accumulate Sales Revenue
2,698.10
b. PERFILEX Sales from 2011 to 2014
1 BACKGROUND
PRODUCTIVIDAD INTEGRAL, S.A. DE C.V.INCOME STATEMENT OF PERFILEX
USD
CONCEPTS 2011 2012 2013 2014
GROSS SALES 626,479 899,524 793,265 577,370 RETURNS AND DESC 34,087 40,983 94,681 75,900 NET SALES 592,392 858,541 698,584 501,470 COST OF SALES 284,763 449,762 377,745 274,938 IMPORT AND FREIGHT COSTS 28,476 49,474 35,886 28,044TOTAL COST OF SALES 313,239 499,236 413,631 302,982 53% 58% 59% 60%EXPENSES ADMINISTATIVE EXPENSES 53,750 68,683 55,887 40,118 SELLING EXPENSES 78,684 90,147 73,351 52,654 OPERATING EXPENSES 10,670 12,878 10,479 7,522TOTAL EXPENSES 143,104 171,708 139,717 100,294 24% 20% 20% 20%PROFIT OR (LOSS) 136,048 187,597 145,236 98,194 23% 22% 21% 20%
c. Our sales is not increased as much as we must do, due to different factors:
i. Price competition. See details in Actual Situation.
ii. Dealers Buying only Rental material and does not increased aluminum profiles purchase. Big volume dealers are buying direct to extruder suppliers in Mexico.
iii. Standard products are selling via extruder companies at international aluminum price.
iv. Several dealers see EXPOMEX as competitor.
v. Cost reduction in dealers due to recession in Mexico.
1 BACKGROUND
d. American companies have to paid higher duties to import the aluminum profiles from China. Some are from 30% to 300%.
e. Lingtong Group wanted to increased sales volume in America.
f. Logistic and US Custom objections for aluminum profiles from China going to Mexico.
2 ACTUAL AND FUTURE SITUATION
a. Actual Cost from China.
2009 Mar - New special Discount for Competitive Products
Discount from LINGTONG (begin) + Profiles 40% + Accesories 30% + Tension Lock 20%
Discount
S108 48%
Z460 48%
M302A 48%
Z991F 41%
ZS321 45%
DG632 30%
2 ACTUAL AND FUTURE SITUATION
b. Actual Cost for Transportation and Broker fee.
Cost of Products (Lingtong Invoice = LTZX140325A) + Value of Invoice from Lingtong $ 62,635
+ Value of Invoice from Lintel $ 10,260
Value of the Container 40 HQ $ 72,895
Transportation and Broker Fee + Ocean Freight $ 5,096
+ Broker Expenses $ 1,177
+ Other Tax Duties $ 882
+ Freight (Laredo - Monterrey) $ 300
$ 7,455 10.23%
2 ACTUAL AND FUTURE SITUATION
c. Actual Prices, Cost and Margin for Main Products.
Cost from Lingtong Competitor Distributor Margin by Product Mark Up
Lingtong FOB Mex Prices Prices Competitor Lingtong MEXICO
S108 4.42 4.87 5.57 9.80 1.14 2.01 101.2%
Z460 3.24 3.57 3.95 7.18 1.11 2.01 101.1%
M302A 8.57 9.44 10.17 18.99 1.08 2.01 101.1%
Z991F 0.69 0.76 1.47 1.53 1.93 2.01 101.2%
ZS321 14.00 15.43 25.70 34.99 1.67 2.27 126.8%
DG632 12.42 13.69 18.70 23.48 1.37 1.72 71.6%
2 ACTUAL AND FUTURE SITUATION
d. Proposal Prices, Cost and Margin on Rest of Products.
Mark Up Proposal Lingtong Freight & Cost fromPrecio China
Precio USD % Discount
MEXICO Dist Prices FOB Mex Custom Lingtong Lingtong Lingtong Lingtong
S108 70% 6.98 4.11 0.38 3.73 ¥52.69 8.50 56.1%
Z460 70% 5.06 2.98 0.28 2.70 ¥38.68 6.24 56.7%
M302A 70% 13.26 7.80 0.72 7.08 ¥102.17 16.48 57.1%
Z991F 105% 1.50 0.73 0.07 0.66 ¥7.20 1.16 42.8%
ZS321 105% 30.35 14.80 1.37 13.43 ¥158.00 25.48 47.3%
DG632 90% 21.09 11.10 1.03 10.07 ¥110.00 17.74 43.2%
i. Reduce Prices in México to be almost same price as Competitor on Main Products.
ii. Reduce the mark up in México for competitive products to 70-60%.
iii. Reduce the mark up in México for the rest of products to 80%.
iv. Adjust Prices from Lingtong China to get the above results.
a. Strengths and Opportunities
3 JOINT VENTURE: PROPOSAL
1. Lower importation tariffs to USA, Central and South America market. 2. Lower price to dealers getting better cost.3. Growth the market of North America, Central and South America.4. Introduce products to new segments (car dealers, shopping centers, etc).5. Specialized focus in exhibit.6. Growth the sales for America.7. Better state of art in American vs. competitors.
STRENGHTS
OPPORTUNITIES
1. Increasing Asian investment in Mexico (China, Korea, Japan).2. Reach in other markets in America.3. Market growth in the next years for Mexico, Colombia, Chile, Peru, Costa
Rica, Panama, USA and Canada.
b. Weakness and Threats
3 JOINT VENTURE: PROPOSAL
1. Lower margin due to price reduction.2. Higher freight cost from Mexico to other regions. To be determinate.3. Higher fiscal control in Mexico and China.4. Review the way to pay shareholders.
WEAKNESS
THREATS
1. Some competitors want to do the same strategy.2. More potential competitors in our market. 3. Increase the inflation in Mexico or China.4. Higher shipping cost in the future. 5. The aluminum international price will increase too much in the future.
c. Proposal.
3 JOINT VENTURE: PROPOSAL
• Start a joint venture company between Lingtong Exhibition System from China and Expomex from Mexico to operate a new company that will sell all the Lingtong products to America market.
• This market include: USA, Mexico, Canada, Alaska, Centro america countries, Caribean Countries and South America countries.
• Expomex will sell this products to end users and can do all the rental business.
• Sharing investment will be as Lingtong 49% and Expomex 51%
• Lingtong send a person to working as Vice-General Manager and some technical people to support operation.
• Proposal company name: Lingtong America, S.A. de C.V.
• Location: Monterrey, MEXICO (see picture next slide) FIRST 2-3 yrs
a. Operational Equipment.
4 INVESTMENT
OPERATIONAL EQUIPMENT
Cutting Machine Table Cut 4,000
Punching Machine 3,000
Rolled Machine 4,500
Drilling Machine 850
Pneumatic System Tubes, Compressor 2,000
Neumatic Guns & Screws 4 pieces 300
Racks - Profiles & Accessories Racks 45,000
Warehouse Aconditionate 6,000
Lift Truck (Electric) 15,500
Patin (manual Lift) 1,200
Tools 2,500
Tables For Cutting 1,150
Tables For Assembly 3 pieces 2,500
Tables For Racks Accessories 2,750
Wood WorkShop Machines 3,500
94,750
b. Management Equipment
4 INVESTMENT
MANAGEMENT EQUIPMENT
Computer and Printers 3-PC + 2 Printers 3,500
Auto (leasing) Downpaym 30% value 2,900
Communication System & InternetPhone, Extensions, Router 2,450
Desks and Chairs 4 Desks, 12 Chairs, 1,540
Files Storages 4 Files with 4 Drawers 440
Camaras and Monitor System 6 Camaras & 1 VCR 1,300
Signage and Boards Control kit / 2 Control Borads 1,000
Outdoor Signage Channel Letter / Vinyl 1,540
Computer Software SAI / Labor / CRM 2,500
Security System (sensors) Kit / 4 Sensors 1,500
Recruiting and Training 1 month / travel 4,500
Other 5,000
28,170
TOTAL INITIAL INVESTMENT 122,920
c. Inventory.
4 INVESTMENT
INVENTORY
First Container Order in Dec, 2014 80,000
Second Container Order in Jan 5, 2015 80,000
Third Container Oredr in Feb 1, 2015 80,000
TOTAL INVENTORY TO START BUSINESS 240,000
GRAN TOTAL INVESTMENT 362,920
a. Administrative and Operational Expenses.
5 PROFORMA
USD 2,015 2016 2017 2018 2019
ADMINISTRATIVE & OPERATION EXPENSES
Per Month
SALARIES
Manager 1 2,500 30,000 1 32,100 1 34,347 1 36,751 1 39,324 1
Sub-Manager 1 1,750 21,000 1 22,470 1 24,043 1 25,726 1 27,527 1
Assistant-Logistic 1 600 7,200 1 7,704 1 8,243 1 8,820 1 9,438 1
Production Supervisor 1 1,000 10,000 1 12,840 1 13,739 1 14,701 1 15,730 1
Warehouse Head 1 800 9,600 1 10,272 1 10,991 1 11,760 1 12,584 1
Production Operators 2 600 14,400 2 30,816 4 41,216 5 53,911 6 76,913 8
Driver 1 700 8,400 1 8,988 1 9,617 1 10,290 1 11,011 1
Administrative People 8 7,950 8 10 11 12 14
SOCIAL BENEFITS 30% 30,180 30% 37,557 30% 42,659 30% 48,588 30% 57,758 30%
Warehouse Rent / 2000m2 4,800 57,600 59,904 93,450 97,188 151,614
Security warehouse 350 4,200 4,493 7,009 7,289 11,371
Insurance Warehouse 120 1,440 1,498 2,336 2,430 3,790
Services (Light, Water, Gas) 550 6,600 7,260 9,345 9,719 15,161
Maintanance 100 1,200 1,258 1,962 2,041 3,184
Small Car (Leasing Plan) 230 2,760 2,760 2,760 2,760 2,760
Sub/Manager Housing 600 7,200 7,560 7,938 8,335 8,752
Travel for Operation & Sub Manager 4 4,200 16,800 4 25,200 6 33,600 8 42,000 10 42,000 10
Gas 180 2,160 2,268 2,381 2,500 2,625
Local Freights 120 1,440 1,541 1,649 1,764 1,888
Accounting & Goverm report 250 3,000 3,150 3,308 3,473 3,647
235,180 279,638 350,594 390,047 497,074
b. Sales Expenses.
5 PROFORMA
USD 2,015 2016 2017 2018 2019
SALES EXPENSES
SALARIES SOCIAL BENEFITS 30% 4,248 6,818 9,727 13,010 13,921 Salesman 2 590 14,160 2 22,727 3 32,424 4 43,367 5 46,402 5
Comisions-Manager/SubManager 1% /sales
Comisions-Salesman 1.5 to 2 % / Sales Travel Expenses 16 x $3,500 56,000 64,400 80,500 100,625 125,781 Mailing and Packing 450 5,400 8,505 9,823 11,346 13,104 Brochures and Catalog 3,800 4,370 5,026 5,779 6,646 Advertising 5,000 5,750 6,900 8,280 9,936 Telephone and Internet 185 3,200 3,840 4,608 5,530 6,636
TradeShow Participation
4 shows 7,500 30,000 37,500 46,875 58,594 73,242
121,808 153,910 195,882 246,530 295,669
c. Sales and Profit Forcast.
5 PROFORMA
LINGTONG AMERICA, S.A. DE C.V.
PROJECTION OF SALES LINGTONG
USD
CONCEPTS 2015 2016 2017 2018 2,019 Total
GROSS SALES 1,444,500 2,889,000 4,815,000 6,741,000 8,667,000 24,556,500
RETURNS AND DESC 94,500 189,000 315,000 441,000 567,000 1,606,500
NET SALES 1,350,000 2,700,000 4,500,000 6,300,000 8,100,000 22,950,000
COST OF SALES (Lingtong) 750,000 1,500,000 2,500,000 3,500,000 4,500,000 12,750,000
IMPORT AND FREIGHT COSTS 82,500 165,000 275,000 385,000 495,000 1,402,500
TOTAL COST OF SALES 832,500 1,665,000 2,775,000 3,885,000 4,995,000 14,152,500
62% 62% 62% 62% 62%
CONTRIBUTION MARGIN 517,500 1,035,000 1,725,000 2,415,000 3,105,000 8,797,500
38% 38% 38% 38% 38% 38%
EXPENSES ADMIN & OPERATION EXPENSES 235,180 279,638 350,594 390,047 497,074 1,752,533
SALES EXPENSES 121,808 153,910 195,882 246,530 295,669 1,013,799
COMISSIONS ( 2.5% to 3% ) 33,750 81,000 135,000 189,000 243,000 681,750
TOTAL EXPENSES 390,738 514,548 681,476 825,577 1,035,743 3,448,082
29% 19% 15% 13% 13% 15%
PROFIT OR (LOSS) 126,762 520,452 1,043,524 1,589,423 2,069,257 5,349,418 9% 19% 23% 25% 26% 23%
PROFIT OR (LOSS) - CHINA 49% 62,113 255,021 511,327 778,817 1,013,936 2,621,215
PROFIT OR (LOSS) - MEXICO 51% 64,649 265,431 532,197 810,606 1,055,321 2,728,203