BACK TO THE FUTURE MEETS TODAY.

Did the movie get it right?

Today’s the day. Twenty-six years ago, Marty McFly made his famous trip into the future and landed on October 21, 2015. We’ve compared

and scored today’s technology based on the predictions made in Back to the Future Part II*. Take a look to see how far we’ve come.

INTERNET OF THINGSMarty McFly witnessed digital clothing and automatic kitchen aides. Today’s IoT revolution has brought smart watches, home automation and even a smart herb garden like in the movie. Sixty percent of the buzz around iOT devices relates to joy, admirationor anticipation.

CAR OF THE FUTUREWe can’t convert banana peels into energy

yet, but Tesla’s new Model X has 100K+ social mentions since being announced

with 60% of sentiment relating to joy, admiration or anticipation.

HOVERBOARDSince June 2015, Hoverboards have averaged 4K+ social mentions a day,

and Tony Hawk’s pilot video on YouTube got 13M+ views.

A

FAX MACHINES�is may be the one thing Back to the Future Part II got terribly wrong. Today, it’s all about email—9 out of 10 consumers constantly check

email with 88% of millennials checking on smartphones versus 76% who use desktops or laptops.

EXTRA CREDIT�e term “McFly” used sarcastically to describe a poor decision has 300K+ social mentions since June 1, 2015.

B AVERAGE

13M+100K+

TABLETSIn the movie, Marty McFly was

asked to donate to the clock tower on a handheld tablet. According to Adobe Digital Index, 11% of visits

and revenue to retail websites come from tablets.

FLAT-SCREEN TVSony and Samsung lead 4K TV social mentions with over 2M+ since June 2015. At the 2015 Consumer Electronic Show, the average TV screen was 63 inches.

While Marty McFly’s trip to October 21, 2015 may have been �ctional, it wasn’t too far o� today’s reality. �e world we live in is changing, adapting

and progressing faster than ever. Here’s to the future.

Learn more about Adobe Digital Index @AdobeIndex on Twi�er or adobe.ly/digitalindex

*Back to the Future is a registered trademark and copyright of Universal City Studios, Inc and U-Drive Joint Venture.

FINGERPRINT IDENTIFICATION AND

PERSONALIZATIONIt’s not just for the movies. Today,

23% of purchases on smartphones use alternate payment methods

including �ngerprint ID.

B

D

300K+

63”

+

ADOBE DIGITAL INDEX METHODOLOGY:Report based on 100M+ social engagements (mentions, page likes, and followers) captured from blogs, Facebook, Google+, reddit, Twi�er, Dailymotion, Flickr, Instagram, Tumblr, VK, Disqus, Foursquare, Metacafe, WordPress, and YouTube. Social buzz is based on publically available and aggregate total of social mentions capture via Adobe Social.

Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

© 2015 Adobe Systems Incorporated. All rights reserved.