back to cool lookbook
DESCRIPTION
When we first sat down to brainstorm our Fall 2010 Release, the first goal we had in mind was to make smart cool again. Not just nerd glasses and suspenders look kinda cool, but get motivated, grab a Fortune Magazine, or fill out some scholarship applications kinda cool. Sort of like Wale said, “I’d rather you tell me to hit you later because you gotta finish a paper, than to be in my face asking for a Rose’ cup”. Take a step back and look at our generation and you realize that somewhere between home and the school system, being smart was no longer the thing to do. The challenge for us came in actually making shirts that promoted our ideas, but did so in a cool way. And we think we’ve achieved that. Whether your in school or graduated out in the real world, we’ve got something for you.TRANSCRIPT
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The Owners Donald Boone- PresidentDorian Boone- Finance & LegalDerrick Beasley- Dir. of Social OutreachMatthew Green- Creative Director
FALL2010LINE-UP
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EDUCATED
ARTOFFICIAL
NERD
COLLEGEReal Life
Back to SchoolCooL
Just as imagination is the key to art, ArtOfficial Intelligence is the key to filling the void in the mundane, infusing creativity in the unexciting, and representing people in a fashion unseen before. Image is everything, and our brand embodies just that. Our mission is to provide you with the energy for your innovation and the power for your imagination.
ARTOFFICIAL
LOOKBOOK • FALL2010
ArtOfficial Intelligence Presents
“The true sign of intelligence is “The true sign of intelligence is not knowledge but imagination” -AlbertEinsteinnot knowledge but imagination” -AlbertEinstein
A+A+
COLLEGEReal Life
You know that kid they called a NERD who would never let you copy his homework? That’s probably the same annoying guy who double parks his Mercedes in crowded parking lots. And chances are, people also probably called Steve Jobs and Mark Zuckerberg nerds, and it looks like that worked out pretty well for them too.
NERD
Who is ArtOfficial Intelligence??
ArtOfficial Intelligence (AOI) was officially released January 1, 2010 and has since been gaining momentum in the greater Washington, DC area ever since. From several collaborations with J&K Productions, features in HBCU Digest, to interviews in WWS Magazine, AOI’s brand, and creative designs have been attracting fans and supporters from all over.
Started by four graduates of North Carolina A&T, ArtOfficial’s clothing is designed to inspire others, spark creativity, and impart change.
Power Your Imagination!
The Idea Behind “Back to Cool”
When we first sat down to brainstorm our Fall 2010 Release, the first goal we had in mind was to make smart cool again. Not just nerd glasses and suspenders look kinda cool, but get on your grind, grab a Fortune Magazine, or fill out some scholarship applications kinda cool. If you take a step back and look at our generation, you realize that somewhere between home and the school system, being smart is no longer the cool thing to do. And our goal is to change that.
The Owners Donald Boone- PresidentDorian Boone- Finance & LegalDerrick Beasley- Dir. of Social OutreachMatthew Green- Creative Director
FALL 2010 LOOKBOOK
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ARTOFFICIAL INTELLIGENCE • FALL2010
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Whether college educated, or simply well read, both seem to have become a scarcity in today’s culture. So in a world filled with flashing lights and dumbed down lyrics, sometimes you need to make your own statement… and pick up a book.
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not knowledge but imagination” -AlbertEinstein
Traditional thinking tells us that an A+ represents knowledge. Hard work. Perfection even. Well, Albert Einstein once said “The true sign of intelligence is not knowledge, but imagination”. So don’t let your pursuit of perfection, make you sacrifice your imagination and lose sight of your dreams.
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COLLEGEReal Life It’s amazing that when we were young, we wanted so desperately to be grown ups. It’s not until college where we begin to dread the transition to the real world. So just remember, no matter how many times you re-arrange your schedule to make your “5 year” plan work, there will be an 8’ x 8’ cube with your name on it patiently waiting for you.
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