bachelor of international sales and marketing · business academy midwest zealand institute of...

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Bachelor of International Sales and

Marketing

September 2017

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Table of contents

1. The framework of the curriculum _________________________________________________________ 4 1.1. Reading instructions _________________________________________________________________ 4 1.2. Legal framework for the curriculum: _____________________________________________________ 4 1.3. Name of the programme and the graduate’s title ___________________________________________ 5 1.4. ECTS points ________________________________________________________________________ 5 1.4.1 Figure 1: The structure of the programme and distribution of ECTS points ____________________ 5 1.5. The purpose and objectives of the programme _____________________________________________ 6 1.6. The level of the Qualifications Framework ________________________________________________ 7 1.7. Effective date and transitional provisions _________________________________________________ 7

2. Admission to and enrolment in the degree programme ________________________________________ 7 3. Academic elements and modules _________________________________________________________ 8 3.1. Figure 2: Temporal placement of academic elements, internship, and tests ______________________ 9 3.2. National academic elements ___________________________________________________________ 9 3.2.1 Number of tests in the national academic elements _______________________________________ 18 3.3 Mandatory academic elements _______________________________________________________ 18 3.4 Elective academic elements _________________________________________________________ 20 3.4.1 The learning objectives of the elective elements ________________________________________ 20 3.5 Internship ________________________________________________________________________ 32 3.6 Rules for the completion of the internship _______________________________________________ 33 3.7 Teaching and work methods _________________________________________________________ 34 3.8 Differentiated teaching _____________________________________________________________ 35 3.9 Reading texts in foreign languages ____________________________________________________ 35

4 Internationalisation __________________________________________________________________ 36 4.1 Studying abroad __________________________________________________________________ 36 4.2 Agreements with foreign educational institutions on parallel courses _________________________ 36

5 Tests and exams ___________________________________________________________________ 36 5.1 The tests of the programme _________________________________________________________ 37 5.1.1 Test types ______________________________________________________________________ 37 5.1.2 Planning of tests _________________________________________________________________ 37 5.1.3 Tests with external assessment _____________________________________________________ 39 5.2 Temporal placement of tests during the programme ______________________________________ 39 5.3 The first year test __________________________________________________________________ 39 5.4 Requirements for written assignments and projects _______________________________________ 39 5.5 Requirements for the bachelor project _________________________________________________ 40 5.5.1 The importance of formulating capacity and spelling skills for the assessment ________________ 41 5.6 Aids and assistance during exams ____________________________________________________ 41 5.7 Special test conditions ______________________________________________________________ 41 5.8 Make-up examination/re-examination __________________________________________________ 41 5.9 Examination language ______________________________________________________________ 42 5.10 Initial assessment test _____________________________________________________________ 43 5.11 Cheating at exams _______________________________________________________________ 44 5.11.1 Use of own work and that of others (plagiarism) _______________________________________ 44 5.11.2 The process of clarification of examination cheating, including plagiarism ___________________ 45 5.11.3 Disciplinary measures in case of examination cheating and distracting behaviour _____________ 45 5.11.4 Complaints about sanctions as regards cheating, plagiarism, or distractive behaviour during

the examination _______________________________________________________________________ 46

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6 Other rules for the study programme ____________________________________________________ 46 6.1 Rules for compulsory attendance _____________________________________________________ 46 6.2 Credit transfer ____________________________________________________________________ 46 6.2.1 Credit transfer agreements for courses covered by the common part of the curriculum __________ 46 6.2.2 Credit transfer agreements for courses covered by the institution-specific part of the curriculum __ 47 6.3 Study activity criteria _______________________________________________________________ 47 6.4 Exemption rules ___________________________________________________________________ 49 6.5 Complaints ______________________________________________________________________ 49 6.5.1 Appeal ________________________________________________________________________ 51 6.5.2 Complaints about legal issues ______________________________________________________ 52 6.6 Economy ________________________________________________________________________ 53

Appendix 1: Exam rules _________________________________________________________________ 54 1. Exam rules for Zibat ________________________________________________________________ 56 1.1. Legal framework __________________________________________________________________ 56 1.2. Head of exams ___________________________________________________________________ 56 1.3. Scope of application _______________________________________________________________ 56

2. Exam rules – before, during, and after the exam __________________________________________ 56 2.1. Before the exam __________________________________________________________________ 57 2.2. During the exam __________________________________________________________________ 59 2.3. After the exam ___________________________________________________________________ 62

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1. The framework of the curriculum

1.1. Reading instructions

This curriculum consists of a common part (blue fonts) adopted by the network of

business academies for the study programme, plus an institution-specific (black fonts)

determined by the individual educational institution. The common part has been jointly

prepared by the institutions below, which in a close collaboration are obliged to ensure

national competencies and a uniform exemption practice. The common part of this

curriculum has been determined by the following institutions:

Copenhagen Business Academy

International Business Academy Kolding

Lillebaelt Academy

Business Academy Midwest

Zealand Institute of Business and Technology (Zibat)

Business Academy Southwest

Business Academy Aarhus

University College of Northern Denmark

VIA University College

1.2. Legal framework for the curriculum:

Consolidating Act no. 935 of 25 August 2014 on business academies of

professional higher education (Danish title: Bekendtgørelse af lov om erhvervsakademier for videregående uddannelser).

Consolidating Act no. 1147 of 23 October 2014 on academy profession programmes and professional bachelor programmes (Danish title: Bekendtgørelse af lov om erhvervsakademiuddannelser og professionsbacheloruddannelser (LEP-loven)).

Ministerial Order no. 1047 of 30 June 2016 on academy profession programmes and professional bachelor programmes (Danish title: Bekendtgørelse om erhvervsakademiuddannelser og professionsbacheloruddannelser (LEP-bekendtgørelsen)).

Ministerial Order no. 1500 of 2 December 2016 on examinations on professionally oriented higher education programmes (Danish title: Bekendtgørelse om prøver i erhvervsrettede videregående uddannelser).

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Ministerial Order no. 107 of 27 January 2017 on admission to and enrolment in

academy profession and professional bachelor programmes (Danish title: Bekendtgørelse om adgang til erhvervsakademiuddannelser og professionsbacheloruddannelser)

Ministerial Order no. 114 of 3 February 2015 on the grading scale and other forms of assessment (Danish title: Bekendtgørelse om karakterskala og anden bedømmelse)

Ministerial Order no. 1031 of 3 November 2009 on the professional bachelor programme in International Sales and Marketing (Danish title: Bekendtgørelse om uddannelsen til professionsbachelor i international handel og markedsføring)

There may be amendments to the legal framework above. The current legislation is

available in Danish on www.retsinfo.dk.

1.3.

The name of the programme is Bachelor of International Sales and Marketing.

The graduates are entitled to use the title Bachelor of International Sales and Marketing.

1.4. ECTS points

The study programme is an academic programme of 1.5 years full-time equivalent study

and organised as an independent top-up for the AP Graduate in Marketing

Management.

A full- -time student. A

full-time equivalent study is rated at 60 points in the European Credit Transfer System

(ECTS). Thus, the full programme is rated at a total of 90 ECTS points.

1.4.1 Figure 1: The structure of the programme and distribution of

ECTS points Academic elements 1st semester 2nd semester 3rd semester

Key areas The strategic

foundation of the

company (business

model)

10

The customer as a

starting point

20

Industries and

competitors

5

Sales management

and the sales

development of the

company

10

*Elective

specialisation line

5

http://www.retsinfo.dk/

6

Study technique and

methodology

5

*Elective academic

elements

5

Internship 15

Bachelor project 15

Total 40 20 30

1.5. The purpose and objectives of the programme

The purpose of the programme is to provide the graduate with knowledge and

understanding of practices, applied theories and methods within the field of

international sales and marketing as well as to qualify the graduate to analyse, assess,

and reflect on relevant issues and perform complex tasks in connection with

international customer relations and direct sales.

Learning objectives for the Professional Bachelor of International Sales and Marketing

Learning objectives: The learning objectives cover the knowledge, skills, and competencies

which a Professional Bachelor of International Sales and Marketing will acquire during the

programme.

Learning objectives:

Knowledge

The graduate will acquire knowledge of:

Practices, applied theories and methods within sales and marketing from an

international perspective and to reflect on those

Central theories and models necessary for the BtB, BtC, and BtG sales and marketing

Central laws and rules of importance for international marketing and sales

Relevant models for the assessment of growth and development potential and

Managerial theories and methods.

Skills

The graduate will be able to:

Develop, assess, and implement international sales strategies for various types of

companies

Apply relevant models to carry out product and concept development in the company

Assess and apply legal methods and tools to support the sales work in an

internationally focused company

Assess the competitive position of the company as a basis for planning the initiatives

of the company with focus on sales efforts

Present and justify the selected strategies in a strategic marketing and customer plan

to relevant stakeholders

Apply relevant models for development in connection with innovative projects and

Apply methods for the management of sales staff.

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Competencies

The graduate will be able to:

Manage and identify needs for relevant financial and legal information as regards

international sales tasks

Independently contribute to cross-disciplinary teams and create a motivating

environment in the sales department

Manage sales meetings with an emphasis on financial results and human efforts

Independently manage complex tasks and development-oriented situations in

connection with international sales and marketing and

Identify its own learning needs and structure its own learning in different learning

environments within the field of international sales and marketing.

1.6. The level of the Qualifications Framework

The study programme is at level 6 of the Qualifications Framework.

1.7. Effective date and transitional provisions

The national part of the curriculum takes effect on 20 August 2017 and applies to

students admitted and enrolled in the degree programme after this date.

For students admitted and enrolled in the degree programme until 20 August 2017, the

curriculum of 25 August 2014 shall apply, whereupon they will follow this curriculum as

per 1 September 2020.

The curriculum becomes effective for students commencing the study programme in

August 2017.

2. Admission to and enrolment in the degree programme Admission to the degree programme takes place in accordance with the Ministerial Order on admission to and enrolment in academy profession and professional bachelor programmes (see the reference to the current ministerial order in section 1.2): Admission Clause 12 (1). The educational institution determines, according to sub-clause 2, how many applicants who can be admitted to each degree programme, unless the intake capacity has been stipulated by the Danish Agency for Higher Education. Sub-clause 2. For programmes with an open intake, the institution specifies the intake capacity to guarantee satisfactory study conditions. Clause 13 (1)be admitted to a degree programme if vacant student places are available. Sub-clause 2. The educational institution may grant an exemption from sub-clause 1 in case of unusual circumstances.

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Quotas Clause 14 (1). If there are more qualified applicants than vacant student places in the individual admission area, cf. clause 12, sub-clause 1, the student places may by divided into quota 1 and 2 and quota 3, if any. Remaining student places from quota 1 will be transferred to quota 2, and remaining student places from quota 2 will be transferred to quota 1. Quota 3 may only be established for programmes offered in English. Sub-clause 2. Every year, the Danish Agency for Higher Education stipulates the quota sizes, including quota 3, on recommendation from the educational institutions. Sub-clause 3. The Agency may approve that institutions offering a degree programme can use another admission system than the quota system. Sub-clause 4. On its website, the institution publishes the determined distribution of student places according to the sub-clauses 1 and 2 and any other admission system according to sub-clause 3.

3. Academic elements and modules The national academic elements have been prepared and adopted by the national

network for the degree programme and total 60 ETCS points. The local academic

elements total 30 ECTS points. With the elective academic elements, together with the

internship and bachelor project, the student has the opportunity to leave a personal

mark on its complete competency profile.

For the professional bachelor programme in international sales and marketing,

academic elements corresponding to a workload of 90 ECTS must be passed. A full-

time study programme of a semester consists of academic elements, including

internship, corresponding to 30 ECTS.

The degree programme consists of mandatory academic elements, corresponding to 45

ECTS, elective academic elements of 15 ECTS, internship of 15 ECTS, and a bachelor

project of 15 ECTS.

The student may not conduct study activities exceeding the prescribed ECTS points.

All academic elements, including the bachelor project, are assessed and evaluated.

When the outcome of the assessment is r at a minimum grade 02, the

academic element is regarded as passed.

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3.1. Figure 2: Temporal placement of academic elements, internship,

and tests

Semester Test Academic element ECTS Assessment Internal/

external

1st semester Initial

assessment

test

Is not part of the

academic element- see

paragraph 5.1 for

further description of

the initial assessment

test

- Passed/not

passed

Internal

1st semester

external

The strategic

foundation of the

company (business

model) and The

customer as a starting

point

30 7-point

grading scale

External, 5-hour

written

1st internal Study technique and

methodology

5 7-point

grading scale

Internal

2nd semester

internal, 2

partial exam

Industries and

competitors (counts

1/3)

Sales management and

the sales development

of the company

(counts 2/3)

15 7-point

grading scale

Internal

Elective

element

*Elective academic

element

10 7-point

grading scale

Internal

3rd semester 3rd internal Internship 15 7-point

grading scale

Internal

3rd external Bachelor project 15 7-point

grading scale

External

* The examination in connection with the elective academic elements consists of 2

elements (called Elective Specialization Line). Element 2 consists of the elective

element both elements are tested in one exam and takes place at the element 2

exam..

3.2. National academic elements

The mandatory academic elements of the programme are:

The strategic foundation of the company (business model) (10 ECTS)

The customer as a starting point (20 ECTS)

Industries and competitors (5 ECTS)

Sales management and the sales development of the company (10 ECTS)

Total: 45 ECTS.

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National academic element: The strategic foundation of the

company (business model) ECTS: 10

This academic element comprises strategic analyses of companies, including

strategic directions and business models for BtC, BtB, and BtG, as well as analyses of the

and competencies, also in correlation innovative

platform, processes, and motivation. Moreover, the analyses consist of

foundation, costing, capacity utilisation, and product mix optimisation.

The academic element comprises understanding of the supply chain/SCM and the geographic

position of production and competency centres, including choice of distribution channels,

partnerships, and outsourcing. Moreover, the academic element comprises various legal

aspects, including sources of law, international civil law, types of conflict management, and

types of distribution.

In addition, the academic element comprises an exposition of scientific theoretical paradigms,

as well as perspectives on knowledge, insight, and realisation of knowledge.


Knowledge

The student must:

Have knowledge of various types of business models, including knowledge of what

models and theories to apply in order to understand the strategic foundation of a

company

Have knowledge of various strategic directions in relation to the concept of innovation

Have knowledge of disruption as a concept and development direction

Have knowledge and understanding of relevant theories and models to analyse the

strategic platform of the company, including resources and competencies

Have knowledge and understanding of theories for the innovative platform of the

company, creative processes and management

Have knowledge of the supply chain of a company (functional and innovative

products)

Have knowledge of theories and models for the assessment of in and outsourcing

Have knowledge and understanding of relevant financial models and theories in

relation to the business model

Have knowledge of localisation analysis and distribution strategies (digital and physical

omni-channel)

Have knowledge and understanding of relevant financial models in relation to business

models

Have knowledge of important perspectives on knowledge, insight, and realisation

Have knowledge and understanding of central paradigm shifts within business

economic disciplines

Have solid knowledge of what knowledge is in a social scientific sense and have

knowledge of what role knowledge plays in a business economic perspective

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Have basic knowledge of essential scientific theoretical issues and schools in a

scientific theoretical perspective and particularly within the key areas marketing,

organisation/management, and finances

Have knowledge of international sources of law and their interrelationship as well as

the relationship to national sources of law.

Have knowledge of international conflict management models.

Skills

The student must:

Be able to apply and discuss different strategic directions

Be able to apply disruption and innovation to challenge the existing business model of

a company

Be able to analyse and assess the strategic and innovative platform and development

opportunities of a company

Be able to assess the consequences of the choice of location and distribution

type/channel made by the company

Be able to assess the consequences of the choice of external partners

Be able to assess the financial foundation of the company based on relevant key

figures

Be able to conduct a financial analysis, assessment, and prioritisation of the product

mix in different cost models

Be able to be critical to empirical-analytic theory of science and to discuss what

knowledge is, how it is generated, and how it interacts with the practice

Be able to communicate scientific theoretical issues and consequences to

colleagues/peers

Be able to asses theoretical and practical issues in relation to the scientific theoretical

field

Be able to apply rules for law and venue within international sales and assess the

consequences of the choices that have been made

Be able to apply the rules for different types of distribution in an analysis and

assessment of the chosen type of distribution.

Competences

The student must:

Independently participate in a cross-disciplinary collaboration in order to asses the

strategic situation of a company

Be able to give recommendations to optimise the business model of a company

Ba able to work with innovation in all steps of the business model

Be able to participate in cross-disciplinary development of the innovative basis of a

company

Be able to identify elements of value creation in the supply chain

Be able to prepare bases for financial decisions in relation to the strategy, business

foundation, costs, and price structure of the company

Be able to discuss different scientific theoretical paradigms

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Be able to discuss the problem statement in connection with different scientific

theoretical paradigms

Be able to discuss the consequences of the scientific theoretical standpoint.

National academic element: The customer as a starting point ECTS: 20

This academic element comprises analyses of existing and potential customers, including their

strategic situation, needs, and wishes. The analyses provide the basis for the development of

offerings for existing and potential customers.

In this connection, the element contains the work with development and the maintenance of

the customer base through relationship strategies.

relation to the sales team and the purchase centre, including relations to other corporate

functions and business partners.

supply chain

and logistic support of sales as well as the integration of various sales channels - including

omni-channel, digital, and physical sales channels. Strategies are based on an analysis of the

product and customer mix, economic customer life

cycle analyses and the legal context, including international purchasing and contract law,

transport law, and public procurement law.

The analyses and strategies of the academic element are based on

combine the commercial theory with methodology in scientific projects.


Knowledge

The student must:

Have knowledge and understanding of relevant theories and models to analyse a

, customer base, and development of a customer portfolio,

including profitability reports

offerings and possible

marketing strategies

Have knowledge of general strategic approaches and models in structuring and

organising sales

Have knowledge and understanding of implementability and the relation to other

functions and partners, including competency assessment and communication

structure

Be able to understand important

chain of internationalisation and innovative projects

Be able to understand theoretical tools in relation to supply chain for

the development of international sales foundations strategically, tactically, and

operationally

Have knowledge of theories and models for the assessment of in and outsourcing

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Have knowledge and understanding of tools and methods for the assessment of the

customer and product portfolio in relation to profitability as well as alternative

methods for profitability calculations

Have gained an understanding of the application of methodology in project and report

writing in accordance with the principles of scientific work

Have knowledge of how to collect, interpret, and analyse data

Have knowledge of general principles of the EU procurement rules for sales to public

authorities

Skills

The student must:

Be able to analyse and assess the overall customer base as well as the individual

custome value proposition applying methods and tools

, including the use of big data and profitability

calculations

and future earning

potential and be able to evaluate the relevance of a resource-based approach or

market-oriented approach

Be able to develop the marketing strategies of the company

On the basis of the customer, be able to analyse and assess the organisation of sales,

including relations to other functions in the company

Be able to analyse and assess the need of skills in the sales function in relation to

customer requirements

supply

chain involving relevant theories within the field

sales

organisation and development of partnerships with a focus on ensuring customer

satisfaction and quality of experience

Be able to apply relevant models for the development of solutions for the

supply chain in connection with innovative projects

to

support tactical and operational sales

Be able to calculate and assess the profitability of alternative cost allocation methods:

Activity Based Costing and traditional standard cost

Be able to identify relevant total life cycle costs (TLCC)

Be able to reflect on and participate in discussions about business economic

perspectives in scientific contexts

Be able to prepare a problem analysis and perform problem definitions, and put

forward issues and hypotheses

Be able assess and select ideal survey types for a given issue and critically compare

the survey types used in practice

Have knowledge of the transportation contract within maritime and road transport

with a special emphasis on carrier liability.

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Competencies

The student must:

Independently participate in cross-disciplinary teams in relation to

with marketing intelligence with the customers as a starting point

customer care and

customer development structure

Be able to enter into a discussion about the compan

innovative projects

Be able to ensure the involvement of

of the sales strategy

Be able to prepare a substantiate decision presentation on the basis of alternative cost

allocation models

Be able to assess the profitability of a customer portfolio and expected earning

potential

Be able to critically assess opportunities and constraints related to quantitative and

qualitative data

Be able to collect, process, and interpret quantitative and qualitative data and critically

relate to existing or new data material, including have knowledge of measurement

scales and be able to assess the relevance, timeliness, validity, reliability and

generalisability of data

Be able to prepare scientific reports and projects, including communicating findings,

suggested solutions etc. in a clear and easily readable report containing a clear

problem statement, methodology considerations, and an evaluation of the reliability

and validity of the findings and prerequisites

Independently participate in a professional and cross-disciplinary collaboration on the

conclusion of international sales contracts, with a special emphasis on:

o CISG (International contracts and the international sale (CISG))

o Terms and conditions

o INCOTERMS

o Securing the purchase price.

National academic element: Industries and competitors ECTS: 5

This academic element comprises analyses of competitions, competitors, and cluster and

network collaborations, whereby the company can benchmark in relation to the supply chain,

social responsibility and sustainability, including CSR and the international economic

environment and seen in relation to competition law.

The academic element also requires a methodical approach to acquiring knowledge based on

the scientific theoretical standpoint.


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Knowledge

The student must:

Have knowledge of relevant theories and models as regards competitive positions on

the market, and how those are implemented

Have knowledge of different benchmarking models

Have knowledge of CSR, social responsibility, and sustainability

Have knowledge of basic benchmarking theories and models within SCM

Have knowledge of financial and non-financial benchmarking

Understand international macroeconomic influences on the industry

Have knowledge of the scientific theoretical and methodological approaches

supporting the generation of knowledge

Have knowledge of Danish and European competition law and the interaction between

the rules

Skills

The student must:

development and adaption of the comp offerings. In relation to this, the

student must be able to benchmark a company in relation to a business and to the

, including strategies

dimension in relation to the comp

strategic position

Be able to apply relevant theories and models in connection with benchmarking of an

supply chain

Be able to assess international macroeconomic factors that may influence the

competitive situation in the industry and a given company

Be able to assess risks of international trade

Be able to benchmark a company against a competitor or the industry

Be able to make an assessment of identified international economic conditions in the

external environment and to assess the impact of those for an industry and a company


compare to existing or new data material, including knowledge of measurement scales

and be able to assess the relevance, timeliness, validity, reliability, and generalisability

of data.

Competencies

The student must:

marketing intelligence with a focus on design

and analysis of information about the competitive position on the market

Be able to identify and analyse specific competitors

Be able to identify (main) CSR challenges

based on

benchmarking

Be able to identify and manage risk and hedging in connection with international trade

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Have gained experience in limitations of scientific methods.

National academic element: Sales management and the sales

development of the company ECTS: 10

This academic element comprises an insight into the development of international sales

strategies, including online and offline strategies, CRM for new and existing customers,

customer follow-up, key account, and global account management.

Moreover, the academic element comprises an insight into the organisational development

and change management in consideration of employment law as well as measuring of

.

The academic element comprises budgeting, balanced scorecard as well as triple bottom line

when selecting strategies for the company. In addition, the academic element requires

involvement and reflection on the importance of the scientific theoretical standpoint for

projects.


Knowledge

The student must:

Understand and be able to reflect on key theories for the development of the

, based on different approaches

Have knowledge of models and methods for customer follow-up

Have knowledge and understanding of relevant theories and models in relation to

business models where sales are the starting point

Have knowledge and understanding of organisational consequences of growth

Have knowledge of the management theories which may support the development of

Have knowledge of different theories on motivation and incentive strategies

Have knowledge and understanding of different types of conflict and conflict

resolution options

Have knowledge of situational leadership

Have knowledge of criteria for the evaluation of

Have knowledge of methods and models for risk assessment of the supply chain

Understand alternative budget models

Have knowledge of alternative financial and non-financial types of reporting, including

understanding frames of reference,

environmental, and social reporting

Be able to assess scientific theoretical and methodological issues and integrate the

understanding of academic work and methods with high professionalism in project and

report writing.

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Skills

The student must:

Be able to analyse, develop, and implement international sales strategies for different

for business types (industry, sizes, resources etc.)

Be able to justify and communicate selected strategies in a sales plan to relevant

stakeholders

Be able to evaluate the activities associated with the marketing mix for the

customers, and for the individual customer, to be able to propose any changes in the

strategy and efforts

Be able to prepare a plan for the organisational development and assess the impacts

compared to the organisational complexity

Be able to assess development areas in the sales organisation

Be able to assess the needs of competencies for the sales team

Be able to develop strategies for motivation and coaching of the sales staff

Be able to identify its own learning needs so that knowledge and skills are developed

Be able to develop a follow- business model as regards

measuring of the efficiency of the company

Be able to prepare budget assumptions and prepare and evaluate a complete budget

Be able to reflect on its own practice

Be able to reflect on the limitations of the scientific methods

Be able to apply the rules of employment in an international context, including

compliance with the rules for law and venue, with a special emphasis on recruitment

and retention, relocation, and dismissal.

Competencies

The student must:

Be able to control and manage the development of sales strategies in complex

situations and based on the involvement of relevant stakeholders

Be able to work with assessments

Be able to work with a h

strategic base

Be able to identify its own learning needs in order to develop and maintain relevant

skills to work from a holistic approach

Independently be able to identify and participate in the development of an

organisational action plan ensuring the implementation of the sales plan

Independently be able to participate professionally and interdisciplinarily in the

organisational development

Be able to enter into dialogue with the sales department on optimisation of the

complete sales efforts from the perspective of efficiency in the entire

supply chain

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Be able to create a basis for decision as regards

implementation

3.2.1 Number of tests in the national academic elements

There will be a total of two tests in the national academic elements plus one additional

test in the bachelor project. See Figure 2 for the temporal placement of the tests.

3.3 Mandatory academic elements

Mandatory academic element: Study technique and methodology ECTS: 5

This local academic element takes place in the beginning of the study programme and with

the following purpose:

The student must be able to formulate a scientifically founded argument for possible

solutions to a well-defined marketing problem

The student must be trained in formulating arguments through a written

representation across different academic elements

The student must relate to, process, and analyse data with a view to identify specific

issues that may have marketing-related consequences.

The element comprises:

Knowledge and understanding of the scientific theoretical paradigms within the area of

social science as well as perspectives on knowledge, insight, and realisation of

knowledge

Combination of scientific theory within the commercial field with methodology in

scientific projects

Methodological approach to the achievement of knowledge on the basis of the

scientific theoretical standpoint

Involvement of and reflection on the significance of the scientific theoretical

standpoint for scientific projects.


Knowledge:

The student must:

Have knowledge and understanding of key paradigm shifts in business economics

Have a solid understanding of what knowledge is in a sociological sense and know the

role of knowledge in a business economics perspective

Have basic knowledge of significant scientific theoretical issues and schools within a

social science perspective and, in particular, within the key areas of marketing,

organisation/ management and economics

Understand the application of methodology in project and report writing following the

principles of scientific work

Have knowledge of how to collect, interpret, and analyse data

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Have knowledge of the theory of science and methodological approaches supporting

the generation of knowledge

Be able to asses scientific theoretical and methodological issues and integrate the

understanding of academic work and methods with professionalism in project and

report writing.

Skills:

The student must:

Be able to critically relate to empirical-analytical theory of science and to discuss what

knowledge is, how it is generated, and how it interacts with the practice

Be able to communicate scientific theoretical issues and consequences to

colleagues/peers

Be able to asses theoretical and practical issues in relation to the scientific theoretical

area

Be able to reflect on and involve in discussions about business economics perspectives

in scientific contexts

Be able to prepare problem analyses and to perform a problem definition, and put

forward issues and hypotheses

Be able to assess and select ideal types of survey for a given issue and critically relate

to the types of survey used in practice





Be able to reflect on its own practice

Be able to reflect on the limitations of the scientific methods.

Competencies

The student must:

Be able to discuss different scientific theoretical paradigms

Be able to discuss the problem statement in connection with different scientific

theoretical paradigms

Be able to discuss the consequences of the scientific theoretical standpoint





Be able to prepare scientific reports and projects, including communicating findings,

suggested solutions etc. in a clear and easily readable report containing a clear

problem statement, methodology considerations, and an evaluation of the reliability

and validity of the findings and prerequisites

Have gained experience in the limitations of scientific methods.

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Assessment: The test will be an 8-page synopsis structured in accordance with

with the application of APA as reference system, and which

contains a clear problem area and a problem statement.

3.4 Elective academic elements

Each semester, the institution offers a number of elective academic elements. The

courses of the Danish range may be offered in Danish or English where the courses of

the English range are offered in English.

Range of elective academic elements

Zibat offers a number of elective academic elements, which the students can choose

from for the purpose of focusing its studies towards a specialised professional area.

The purpose of the academic elements is that the student acquires knowledge, skills,

and competencies to identify, assess, and develop strategies for business and

marketing as well as to operationalise and implement them. Moreover, the student must

be able to work in an application-oriented way with specific goals in collaboration with

an established company.

The elective academic elements are organised so that the student can participate in

elective courses at both campuses (Roskilde and Næstved), no matter what campus

they attend.

The elective academic elements consist of two modules:

Module 1: 1st semester: 5 ECTS introduction course (Elective specialisation line)

where the students are introduced to the 3 lines within the elective academic

element

Module 2: 2nd semester: 5 ECTS within the selected elective academic element

The examination takes place as a complete test. The evaluation/assessment is

described under each elective academic element. An individual grade is given

according to the 7-point grading scale. The elective course tests will be assessed by an

internal examiner.

3.4.1 The learning objectives of the elective elements

Module 1: Elective specialisation line ECTS: 5

Purpose: This course is an independent academic element that takes place in the 1st semester.

The purpose of the course is to prepare the student to select its future academic line

(internationalisation, digitalisation, or practical sales) and the associated elective courses (see

overview below), and where the student acquires basic knowledge, skills, and competencies

within all 3 lines.

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The student can only choose one line.


Knowledge

The student must

Have knowledge of the practice and the application of basic and key methods and

theories within internationalisation, digitalisation, and practical sales

Have understanding of and be able to apply basic theories about entrepreneurship,

project management, culture, and their associated theories.

Skills

The student must

At an overall level, be able to apply and combine the acquired skills within law, digital

marketing, IT law, culture, and entrepreneurship in relation to internationalisation,

digitalisation, and practical sales in the profession

Basically be able to assess and communicate practice-oriented issues and the

associated solutions within the 3 lines.

Competencies

The student must

Be able to participate in development-oriented and/or cross-disciplinary work

processes within internationalisation, digitalisation, and practical sales.

Examination: The examination takes place as a complete test for the modules 1 and 2 in the

elective academic elements.

Module 2: Elective academic elements ECTS: 5

Contents: The purpose of the academic element is that the student acquires knowledge, skills,

and competencies to identify, assess, and develop strategies for business and marketing.

Moreover, the student must be able to work in an application-oriented way with specific goals

in collaboration with an established company.

The three lines are described in the tables below:

Internationalisation

Digitalisation

Entrepreneurship and personal sales

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Line: Internationalisation

ECTS: 5

Purpose: The purpose of this line is that the student gains an insight, knowledge, skills, and

competencies within the area of marketing in a global and international perspective. This goal

can be achieved by putting marketing in a global context, including the assessment of

internationalisation strategies, the theoretical foundation linked to the strategies, and to train

.

In addition, the course comprises an academic element that thoroughly deals with the cultural

aspects as regards global collaboration, international marketing, and international

collaboration.

Line: Internationalisering

Fagelement: Intercultural business communication

Purpose:

Academic content

Understanding of cross cultural context

Intercultural communication skills

Insight in a foreign business culture

Understanding of methods for cross-cultural an cross-disciplinary team and project

work

SpecificsThe subject aims to give the students competences on how to work in teams with

many nationalities present in a new cultural environment, for example in a foreign country.

How to do business in a foreign country and work with innovation or/and project

management is another objective for this elective. In connection with this element an

exchange study trip or hosting a group of Exchanges students or teaches from a University

abroad can be expected.


Knowledge:

General knowledge about intercultural differences between various nationalities

Knowledge about different corporate business styles in different countries

Specific knowledge about lifestyle in the chosen foreign country compared with

Western European lifestyle

Specific knowledge about management style compared to the Western European

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context

Acquaintance with the way of doing business in the chosen foreign country: visiting

companies.

Innovations or/and project management issues in the chosen foreign country:

opportunities, challenges and perspectives.

Skills:

Getting an understanding on how intercultural difference can influence the process

when different nationalities are working together on a project or assignment.

Understanding the pitfalls when different nationalities are working together on a

project.

Understanding how to use different tools to improve the intercultural communication

skills

Getting an understanding on how to do business in chosen foreign country

Getting a general understanding on how to work with innovation and/or project

management.

Competencies

The ability to adapt to the intercultural context of studying in a new cultural

environment

The ability to professionally cooperate in teams within cross-cultural settings

The ability to develop intercultural communication skills

The ability to get insight into business environment and opportunities in chosen foreign

country

The ability to work in teams on a project with innovative content.

Exam:

Group presentation part Time: 30 minutes per group in total.

Group presentation should be max. 5-7 min. It can be PowerPoint or other visual form for

presentation. During the presentation, the group should present their solution to the case

problem assigned during the course.

Interview/dialog with group will take 15 minutes: After presentation, examiners will be asking

additional question about presentation and casework in general.

Individual part:Time: Oral 15 minutes exam, based on the course curricular.

The student should present her reflections regarding the intercultural processes, which she

has been involved in during the course and, from there, demonstrate ability of making

24

perspectives towards the curriculum of the course. Student will have 30 minutes to prepare

his/her answer.

Knowledge, competencies and skills are expected to be demonstrated during the exam.

Line: Internationalisation Academic element: International Marketing

Purpose: Almost all Danish companies are directly or indirectly engaged in international

business activities. The academic element deals with the special issues a company faces in

connection with international marketing and sourcing. This module explores what strategies,

behaviour, and parameters that may be most appropriate for the company to apply in order

to achieve its goals and international success.

Contents:

Political, economic, social, technical, and cultural stimuli

competitiveness

Provision of information and international research

Market selection

Choice of entry modes

International sourcing

International distribution

Strategy development, including multi-domestic and global parameter values

Organisation and manag

implementation and coordination.

Goal description:

Generally seen, the student must gain insight and knowledge to independently conduct

managerial activities within international marketing and sourcing.


Knowledge:

Acquire knowledge of the theories, models and concepts of the course so that the

student can make the right application in relation to empirical issues within the key

topics of the field

Acquire knowledge to independently select or combine a rational view for the

development of marketing strategies and plans on the global market.

Skills:

Achieve skills so that the student can: Describe and account for the normative

development that characterises process of internationalisation and its

consequences based on the theories and models of the area

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Analyse the significance of the cultural distance based on different theories and

eting

efforts

Account for and justify how the market information can be provided in order to ensure

a sufficiently qualitative basis for decision on the market establishment stage as well as

on the subsequent operational stage

Analyse and assess strategic issues in relation to various entry modes, including their

application in specific empirical contexts

justified suggestions for parameter design for: products, including service products,

price, promotion, and distribution

Analyse the balance of multi-domestic and global parameter approaches for products

and marketing efforts

ernational sourcing can be

implemented and organised.

Competencies:

Acquire competencies to understand managerial tasks

international activities

On the basis of the theories and models of the area, be able to develop justified

solutions in relation to specific cases

To develop an international marketing plan ensuring consistency between the

international goals and resources and the applied strategies and empirical

conditions

To make independent reflections based on theories and models included in the module

syllabus

Be skilled to identify relevant theories/models in relation to a specific empirical issue

and subsequently, based on those, be able to analyse and formulate justified

suggestions for solutions

Demonstrate its insight into the consequences of selecting the specific theoretical and

methodological approach as a solution and subsequently discuss its relevance and

shortcomings, if any

Demonstrate a professional overview and conduct independent combinations and

assessments across the field by means of various approaches and analyses

Demonstrate knowledge, skills, and competencies in accordance with this course

description.

Examination: 30-minute oral exam (incl. voting and grading) based on a written 5-page

synopsis

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Line: Internationalisation

Academic element: Intercultural business communication

Purpose:

Academic content

Understanding of cross cultural context

Intercultural communication skills

Insight in a foreign business culture

Understanding of methods for cross-cultural an cross-disciplinary team and project

work

SpecificsThe subject aims to give the students competences on how to work in teams with

many nationalities present in a new cultural environment, for example in a foreign

country. How to do business in a foreign country and work with innovation or/and project

management is another objective for this elective. In connection with this element an

exchange study trip or hosting a group of Exchanges students or teaches from a University

abroad can be expected.


Knowledge:

General knowledge about intercultural differences between various nationalities

Knowledge about different corporate business styles in different countries

Specific knowledge about lifestyle in the chosen foreign country compared with

Western European lifestyle

Specific knowledge about management style compared to the Western European

context

Acquaintance with the way of doing business in the chosen foreign country: visiting

companies.

Innovations or/and project management issues in the chosen foreign country:

opportunities, challenges and perspectives.

Skills:

Getting an understanding on how intercultural difference can influence the process

when different nationalities are working together on a project or assignment.

Understanding the pitfalls when different nationalities are working together on a

project.

Understanding how to use different tools to improve the intercultural communication

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Line: Digitalisation ECTS: 5

Purpose: The purpose of this line is to provide the student with insight, knowledge, skills, and

competencies within marketing in a digital world. This is based on the fact that marketing to a

high extent (and increasingly) becomes more and more digitalised, and thus companies and

organisations must relate to their actions on digital platforms.

skills

Getting an understanding on how to do business in chosen foreign country

Getting a general understanding on how to work with innovation and/or project

management.

Competencies

The ability to adapt to the intercultural context of studying in a new cultural

environment

The ability to professionally cooperate in teams within cross-cultural settings

The ability to develop intercultural communication skills

The ability to get insight into business environment and opportunities in chosen foreign

country

The ability to work in teams on a project with innovative content.

Examination:

Group presentation partTime: 30 minutes per group in total.

Group presentation should be max. 5-7 min. It can be PowerPoint or other visual form for

presentation. During the presentation, the group should present their solution to the case

problem assigned during the course.

Interview/dialog with group will take 15 minutes: After presentation, examiners will be asking

additional question about presentation and casework in general.

Individual part:Time: Oral 15 minutes exam, based on the course curricular.

The student should present her reflections regarding the intercultural processes, which she

has been involved in during the course and, from there, demonstrate ability of making

perspectives towards the curriculum of the course. Student will have 30 minutes to prepare

his/her answer.

Knowledge, competencies and skills are expected to be demonstrated during the exam.

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Moreover, the line comprises an academic element that thoroughly deals with the legislation

that applies to the digital world.

Line: Digitalisation Academic element: Digital Marketing

Purpose: The students work together in groups with the development of specific solutions

based on specific tasks appearing on the list of the company in question.

Academic contents

Digital Marketing

Digital Disruption

Social Marketing

Search Engine Optimisation

Search Engine Advertising

Content Marketing

Conversion optimised online design

Web strategy

Specifics

The course aims to teach the student how to apply innovative processes aiming at developing

new marketing strategies based on the Internet.

The implementation must be understood specifically. The students must be able to develop and

implement a web strategy prototype, starting with an audience, choice of channels and

marketing strategies, as well as to prepare suggestions and finally a specific web strategy.


Knowledge

Have knowledge of theories and practices within Digital Marketing

Understand theories and methods as regards the application of online disciplines

Be able to reflect on how Digital Marketing can contribute to lead generating activities

The student must be updated in the role that Digital Marketing plays in each company

The students must achieve an overall strategic and broad knowledge of the earning

potential for modern companies online.

Skills

Be able to develop a web strategy for a selected company and be able to apply relevant

models to conduct conversion optimised campaigns for the company - online

Be able to understand the differences between Paid Traffic and Gained Traffic, as well as

how to work with both types of audience

Be able to assess the competitive situation, as a basis for the development of

Be able to plan and perform tasks in connection with the development of Digital Marketing

29

strategies from independent evaluations

Be able to develop, manage, and implement sales-oriented Digital Marketing strategies

based on different innovative work methods, which also include relevant business partners

With a good understanding of Digital Marketing, be able to protect any company from

Digital Disruption on the Internet.

Competencies

Be able to participate in the effective sales work in connection with Digital Marketing in a

company with an independent responsibility at the operational level

Develop independency, interpersonal skills, and the ability to be innovative.

Examination: 30-minute oral group exam.

By the end of the course, each study group prepares a brief web strategy that is presented at

the oral exam. Subsequently, the students are asked questions about the syllabus.

Line: Digitalisation Academic element: IT law

Purpose: With the course IT law, you will learn about some key legal issues related to Internet

marketing and social media.

Coherence with other subjects of the programme.

There is a correlation between the general course "Business Law" and other marketing

courses - in particular, there is a link to the course of digital marketing.


Knowledge

The student must:

Have knowledge of the structure of the Internet and the legal challenges arising in the

wake of new media in the marketing of these media

Have knowledge of the EU's role in cross-border activity on the Internet, including

knowledge of EU regulatory ways.

Skills

The student must:

Be able to assess different marketing approaches in relation to the law on:

Cookie rules

Marketing Act, particularly § 6

Personal data protection

Intellectual property, including: domain names and trademarks infringement

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Competencies

The student must:

Be able to apply cookie rules and assess whether existing consent requirements have

been observed, including the ability to assess the technology behind digital marketing,

particularly the first- and third-party cookies problem

Be able to apply marketing law and assess whether existing laws are complied with. In

particular, the student must assess the Marketing Practices Act § 6 (spam) as well as

trademark and domain law conflicts

To apply the Personal Data Protection Act, including the ability to define what personal

information is, and the principles governing the processing of personal data on the

Internet in particular.

Be able to apply intellectual property-specific challenges on the Internet, in particular

violations of the Copyright Act.

Examination: 30-minute oral exam, including voting and grading

Line: Entrepreneurship and personal sales ECTS: 5

Purpose: The purpose of this line is to provide the student with insight, knowledge, skills, and

competencies as regards entrepreneurship and innovation. In that context, project

management is very important and is thus included in this module.

Moreover, the line comprises an academic element that deals with personal development and

sales. These areas are often of great significance as regards entrepreneurship; such skills are

necessary to release business ideas and innovation projects.

Line: Entrepreneurship and personal sales Academic element: Project management and entrepreneurship

Purpose: This line comprises a number of innovative courses where the students work with

specific and practical innovation processes, and where they develop their own ideas and

convert them into business models, which may have a financial and/or cultural, social, or

societal value.

During the course, a number of relevant professional inputs are given for the development of

an idea turning into innovation, including idea development, personal sales, and online

marketing.


Knowledge

The student will acquire theoretical and practical knowledge and understanding of:

Th

31

The essential elements of the Effectuation theory

Different business model types

Different methods for creativity and idea development

Different forms of innovation and handling of innovation in companies

Means of financing for the StartUp environment in Denmark

To teach the students to become project managers in real life by learning to analyse and

handle issues relating to project management, risk management, and product

development in a dynamic interplay between theory and practice

Knowledge of the different concepts, theories, and methodologies relating to project

management and product development

Knowledge of how to prepare a project based on innovation.

Skills

The student will be able to:

Work with idea development tools (divergent and convergent thinking)

Make a pitch in front of an audience

Work with different types of visual presentation

Prepare different types of prototypes

Prepare different types of business models

Prepare a budget for the start-up of a company/project

Plan and conduct tests of needs, product, and business model for external stakeholders

Skills in understanding and dealing with challenges relating to project management

Skills in applying the relevant tools to perform tasks within the organisation

Skills in planning management initiatives relating to product development and project

management.

Competencies


Test the market potential of a specific business idea/product/concept

Communicate professional issues and solutions as well as to present the results for

colleagues, business partners, and non-specialists

Participate in cross-disciplinary teams in connection with innovative work

Independently analyse, plan, and implement project work in connection with the

development from idea to innovation

The ability to manage projects in an organisation operating on the market that requires

innovation and development of new products

The ability to identify needs and handle the corresponding project-oriented management

tasks within an innovative organisation

The ability to run a project in the span between a traditional production or service-

oriented company and the turbulence of the global market place.

Examination: 30-minute oral and individual exam, incl. voting and grading

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Line: Entrepreneurship and personal sales Academic element: Personal sales and development

Purpose: This elective is designed to be a comprehensive introduction to the fundamental

principles of professional selling. The elective will provide the students with an overview of the

behaviours and habits needed by professional salespeople to persuade prospects as well as

repeat customers to purchase company products and services as well as the tools

professional salespeople can adopt when facing adversity.


Learning Aims

The student will gain an understanding of the role of personal selling within the

promotional mix.

value for customers and building customer relationships

The student will learn about the personal selling process

The student will learn about the seven habits of highly successful people and be able

to apply them to professional salespeople

The student will learn about how professional salespeople can manage themselves

(stress management) and their time.

Learning Outcomes

Students who complete this course will know of the habits needed to be successful

professional salespeople

Students who complete this course will know how to handle the stress and frustration

that come with professional selling

Students who complete this course will know how to go through the sales cycle

successfully.

Competencies


Collaborate with individuals and teams from different departments to deliver superior

customer value

Be able to remedy some of the stress and frustration that come with personal selling.

Examination: Written synopsis and a 20-minute oral exam

3.5 Internship

Internship Temporal placement: 3rd semester

ECTS: 15

Contents: The internship of this programme will create a connection between the theories and the

vocational conditions of the profession. The internship will ensure closeness to practice and

the development of professional and personal skills for independent business participation.

33

The internship supports the student in converting the acquired knowledge into practical

experience.


Knowledge

The student must:

Have knowledge of the theories, methods, and practice of the profession

Be able to understand concepts and methods and to reflect on their application

Have experience in performing practical tasks.

Skills

The student must:

Be able to convert the acquired knowledge into practice within the business

Be able to assess theoretical and practical issues and to develop suggested solutions

Be able to apply and communicate relevant theories to perform tasks in the internship

workplace.

Competencies

The student must:

Be able to see its own professional role in relation to specific tasks

Be able to enter into professional as well as cross-disciplinary collaboration.

Assessment: Written internship report of 15 pages assessed as

3.6 Rules for the completion of the internship

roles and responsibilities in connection with internships are as follows

A written contract signed by the student, the internship company, and the supervisor

forms the basis of the internship.

The internship company is expected to be a business partner i

knowledge-sharing network that contributes and is st and 2nd semester.

In the company, the student will have a supervisor at its disposal this is mutually

agreed by and between the company and the student.

The internship must be compared to a full-time job with the same requirements for

working hours, efforts, engagement, and flexibility that the graduate professional

bachelor is expected to meet in its first job.

The student

The student is personally responsible for the process until an internship contract has

been concluded with the entrepreneur/company environment or company. As

34

mentioned below, the academy supports the student in several ways during this

process.

During the internship, the student is responsible for the achievement of the learning

objectives.

In case of anomalies during the internship, the student must inform the supervisor assigned to him/her to find a solution.

Internship coordinator

The internship coordinator is responsible for collecting the internship contracts and

approving that they create the basis for the achievement of the learning objectives

during the internship.

Internship supervisor

In connection with the project writing, the student will have a supervisor at its disposal.

on a daily basis if the student has

questions, needs help etc. Subsequently, the internship coordinator can be contacted.

Collaboration between the student and the internship supervisor

The student will have an internship supervisor at its disposal during the entire internship

period, e.g. in connection with the professional contents of the internship as well as

regards the definition of learning objectives in collaboration with the internship

company. The supervisor is expected to be in touch with the internship company as and

when required.

For further information, please see the internship documents and manuals.

3.7 Teaching and work methods

Targeted learning

Each semester comprises a complete and defined learning process with individual

exams. Thus, it is possible for the student to replace one semester with documented

equivalent learning and exams from another Danish or international institution.

Through their studies, the students will also learn to identify and meet their own

learning needs and learn to participate in personal and complex cross-cultural relations

in a flexible, targeted, and determined manner, whether in relation to customers and

business partners or colleagues and managers - both in Denmark and abroad.

The teaching may take place at other Zibat campuses.

Learning method and structure

This practical angle provides a holistic and multi-disciplinary approach to the complex

practical issues that characterise the profession. The teaching is thus based on such

issues and to a great extent, it involves empirical data, cases, and best practice from the

companies collaborating with the degree programme.

35

In addition, the institution emphasises that the teachers of the degree programme have

relevant practical experience within the profession and are involved in knowledge-

sharing networks in both practical and research environments within the academic field

in question.

The teaching incorporates the latest knowledge and results from national and

international research, trials, and development work within the disciplines relevant for

the profession.

The application of a large number of different methodologies in the teaching and other

educational activities helps to prepare the students for their sales and marketing work,

while creating a lively and engaging learning environment.

The teaching is based on a combination of academic inputs and practical issues in

relevant areas while including empirical data, cases, and best practice from companies

with which the institution or the students collaborate.

The following activities help the students to meet their learning objectives:

1) Class teaching

2) Group and project work

3) Supervision

4) Presentations

5) Guest lectures, company visits, cases etc.

6) The physical framework

7) Lessons and modules

The teaching is organised in a way that the duration of modules, lessons, breaks etc. will

flow compared to the schedules and is prepared by the individual teacher.

The programme may have days of organised independent studies however, those

days will not take place on a fixed weekday.

3.8 Differentiated teaching

professional directions.

3.9 Reading texts in foreign languages

Some materials of the programme may be in English, and come elements may be

taught in English as well.

36

Besides the requirements stipulated in the Ministerial Order on Admission, no further

foreign language skills are required.

4 Internationalisation The students have the opportunity to complete their internship and bachelor project in

a company or organisation outside Denmark.

4.1 Studying abroad

Within the Professional Bachelor of International Sales and Marketing, the following

academic elements may be completed abroad:

- 2nd semester

- Internship

- Bachelor project

Academic elements completed as part of a study visit abroad can be credited to the

programme if they meet the requirements as regards contents and level.

Ziba

crediting before the studies abroad commence the student is responsible for sending

the application for crediting in a timely manner. The decision will be based on a

professional assessment.

With the prior approval of a study visit abroad, the student must after the completion

of the studies abroad document the academic elements completed during the

approved study visit. In connection with the prior approval, the student must give the

institution its consent to collect the necessary information after the completion of the

studies abroad.

The academic element, for which credit transfer has been granted, is deemed to have

been completed if it has been passed in accordance with the rules for the programme

in question. Zibat endeavours to ensure that students can complete their 2nd semester

at an educational institution abroad.

4.2 Agreements with foreign educational institutions on parallel

courses

Information on partner institutions, international internships, credit transfer, and

procedures is continuously published by Zibat.

5 Tests and exams All academic elements are completed with a test that is graded in accordance with the

7-point grading scale.

37

5.1 The tests of the programme

The scope and temporal placement of the tests are shown in Figure 2, section 3.1. All

tests must be passed with the minimum grade 02.

5.1.1 Test types

The study programme contains various forms of exams, which reflect the contents of

the teaching as well as working methods.

5.1.2 Planning of tests

Below you find an overview of the study programme tests including a description of

formalities and assessment.

Planning of tests 1st external

5-hour written exam

Assessment criteria:

Assessment criteria = The learning objectives for the academic elements 1 and 2.

The exam will be graded according to the 7-point grading scale.

Consequences of failure to pass: Re-examination. See the exam schedule.

Temporal placement: By the end of the 1st semester

ECTS: 20

Planning of tests 1st internal: Study technique and methodology

Written synopsis


Assessment criteria = The learning objectives for Study technique and methodology.



Temporal placement: 1st semester

ECTS: 5

38

Planning of tests

2nd external (the two Partial examination)

Oral exam on the basis of written work


Assessment criteria = The learning objectives for the academic elements 3 and 4.



Temporal placement: By the end of the 2nd semester

ECTS: 20

Planning of tests 2nd internal (elective academic element tests)

See the description of the academic elements in section 3.4


Assessment criteria = The learning objectives for the elective academic element.



Temporal placement: 2nd semester

ECTS: 5

Planning of tests 3rd internal (internship exam)

Report with oral exam


Assessment criteria = The learning objectives for the internship.

Passed/not passed.

Admission requirements: To be admitted to the exam, the student must have completed

electronic evaluation of the internship.

Consequences of failure to pass: Improvement of the internship report.

Temporal placement: 3rd semester (when the internship is completed)

ECTS: 15

39

Planning of tests 3rd external (Bachelor project)

Report with oral defence.


Assessment criteria = The learning objectives for the bachelor project.


Admission requirements: The student must have passed all other exams of the programme,

including the internship.

Consequences of failure to pass: If the overall grade averages less than 02, the student must

complete a new project with a new problem statement.

Temporal placement: By the end of the 3rd semester

ECTS: 15

5.1.3 Tests with external assessment

See overview in section 3.1.

5.2 Temporal placement of tests during the programme

See overview in section 3.1.

5.3 The first year test nd

year of study after the commencement of study in order to continue its studies. See section 1.2 with reference to the current Ministerial Order on examinations on professionally oriented higher education programmes.

5.4 Requirements for written assignments and projects

Formal requirements apply to written assignments. According to the Ministerial Order

No. 1519 of 16 December 2013 on examinations on professionally oriented higher

education programmes, Zibat is obliged to inform the students of the criteria and

requirements for the tests/exams.

40

Failure to comply with formal requirements may lead to rejection of the

assignment/paper. Thus, the assignment/paper will not be assessed, and the student

will have used one exam attempt.

Therefore, it is important that the students familiarise themselves with those

requirements. The purpose of the requirements is to make the paper readable and easy

to understand and to ensure that it complies with the general requirements for

publication. We recommend that the students also familiarise themselves with the

conte

How important are formulation capacity and spelling skills for the assessment?

Formulation and spelling are part of the overall assessment of an assignment or exam

performance, regardless of the language in which the project is written. However, the

academic content outweighs the other elements, cf. Clause 34(2) of the Executive

Order on Examinations. The written work in connection with the bachelor project is

assessed on the basis of the academic content as well as legibility (clarity, terminology,

formulation, and spelling).

5.5 Requirements for the bachelor project

The learning objectives for the bachelor project are identical to the learning objectives

of the programme listed under section 1.

The bachelor

reflect on the practices of the profession and the application of theories and methods in

relation to a practical issue. The issue, which must be central for the study programme

as well as for the profession, is formulated by the student, possibly in collaboration with

a private or public company. The academy approves the problem statement.

The extent of the bachelor project may not exceed 100,000 characters.

Bachelor project ECTS: 15

Temporal placement: By the end of the 3rd semester.

Contents:

The project must be based on central issues of the study programme and must contain

elements from the internship.

The problem statement for the project is formulated by the student and, to the extent

possible, in collaboration with a company. The project issue must be approved by the

academy.

As a general rule, the bachelor project is prepared individually.

When answering the issue, it is important that the student can apply key theories and

methods. Furthermore, the bachelor project must involve empirical material to solve the

specific issue.


The learning objectives are identical to those of the study programme, see section 1.5.

41

Examination: External oral test on the basis of the bachelor project. A total individual grade

for the written project and the oral presentation is given in accordance with the 7-point

grading scale.

5.5.1 The importance of formulating capacity and spelling skills for

the assessment

Spelling skills and formulating capacity are included in the final exam project. The

assessment is based on an overall evaluation of the professional contents as well as

spelling skills and formulating capacity. However, the professional contents outweigh

the other elements.

Students who can document relevant specific disabilities may apply for an exemption

from the requirement that spelling skills and formulating capacity are included in the

assessment. The application must be submitted to the head of studies no later than 4

weeks before the test takes place.

5.6 Aids and assistance during exams

Unless otherwise expressly stated for the individual test, all aids are permitted at

exams.

5.7 Special test conditions

In case of physical or mental disabilities, the student may apply for special test

conditions. The application must be submitted to the academy no later than 4 weeks

before the test takes place. An exemption from this deadline may be granted if sudden

health problems have occurred. The application must contain a medical certificate, a

statement from an institute of speech and hearing therapy or an institute for dyslexic

and blind, or other documentation of health conditions or relevant specific disabilities.

Application for permission to bring other aids must be submitted to the academy no

later than 4 weeks before the test takes place.

5.8 Make-up examination/re-examination

Re-examination due to illness (make-up examination)

If a student has been prevented from participating in an exam/a test due to

documented illness or another unpredictable reason (Act of God), the student will have

the opportunity to sit a (re)-examination as soon as possible. If the test takes place in

42

the final exam period of the study programme, the student will have the opportunity to

take the test in the same exam period or in immediate continuation hereof.

The re-examination test may be identical to the next ordinary test.

Information about time and place for the re-examination will be available on the

communication platform of the department.

Illness must be documented by a medical certificate1. The institution must have

received the medical certificate no later than three weekdays after the test/exam took

place. Students who fall ill during the test/exam must document that he/she was ill on

the day in question.

If illness is not documented in accordance with the rules described above, this means

that the student has used an examination attempt.

Re-examination

In case of failed or missed examinations, the student is automatically registered for re-

examination as long as examination attempts remain. The re-examination test may be

identical to the next ordinary test.

The student must personally stay informed as to when the re-examination will be held.

Information about time and place for re-examinations is available on the

communication platform of the department.

The head of studies may grant an exemption from the continuous registration under

exceptional circumstances, including a documented handicap.

5.9 Examination language

Examination language

Unless otherwise stated in the description of each test, the examination language shall

be Danish. The tests may be held in Swedish or Norwegian instead of Danish. For study

programmes or single courses offered in English or in another foreign language, the

tests may be held in those languages.

Students who do not have Danish as their mother tongue may apply for an exemption

from the requirement that spelling skills and formulating capacity are included in the

assessment of the final project or the final exam project as well as tests where the

1 Any costs related to the collection of documentation must be carried by the student.

43

aforementioned skills according to this curriculum are included in the assessment.

The application must be submitted to the academy no later than 4 weeks before the

test takes place.

5.10 Initial assessment test

Zibat conducts initial assessment tests for all full-time degree programmes. Students

must pass the initial assessment test to continue its studies, cf. Clause 9 of the

Executive Order on Examinations.

Students must sit the initial assessment test no later than two months from the

commencement of the programme, and the students must receive the results two

weeks after the test at the latest.

Students who fail this test may sit a re-examination, which takes place within three

months from the commencement of the programme.

A student has two attempts to pass the initial assessment test.

The initial assessment test is not covered by the rules regarding exam appeals. Zibat may grant students an exemption from the deadlines laid down for passing the initial assessment test if necessary due to illness, childbirth, or unusual circumstances. Such circumstances must be documented.

Planning of tests Initial assessment test

Recording of absence (first attempt).

alternative test will be organised. Read more about the initial assessment test in the current

exam catalogue.

Description of the exam type: The student must participate in 85 % of the teaching during

the first six weeks from commencement of study (first attempt). If the student does not

comply with this requirement to attendance, he/she must submit a written assignment

(second attempt).

Assessment criteria: Passed/not passed or approved/not approved. The student must be informed of the result no later than two weeks from the date of the test. The student has two attempts to pass the initial assessment test.

Consequences of failure to pass: Students who fail this test may sit a re-examination, which takes place within three months after the commencement of the programme. If the second attempt is not successful, the student cannot continue on the programme and will be deregistered in accordance with Clause 9 of the Executive Order on Examinations.

44

Special conditions for the initial assessment test: The initial assessment test is not covered by the rules regarding exam appeals, cf. Clause 9(4) of the Executive Order on Examinations. Zibat may grant students an exemption from the deadlines for passing the initial assessment test on account of illness, childbirth, or unusual circumstances. Such circumstances must be documented.

Temporal placement: The test takes place no later than two months after commencement of

study.

5.11 Cheating at exams

With the submission of a written assignment, the student confirms with its signature

that the assignment has been completed without undue assistance.

5.11.1 Use of own work and that of others (plagiarism)

Examination cheating in case of plagiarism includes a written assignment which wholly

assignment:

●

without said reproduction cle

requirements for written assignments.

● Covers large passages with a choice of words which are very close to that of

another work or which are similar in phrasing etc. so that it by comparison is

possible to see that the passages could not have been written without the using

the other work.

●

appropriately credited.

● ed

work without source reference.

Assumption of examination cheating, including plagiarism during and after the

examination

It shall be reported to the head of studies if it during or after an examination is assumed

that an examinee:

● Has illicitly helped or gained help,

●

● Has used his/her previously assessed work or parts of such work without

reference to this (plagiarism).

45

5.11.2 The process of clarification of examination cheating, including

plagiarism

Postponement of the examination

With regard to the reporting of examination cheating such as plagiarism of a written

assignment, which forms the basis of assessment at a later oral test, the head of studies

shall postpone the examination if it is not possible to clarify the case prior to the fixed

date of examination.

Reporting form and content

The reporting must take place without any undue delay. The reporting must include a

written presentation of the case, including information that can identify the reported

persons plus a short description and available documentation of the situation. It must

be stated whether this is a repeated case for one or more of the reported persons.

In case of reported plagiarism, the plagiarised parts must be marked with clear

reference to the sources that have been plagiarised. The plagiarised text must be

marked in the source text as well.

Involvement of the examinee hearing of parties

The head of studies determines whether the hearing of the student should take place

orally, in writing, or as a combination of both.

At an oral hearing of parties, the examinee will be summoned to an interview to provide

further information about the circumstances for the purpose of presenting the

documentation for the a

conception of the case. The examinee is entitled to be accompanied by a companion.

At a written hearing of parties, the documentation for the assumption of examination

cheating is forwarded for t

the case.

5.11.3 Disciplinary measures in case of examination cheating and

distracting behaviour

If the head of studies is confirmed in the assumption of examination cheating, and the

action has had or could have an impact on the assessment, the head of studies shall

expel the examinee from the examination.

In less serious cases, a warning will be given first.

In more serious cases, the head of studies may expel the examinee for short or long

periods. In such cases a written warning will be given, stating that any repetitions may

lead to permanent expulsion.

46

An expulsion means that any grade for the examination in question will be void, and

that the examinee has used an examination attempt.

The examinee cannot participate in a make-up examination or re-examination, but must

take the next ordinary test when offered by the study programme.

Under serious circumstances, the head of studies may decide that the examinee shall be

expelled from the academy for a short or a long period. In such cases a written warning

will be given, stating that any repetitions may lead to permanent expulsion.

The student cannot participate in the teaching or examinations during the period of

expulsion.

The head of studies may grant an exemption.

5.11.4 Complaints about sanctions as regards cheating, plagiarism, or

distractive behaviour during the examination

The adjudication on the examinee having used an examination attempt and the

expulsion of the examinee due to examination cheating are final and cannot be brought

before a higher administrative authority.

Complaints about legal issues (e.g. disqualification, hearing, complaint guidance, on

whether the Executive Order on Examinations has been correctly interpreted etc.) may

be brought before the Danish Agency for Higher Education. Complaints are submitted

to the institution and made to the head of studies, who will issue a statement, which the

complainant shall have the opportunity to comment on within a period of normally one

week. The institution sends the complaint, the statement, and any comments made by

the complainant to the Danish Agency for Higher Education. The complaint made to the

institution must be made within two weeks from the day the complainant received the

adjudication, cf. Executive Order on Examinations, clause 51.

6 Other rules for the study programme

6.1 Rules for compulsory attendance

See section 6.3 for criteria for the assessment of study activity.

6.2 Credit transfer

6.2.1 Credit transfer agreements for courses covered by the

common part of the curriculum

47

Passed academic elements are equivalent to the corresponding academic elements offered by other educational institutions.

The student is obliged to inform the institution of any academic elements completed at

another Danish or international higher educational institution and any occupations that

may be assumed to grant the student credit transfer. The institution will grant credit

transfer in each individual case based on completed/passed academic elements and

occupations that match courses, parts of the study programme, and parts of the

internship. The decision to grant credit transfer is based on a professional assessment.

Approval of prior credits

The student can apply for prior credit approval. With the prior approval of a study visit

in Denmark or abroad, the student is obliged after the completion of the study visit

to document the academic elements completed during the approved study visit. In

connection with the prior approval, the student must give the institution consent to

collect the necessary information after the completion of the study visit.

With the approval of prior credits, the academic element is considered completed if it is

passed according to the rules applying to the programme.

6.2.2 Credit transfer agreements for courses covered by the

institution-specific part of the curriculum

Passed elective academic elements are equivalent to the corresponding academic

elements at other educational institutions offering this programme as well as other

programmes.

Approval of prior credits

The student may apply for approval of prior credits if the student has completed

academic elements awarding credit, which are either offered by the programme or not.

6.3 Study activity criteria The criteria have been defined to ensure that the students graduate from Zibat with the

highest possible level of professional skills, and so that Zibat complies with existing

legislation for academy profession degree programmes and professional bachelor

degree programmes, as set out in the following Ministerial Order:

48

A student's enrolment may be terminated by Zibat without further notice if the student

has not been active for a consecutive period of at least 12 months, cf. clause 17(2) no. 10

of the Ministerial Order on academy profession programmes and professional bachelor

programmes (LEP). Zibat may grant an exemption from this rule if unusual

circumstances apply, see clause 38(2) of the Ministerial Order on admission.

Students who fail to pass exams totalling a minimum of 45 ECTS within a consecutive

period of 12 months are deemed to be inactive. Periods of approved leave do not count

in this regard.

Study activity criteria

Participation in the teaching

Attendance is compulsory, and records are kept

ceeds 15 %, the student will be evaluated to determine

his/her study activity

The absence percentage is evaluated three times per semester

Students must participate actively in project and group work as well as in project

and group work presentations.

6.3.1 Deregistration of students

The student deregisters

Students who want to deregister must submit written documentation to comply with

the administrative procedures. The documentation may consist of a completed, official

deregistration form or an email from the student.

The student is deregistered because of insufficient study activity:

on the basis of records of absence and fixed requirements/tests/submission of written

assignments. The programme has a fixed definition of study activity.

The student counsellor is responsible for assessing the study activity on the

basis of the records of absence, and the teachers/programme manager are responsible

for assessing the study activity in the light of the fixed

Ministerial Order on Academy Profession and Professional Bachelor Degree Programmes Clause 5 (1). The student is obliged to participate in the teaching programme in accordance with the rules set out in the curriculum, including any rules about compulsory attendance in relation to parts of the programme. (2) Degree programmes with a prescribed scope of up to 120 ECTS must be completed within a number of years corresponding to twice the prescribed duration. Other degree programmes must be completed within the number of years corresponding to the prescribed duration plus two years. The educational institution may grant an exemption from the latest time of completion in case of exceptional circumstances.

49

requirements/tests/submission of written assignments, cf. the procedure for study

activity under the individual programmes.

The first time a student is rated as inactive, the student will be contacted (on email or

telephone) and invited for an interview with the student counsellor.

The second time a student is rated as inactive, the student receives a written notice

from the study administration.

Upon receipt of the written notice, the student must actively confirm whether he/she

wants to keep his/her study place, stating how the student intends to meet the

requirements for study activity in the future. If the student fails to provide this

feedback, the student will receive a second reminder from the study administration

regarding deregistration.

The third time a student is rated as inactive, he/she receives a written warning from the

study administration regarding deregistration.

6.4 Exemption rules The institution may grant an exemption from the rules stipulated in the common part of

the curriculum, which are solely determined by the institutions if warranted on account

of unusual circumstances. The institutions collaborate on a uniform exemption practice.

The educational institution may grant an exemption from the rules stipulated in the

curriculum by the institution(s) if warranted on account of unusual circumstances.

6.5 Complaints

Complaints about examinations

It is recommended that the examinee seeks guidance from the student counsellor in

connection with the complaint procedure and preparation of a complaint.

The rules for complaints about examinations are stated in the Executive Order on

Examinations, chapter 10.

The Executive Order on Examinations distinguishes between complains about:

● The basis of the examination etc., the examination process, and/or the

assessment and

● Complaints about legal issues.

The two forms of complaints are handled differently.

50

Complaints about the basis of the examination etc., the examination process, and

the assessment

An examinee may up to two weeks after the examination assessment has been

announced in the usual way submit a written and justified complaint about:

● The basis of the examination, including the examination question, assignments,

and similar as well as its relationship to the objectives and requirements of the

programme

● The examination process

● The assessment

The complaint can concern all examinations, including written and oral examinations

and a combination hereof as well as practical or clinical examinations.

The complaint must be submitted to the head of studies.

The complaint must immediately be presented to the original examiners, i.e. the

examiner and external examiner of the examination in question. The statement from the

examiners must form the

questions. Traditionally, the institution sets a limited period of two weeks for the

submission of statements.

will have the opportunity to comment on the statements within the period of normally

one week.

The adjudication is made by the institution on the basis of the examiners' academic

statement and any comments to the statement made by the complainant.

The adjudication must be made in writing and be justified, and may:

Make an offer for a new assessment (re-assessment) only in case of written

examinations, however

Make an offer for a new examination (re-examination)

State that the student has not succeeded in his/her complaint.

If it is decided to offer a re-assessment or re-examination, the head of studies appoints

new examiners. The re-assessment may only be offered for written examinations where

there is material for assessment since new examiners cannot (re)-assess an oral

examination that has already taken place, and because the original examiners' notes are

personal and cannot be submitted.

If the adjudication offers a re-assessment or re-examination, the complainant must be

informed that the re-assessment or re-examination may result in a lower grade. The

student must formally accept the offer within a period of two weeks from the issue of

the adjudication. The student cannot cancel his or her acceptance. If the student does

51

not formally accept the offer within the notice period, the re-assessment or re-

examination will not take place.

The re-assessment or re-examination must take place as soon as possible.

In case of re-assessment, the case documents must be submitted to the examiners: The

assignment, response, complaint, the original examiners' statements with the

complainant's remarks about this, and the institution's adjudications.

The examiners will inform the institution of the result of the re-assessment with an

enclosed written justification and the assessment. The re-examination and re-

assessment may result in a lower grade.

If it is decided that a new assessment should be made or that an offer for re-

examination may be made, the decision applies to all of the examinees if the

examination has the same shortcoming that the complaint is about.

The complaint must be sent to the head of studies no later than two weeks (14 calendar

days) after the assessment of the examination in question has been issued. If the last

day of this complaint period falls on a public holiday, the next immediate weekday

becomes the last day of the complaint period.

The study programme may grant an exception from this complaint period under

exceptional circumstances.

6.5.1 Appeal

With regard to academic questions, the complainant may take the institution's

adjudication to a board of appeal. The board of appeal's work is covered by the Public

Administration Act, including in regard to disqualification and confidentiality.

The appeal must be submitted to the head of studies.

The appeal must be submitted up to two weeks at the latest after the examinee has

been informed of the adjudication. The same requirements as named above for

complaints (writing, justification, etc.) also apply to the appeal.

The board of appeal consists of two appointed examiners who are appointed by the

examiner chairman, a qualified examination teacher, and a student from the field of

study (the programme), who are both appointed by the head of studies.

The board of appeal makes the adjudication on the basis of the material that was the

foundation for the institution's adjudication and the examinee's justification for appeal.

52

The board of appeal handles the appeal, and the adjudication may:

● Make an offer for a new assessment (re-assessment) with new examiners. Only

for written examinations, however

● Make an offer for a new examination (re-examination) with new examiners, or

● State that the student has not succeeded in his/her appeal.

If the adjudication offers a re-assessment or re-examination, the complainant must be

informed that the re-assessment or re-examination may result in a lower grade. The

student must formally accept the offer within a period of two weeks from the issue of

the adjudication. The student cannot cancel his/her acceptance.

If the student does not formally accept the offer within the notice period, the re-

assessment or re- examination will not take place.

The re-assessment or re-examination must take place as soon as possible.

In the case of re-assessment, the case documents must be submitted to the examiners:

The assignment, response, complaint, the original examiners' statements with the

complainant's remarks about this, and the institution's adjudications.

The board of appeal must have made its adjudication two months at the latest three

months for summer examinations after the appeal has been lodged.

The board of appeal's adjudication is final, which means that the case cannot be

brought before a higher administrative authority as regards the academic part of the

complaint.

6.5.2 Complaints about legal issues

Complaints about legal issues as regards adjudications made by the examiners in

connection with re-assessment or re-examination or the board of appeal's adjudication

may be submitted to Zibat within a period of two weeks from the day the complainant

was informed of the adjudication.

Complains about legal issues as regards adjudications made by the institution in

accordance with the rules in the Executive Order on Examinations (e.g. disqualification,

hearing, on whether the Executive Order on Examinations has been correctly

interpreted etc.) may be submitted to the institution, which then issues a statement,

which the complainant has the opportunity to comment on within a period of normally

one week. The institution sends the complaint, the statement, and any comments made

by the complainant to the Danish Agency for Higher Education. The submission of the

complaint to the institution must be made within two weeks (14 calendar days) from

the day the complainant was informed of the adjudication.

53

6.6 Economy All activities imposed on the student must be considered as self-payment, unless

otherwise stated.

54

Appendix 1: Exam rules

EXAM RULES

Zealand Institute of Business and Technology (Zibat)

This appendix contains the overall exam rules applying to students at Zibat

Programme-specific conditions as regards the individual exams appear from the

curriculums

55

Table of contents

Appendix 1: Exam rules ...................................................................................................................................... 54 1. Exam rules for Zibat ................................................................................................................................... 56 1.1. Legal framework ...................................................................................................................................... 56 1.2. Head of exams .......................................................................................................................................... 56 1.3. Scope of application ............................................................................................................................... 56

2. Exam rules before, during, and after the exam ................................................................................ 56 2.1. Before the exam ....................................................................................................................................... 57 Enrolment.............................................................................................................................................................. 57 Deregistration ...................................................................................................................................................... 57 Information on exams and meeting lists ....................................................................................................... 57 Arrive early ........................................................................................................................................................... 58 Illness/absence .................................................................................................................................................... 58 Exam language .................................................................................................................................................... 59 Exam aids .............................................................................................................................................................. 59 Don't forget your photo ID ............................................................................................................................... 59 Special conditions ............................................................................................................................................... 59 Written assignments and the like ................................................................................................................... 59 2.2. During the exam ....................................................................................................................................... 59 Exams are open to the public .......................................................................................................................... 59 Illness ...................................................................................................................................................................... 60 Cheating, plagiarism, and expulsion from exams ....................................................................................... 60 Sound and image recordings ............................................................................................................................ 61 Use of PC for written exams ............................................................................................................................. 61 Rules for electronic submission in Wiseflow after the written exam ..................................................... 61 Submission of assignments, reports etc. in Wiseflow ............................................................................... 62 Special rules for written exams ....................................................................................................................... 62 2.3. After the exam .......................................................................................................................................... 62 Assessment/result of the exam ....................................................................................................................... 62 Make-up examination/re-examination .......................................................................................................... 62 Number of exam attempts ............................................................................................................................... 63 Complaints ............................................................................................................................................................ 63 Appeal of complaint decision .......................................................................................................................... 64

56

1. Exam rules for Zibat

The exam rules contain the overall guidelines for the professional bachelor, business

academy, and academy programme exams at Zibat.

The purpose of these rules is to ensure that the student is well informed of the current

rules applying to exams.

For information on the temporal placement of exams during the course of programme,

exam forms etc., please see the requirements for the exams in the curriculum for each

programme.

1.1. Legal framework Exams taking place under the auspices of Zibat are conducted in full compliance with the

following legal framework:

Ministerial Order no. 1050 of 2 December 2016 on examinations on professionally

oriented higher education programmes (In Danish: om prøver i

erhvervsrettede videregående uddannelser) .

Ministerial Order no. 114 of 3 February 2015 on the grading scale and other forms

of assessment of educations within the sphere of the Ministry of Higher Education

and Science (In Danish: else om karakterskala og anden bedømmelse

ved uddannelser på Uddannelses- ).

1.2. Head of exams The respective head of studies is the head of exams. However, the head of studies may

for some exams appoint one or more heads of exams managing all questions as regards

the exams.

1.3. Scope of application These exam rules apply to all tests and exams taking place in connection with the

professional bachelor (PBA), business academy (AK), and academy programmes (AU)

under the auspices of Zibat.

2. Exam rules before, during, and after the exam

57

2.1. Before the exam

Enrolment

When enrolled in a semester, the student is automatically registered for the exams and

tests taking place during the semester in question including make-up examinations/re-

examinations.

If you fail an exam or fall ill, you must sit a re-examination, which usually takes place a

few weeks after the regular exam.

If you fail a make-up examination/re-examination, or if you miss an examination or make-

up examination/re-examination that you are registered for, you are automatically

registered for the next ordinary exam in the course in question. That means that if you

miss an exam, you are not entitled to sit the following re-examination, but have to wait

until the next ordinary exam takes place.

Before you can take an exam, you must have complied with the requirements for passing

the mandatory study activities, assignments, and participation in the teaching etc. during

the entire semester. See the curriculum for further information.

. Information on

.

Deregistration

It is not possible to deregister from examinations or make-up examinations/re-

examinations (see the section below on illness/absence, however).

Information on exams and meeting lists

For each programme, Zibat prepares information on exams where you can find the exam

dates, whether the exam is oral or written, the submission dates for written assignments

etc.

The information on exams is published mid-April for the spring semester and Mid-

October for the autumn semester. Further information on exams is available on the

intranet.

Later in the semester, Zibat prepares a meeting lest for each exam with practical

information on:

Dates and times for the exam, including the estimated date and time for make-up

examinations/re-examinations

Rooms

Type of exam

Name of the examiner and external examiner

Name of the person responsible for the exam in question (head of exams)

58

Contact details of the study administration (e.g. in connection with notification of

illness)

Submission of written assignments etc. before the exam

Any special conditions, e.g. as regards the use of IT, Internet, aids etc.

When the written exam results will be available in Wiseflow (under -

Archive and on ums.easj.dk (under - Grades

14 days before the exam

takes place.

It is your own responsibility to stay informed about the

meeting lists.

Arrive early

Arrive at the exam well ahead the scheduled time no later than 15 minutes before the

exam starts. For written exams, you must be at your seat and be ready 10 minutes before

the exam starts.

If you are late for an exam, you may be excluded from the exam. Please be aware that

absence will count as a used examination attempt ( Make-

up examination/re-examin ). If you have a good reason for being late, the person

responsible for the (written) exam may decide whether to let you in. In such case, you

will not be granted extra time for your exam.

Similarly, the examiner at an oral exam may decide whether you can be examined at a

later time during the exam in question (on the same day).

If you submit a report/product later than the scheduled deadline, you will be excluded

from the exam in question. You must be aware that late submission of a report/product

will count as a used examination attempt ( Make-up

examination/re- ). This also applies to submission of written assignments or

other products used as a basis for examination but are not included in the assessment.

Illness/absence

If you cannot take the exam due to illness, you must immediately inform the study

administration. You must submit/send a medical certificate (at your own expense) to the

study administration no later than 8 days after the exam date if you want the opportunity

to sit a re-examination. The time of make-up examination/re-examination will be

available on the Information on exams and the meeting list.

Absence from the exam without notification of illness or medical certificate will count as

a used exam attempt, and thus you are not entitled to sit a re-examination. In such cases,

you must wait until the next ordinary exam.

59

Exam language

The exam language including for written assignments shall be Danish in cases where

the programme is offered in Danish. If the programme is offered in English, the exam

language will be English as well.

Exam aids

In the curriculum and the exam meeting list the aids allowed for the each exam are listed.

Please pay special attention to IT-based aids the practical rules will appear from the

exam meeting list.

Don't forget your photo ID

At each exam, you must be able to prove your identity with a photo ID (preferably

student card - or ). The invigilators and the external examiner

do not know you!

Special conditions

If you have any mental or physical disabilities or similar difficulties, or if your mother

tongue is not Danish, you may apply to Zibat for sitting the exam on special conditions.

If needed, Zibat may grant you special conditions to put you on an equal footing with

other examinees. You must submit the application to the study administration no later

than two months prior to the exam, and you are entitled to a response a month prior to

the exam.

Written assignments and the like

Several students may complete an assignment together, unless otherwise stated in the

curriculum under each exam. Please be aware that if the assessment of a written

assignment stands alone and is not followed up by an oral exam, it must be possible to

identify

individually.

All written assignments must be uploaded in Wiseflow before the deadline expires. See

the sections below for more information on submission in Wiseflow.

2.2. During the exam

Exams are open to the public

An oral/practical exam is open to the public that means that others may attend your

exam, or you are free to invite guests. If the exam is individual and based on a product

prepared in a group, the other members of the group are not allowed to be present in

the room until they are examined themselves.

60

Zibat may limit the access to the exam, e.g. in the interest of the examined student or in

connection with assignments that are subject to a confidentiality agreement with a

company. The examiner may restrict the access to the exam room due to the lack of

space and prevent certain individuals from attending the exam if necessary to maintain

order.

Illness

If you fall ill during the exam, you must immediately inform the examiner or the invigilator,

who will inform the study administration. If the exam is interrupted due to illness, it will

not count as a used exam attempt if you submit/send a medical certificate (at your own

expense) to the study administration no later than 8 days from the exam date. When the

study administration has received your medical certificate, you will be registered for a

make-up examination, which usually takes place shortly after the ordinary exam. The

exact time of the make-up examination will appear from the meeting list for the exam in

question.

If the study administration has not received your medical certificate within the fixed

deadline, the interrupted exam will count as a used exam attempt.

If you fall ill during a re-examination/make-up examination, the same procedure and rules

apply. However, you will then be registered for the next ordinary exam.

Cheating, plagiarism, and expulsion from exams

As a general rule, you may be expelled from an exam if you cheat or cause disruption at

the exam.

You may also be expelled from an exam after the exam has taken place. Expulsion from

an exam due to cheating/plagiarism means that any grade for the exam in question will

be void, and that the student has used an exam attempt.

Examples of cheating may include:

Illicitly gain help during the exam

Illicitly help others during the exam

s own work or to use the

(plagiarism,

see the section below)

To use aids that are not allowed for the exam in question.

Cheating under aggravating circumstances or several times may lead to the student

being expelled from the programme for a short or a long period. Expulsion on account

of cheating under aggravating circumstances is accompanied by a written warning that

a recurrence may lead to permanent expulsion from the programme.

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Plagiarism

Written examination papers, projects, reports etc. submitted in connection with the

exam must be prepared by the student alone.

assessed materials without clear reference to this, it is regarded as plagiarism2.

When a written assignment is individual, it is also regarded as plagiarism if the student

uses parts of texts that were jointly written by a group of students and submitted in

identical form in several assignments.

Plagiarism is categorized as cheating, and therefore the consequences of plagiarising

are as described above.

Sound and image recordings

No sound or image recordings may be made during the exam unless they are part of the

course of exam. In such cases, the recordings are made by Zibat.

Use of PC for written exams

Zibat will not provide PCs for exams. That means that you have to bring your own PC

and an extension cord, which is connected to the power source installed in the exam

room.

Rules for electronic submission in Wiseflow after the written exam

Prior to the written exam, you will receive an email on your @edu.easj.dk mail with a

link to the written exam in Wiseflow. Upon your arrival to the exam room, you must

log in to Wiseflow under the submission folder created for the exam in question.

Here you must upload your paper following the procedure described in the section

below. Your paper must be uploaded on Wiseflow prior to the expiration of the

exam deadline.

The paper must be submitted in a PDF file format. Additional materials may be

submitted in other formats as well.

In case of technical problems in connection with the submission, you can contact

the invigilator before the deadline expires.

If the paper has not been submitted in the period where the submission folder is

open, we regard the paper as not submitted. In this case, you will have used an

exam attempt.

2 For more information on plagiarism, see www.stopplagiat.nu

http://www.stopplagiat.nu/

62

Submission of assignments, reports etc. in Wiseflow

Click on the submission folder in the given room in Wiseflow.

If you submit the assignment alone, you click on the button ( Upload

and choose the file. Then click on .

If you submit the assignment as a group, you must tick off your own and your group

.

Special rules for written exams

If you need draft paper for your exam, this will be provided by Zibat. You are not

allowed to use your own paper.

During the exam, you must keep calm and do not disturb the other examinees.

If you have to leave the exam room during the exam, this must be done under

supervision.

If you have finished your exam paper, you may not leave your place until your paper

has been uploaded correctly in Wiseflow.

In the last 30 minutes of the exam, you may not leave the room even though your

paper has been submitted in Wiseflow.

No assignments or papers (not draft paper either) may be removed from the exam

room until the exam is over.

2.3. After the exam

Assessment/result of the exam

On the meeting list for each exam, you can see when the result of the exam is available

in ) and on

).

You cannot be informed of your results by contacting the study administration or other

employees at Zibat.

Make-up examination/re-examination

If you have failed an exam, you must sit a re-examination. The re-examination period

I the section Information on exams and

meeting lists

Only one re-examination will take place. If you fail the re-examination, you will not be

able to sit the exam until the next ordinary exam period.

If you were ill during the exam, and you have submitted a medical certificate, you must

sit a make-up examination, which as a rule will take place at the same time as the re-

63

examination. If you fail the make-up examination, or if you are ill again, you will not be

able to sit the exam until the next ordinary exam period.

If the examination combines practical work and/or several test forms, it will appear from

the curriculum which parts that must be re-taken in connection with the re-

examination/make-up examination.

Number of exam attempts

You have a total of three attempts for each exam3. Only under exceptional circumstances,

Zibat may grant more attempts.

If needed, you have to apply for exemption for an extra attempt to pass a given exam.

You must submit the application to the study administration no later than 5 days after

you have received the result of the exam you failed for the third time. Your head of

studies will make the adjudication, and you are entitled to receive a reply no later than 14

days after the study administration received your application for exemption.

Complaints

You may submit a complaint about the conditions concerning the examination. The

complaint may concern:

1. The basis of the examination, including the examination question, assignments,

and similar as well as its relationship to the objectives and requirements of the

programme

2. The examination process

3. The assessment.

When complaining about an exam, the following guidelines must be observed:

We must be in receipt of your complaint no later than two weeks after the grade was

announced. If unusual circumstances apply, Zibat may grant an exemption from this

deadline.

The complaint must be written and justified.

The complaint must be personal i.e. you can only complain about your own exam.

If several students want to complain about the same aspect, each student must submit

his/her own complaint.

The complaint must be submitted to the study administration and addressed to the

head of studies for the programme in question.

For the complaint procedure, you will receive a copy of the exam question and your

written paper, if applicable.

3 This does not apply to any initial assessment test where only two attempts are given. See the relevant curriculum for more information.

64

Subsequently, the complaint will be managed in accordance with the rules for

41-46) in the Ministerial Order no. 1050 of 2 December

2016 on examinations on professionally oriented higher education programmes. See the

Ministerial Order for further details or contact the head of studies.

Appeal of complaint decision

If you are dissatisfied with the complaint response, you may appeal the adjudication. In

that case, the following guidelines must be observed:

We must be in receipt of your appeal no later than two weeks after you were informed

of the adjudication. If unusual circumstances apply, Zibat may grant an exemption

from this deadline.

The appeal must be written and justified.

The appeal must be submitted to the study administration and addressed to the head

of studies for the programme in question.

Subsequently, the appeal will be managed in accordance with the rules for Appeal of

47-51) in the Ministerial Order no. 1050 of 2 December 2016 on

examinations on professionally oriented higher education programmes. See the

Ministerial Order for further details or contact the head of studies.

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