Full-time Year 2011 5th Intake

Programme Code: 113-19100

Bachelor of

Business Administration

This is an exempted programme under the Non-local Higher and Professional Education (Regulation) Ordinance (ref. number: 411601).It is a matter of discretion for individual employers to recognize any qualification to which this programme may lead.

www.cityu.edu.hk/ce/bbaSCOPE/1/11/02/087

Bachelor’s Degree(Top-Up) Programme

Macquarie University: amongst Australia's top ten universities

About Macquarie UniversityRanked among Australia’s ten top universities1, Macquarie is distinguished by the range and quality of its courses, which are designed in response to the ever-changing needs of industry, society and the environment. With the high calibre of its courses and teaching staff, it is not surprising that Macquarie’s graduates are highly sought after: their starting salaries have been amongst the highest in Australia for more than a decade (The Good Universities Guide 1998-2010).Academic staff across the Faculty of Business are consistently recognised as award winners (Australian Learning and Teaching Council) and opinion leaders at local, national and international levels. Macquarie University’s North Ryde campus is located on 126 hectares of beautiful parkland and is a 30 minute drive northwest of Sydney Harbour. You can also take a train from the campus to the city.1 Shanghai Jiao Tong University Academic Rankings of World Universities, 2010

For the latest news of Macquarie and further information, please visit the website: www.international.mq.edu.au

Programme AimsThe programme aims to provide a comprehensive preparation for students wishing to pursue a career in business management, teach students all the business skills upon which modern management relies, help students to develop an analytical and enquiring mind so as to respond creatively to the problems and opportunities facing modern business, and prepare students for pursuing Master’s programmes at Macquarie University or at other overseas or local universities.

Programme FeaturesHigh Quality Australia Business Education• AlldegreeprogrammesofMacquarieUniversityincluding

the BBA programme is regularly audited by AUQA (Australian Universities Quality Agency).

• Strong equivalence to the high quality Macquarie BBAdegree at Sydney. Students will study the same courses, use the same textbooks, and graduate with the same degree as on-campus students in Australia.

Practicability• The programme is broad and comprehensive which

covers major areas of business such as marketing, human resources, strategic management and finance & quantitative methods. Students will be equipped with modern business skills for career development.

• Companyvisits/guesttalkswillbearrangedforstudents.

FlexibilityStudents may transfer part of their studies to Macquarie University in Sydney if specific academic requirements arefulfilledandthescheduleallows.(Applicationwillbeassessedon a case-by-case basis.)

Views From Graduates and StudentsLily Poon (Graduate of 2007/08 Cohort and is now holding a marketing position in a local bank. She is the current Secretary of the Macquarie University Alumni Association (Hong Kong Chapter))

I’m pleased to share with you my working experience after graduation. Thequalifiedacademicbackgroundgivesmea competitive edge inpursuing my career. I enter into banking industries and perform some marketing roles. The promotion in bank is performance basis. The majorbusinessskillsIlearntfromaccounting,finance,marketingandquantitative methods well prepared me to respond to problem solving andperformingmarketingjobs.I’mconfidenttomycareerdevelopmentand I consider applying postgraduate program this year as well.

Hazel Tsui (Graduate of 2008/09 Cohort and currently studying for MA in Marketing at the University of London, UK )

The Macquarie Bachelor of Business Administration (BBA) programme covers major subjects relating to marketing and management. They offered me a broad and comprehensive knowledge. It helped me to develop analytical and enquiring mind in responding to any problems and opportunities in businesses. The BBA course — Business Project allowed me to improve my communication and social skills which are very important in managing businesses and having negotiations with partners in future. As I’ve already acquired with good business knowledge during my previous BBA study, it is much easier for me to understand the subjects better for my current postgraduate study at UK.

Sophie Ng (Graduate of 2007/08 Cohort and is currently studying for a master degree in Marketing at the University of Sydney, Australia)It is my pleasure to share my feelings and happiness about my school life.The days in Macquarie BBA programme are full of cheers and joys. In the past two years, I have built up good relationship with teachers and fellow classmates. Undoubtedly, I have not only gained academic knowledge through the program but also feel teachers’ care and coursemates’ love. One important thing is that it helps with my further study. I am now studying master degree in the University of Sydney and I believe one of the reason Iwasable togetaplace there is that I finishedmybachelordegreeatthe Macquarie University which has gained good reputation in Australia. Macquarie teachers and local teaching staff of the Macquarie BBA(HK) programmework closely and dedicate the best-fit courses for students,therefore I can easily catch up the studies when I am taking my master degree in Sydney.

Donald Kwoon (Current student of 2009/10 Cohort, and has transferred his remaining study to Macquarie University in Sydney after studying in Hong Kong for the first two terms)In July 2010, I have been grateful to transfer my studies to Sydney to continue the last two semesters of my courses in Australia, instead of studying those in Hong Kong. I put much effort on my study in Sydney on-campus and feel great to get a good academic result in the third semester. It is a good chance for those who are interested in transferring to Sydney to enjoy the life of studying without stress of academic result.

The Bachelor of Business Administration provides a rigorous, broad and comprehensive preparation for students wishing to pursue a career in business management. The programme covers all the important disciplines of management such as accounting, finance, marketing, strategy, international business, economics and human resource management.

Welcome Message

Macquarie University Among the Top 40 Universities in the Asia-Pacific Region1

Prof. Greg Elliott, Programme DirectorMacquarie University

* Subject to approval. Macquarie University and SCOPE reserve the right to amend the programme structure, content and graduation requirements from time to time.

Detailed module descriptions are available at www.cityu.edu.hk/ce/bba

Bachelor of Business Administration

Programme Structure & Content*The full-time top-up programme is delivered over 4 terms in around 16 months. Generally, students will receive up to 24 credit points for recognised previous studies and are required to take 16 out of the below 18 courses leading to a total of 48 credits, equivalent to the last two years of the 3-year BBA degree. Depending on academic backgrounds, the required combination of the 16 courses may vary for different students.

Term 1ACCG106 Accounting Information for Decision Making

ACST101 Techniques and Elements of Finance

BUSL250 Business Law

ECON111 Microeconomics Principles

MKTG203 Consumer Behaviour

Term 2ACCG200 Fundamentals of Management Accounting

BBA216 Business Communications

HRM107 Introduction to Human Resources

STAT170 Introductory Statistics

MKTG207 Services Marketing

Term 3

ACCG253 Financial Management

BBA350 Strategic Management

ENV200 Environment and Sustainability

MKTG308 Customer Relationship Management

Term4AFAS300 Principles of Financial Literacy

BBA340 Cross Cultural Management

BBA360 Business Project

MKTG311 Brand Management

Professor Greg ElliottQualifications :MCom,PhD(UNSW)Position :AssociateDean,International,Departmentof

MarketingandManagementCoursetaught :MKTG207ServicesMarketing

Dr. Lawrence AngQualifications :BSc,HonsClass1(UniversityofNewSouthWales),

PhD(UniversityofNewSouthWales,AGSM)Position :AssociateProfessorofMarketing,Departmentof

MarketingandManagementCoursetaught :MKTG308CustomerRelationshipManagement

Dr. Chris BaumannQualifications :EconomistSEBA(Switzerland),MBA(SimonFraser),

DBA(MGSM),PGCertHigherEducation(Macq)Position :SeniorLecturer,DepartmentofMarketingand

ManagementtCoursetaught :MKTG311BrandManagement

Dr. Meena ChavanQualifications :BCom,MCom,PhDPosition :SeniorLecturer,DepartmentofMarketingand

ManagementCoursetaught :BBA340CrossCulturalManagement

Dr. Steven D’ Alessandro Qualifications :PhD(UWA),M.Commerce(Curtin),B.Commerce,

Hons.(UWA),Cert.TertiaryTeaching(Murdoch)Position :SeniorLecturer,DepartmentofMarketingand

ManagementCoursetaught :MKTG203ConsumerBehaviour

Dr. David GrayQualifications :B.Com(Hons)(Economics)UNSW,B.Com(Accounting)

(UNSW),M.Com(Hons)(Economics)(NSW)Position :SeniorLecturer,DepartmentofMarketingand

ManagementCoursetaught :BBA350StrategicManagement BBA360BusinessProject

Macquarie University Teaching Staff

Ms. Deborah Howlett Qualifications :B.CommandM.CommPosition :AssociateLecturer,DepartmentofMarketingand

ManagementCoursetaught :BBA350StrategicManagement BBA360BusinessProject

Dr. Robert JackQualifications :BA(SocSc)(LaT),GradDipMktg(Mon),MMktg(Mon),

MIntBus(Mon),PhD(Mon)Position :Lecturer,DepartmentofMarketingandManagementtCoursetaught :BUS201IntroductiontoInternationalBusinesst

Dr. Denise Jepsen Qualifications :B.Psych(Hons)UNE,M.OrgPsych(Macq),PGCert

HE(Macq),PhD(MGSM),FAHRI,MAPSPosition :SeniorLecturer,DepartmentofMarketingand

ManagementCoursetaught :HRM107HumanResourcesManagement

Programme DeliveryAbout half of the teaching will be delivered by Macquarie academic staff and the remainder will be conducted by local teaching staff.

Teaching and LearningClassesEach course normally consists of 26 lecture hours and 13 tutorial hours.VenueClasses will be held at SCOPE Learning Centres in Kowloon Tongand/orotherdesignatedvenues.Student SupportStudents will have access to the CityU Library, CityU Computing Services Centres and the online resources provided by Macquarie University.Assessment and AwardAssessment for the courses is based on a combination of assignments, tests, projects, case studies and examinations. Individual teaching staff may modify the assessment components and/or the weighting so as to better reflect the learningoutcomes.A student will be awarded a Bachelor of Business Administration conferred by Macquarie University upon successful completion of the programme in accordance with the programme requirements.

Further Study OpportunitiesStudents who have completed this programme may be considered for further education at the postgraduate level. Macquarie University offers a variety of one-year postgraduate programmes taught in Australia, China, Hong Kong, Japan and Singapore. For details, please visit the website: www.international.mq.edu.au/study

Besides, our BBA graduates were also offered master degree places at the following universities: • CityUniversityofHongKong• HongKongBaptistUniversity• UniversityofLondon,UnitedKingdom• UniversityofSydney,Australia

Admission RequirementsApplicants should possess a recognised associate degree/higher diploma in business-related disciplines or equivalent qualifications. Depending on academic background, somestudents may be required to provide proof of English language proficiency.

FeesApplication Fee : HK$140 (to be paid at the time of application)Tuition Fee : HK$86,400 (to be paid in two equal

installments)Additional feeswillbecharged incaseof re-assessmentand /or re-takingof courses.

EnquiriesSchool of Continuing and Professional EducationLocation : LG/F.,AcademicExchangeBuilding,

City University of Hong KongGeneralenquiries:34425487/34427423Fax : 3442 0399 Email : team3@scope.edu

Financial AssistanceContinuing Education FundSome courses of the programme have been included in the list of reimbursable courses under the Government Continuing Education Fund (CEF). Eligible applicants will be reimbursed 80% of the course fees, subject to a maximum sum of HK$10,000, on successful completion of the courses. For more information, please visit the government’s website: www.sfaa.gov.hk/cef/ or call the government’s 24-hour hotline at 3142 2277.Education LoanSuccessful applicants are eligible to apply for the Non-means Tested Loan Scheme (NLS) administered by the Student Financial Assistance Agency (SFAA) of the HKSAR government. The maximumfinancialassistanceundertheNLSisequivalenttothetotal tuition fees payable for the programme. For more details and enquiries, please call 2150 6222 or visit SFAA’s website: www.sfaa.gov.hk

ApplicationA completed application form, together with the following documents should be sent to SCOPE on or before the application deadline: ■ Proof of application fee payment; and ■ TWO sets of copies of Academic certificates (e.g. HKCEE

certificate; Associate Degree/Higher Diploma transcript and certificate).• Forthosenon-CityUapplicants,theyarerequiredtosubmitthe course outline/teaching outline ofEACH course theyhavestudied/iscurrentlystudyingintheirassociatedegree/higher diploma programme.

• The course outline/teaching outline should list out thetopics covered and textbook(s) used in the course.

Deadline for Application31 July 2011As class size is limited, it is advisable for interested applicants to submittheirapplicationsasearlyasispossible.Qualifiedapplicantsareacceptedonafirst-come,first-servedbasis.

CommencementSeptember 2011

Online Enquiries of Application StatusAn acknowledgement of your application will be sent to you via email. Enquiries about your application status can be made at our website: www.cityu.edu.hk/ce/enrol/que 7 working days after submission of your application form.

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