baca_portfolio_2012
DESCRIPTION
Sample work for Ryan Baca.TRANSCRIPT
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R YA N B A C A
3 1 0 . 8 4 9 . 0 5 6 7
b a c a @ a r r e x . c o m
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SUMMARY
Talented Graphic Designer with 10 years exper ience in pr int , web and video. Highly motivated, creat ive and versat i le. Strong attent ion to detai l , comfortable in a team environment or as project lead. Great communicat ion ski l ls and passionate about design. Exper ience within the act ion sports industry as both an athlete and designer.I received an AA in Fine Art f rom LTCC in 2000 and a Cert i f icate in Graphic Design from UCR 2002.
SKILLS
Prof ic ient in Photoshop, I l lustrator, InDesign and Final Cut Pro. Strong troubleshoot ing ski l ls and fast learning curve.
PROFESSIONAL EXPERIENCE
VonZipper12/11 - Present - Art Director10/10 - 12/11 - Senior Graphic Designer2/08 - 10/10 - Freelance Graphic Designer• Advert is ing Concept / Design / Layout, Photography Direct ion, Catalogue Layout, POP Design,
T-Shirt Design, Video Direct ion and Fi lming, Tradeshow Graphic Design, Music Direct ion, Web Advert is ing
Fox Racing9/09 - 10/10 - Freelance Graphic Designer (Pr int & Web)• POP, Ad Layout, Website Design
DC Shoes5/09 - 8/09 - Freelance Graphic Designer• Ad Design/Layout, Photo Color ing, T-Shirt Design, Website Concept and Design
ELA Advertising9/08 - 1/09 - Freelance Graphic Designer• Catalogue work for Ver izon Wireless (5 Catalogues in Vietnamese)• Poster concept for Knobhi l l Tavern
Leeward Cinema12/07 - 8/08 - Art Director• Responsible for creat ing Logos, Advert is ing, DVD Box Art and DVD Menus, Posters
Sierra Nevada Media Group - Swift Newspapers8/06 - 8/07 - Senior Graphic Designer / Ad Flow Coordinator• Created newsprint and magazine advert is ing in a fast paced environment for var ious cl ients
(Restaraunt, Real Estate, Casino, Medical etc. . . )• Managed Art ists and Sales Reps to insure projects were met by deadl ine
Hot Spots Mult i Media Studio8/02 - 8/06 - Graphic Designer• Created graphic content for a custom touchscreen kiosk interface (Buttons, Menus,
Page Backgrounds)• Designed advert is ing and commercials for var ious cl ients (Pr int , Web, TV Commercials and
DVD Promotional v ideos)
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CONTENTS:
Art Direct ion
P a c k a g i n g
D e s i g n W o r k
F i l m
A u d i o
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VONZIPPER 2012 OPTICAL CAMPAIGN: BOOKWORMS
Bookworms is the next look for VonZipper’s Optical L ine. Youth dr iven but with a s l ight ly more mature/clever take. We want the images to relate to a younger audience but they should also depict the image that they wi l l make the older customer feel young again.
R e s p o n s i b i l i t i e s :• C o n c e p t• L o c a t i o n• M o d e l C a s t i n g• P h o t o g r a p h y D i r e c t i o n• D e s i g n / L a y o u t
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C A S S A N D R A • P U R I T Y R I N G
VO
NZ
IPP
ER
.C
OM
/O
PT
ICA
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C H R I S T I A N • P I P E & S L I P P E R S
VO
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IPP
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B R I T N I • W H I T E L I E S
VO
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B L A K E • 5 K N U C K L E S H U F F L E
VO
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C H R I S T I A N • J O E Y S M A L L S
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C A S S A N D R A • F L U E N T I N S A R C A S M
VO
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B R I T N I • W H I T E L I E S
VO
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VO
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VO
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C A S S A N D R A & B R I T N I • B S I L O V E Y O U & H O T M E S S
VO
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C A S S A N D R A & B R I T N I • B S I L O V E Y O U & H O T M E S S
VO
NZ
IPP
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OM
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PT
ICA
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B L A K E • B S I L O V E Y O U
VO
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B L A K E • B S I L O V E Y O U
VO
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C A S S A N D R A & C H R I S T I A N • B S I L O V E Y O U & J O E Y S M A L L S
VO
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C A S S A N D R A & C H R I S T I A N • B S I L O V E Y O U & J O E Y S M A L L S
VO
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VONZIPPER 2012 ETHER CAMPAIGN:
Ether is VonZipper’s tounge-in-cheek take on a Technical/Sport dr iven eyewear col lect ion. We featured the frames being used in var ious excercise techniques by an unl ikely character. . .
R e s p o n s i b i l i t i e s :• C o n c e p t• L o c a t i o n• P h o t o g r a p h y D i r e c t i o n• D e s i g n / L a y o u t
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V O N Z I P P E R . C O M / E T H E R
J E S S E | S U P L E X
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V O N Z I P P E R . C O M / E T H E R
J E S S E | S U P L E X
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Cl ick here to v iew the v ideo: ht tp://v imeo.com/35778809
VONZIPPER - THE VZ ATHLETE / ETHER CAMPAIGN 2012
Directed by Ryan Baca
VONZIPPER 2012 ETHER PRESS RELEASE COMMERCIAL:
The commercial for Ether was a reveal of the VZ Athlete, we bui l t the theme around sport and f i tness and then featured a contrast ing character to show that Ether is for everyone, not just the hardcore athlete.
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VONZIPPER 2011 WOMENS CAMPAIGN VIDEO:
Paint Your Lips is a gr i t ty rock-n-rol l campaign video shot ent i re ly on super 8 f i lm.
R e s p o n s i b i l i t i e s :• C o n c e p t• F i l m• E d i t• S o u n d t r a c k
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Cl ick here to v iew the v ideo: ht tp://v imeo.com/22421938
VONZIPPER - PAINT YOUR LIPS 2011
VonZipper womens 2011 “PAInT YOUR LIPS” campaign video. The idea was to give the campaign a gr i t ty Rock-n-Rol l feel and also come across as a short f i lm rather than just a 30 second brand video. Al l footage shot on Super 8 Fi lm.
Directed, shot and edited by Ryan BacaMusic by Wake Up Lucid.
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VONZIPPER CATALOG WORK:
This sect ion contains 2 catalogs that were recent projects at VonZipper.
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VONZIPPER 2012/2013 OPTICAL CATALOG: The Optical Campaign was cal led “Bookworms” and I fe l t that i t would be f i t t ing to design the catalog cover as an ant ique book with distressed corners and gold foi l .
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VONZIPPER 2012/2013 SNOW CATALOG: The 2012/2013 snow catalog, layed out in the standard VZ catalog template. I d id introduce using portrai ts rather than hero shots on the specif ic goggle sty le pages.
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VONZIPPER 2012/2013 JOHN JACKSON SIGNATURE GOGGLE: I created the Kush Flake Pattern based off nordic sweater patterns for the John Jackson Signature goggle ser ies
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2011/2012 Goggle Packaging Re-Design
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VONZIPPER 2012/2013 GOGGLE PACKAGING: The goal for th is project was to present a smal ler and more ident i f iable package for VZ goggles. For VZ’s main goggle offer ing I created 10 di fferent boxes for each sty le. Each box is black with a color bar on the s ide for each sty le, and each sty le has a specif ic Spot UV pattern pr inted on i t based off the goggle strap. Below are four examples.
On the opposite page are examples of l imited in i t iat ivegoggle boxes.
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VONZIPPER: VARIOUS SUNGLASS BOX PACKAGING DESIGN
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Black Uncoated Paper
VONZIPPER & SEA SHEPHERD COLLABORATION BOX DESIGN:
This is the sunglass box for the VZ/Sea Shepherd col lect ion. The large Sea Shepherd logo stretches over 3 s ides of the box, when stacked 3 boxes tal l th is is an effect ive on-counter POP piece.
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VONZIPPER BOB MARLEY BOX DESIGN:
The Bob Marley col lect ion is VonZipper’s col laborat ion with the Marley Family. The box is raw recycled paper, with the Rasta color hi t on the s ide.
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VONZIPPER SHIFT INTO NEUTRAL BOX DESIGN:
The Shif t Into neutral col lect ion is VonZipper’s eco fr iendly in i t iat ive. The box is raw recycled paper, and the UV pr int cover ing the box is a bamboo pattern which, is what the Sunglasses are composed of.
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DC SHOES:
new look and feel for European Skateboard Ads. Introduced new layout, photo color and set up product shoot.
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JANI TRIBE SJJANI TRIBE SJJANI TRIBE SANI TRIBE JANI TRIBE SANI TRIBE JANI TRIBE SSJANI TRIBE SSJANI TRIBE SMODEL FEATURED
DCSHOES.COM
EVERYONE NEEDS A LITTLE SUNSHINE IN THEIR LIFE!
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JANI TRIBE SJJANI TRIBE SJJANI TRIBE SANI TRIBE JANI TRIBE SANI TRIBE JANI TRIBE SSJANI TRIBE SSJANI TRIBE SMODEL FEATURED
DCSHOES.COM
EVERYONE NEEDSA LITTLE SUNSHINEIN THEIR LIFE!
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KEN BLOCK
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WORK
FOX RACING:The following comps were for Fox POP. The project was based on coming up with a new look and feel for POP based on the of the “Camplosion” Boardshort.
FOX RACING: POP
The fol lowing comps were for Fox POP. The project was based on coming up with a new look and feel for POP based on the “Camplosion” Boardshort .
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WAKE UP LUCID: CONCERT POSTERS
The fol lowing samples are artwork created for the band Wake Up Lucid.
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FILM / EDIT:
Arrex f i lms was a product ion company based out of South Lake Tahoe with the focus on up and coming r iders.
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2002/2003Watch the f i lm: ht tp://v imeo.com/26945053
2003/2004Watch the f i lm: ht tp://v imeo.com/27232895
2004/2006Watch the f i lm: ht tp://v imeo.com/27611735
ARREX FILMS - 3 SNOWBOARD SUPER 8 FILMS (2002 - 2006)
Arrex was a product ion company based out of South Lake Tahoe in the ear ly 2000’s. Founded by Ryan Baca, they produced 3 Super 8 / 16mm f i lms documenting the snowboard scene at that t ime. Al l 3 f i lms are approximately 20 minutes each.
Arrex was featured recent ly in August of 2011 by Method Magazine, c l ick the l ink to see the feature: http://www.methodmag.com/content/arrex-wake-lucid-ful l-movie
Directed, shot and edited by Ryan Baca
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MUSIC:
The fol lowing l inks are examples of music that I created for web and TV commercials.
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John Jackson | Fishbowl GoggleWatch the v ideo: ht tp://v imeo.com/27876570
Hana Beaman | Chakra GoggleWatch the v ideo: ht tp://v imeo.com/28216067
Dan Brisse | Skylab GoggleWatch the v ideo: ht tp://v imeo.com/29169691
VZ Snow Team VideoWatch the v ideo: ht tp://v imeo.com/30920442
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Taj Burrow | CletusWatch the v ideo: ht tp://v imeo.com/35227983
Donavon & Weeman | FrosteezWatch the v ideo: ht tp://v imeo.com/36056413
VZ Optical Campaign 2011Watch the v ideo: ht tp://v imeo.com/22400639
VZ Smokeout Campaign 2011Watch the v ideo: ht tp://v imeo.com/19572842
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Todd Potter | Bushwick GoggleWatch the v ideo: ht tp://v imeo.com/26182578
VZ Moto | SkitchWatch the v ideo: ht tp://v imeo.com/26182578
Jake Weimer | SnarkWatch the v ideo: ht tp://v imeo.com/22581996
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R YA N B A C A
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