BAC PROFESSIONNEL COMMERCE / VENTE

SECTION EUROPEENNE

SEANCE N° DATE :

TALKING ABOUT SHOPPING

Students should be able to:

Describe products Identify products' features Identify products' benefits Describe benefits Make a sales presentation

Grammar involved:

Comparatives

Adjectives to describe your products

Lexical areas:

Shopping vocabulary

Product features - Selling points

Sales presentation

Adjectives to describe your products

Resources:

Lesson worksheet

Flash cards

Product features - Selling points

Shopping vocabulary

Description:

In this lesson you will learn useful vocabulary to sell products. You will study vocabulary for describing products and selling products. You are expected to sell a product but first of all you should learn the selling vocabulary to feel more comfortable in a professional situation.

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Activity 1 Test your instinct : vocabulary building

List of positive adjectives to describe your product Match the adjectives (1- 34 )with the definitions (1 - 34 ) 1. Reliable 2. Effective 3. Safe 4. Economical 5. Fast 6. Strong 7. Stylish 8. Practical 9. Convenient 10. Portable 11. Eco friendly 12. Sleek 13. Functional 14. Smart 15. Casual 16. Formal 17. Baggy 18. Tight 19. Sturdy 20. Fashionable 21.Oldfashioned 22. Trendy 23. Light 24. Brand-new 25. Powerful 26. Cheap 27. Affordable 28. Waterproof 29. Cosy 30. Plain 31. High quality 32. Roomy 33. At the cutting edge 34. Heavy

1. Lourd 2.de haute qualité 3. tout neuf, flambant neuf 4. bon marché 5. douillet, confortable 6. abordable 7. sur, en sécurité 8. Léger 9. à la mode 10. sérieux, sur, fiable 11. démodé 12. imperméable, étanche 13. à la pointe 14. robuste, solide 15. serré 16. démodé 17. branché, à la mode, tendance 18. pratique, utile 19. simple, uni 20. décontracté, sport 21.lisse, soyeux 22. solide 23. portable, transportable 24. large, ample 25. rapide 26. économique 27. fonctionnel 28. efficace 29. élégant, chic 30. pratique, commode 31. spacieux 32. écologique, respectueux de l'environnement 33. habillé 34. puissant

Other useful adjectives

Comfortable, fantastic, attractive , durable, colourful , resistant, expensive, easy to clean, easy to install, compact , easy to use, warm, itchy (qui démange)....

Complete the table with opposite adjectives and give products' examples

Adjectives Opposite Products

Light

Expensive

Tight

Formal

Old-fashioned

Affordable

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Activity 2 work in pairs and find three adjectives which describe the products

Name and adjectives

Name and adjectives

Name and adjectives

Name and adjectives

Name and adjectives

Name and adjectives

Name and adjectives

Name and adjectives

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Exercise

(1) If something is ______________ then you have enough money to buy it.

(a) affordable (b) cheap (c) expensive

(2) A ______________ product is one that lasts for a long time.

(a) powerful (b) environmentally

friendly

(c) durable

(3) When you buy software you want something that is ___________________.

(a) unreliable (b) easy to install (c) roomy

(4) If a building has a lot of space then we say it is _________________.

(a) comfortable (b) roomy (c) tight

(5) When you wear stylish clothing, you are _________________.

(a) fashionable (b) snobby (c) cozy

(6) A _____________ friend is a friend who doesn’t break their promises.

(a) powerful (b) important (c) reliable

(7) When your clothes are too ______________, maybe you need to go on a diet.

(a) comfortable (b) baggy (c) tight

(8) A ____________ blanket is very comfortable.

(a) tight (b) cozy (c) itchy

Activity 3: Create your own Ad Log onto the following website http://pbskids.org/dontbuyit/advertisingtricks/createyourownad_flash.html 1. Create your own Ad 2. Present to the class

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Activity 4 Grammar Focus Comparatives

As a shop assistant you have to advise and assist customers, in order to get ready to welcome customers you should be able to use comparatives.

There are many ways to compare things. Often, we use an adjective and one of the following

sentences patterns:

Expressions for Comparing Two Objects

cheap, easy to use cheaper (than), easier to use (than)

comfortable, powerful more comfortable (than), more powerful (than)

not cheap, not comfortable not as cheap (as), not as comfortable (as)

be (adjective)+er than, Make three sentences using some of the following adjectives:

cheap

fast

easy

big

healthy

safe

roomy

tight

high

low

spicy

cozy

(1) Fish is healthier than beef or pork.

(2)

(3)

(C) be more (adjective) than Make three sentences using some of the following adjectives:

delicious

filling

important

powerful

reliable

durable

affordable

compact

environmentally

friendly

comfortable

(1) Compact cars are more environmentally friendly than gas guzzlers.

(2)

(3)

(D) be not as (adjective) as Using any adjectives from (B) and (C) above, make three sentences: (1) Motels are not as expensive as hotels.

(2)

(3)

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Exercise

As a class: Look at the advertisements below and make comparisons between the products:

Advantages of Cool Walkers

(1) Cool Walkers are not as expensive as Slim Jimms.

(2)

(3)

Advantages of Slim Jimms:

(1) Slim Jimms are more durable than Cool Walkers.

(2)

(3)

Work in pairs. Compare these items. Write your comparisons down in your workbook or on a

separate piece of paper. (Teachers, lengthen it: A longer more in-depth activity is available from the teacher’s manual).

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Activity 5 Shopping vocabulary: vocabulary build up Fill in the blanks with the words in the box below:

(1)

reasonable

cheap

expensive

(2) cash

check

credit card

(3) fit

tight

baggy

(4) discount

tip

tax

(5) than

as

for

(1) The price:

If something costs a lot of money then it is ____________. But if it’s on sale then it is usually

____________. A ____________ price is the price that you would expect to pay for

something.

(2) Payment:

When you pay for something, if you have enough money in your pocket you can pay with

___________. If you don’t, you can put it on your _____________ or write a

_____________.

(3) Sizes:

If you have gained some weight, your clothes might be a little ____________. On the other

hand, if you have lost some weight, they might be a little _____________. If your clothes

___________, then they are not too big and they are not too small.

(4) The Bill:

When you go to a restaurant, it is nice to get a ____________. It’s also nice to get service.

But if the service isn’t good, then you don’t have to leave a ___________. In some countries,

when you order food you also have to pay a _____________.

(5) Comparison Shopping:

Forty euros __________ a meal is a little expensive. Of

course, there are some restaurants that are much more

pricey ____________ that. On the other hand, there

are some really good restaurants that are not as costly

________ that.

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HOW MUCH IS IT ?

Look at the expressions on the blackboard. Write a title for each category of expressions:

Look at the two receipts. Use words you find on these receipts to fill in the blanks:

Money that you receive from a clerk along with your receipt:

Money that you pay to the government:

The cost of an item before tax:

The amount that you save off of the regular price:

Money you give for good service.

Money that includes tax, discounts, and the price.

________________ ________________ ________________ ________________ ________________ ________________

What do you think? Are these prices expensive, reasonable, or cheap?

___________ $60.00 for a pair of jeans. ___________ $100.00 for a tie. ___________ $1.00 for a cup of coffee. ___________ $8.00 for a shirt. ___________ $20.00 for a glass of wine. ___________ $7.00 for a movie ticket.

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Activity 6 Role play

You are going on holiday this summer and you need to do some shopping

before you go. (1) Open a store: The teacher will give you a store with two products. Write your product information in the blank spaces. (2) Make a shopping list: The teacher will give you a shopping list. (3) Make a budget: The teacher will write down your budget for cash, checks, and credit cards. (4) Go shopping: Visit other student stores and decide what you will buy. Write the other store’s product information in your table.

Go on a spending spree and pop into shops

See shops on annex (Activity 2 work in pairs and find three adjectives which describe the products)

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(1) Write down your product information:

Store Name: _______________________________

Product 1: ______________________________

Product 2: ______________________________

Adjectives Comparative Adjectives Comparative

(2) Write down the items on your shopping list:

(1) ______________________

(5) _______________________

(2) ______________________ (6) _______________________

(3) ______________________ (7) _______________________ (4) ______________________ (8) _______________________

(3) Write down your budget:

Budget: Cash $__________, Checks $___________, Credit Cards $__________

(4) Go shopping:

Store Products Advantages

Price

Payment

Kenny’s

Shoes

Silver

Jimms

more fashionable, higher quality $47.00 Credit card

Cool

Walkers

not as expensive, more comfortable $39.00 X