ba (hon) print media management & technology year 4...ba print media management & technology...

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Dublin Institute of Technology

College of Arts and Tourism

School of Creative Arts

BA (Hon) Print Media Management & Technology – Year 4

Part D: Student Handbook 2018/19

September 2018

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print·ing n.

1 The art, process, or business of producing printed material by

means of inked type and a printing press or by similar means.

2 The act of one that prints.

3 Matter that is printed.

4 All the copies of a publication, such as a book, that are printed

at one time.

5 Written characters not connected to one another and

resembling those appearing in print.

Houghton Mifflin

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Section D

Student Handbook

BA Print Media Management & Technology – Section D

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List of contents

Student Handbook .................................................................................. 3

Welcome .................................................................................................. 6

Welcome by Chairperson of the Programme Committee ................................. 6

Introduction to the Institute ............................................................................... 7

School of Creative Arts .......................................................................... 9

Programme Details ............................................................................... 10

Duration of the programme ..............................................................................10

Periods of Registration .........................................................................10

Progression ..........................................................................................10

Staff teaching on the programme ....................................................................11

Timetable .........................................................................................................12

List of recommended texts and reference .......................................................12

Reading list for Year 04 of the programme ...........................................14

Schedule of examinations/assessments .........................................................19

Marks and Standards ...........................................................................19

Eligibility for Assessment ......................................................................19

Students-General .................................................................................19

Assessments ........................................................................................19

Deferral ................................................................................................20

Repeat Examinations ...........................................................................20

Submission of Marks ............................................................................20

Results .................................................................................................18

Award Classification .............................................................................19

Progression .....................................................................................................19

Relationship with professional bodies ..................................................24

Programme Management ..................................................................... 24

Programme Committee ...................................................................................24

Membership..........................................................................................24

Staff/student Meetings ..........................................................................24

Examination Board ..........................................................................................24

College Board .......................................................................................24

School Board ........................................................................................24

Examination Boards .............................................................................25

Internal and external examiners ......................................................................25

Internal examiners ................................................................................25

External examiners ...............................................................................25

Annual Monitoring ...........................................................................................26

Class representative .............................................................................26

Programme review ...............................................................................26


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Student Feedback ...........................................................................................26

Class representative .............................................................................26

Staff/student Meetings ..........................................................................27

Programme Quality Assurance and Enhancement Procedures ......................27

Guidance to student ............................................................................. 27

Recommended study techniques ....................................................................27

School, faculty and Institute Support ...............................................................28

Mature Students ...................................................................................28

Disability Services ................................................................................28

Counselling Service ..............................................................................28

Chaplaincy Service ...............................................................................28

General Information .........................................................................................28

General Student Behaviour ..................................................................29

Teaching Locations .........................................................................................29

Workshop Safety and Regulations .......................................................29

Structuring Reports .........................................................................................28

Introduction: Report Assignments ........................................................28

1. Report Structure ...............................................................................28

2. General Production of Report ...........................................................33

Library facilities in DIT .....................................................................................38

Library Resources ................................................................................38

Opening Hours .....................................................................................38

Dublin Institute of Technology Library Regulations ..............................38

Relevant Student Clubs ...................................................................................39

Sports Clubs .........................................................................................39

Activities ...............................................................................................40

Performance and Exhibitions................................................................37

Academic Calendar 2018/19 41

Examination Details 43

Staff teaching on the Programme ....................................................... 44

Professional Experience .......................................................................48

Academic Qualifications .......................................................................48

Teaching Experience ............................................................................50


Teaching Experience ............................................................................52


Module Descriptors………………………………………………………………….. 53


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Welcome

Welcome by Chairperson of the Programme Committee

It gives me great pleasure to welcome you to the final year of your BA. The programmes

chair’s close links to industry and the Print and Packaging Industry Forum has resulted in

experience, which has contributed to the successful employment of many graduates within

the industry.

The overall structure of the programme considers four main strands of study:

Strand 1: Technology

Introduces students to the technological aspects of Print and Media Technology.

Strand 2: Operations

Enhances the student’s understanding of the duties, functions and responsibilities in

the operation of a production and service enterprise.

Strand 3: Business

Provides the appropriate business acumen to enable entry into the higher echelons of

the enterprise and contribute to higher levels of decision-making.

Strand 4: Professional development

Focuses on the latter part of the programme, it maintains a strong discipline on

business research and independent study through in-built projects. It culminates in a

major research project – the Dissertation.

The programme delivery system is driven through strategies designed to empower you to

engage in research and learn at a pace best suited to you. To this end, various methods of

delivery at each subject level are used. Included in these are Problem-based learning and

Work-based learning.

A method of assessment is used – called Continuous Assessment. Here, progression from

one year to the next is determined, not by terminal examination, but by being continually

assessed throughout the programme. Student participation is essential to the many bodies

operating in the Institute (including Academic Council and Governing Body). Such

participation is also rooted in Programme Committees. To ensure their effectiveness, students

elect class representatives who are invited to attend regular meetings with academic staff

members of such Committees.

I wish you every success on this last year of your four-year journey

Dr Kevin Byrne,

Programmme Committee Chairperson.


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Introduction to the Institute

Formerly a collection of 6 constituent colleges under the control of City of Dublin Vocational

Education Committee, the creation of Dublin Institute of Technology by the DIT (1992) Act

brought them together in a single autonomous institution.

It comprises of four colleges:

Engineering & Built Environment

Business

Science

Arts & Tourism

President: Prof Brian Norton

College of Arts & Tourism

College of Business College of Built Environment &

Engineering

College of Science

School of Creative Arts

BA Print Media Management and Technology

This College of Arts and Tourism comprises of six Schools:

Dublin School of Creative Arts

Music and Drama

Media

Languages, Law & Social Sciences

Hospitality Management & Tourism

Culinary Arts & Food Technology

The Institute has been recognised as a pioneer in technological higher education. Its alumni

have played important roles in technical and scientific innovation, economic and social

development, culture and education both in Ireland and internationally. It nurtures innovation

and creativity across and between disciplines and since its inception, is committed to making

education accessible to people from varied and diverse backgrounds.


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Dublin Institute of Technology combines the academic excellence of a traditional university

with career-focussed learning and preparation for productive leadership roles. As one of our

students you will gain the knowledge and ability to contribute to our complex and ever-

changing world. As one of our graduates, you will feature amongst the thinkers, doers and

leaders needed to respond to the new challenges of a global, interdependent, multicultural

and technologically advanced society.

Within the context of National Framework Qualifications, DIT provides a full range of

qualifications from level 6 (Higher Certificate) to level 10 (Doctoral Degree). A student-friendly

ladder system facilitates progression through all course levels with clear and well published

guidelines and criteria.

A lively environment for interaction is provided for among students and between students and

staff. Our aim is to provide the best educational experience for each and every student. Each

can participate in a wide array of extra-curricular activities, societies and clubs. Being located

at the heart of the social, cultural and business life of the capital city, the Institute provides

rich opportunities for intellectual and personal development.


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Dublin School of Creative Arts

The School is organised into three disciplines:

Design,

Fine Art,

Print and Digital Media.

The discipline of Print and Digital Media is managed by Mr Kieran Corcoran and is the

National Centre for Education and Training for the Print and Graphic Reproduction Industry. It

provides National Standards based apprenticeship training for Print Media. It also offers a BA

(hons) Print Media Management & Technology.

Director and Dean, College of Arts and Toursim

Mr. John O’Connor

Head, School of Creative Arts

Mr. Kieran Corcoran

Asst Head of School

Mr. Barry Sheehan

Asst Head of School

Mr .John Walsh

Head of School with responsibility for Print

and Digital Media

Mr. Kieran Corcoran

BA Print Media Management & Technology


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Programme Details

Duration of the programme

The programme is a four-year honours degree leading to the award BA in Print Media

Management & Technology

Periods of Registration

Registration normally takes place in thee second week of September during semester one. In

relation to advanced entry or exemptions registration may be deferred until the second

semester. The cut off date for registration is normally October 31st. After which point a penalty

fee for registration and examination purposes may be applied.

Progression

Progression is achieved on the successful completion of each semester of the programme.

Alternative entry to the various stages is indicated in the chart below.


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Staff teaching on the programme

List of staff teaching on the BA with their qualifications, subjects being taught and their total

number of contact hours for each module:

Conor Heelan, NCC

48hrs | New Technology Yr 04

Dr Kevin Byrne, BA, MBA, DBA, IRCA, NCC, MIMI

96hrs | Quality Assurance & Process Management Yr 04

48hrs | Research Process Yr 04

48hrs | Strategic Management Yr 04

48hrs | Entrepreneurship Yr 04

Robert Nolan

24hrs | Corporate Finance Yr 04

Andrew Horan, BSc, NCC

24hrs | Environmental Management Yr 04


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Timetable

A current timetable for each year of the programme is available on the DIT online timetabling

system which can be accessed from the DIT website see — mydit.ie — portal.

Semester CRN Module Day Room Lecturer Time

1 ENEN4000 Environmental Management Tuesday BL221 Andrew Horan 09.30 - 11.30

1 STMG4005 Strategic Management Thursday SP07 Kevin Byrne 10.00 - 12.00

1 MGMT4009 Quality Assurance Thursday SV07 Kevin Byrne 12.00 - 13.00

1 RSRH4006 Research Methods Thursday CB29 Kevin Byrne 15.00 - 17.00

1 NCE3007 Corporate Finance Friday AU4082 Robert Nolan 12.00 - 13.00

1 TECH4000 New Technology Friday BL417 Noel Bright 14.00 - 16.00

2 DIS4005 Dissertation Lecture Wednesday AU3092 Kevin Byrne 14.00 - 16.00

2 STMG4005 Strategic Management Thursday BL417 Kevin Byrne 10.00 - 12.00

2 MGMT4005 Entrepreneurial Studies Thursday BL417 Kevin Byrne 14.00 - 16.00

2 TECH4000 New Technology Friday BL417 Noel Bright 14.00 - 16.00

List of recommended texts and reference

Recommended reading list

National standards authority of Ireland, ISO 9001.

National standards authority of Ireland, ISO 14001: 2004.

Evans, JR & Lindsey, W M (1999) The management and control of quality, 4th ed, South

Western College Publishing, USA.

Crosby, PB (1996) Quality is still free: making quality certain in uncertain Times. McGraw-Hill

Book Company, NY.

Juran, JM (1974) Quality control handbook, 3rd ed, McGrath-HiII, New York, NY.

A selection of readings are included in the module handouts.

Web references

Philip Crosby Associates II Inc.: http://www.philipcrosby.com/main.htm

Quality Leaders: http:/ /www.iiacpii.org/Quality Leaders.htm

The W Edwards Deming Institute: http://www.deming.org/

The Quality Gurus: http://www.dti.gov.uk

ISO: www.iso.com


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Reading list for Year 04 of the programme

Strategic Management


Johnson, G, Scholes, K., and R. Whittington (2004) Exploring Corporate Strategy Text and

Cases 7th ed, Prentice Hall.

De Wit, B. and R. Meyer (2004) Strategy – Process Content Context: An International

Perspective 6th ed, Thomson Learning, London.

Journals

Administrative Science Quarterly

Academy of Management Journal

Academy of Management Review

Harvard Business Review

Long Range Planning

Strategic Management Journal

Quality Management


Evans, James, R., and William, M. Lindsey, (2002) The management and control of quality,

South-Western College Publishing.

Journals

International Journal of Quality and Reliability Management

Total Quality Management

International Journal of Operations and Production Management

Management Decision

Long Range Planning

Management Science

Supply Chain Management: An International Journal

International Journal of Physical Distribution & Logistical Management

European Journal of Purchasing and Supply Management

Web

http://www.iso.com

http://www.deming.org

http://www.iiacpii.org

http://www.dti.gov.uk


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Research Methods


Jankowicz, A.D, (2005) Business Research Projects (4th edition) Thompson

Saunders, M, Lewis, P, Thornhill, A, (2007) Research Methods for Business Students (4th

Edition) Prentice Hall

Somekh, B, Lewin, C, (2005) Research Methods in the Social Sciences, Sage

Bryman, A, (2001) Social Research Methods, Oxford

Denscombe, M, ((2003) The Good Research Guide, Open University Press

Wisker, G, (2001) The Postgraduate Research Handbook, Palgrave Study Guides

Finance


Atrill, P (2003) Financial Management for Non-Specialists 3rd

ed, Perason Education, London.

Journals

European Financial Management (658.15)

Management Accounting (658.15)

Finance (Dublin) (332)

Journal of Finance (332)

Web

http://www.booksites.net/atrill/mclaney

http://www.beyondbudgeting.org

http://www.beyondbudgeting.org

Environmental Management


Selected texts will be circulated during the module.


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New Technology

Essential reading list

Thompson B, (1998) Printing Materials science and technology, PIRA.

Fenton H, (1997) On Demand Printing, GATF.

Speirs, H (2000) Introduction to Printing and Finishing, PIRA.

Appropriate manufacturers web sites and publications both technical and sales.

Entrepreneurial Studies


Bridge, S.; O’Neill, K and Cromie, S. (2002) Understanding Enterprise MacMillan.

Cooney, T.M. (2005) Irish Cases in Entrepreneurship, Blackhall Publishing.

Journals

Academy of Entrepreneurship Journal

Enterprise and Innovation Management Studies, Taylor & Francis

Enterprise & Society: The International Journal of Business History, Oxford University Press

Entrepreneurial Executive, Academy of Entrepreneurship

Entrepreneurship and Regional Development, Taylor & Francis

Entrepreneurship: Theory and Practice, Baylor University, ABI

Family Business Review, Family Firm Institute

Franchise Review, University of Canterbury

International Journal of Entrepreneurial Behaviour & Research, MCB

International Journal of Entrepreneurship Education, Senatehall

International Journal of Entrepreneurship and Innovation, IP Publishing

International Journal of Entrepreneurship and Innovation Management, Inderscience

Enterprises Limited

International Journal of Entrepreneurship and Small Business, Inderscience Enterprises

Limited

International Journal of Franchising and Distribution Law, Kluwer

International Journal of Management and Enterprise Development, Inderscience Enterprises

Limited

International Small Business Journal, Sage

Journal of Business and Entrepreneurship, Ass. for Small Business and Entrepreneurship

Journal of Business Venturing, Elsevier

Journal of Consumer Marketing featuring Franchising Research, MCB

Journal of Developmental Entrepreneurship, Norfolk State University and Miami University

Journal of Enterprising Culture, World Scientific

Journal of Entrepreneurship, Sage


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Journal of Entrepreneurship Education, Academy of Entrepreneurship

Journal of Private Equity, Institutional Investor

Journal of Small Business and Enterprise Development, MCB

Journal of Research in Marketing & Entrepreneurship in association with MCB

Journal of Small Business Management, West Virginia University and ICSB

Journal of Small Business Strategies, Small Business Institute Directors Assoc.

Journal of Small Business Finance, JAI

Journal of Technology Transfer, Kluwer

New England Journal of Entrepreneurship, Sacred Heart University (last published version on

the web spring 2001, Editor has been emailed)

Small Business Economics, Kluwer

Small Enterprise Development: An International Journal, Intermediate Technology

Publications

Small Enterprise Research: The Journal of SEAANZ, SEAANZ

Technovation, International Journal of Technical Innovation & Entrepreneurship, Elsevier,

Venture Capital, Taylor & Francis

Dissertation

Essential reading list

Jankowicz, AD (2006) Business research projects, Thompson.

Collins, J & Hussey, R (2009) Business research, Palgrave.

Saunders, P et al (2007) Research for business students, Prentice Hall.

Anderson J and Poole M (2001) Assignment and thesis writing 4th ed, Wiley and Sons.

Bryman, A (2001) Social research methods, Oxford.

Somekh, B & Lewin, C (2005) Research methods, Sage Publications.

Denscombe, M (2003) The good research guide, Open University.

Wisker, G (2001) The postgraduate research handbook, Palgrave.


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Schedule of examinations/assessments

Marks and Standards

Examinations are conducted in accordance with the Regulations laid down by the Academic

Council of the Dublin Institute of Technology. Assessments are in accordance with the

General Assessment Regulations (March 2018) see Appendix 2, and as indicated below.

Eligibility for Assessment

To be eligible for assessment, registered students must have complied with the specific

regulations of their course and the General Regulations of the Dublin Institute of Technology.

Students-General

Examination registration and timetables of examinations will be posted on the DIT website.

The onus lies on each student to find out the dates of their examination or assessment. No

timetable or reminder will be sent to individual students.

All candidates for examination must make application on the prescribed form to the General

Office by the due date. A penalty fee will be imposed for late applications. Where a student is

permitted to sit a supplemental examination, notice must be given to the General Office on

the prescribed form and by due date.

Students who, through illness or other extraordinary circumstances, are prevented from

presenting themselves for examination or submitting work for assessment should forward a

medical certificate, or other acceptable evidence, to their tutor, or the Exams Office

immediately. Medical certificates or such evidence will not be accepted n explanation of poor

performance

Assessments

The assessment of work may be based on the writing of reports and continuous assessment

in studio practice and other projects including thesis or as end of term examinations.

A student must satisfy the examiners in all areas in order to pass the examination.

Assessment grades are freely available to the individual student to ensure awareness of his /

her progress. At the end of each term or whenever appropriate a formal review of the

students performance is carried out by the years tutors and each student is advised of his /

her achievements by means of a tutorial.

Records of all tutorial meetings are kept on the student’s personal file.


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Referral

When a candidate is referred, he/she may not receive the BA Award until the deficiency in the

required standard has been satisfied. This may be done as appropriate in the Supplemental

Examinations by:

re-submitting a all project work or any particular assignment or part thereof or;

re-sitting an examination or;

undertaking any other specific requirement as laid down by the Examination Board of

the School.

Deferral

If exceptional circumstances prevail and the candidate is unable to submit for assessment at

the appointed time either for formal written examination, portfolio or other project work, he /

she will be deemed not to have reached the standard required by virtue of non-submission.

In this event, notice must be given in writing to the Head of School prior to the submission /

examination date and the matter will be brought to the attention of the Examination Board

meeting for decision.

Repeat Examinations

Where a candidate is undertaking a referral, a deferral or a repeat examination, the required

standard must be attained within a limited period. Refer to the General Assessment

Regulations.

Submission of Marks

When more than one examination is involved in a paper, the mark to be returned must be

agreed by all examiners concerned.

All Examiners, internal and external, shall attend examination board meetings.

Results

You will be notified by email that results are available for viewing. You are required to log-in to

review same.

Students have a right to discuss examination results privately with tutors. A student who

wishes to discuss a result should consult the appropriate tutor after the result has been

announced. Referred students are required to consult with their tutor and ascertain the

details of their referral(s) within one week of the publication of the results.


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Examination scripts shall be retained by the Office for six months from the date of publication

of results.

Projects must not be removed until after the publication of results.

Appeals and other matters relating to examinations are as set out in DIT Examination

Regulations.

Award Classification

The award of a BA in Print and Digital Media Technology Management shall be made with the

following classification:

First Class Honours: 70% - over

Second Class Honours, Upper Division: 60% - 69%

Second Class Honours, Lower Division: 50% - 59%

Pass: 40% - 49%

Progression

Students must successfully complete each stage of the programme prior to progressing to the

next year. In exceptional circumstances derogations to this may be applied for. A maximum of

two subjects may be carried in this instance. Failure to successfully complete a year may

result in a full repeat of that year being requested. This would also incur full fees.

The programme is clearly recognized by the following professional organizations as a result of

their partnership within the print and packaging industry forum.

Relationship with professional bodies

The Programme Development Committee have established many new links with professional

bodies who have given their approval and support to the development of the BA (Hon) Print

Media Management and Technology programme. The Committee has also consolidated older

links with bodies that have been supportive in the past and have offered their continued

support in the future.

The purpose of these links is to involve the industry in the development and delivery of the BA

programme. Representatives have contributed to the programme development to date and

have also expressed their ongoing commitment to involvement in the development and

delivery of the BA programme.


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NNI

The National Newspapers of Ireland (NNI) represents nine newspaper publishers in the state

who between them produce twelve titles. Promoting the benefits of newspaper advertising is a

central role of NNI. In this age of unprecedented media activity we feel it is more important

than ever to point out that newspapers still offer one of the most efficient and effective

environments in which to advertise. NNI has been responsible for many advances in how the

media in Ireland operate whether it is through their work in advertising, circulation, research or

campaigning.

IPF

The Irish Printing Federation (IPF) is the representative organisation of the printing industry

employers. The IPF has its own representative structures, including an executive council

elected by its members.

SOLAS

The mission of SOLAS is to increase the employability, skills and mobility of job seekers and

to assist employers to meet labour market needs, thereby promoting competitiveness and

social inclusion. SOLAS also provides training for the employed. SOLAS is extensively

involved in the provision of both initial training and continuous training for the Paper, Print and

Packaging industry.

Print and Packaging Forum

The printing and packaging forum was formed in 2001. The objective of the Forum is to

facilitate sustainability through consultation. The forum consists of all social partners including

Dublin Institute of Technology, FAS, Enterprise Ireland, Irish Print Group, Unite the Union,

Irish Printing Federation and Institute of Packaging.

Enterprise Ireland

Enterprise Ireland’s role is to accelerate the development of world-class companies to

achieve strong positions in global markets resulting in increased national and regional

prosperity. The agency has responsibility for indigenous manufacturing and internationally

traded services companies employing more than 10 people. It interacts with client companies

both on an individual and on a sectoral/group basis. Enterprise Ireland’s interventions focus

on technology/innovation, production/operations, human resource development, market

development and internationalisation.

UNITE Trade union

Formerly the GPMU, AMICUS is involved in the representation of craft persons within the pre-

press area of the sector.

IPG/SIPTU Trade union


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The Irish Print Group/SIPTU is the main representative association of the majority of

employees in craft and transport areas.

Institute of Packaging

Are a body established for the promotion and professional development of the packaging

sector in Ireland.


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Programme Management

Programme Committee

The BA Print Media Management and Technology has a programme committee which

operates in accordance with the Quality Assurance Document.

The Programme Committee shall be made up of a select number of lecturers and tutors from

the programme and will include a Student Representative in accordance with the Quality

Assurance Regulations.

Membership

Programme committee chairperson Dr Kevin Byrne

RPL co-ordinator Dr Kevin Byrne

Dissertation co-ordinator Dr Kevin Byrne

First year co-ordinator Conor Heelan

Second year co-ordinator Andrew Horan

Third year co-ordinator Andrew Horan

Third year Prof. Dev. co-ordinator Dr Kevin Byrne

Fourth year co-ordinator Dr Kevin Byrne

Student Representatives elected from each year of the programme

The Programme Team shall be made up of all staff teaching or tutoring on the programme

and does not include a student representative.

Staff/student Meetings

Staff/student meetings shall take place at least once per term and more regularly if deemed

necessary by either student or staff at their individual request.


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Examination Board

College Board

There are four Colleges within the DIT. The Dublin School of Creative Arts is in the College of

Arts and Tourism. The College Board has responsibility for developing and monitoring the

implementation of academic policy matters and in particular academic procedures in respect

of courses and programmes within that College.

School Board

Shall consist of the Head of School, Assistant Heads of School, Programme Chairs and

invited guests at the request of the Head of School.

Examination Boards

The function of the examination board is to determine the result and level of performance in

respect of each candidate for the ensemble of mandatory assessments for the course and to

specify the requirements, if any, relating to reassessment. This determination is made in

accordance with the procedures and regulations set out in the Course Document under Marks

and Standards.

Internal and external examiners

Internal examiners

These are whole-time or part-time members of academic teaching staff, formally appointed

each year for the purpose of examining and assessing the students in their care and with a

range of responsibilities as set out in the General Assessment Regulations of the Dublin

Institute of Technology.

External examiners

Normally there are two external examiners appointed for each course in respect of the

terminal examinations of a course leading to an award of the Institute, in order to provide an

annual objective peer judgement on the standards achieved at the completion of the course.

Your current external examiner is Professor Dr-Ing Martin Delp from Munich University of

Applied Sciences.


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Annual Monitoring

Class representative

Each student group elects a representative to air their views to the student union. Any

problems, which touch on programme problems, are discussed with the heads of department.

There is student representation on Academic Council and also at Course Committee level.

Students also give feedback details to individual staff members via the Q6 form. Further

details may be found in the handbook for Academic Quality Enhancement document available

on the DIT website. See

http://www.dit.ie/qualityassuranceandacademicprogrammerecords/handbook/

Programme review

The programme is critically evaluated at yearly intervals by the Programme Committee under

the supervision of the relevant College Board, to ensure that the academic standards are

being maintained at the appropriate level in accordance with the Quality Assurance

Handbook. The programme is also reviewed every five years as part of the School Review

policy.

Student Feedback

Student feedback will be facilitated shortly thereafter the publication of results from each

module to assist the student in the assessment of their progress. It will be in 2 parts –

Part (1) feed-back to the student on their work and how it met the project assessment

criteria

Part (2) direction for the student on how he/she will best progress throughout the

remaining semester utilising available resources.

Class representative

Each student group elects a representative to air their views to the student union. Any

problems, which touch on programme problems, are discussed with the Head of Department,

Mr Kieran Corcoran. There is student representation on Academic Council and also at Course

Committee level. Students also give feedback details to individual staff members via the Q6

form. Further details may be found in the Quality Assurance document available on the DIT

website. See http://www.dit.ie/qualityassuranceandacademicprogrammerecords/handbook/

Student Representatives elected from each year of the programme

Staff/student Meetings

Staff/student meetings shall take place at least once per term and more regularly if deemed

necessary by either student or staff at their individual request. Student represetatives have


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the opportunity at these meetings to voice views and opinions regarding the programme to

the Programme Committee.

Programme Quality Assurance and Enhancement Procedures

The programme is critically evaluated at yearly intervals by the Programme Committee under

the auspices of the College Board to ensure that the academic standards are being

maintained at the appropriate level in accordance with the Quality Assurance Regulations.

A student survey will be conducted at the end of each semester using the Q6 Form in

accordance with the Quality Assurance Regulations.

Any amendments to the programme are considered by College Board for approval.

Guidance to student

Recommended study techniques

Your success in college largely depends upon how you use your time. Therefore, planning

and time management are key skills to master. Where does all the time go? From week to

week keep a diary of how you actually spent your time and find out how you can improve on it

from week to week.

There are obvious time limits, which must be met, but try to derive as much personal

experience and knowledge as possible from projects. Personal involvement at all stages will

give you much more satisfaction and feeling of achievement.


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The following are some simple study tips;

Study notes soon after the class lecture, this will aid information retention.

If an assignment is long and overwhelming, divide it into smaller units that you can

work in immediately.

Give yourself a break from study every now and again.

Plan blocks of work -50 minutes work 10 minute break.

Study tedious or difficult material first.

Plan ahead with projects allow sufficient time to get them done.

Don’t jump from subject to subject

School, College and Institute Support

Mature Students

It is felt at DIT that everyone is a lifelong learner. The DIT Mature student support service has

a store of resources, tips and handy hints to support you during your time at college, including

information on everything from what financial aid is available to you, study aids, time

management and much more. Whether you are a final year student or have just started first

year, the mature student web pages www.dit.ie/mature is constantly updated throughout the

year, keeping you informed on any forthcoming events and workshops geared specifically

towards mature students.

Disability Services

The disability services at DIT are committed to helping students with disabilities achieve their

academic goals. If you are a person with a physical sensory or learning disability, medical or

mental health condition that interferes with your learning disability services can support you.

Counselling Service

The DIT counselling service is available to all students. It is a free confidential service and

provides a safe place where you can come and talk about any issue or difficulty, which may

be troubling you. There are a team of counselling psychologists operating in four of the main

sites. Over 500 students use the service each year and some of the issues that students bring

to counsellors include personal social issues, relationship issues, family issues, depression,

anxiety, low self esteem and self confidence, academic problems, exam worries, phobias,

eating disorders, sexual identity, bereavement, alcohol and just other general life problems.

Chaplaincy Service

Other services include the Chaplaincy Service, which provide support and care for your

personal, social and spiritual life and contributes to a sense of community throughout the

institute. See http://www.dit.ie/chaplaincy/

http://www.dit.ie/mature


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Pre-Requisite

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code(s)

General Information

General Student Behaviour

Eating, drinking and smoking are not allowed in work areas. Work relating to support or

academic studies must not be carried out in class project time unless it is specifically related

to the project in hand, or otherwise agreed by the lecturer in charge. Similarly, work relating to

one support/academic staff member should not be carried out in another's session. Where

students are formed into smaller groups for organisational/problem-based-learning purposes,

the numbers in each group should not be violated and any exchanges should be discussed

with the lecturer. Generally, a productive class atmosphere should be maintained which is

neither disruptive nor inconsiderate to other students. Late submission of project work will

normally result in a progressive reduction of grading. In general, the way students conduct

their business, will be seen as a component of their general attitude and approach to course

work.

Smoking is only permitted in designated areas.

Teaching Locations

The programme is delivered primarily on the main Bolton Street campus however some

modules may be delivered in other DIT locations including Aungier Street, Cathal Brugha

Street and Sackville Place in Year 4.

Workshop Safety and Regulations

As a student of DIT you are bound to adhere to all Health and Safety regulations. In the area

of Print Media you will be exposed and have access to printing media labs. In advance of any

practical demonstration or workshop exercises, the lecturer in charge will outline the health

and safety precautions and hazards pertaining to the print media workshops.

These guidelines will include the following

All students working in the print media workshops must be supervised by a lecturer or

the designated supervisor.

Never enter a lab or workshop unless a lecturer is present.

Never operate any machine without having express permission from the lecturer in

charge.

Read any instructions carefully before starting to work.

Familiarise yourself with the stop buttons and guarding mechanisms

Check that all guards and safety devices are in place on machines and ensure that

they are used at all times

Wear appropriate approved Personal Protective Equipment at all times when in

Laboratories.


28

Pre-Requisite

Module

code(s)

Approved safety glasses, ear defenders and dust masks must be worn at all times

when using any machine

Never leave a machine running unattended

Watch carefully what you are doing - avoid distraction

Structuring Reports

Guide to Structuring Report Assignments

Prepared by the Department of Print and Digital Media, January 8th 2009, Version 3.0

Introduction: Report Assignments

The report is the assignment/assessment tool used on the BA in Print & Digital Media

Technology Management. Reports are often used in education but they are also the method

of presentation used in the workplace. The reports you produce at college are a practice for

the way many employers will want you to work. Producing a report is the most usual way of

communicating results from a project or investigation and they need to be concise and

structured in a specific way. All report assignments on the BA Programme must follow the

structure specified in this document.

1. Report Structure

1.1 Title Page

Should include the Title of the Report. Although normally as descriptive as possible, it should

be limited to four or five words. If further details are needed, a subtitle can be added. This

page should also include the name of the author, date, programme, module and the name of

the tutor.

1.2 Summary

While typically this will be the final part to be written it is useful to place it at the beginning of

the Report. In this way it acts as a foretaste to what follows and helps familiarise the reader to

the content. Consisting normally of one page it should summarise the whole Report (rather

than just recommendations) and should include a brief statement of the original problem, and

of the main evidence that have led to the conclusions.

1.3 Contents List

Should show major and minor section headings, preferably numbered. Provides a clear

indication of the structure of the Report, as well as acting as an index to enable one to refer to

a specific part of it.

1.4 Introduction

The summary will have begun the process of familiarisation, however it is here in the


29

Pre-Requisite

Module

code(s)

Introduction section that this is mainly achieved. The aims and objectives of the report must

be stated here. The introduction may also address the following:

a) Why is this topic important?

b) What was the remit of the author?

c) What is the main argument in the Report?

d) On what evidence is the argument based?

e) What are the implications for this argument?

1.5 Main Section

This includes a more detailed exploration of the problem/topic. Normally the main objective

here is to make it as clear and as coherent as possible for the reader. To this end, careful

consideration should be given to the use of sub headings, concise and unambiguous

language and careful editing to ensure it meets with the required word count. Detailed

illustrations or further extensive elaboration of points raised are best left for inclusion in an

Appendix.

1.6 Conclusions

The conclusions section should follow naturally from the main body. There should be no new

material introduced at this stage, but rather a drawing together of the arguments developed in

your main section, so that their implications can be spelled out. It may help to think of the

conclusions as being a summary of relevant findings.

1.7 Recommendations

The recommendations should be clearly prioritised, and justified. Those evaluating your report

will be checking that these recommendations are appropriate, and are consistent with the

aims and objectives of the report.

1.8 Appendices

Appendices are where you include supporting evidence for those wishing for more detail.

Thus you might include a copy of a questionnaire, or an interview schedule, or tables and

charts. Any material in your appendices should be referred to at the appropriate point in your

text, so that the reader who does wish to refer to the supporting evidence knows that it exists,

and where to find it.

In the interests of clarity, letters should be used to identify the different appendices, to avoid

confusion with the numbers used to identify the major and minor sections of your text.

1.9 References/Bibliography

Some of your evidence will be in the form of secondary data. You could also be drawing on

concepts, which have been introduced, in your courses. In both cases, your readers may wish


30

Pre-Requisite

Module

code(s)

to reassure themselves that you are making appropriate use of information or theory. You

need to make very clear in your text what source you are using at any point, and include a list,

usually at the end, with full reference to the material in question. Thus in the text you might

say “Handy (1985)”, while in your references you would say:

Handy, CB (1985) Understanding Organizations (3rd

ed), Penguin, London.

The appropriate referencing system used on the Programme is the Harvard System. The

recommended text for guidance on implementing the Harvard system correctly is Anderson, J

and Poole, M (2001) Assignment and thesis writing, (4th ed), Wiley and Sons, Brisbane (lib

ref: 808.066).

1.10 Reflective Report

A reflective report is a summary of the learning you have obtained and the observations you

have made through the course of an assignment. The learning points and the observations

can be derived from memory of events or more often a Reflective Diary. The reflective report

may focus on:

Research approach

Team working issues

Project, time and resource management

Making presentations

Personal goals

Peer evaluation

Other

To help you write the report, under each point above, ask yourself the following questions:

What was successful?

What could have worked better?

What were the key learning points?

Are there any implications for future practice?

(What would you do differently next time?)

Tip: Keep notes in a diary throughout the course of an assignment, this will make writing the

reflective report much easier when you come to write it.

2. General Production of Report

2.1 Citing references in your report

The required referencing system used on the Programme for report writing is the Harvard

System. The essential text for guidance on implementing the Harvard system correctly is

Anderson, J and Poole, M (2001) Assignment and thesis writing, (4th ed), Wiley and Sons,

Brisbane (lib ref: 808.066).


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Pre-Requisite

Module

code(s)

2.2 Margins

Every page of the report must meet these minimum margin standards:

Top: 1 inch Bottom: 1.25 inch Right: 1 inch Left: 1.5 inch (binding edge)

All Report material must fit within these margin requirements (including tables, page numbers,

figures, and graphs). The margins used should be consistent throughout the report.

2.3 Fonts and Font Size

Twelve point Times New Roman, left aligned, is standard, but any legible font, except those

that are script, italic, or ornamental, is acceptable for the body of the text. All print should be

letter quality with dark black characters that are consistently clear and dense.

2.4 Line Spacing

The report must be one and one-half spaced. Spacing must be used consistently throughout

the document. Footnotes, endnotes, bibliographic entries, long quotations, items in lists, and

appendixes may be single-spaced. The line spacing observed in a report must be consistent

throughout, including the spacing between a chapter heading and the first line of text.

2.5 Pagination

Every page of the entire report must be numbered, except for the title page. Page numbers

must appear in the same location on each page and be consistent in font size and style, not

less than .5 inch from the edge of the page. Preliminary pages of a report are numbered in

lowercase roman numerals. The first page of the report (main body) follows the preliminary

pages and begins in Arabic numbering with 1.

2.6 Paper

The report must be submitted on white, 80 to100gsm, and A4 standard grade paper.

2.7 Print Quality

Report copies submitted should be preferably of laser quality. If you are concerned about print

quality, ask your tutor for advice. Excellent quality photocopies without any smudges or

blemishes may be submitted. Corrections made with correction fluids or tapes are not

acceptable.

2.8 Binding

A single staple in the upper left hand corner of the report should be sufficient in most cases. If

the number of pages precludes this method of binding then a plastic comb binding is the

preferred binding method. Never submit a report unbound in loose pages.

2.9 Submission Copies

Students are required to produce two hard copies of the report and one electronic version.

One hard copy is submitted to the tutor for assessment. Students must retain the second hard


32

Pre-Requisite

Module

code(s)

copy and the electronic version of the report. If requested students must be able to present

these to their tutor.

2.10 Plagiarism

Presenting other peoples work as your own is considered plagiarism. Any report submitted for

assessment, that includes plagiarised material will receives an automatic fail grade. It is ok to

include some information from a primary or secondary source once it is referenced clearly in

the report.

2.11 Word Count

The report should be approximately 1500 words from the Introduction through to

Recommendations, but should not exceed 1800 words. This word count does not include the

prelims (summary, contents page, etc) and end matter pages (appendices, bibliography etc).

The learning and reflection report should be approximately 500 words but no more than 600.


33

Pre-Requisite

Module

code(s)


34

Pre-Requisite

Module

code(s)

Library facilities in DIT

Library Resources

The library service plays a central role in the educational mission of the DIT as it seeks to

provide the resources to support the learning, teaching and research activity of the Institute.

The main collections relating specifically to Print Media are held in the Library at Bolton St.

and business and management texts can be found at Aungier St. and Grangegorman also.

Current book stock volumes are divided into 3 main collections - Reference, Short Loan and

Main Lending.

Users may not remove or interfere with any item of computer equipment.

Bolton St. Library is one of 6 libraries in Dublin Institute of Technology. It is located in the

main building Bolton St., Dublin 1 that has entrances on both Bolton St. and Kings Inn St. The

library caters for Print Media, Built Environment and Engineering.

The library holds the resource collection for DIT’s Learning and Teaching Centre, in the silent

study area at Bolton St. library

The library has PCs as well as 4 stand alone Catalogue PC s and over 360 wireless student

study spaces. There are black and white printers photocopiers and these are also available at

various points around the building. It also has the facility for stand alone black and white

printing should there be a problem with the network.

The library has a collection of almost 60,000 books, reports and thesis, there is an audio

visual collection with over 800 titles from all subject areas. There are 500 journal titles, with

some journal issues dating back as far as 1930’s.

DIT Library actively promotes a policy of providing access to information resources world

wide, to supplement its core collections. There has been and continues to be heavy

investment in information technology over the last number of years.

Access to the World Wide Web is now freely available on a number of library PC’s. It

currently contains over 200,000 references with c.15,000 being added annually. The Library is

currently investigating a number of Web based information services, which will provide

additional subject coverage. The library produces a number of publications designed to help

users exploit the available resources. Guided tours are given to first year students and the

librarian participates in orientation programmes for new students.

Opening Hours

Term-time


35

Pre-Requisite

Module

code(s)

Monday - Thursday 09.00 - 21.30

Friday 09.30 - 17.15

Saturday 10.00 - 17.00

Outside term-time

Monday - Friday 10.00 - 17.00

Library Opening and Closing Times may change – please check locally.

Dublin Institute of Technology Library Regulations

All registered staff of the Dublin Institute of Technology are entitled to use the library

services. Other categories of users maybe admitted according to D.I.T. library policy.

All users must have a current D.I.T. identity card which must be produced when

borrowing library materials and at any other time upon request.

The person registered on the I.D. card or library card is responsible for all material

borrowed on that card. I.D. cards and library cards are not transferable. Lost or stolen

cards should be reported immediately to the library or Secretary Registrar.

All materials borrowed from the library must be returned by the due date and time.

Borrowers with overdue material may not be permitted to borrow additional items, or

renew other items, until such time as all overdue books are returned. Fines may be

levied on overdue materials.

Users must refrain from bringing food or drink into the library.

Mobile Phones, personal stereos, MP3/4, etc should not be operated within the library.

The D.I.T accepts no responsibility for any damage or theft of personal belongings

howsoever caused.

The librarian is fully authorised to enforce the library regulations and to take such

action as is necessary in this respect.

N.B. - This is a draft copy of the proposed regulations and is subject to the approval of

Academic Council

Relevant Student Clubs

Clubs and Societies

Some 150 Clubs and Societies operate in the Institute. These represent all of the major (and

many minor) sporting disciplines, as well as cultural and social activity and numerous course-

related societies. Some of the DIT centres have well equipped Gymnasia, and the swimming

pool in DIT Kevin Street is available to all registered students. Other local facilities are used

where required.

Sports Clubs

Aerobics


36

Pre-Requisite

Module

code(s)

Gym

Athletics (Cross Country)

Hockey

Badminton

Hurling

Basketball

Judo / Self Defence

Camogie

Mountaineering

Circuit Training

Racing

Equestrian

Rugby

Gaelic Football

Snooker

Gaelic Football (Ladies)

Soccer

Go-Karting

Swimming

Golf

Volleyball


37

Pre-Requisite

Module

code(s)

Art and Design and Printing Activities

Architecture Society Field trips, visiting speakers etc

Drama Society Weekly classes, performanc.

Cumann naGaeilge Social nights to promote language

Film Society Weekly film viewing, reviews

Landscape Society Field Trips etc

Fashion Society Fashion events for charity

Exhibition Society Funding & arranging exhibitions during yr

Driving Club Assistance in learning to drive

Photography Club

Print Club Materials, visiting lecturers, papermaking etc

Erasmus Society Exchange of foreign students, talks, workshop

Performance and Exhibitions

The College of Arts and Tourism offers numerous opportunities throughout the year to enjoy

student performances and exhibitions. Music students in the conservatory of Music and

Drama give regular concerts and solo recitals from September to May in the Theatre, DIT

Kevin St. and major venues throughout the city. Drama students produce theatre events

regularly.


38

Pre-Requisite

Module

code(s)

DIT Academic Calendar 2018/2019

Semester 1

August 2018

20/08/18 Reassessment (2017/18)

Semester of 15 weeks that normally includes 12 weeks teaching

Review Week (unless otherwise approved and advised)*

Review week to be used either for revision, reading, field visits, lectures, interim tests, formative assessment feedback etc. To be applied in week 7, except where otherwise arranged

The week of 17 December 2018 to be used for projects, assessment and engagement with students. In the event that examinations are required, requests will require approval by College Board, and will be noted at Academic Council. The Office of Student Development must also be advised.

Weeks 14 and 15 provide flexibility to allow exams or marking during this time.

27/08/18

Reassessment (2017/18)

September 2018

03/09/18 Academic Year commences 2018/19

10/09/18

17/09/18 1

24/09/18 2

October 2018

01/10/18 3

08/10/18 4

15/10/18 5

22/10/18 6

29/10/18 7*

November 2018

05/11/18 8

12/11/18 9

19/11/18 10

26/11/18 11

December 2018

03/12/18 12

10/12/18 13

17/12/18

24/12/18 Christmas

31/12/18 Christmas

January 2019

07/01/19 14

14/01/19 15

21/01/19 Exam Boards

Semester 2

28/01/19 1

Semester of 15 weeks that normally includes 12 weeks teaching

Review Week (unless otherwise approved and advised )* Review week to be used either for revision, reading, field visits, lectures, interim tests,

formative assessment feedback etc. To be applied in week 8, except where otherwise arranged.

Weeks 14 and 15 provide flexibility to allow exams or marking during this time.

February 2019

04/02/19 2

11/02/19 3

18/02/19 4

25/02/19 5

March 2019 04/03/19 6

11/03/19 7

18/03/19 8*

25/03/19 9

April 2019 01/04/19 10

08/04/19 11

15/04/19 Easter Break

22/04/19 Easter Break


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Pre-Requisite

Module

code(s)

29/04/19 12

May 2019 06/05/19 13

13/05/19 14

20/05/19 15

27/05/19

June 2019 03/06/19

10/06/19

Student feedback and Appeals

17/06/19

Student feedback and Appeals

*Review Week It has been agreed that there will be an Institute-wide Review Week (to be set by the Institute) in each Semester. There is a right to seek derogation for an individual programme. The derogation case is to be presented by the relevant Programme Committee to the Head of School responsible for the programme and the College Director, who together will make the final decision. It is suggested that Programme Committees should endeavour to agree their approach to the Review

Week in a timely manner, to allow decisions to be communicated to both staff and students before the start of the Semester in which a Review Week occurs.

General Student Information

Important Dates

Semester 1 exams will commence on 17th

December 2018 and Semester 2 exams on 13th

May 2019.

Safe Assign – Submission Procedures for Written Work

As per the arrangements determined by their School, students are required to submit academic papers or

assignments via Blackboard SafeAssign in order that they be reviewed/evaluated in terms of originality and

intellectual integrity. Students should understand that if the results of such a review support a question of

academic dishonesty, that further action may be required.

For more details see: http://www.dit.ie/media/documents/campuslife/plagiarism.doc.

All students must log onto the new DIT Registration Web site: www.dit.ie/registration/. The DIT web site

will provide you with information essential to the Examinations Process and General Student Information. It is

the responsibility of each student to familiarize themselves with all assessment and exam procedures

and regulations. All necessary information can be found on the DIT website: www.dit.ie

http://www.dit.ie/media/documents/campuslife/plagiarism.doc

http://www.dit.ie/registration

http://www.dit.ie/


40

Pre-Requisite

Module

code(s)

Staff teaching on the Programme


41

Pre-Requisite

Module

code(s)

Name Dr Kevin Byrne

College Arts and Tourism

Staff Grade Lecturer

Present Position Lecturer

Academic Qualifications

Junior Trade Certificate in Lithographic Printing & Platemaking (DOE)

Senior Trade Certificate in Lithographic Printing & Platemaking (DOE)

National Craft Certificate (FÁS)

MBA in Accounting & Finance (DIT)

BA in Management (IMI)

Doctorate in Business Administration

Diploma in Business Studies (IMI)

Certificate in Print Sales and Marketing (BPIF)

Certificate in Quality Assurance (G&G of London)

IRCA (Bywater, UK)

Teaching Experience

DIT Bolton Street: 1998 – Present

Professional Experience

Over 20 year’s industry experience covering a range of roles and responsibilities. Employers

have included:

Dept of Defence, Print Manager | Print Options Ltd, Managing Director

Managing Director, FM2

Brookfield Printing, Quality Manager | Microprint, Production Manager

Publications/Research/Relevant information

Consultancy to industry: 1998 – Present

Minerva Doodle – ‘Irish attitudes and perceptions to e-learning in a vocational environment’,

December 2004.

ESTIIC, Interreg IIIc, ‘Customized Publishing – document of best practice’ December 2007.

ESTIIC, INTERREG IIIc, Solengheim, Germany 2007, Customized Publishing – Creating

alternative strategies for printing and publishing houses.

CRIPREDEE Conference, Kilkenny, 2007, Customized Publishing – Capitalising on

alternative media channels.


42

Pre-Requisite

Module

code(s)

Name Conor Heelan


Staff Grade Assistant Lecturer

Present Position Lecturer in Prepress and Print Media


Senior Trade Certificate Lithographic Printing

Jeb Teaching Diploma

Teaching Experience

Ten years lecturing at third level.


Ten years working in the Print Industry.


43

Pre-Requisite

Module

code(s)

Name Andrew Horan



Present Position Lecturer in Post Press


BSc (Hon) Degree in Print Management (2008).

Front Line Management (1998, IMI).

Negotiation Skills (1999, IBEC)

Senior Trade Cert (1992).

Teaching Experience

4 Years


1989 – 2007 Lithographic Web Press (formally Smurfit Web Press).

1995 – 2007 Bindery Manager


44

Pre-Requisite

Module

code(s)

Name Louise Reddy



Present Position Lecturer in Design and Prepress Technology


Currently completing MA in Teaching and Learning

Post graduate Cert & Dip Teaching and Learning (DIT)

MA in Professional Design Practice (DIT)

BDes in Interactive Media (NCEA)

Diploma in Design Communications NCEA)

Certificate in Printing Technology (NCEA)

Teaching Experience

DIT Bolton Street 1998 – Present

IADT, Dun Laoghaire 1997 – 2003


10 years as a freelance graphic design consultant including professional experience with

Design HQ (clients include Killkenny Design, Crafts Council, IBEC, Merrion Collection)

Vermillion (clients include Gill & Macmillan, BDO, IMMA, ESB Networks)

Image Now (clients include Plaza Hotel, National Treasury Management Agency)

Design Edge (clients include Lever Brothers, Coca Cola)

Publications/Research/Relevant information

Consultancy to industry (skills training) 1998 – Present

“Theories of Learning” joint publication online DIT Level 3


45

Pre-Requisite

Module

code(s)

Module Descriptors


46

Pre-Requisite

Module

code(s)

Module Code Pre-requisite Module codes

Co-Requisite Modules code(s)

ISCED Code

Subject Code

ECTS Credits

NFQ Level (CPD)#

STMG 4005 MGMT 1004 10 10 8

Module Title Strategic Management (part 1 and part 2)

School Responsible: School of Management

Module Overview:

Strategic management is concerned with the overall purpose and direction of the organisation, encompassing the decisions and the decision making processes which direct the nature, scope and competitive position of the enterprise. It is an integrating course emphasising the need for a holistic perspective of the strategic issues confronting the organisation and of the performance implications of the alternative structures and processes available for implementing strategy. Module Aim: This module aims to introduce the participant to the main analytical techniques and conceptual frameworks provided by the strategic management discipline. The practical application of strategic management concepts and theories through case work aims to develop the learner's understanding of the business issues involved in managing organisations, and to develop the participant's analytical skills and decision making ability by integrating the various disciplines and functions studied to date.

Learning Outcomes (LO): (to be numbered) For a 5ECTS module a range of 4-10 LOs is recommended

On Completion of this module, the learner will be able to

1 Demonstrate in-depth knowledge of the concepts and theories underlying the discipline of strategic management and critically evaluate the role of the executive management team in directing the enterprise.

2 Apply analytical tools and techniques available to management for strategic planning and decision making.

3 Conduct investigative group analysis to identify the strategic situations and issues likely to be encountered by management executives in an organisational context.

4 Select and apply the appropriate theoretical frameworks to various business situations and execute an internal or external analysis from an organisational perspective.

5 Critically evaluate the importance and complexities of implementing strategic change in a dynamic environment.

6 Effectively present diagnoses and recommendations to strategic management problems with increased professionalism and coherency both as individuals and collectively within a group.

Indicative Syllabus:

Research and development in the media sector: printing/publishing, graphics, video, sound, multimedia; digital technologies for imaging and printing; printing processes-hybrid technology; new materials and consumables for printing; waterless printing technology.

Learning and Teaching Methods: The teaching style on this course is highly interactive, and learner participation is a critical requirement. The delivery of this module combines formal lectures, class discussion, case study work and problem solving.

Total Teaching Contact Hours 2

Total Self-Directed Learning Hours 3

Module Delivery Duration: Two Semesters


47

Pre-Requisite

Module

code(s)

Assessment

Assessment Type Weighting (%) LO Assessment (No.)

Individual case study

25%

Group case study

25%

20% of the above marks relate to an individual reflective report

Examination 50%

Module Specific Assessment Arrangements (if applicable)

(a) Derogations from General Assessment Regulations N/A

(b)

(c)

Essential Reading: (author, date, title, publisher) Johnson, G, Scholes, K., and R. Whittington (2013) Exploring Strategy Text and Cases 10

th ed,

Prentice Hall. De Wit, B. and R. Meyer (2004) Strategy – Process Content Context: An International Perspective 6

th

ed, Thomson Learning, London. Journals Administrative Science Quarterly Academy of Management Journal Academy of Management Review Harvard Business Review Long Range Planning Strategic Management Journal Supplemental Reading: (author, date, title, publisher) Issued on a class by class basis where necessary

Version No: Amended By

Commencement Date Associated Programme Codes

# Modules that are to be offered as Stand-Alone CPD Programmes must have an NFQ level assigned *Details of the assessment schedule should be contained in the student handbook for the programme stage. Date of Academic Council approval ………………………….


48

Pre-Requisite

Module

code(s)



ISCED Code

Subject Code

ECTS Credits

NFQ Level (CPD)#

MGMT4009 5 5 8

Module Title Quality Management


Module Overview:

The key focus of this module is the tools and techniques that help organisations improve in all aspects of their product services and processes. The activities contained within the module are designed to give students a toolkit of improvement mechanisms for use in a work environment. Module Aim: The aims of the module are to introduce the student to the substantive and procedural aspects of the quality trilogy quality planning, quality control and quality improvement in both manufacturing firm and service firm, and also to develop their skills for the analysis of all the major activity of an organisation; such as activity within the company, supplier-company activity, and company-customer activity; related to achieving customer satisfaction and loyalty. Specifically, the goals are: To evaluate the quality role within an organization and to develop the ability to define and analyse quality problems dealt with by upper management, middle management, and workforce. To provide some concepts for solving quality problem and measuring performance, such as six-sigma, balance scorecard, quality function deployment, process management, and supply chain management. To implement quality strategic as a integral part of the overall strategy plan of an organisation by establishing long-range customer focused goals and defining the approach to meeting those goals. To acquire the theory of process mapping initiatives and experience the complexity of developing quality mapping processes.



1 Critically discuss key theories and concepts within Quality Management.

2 Conduct in-depth analysis of the strategic role of quality management in manufacturing and service organisations.

3 Using advanced skills apply principles studied in a varied range of environments in order to develop appropriate solutions to specified problems.

4 Successfully collaborate and synthesise collective knowledge to develop a strategic Quality Plan for a specified organisation.

5 Demonstrate a critical understanding of techniques and tools to enhance quality management and business process improvement within an organisation, including value analysis; value engineering; balanced scorecard, quality function deployment, Baldridge A

6 Analyse and evaluate technical, management and organisational issues in the implementation of quality management and business improvement programmes.


Introduction to quality: Defining quality; the history and importance of quality; the new approach to quality management; the foundations of total quality management; dimensions of quality; the quality loop; quality characteristics; benefits of quality Total quality management: TQM and traditional management practice; the impact of TQM on management; quality in manufacturing; quality in services; comparison of manufacturing and services systems. Quality and the customer: the importance of a customer focus; understanding customer needs. Measurement techniques for the improvement of quality: Taguchi methods, error proofing; sampling; statistical process control for variables; principles and


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Pre-Requisite

Module

code(s)

benefits of SPC; variation; common and special causes; control of variation; process control. Implementing TQM: corporate culture and organisational change; planning for TQM implementation; the role of employees; creating and sustaining the quality organisation. Quality management systems: quality system auditing; quality system activities; quality system assessment; supplier certification; ISO 9000; ISO 14001; other approaches. Quality improvement techniques and tools: value analysis; value engineering; six-sigma, balance scorecard, quality function deployment, Baldridge Award; balanced scorecard; EFQM model. Quality management and business improvement in practice: case studies in quality management and business improvement. Business process improvement: definitions; Baldridge criteria; flow charting; process mapping; responsibility and accountability. Process improvement model: improvement model (14 steps); description; team charter; implementation checklist; stable vs unstable process; measurement systems; special cause identification; root cause analysis; quality tools deployment.

Learning and Teaching Methods: Formal lectures are supplemented by structured classroom discussions and a series of relatively short group-based exercises. These interactive exercises will serve to re-enforce some of the learning on the module.



Module Delivery Duration: One Semester

Assessment


Examination (in class group case study) 25%

Case Study reflection 15%

Examination (in class case) 50%



(b)

(c)

Essential Reading: (author, date, title, publisher) Evans, James, R., and William, M. Lindsey, (2002) The management and control of quality, South-Western College Publishing. Journals International Journal of Quality and Reliability Management Total Quality Management International Journal of Operations and Production Management Management Decision Long Range Planning Management Science Supply Chain Management: An International Journal International Journal of Physical Distribution & Logistical Management European Journal of Purchasing and Supply Management Web


50

Pre-Requisite

Module

code(s)

http://www.iso.com http://www.deming.org http://www.iiacpii.org Supplemental Reading: (author, date, title, publisher) Issued on a class by class basis where necessary





51

Pre-Requisite

Module

code(s)



ISCED Code

Subject Code

ECTS Credits

NFQ Level (CPD)#

RSRH 4005 5 8

Module Title Research Methods

School Responsible: Dublin School of Creative Arts

Module Overview:

This module introduces the student (‘project researcher’) to practical guidance and a vision of the key issues involved in both technical (non-social – experimental) and social research. It attempts to provide project researchers with the information that needs to be known to enable them successfully complete a dissertation. Module Aim: The aims of this module are to introduce the student to the substantive and procedural aspects of identifying and building quality research topics, developing and achieving research objectives, categorising research and achieving conclusions and recommendations.



1 Skilfully select and apply a set of appropriate criteria to identify value-added research topics within the Printing & Graphic Communications industry.

2 Develop a research objective from a provenance table progressing from Area, Field, and Aspect to Topic.

3 Effectively design a research strategy and provide a rationale appropriate to the research objectives.

4 Critically evaluate and measure the appropriateness of research methods to achieve the research objectives.

5 Interrogate a topic using both field and desk research.

6 Integrate acquired knowledge to evaluate the strengths and weaknesses of completed research in literary form to academic standards of both their own work and that of their peers.

7 Defend the research at a viva with a host organisation and internal and external examiners.


Appreciate the role of research to an industry and acquire the language, the tools and the concepts of research. De-construct successful and unsuccessful dissertations and appraise them against the assessment criteria. Utilising a provenance table - identify industry topics for research through a process of brain-storming, consultation and mind-mapping. Construct a field-map of topics to derive potential research proposals Build a research proposal through a mapping process. Examine all possible research tools against the chosen topic to ascertain the most appropriate tools. Plan and conduct field and desk research and analyse the findings. Cross reference the findings against the research objectives. Construct literary and verbal presentations of the construct and the outcomes of the research.

Learning and Teaching Methods: Formal lectures are supplemented by structured classroom discussion and a series of group exercises, the exercises will then be expanded to industry to identify possible areas for research.




52

Pre-Requisite

Module

code(s)


Assessment


Individual Project 50%

Group Assignment 50%



(b)

(c)

Essential Reading: (author, date, title, publisher) Jankowicz, A.D, (2005) Business Research Projects (4th edition) Thompson Saunders, M, Lewis, P, Thornhill, A, (2007) Research Methods for Business Students (4th Edition) Prentice Hall Somekh, B, Lewin, C, (2005) Research Methods in the Social Sciences, Sage Bryman, A, (2001) Social Research Methods, Oxford Denscombe, M, ((2003) The Good Research Guide, Open University Press Journals Wisker, G, (2001) The Postgraduate Research handbook, Palgrave Study Guides. Supplemental Reading: (author, date, title, publisher) Issued on a class by class basis where necessary





53

Pre-Requisite

Module

code(s)



ISCED Code

Subject Code

ECTS Credits

NFQ Level (CPD)#

ACCT 2012 ACCT 2104 10 8

Module Title Finance


Module Overview:

This course builds on the Financial and Management Accounting modules and introduces the student to the financing and investment decisions made by the management of companies in the pursuit of corporate goals. Module Aim The aim of this module is to enable the student to understand the interface between a company and the financial markets; the influence of the latter on management decisions concerning capital structure, investment appraisal, financial and operational management.



1 Undertake financial planning and financial analysis of businesses; interpret and report on financial plans and performance.

2 Demonstrate a comprehensive understanding of capital investment appraisal techniques and use advanced skills to apply these techniques in case situations.

3 Investigate sources of both long and short-term funding for business.

4 Use advanced analytical skills and techniques to appraise the suitability and mix of each financing element in relation to business needs.

5 Synthesise collective knowledge and collaborate to apply working capital management techniques


Financial Statements Analysis and interpretation of financial statements. Financial Planning and Projected Financial Statements Preparation of projected financial statements – cash flow, profit and loss and balance sheet. Financial risk assessment of projected financial statements Capital Investment Decisions Capital Investment appraisal and decision making process; risk appraisal. Time value of money. Payback, Internal Rate of Return, Discounted Cash Flow, Accounting Rate of Return. Cost of Capital Methods applied to determine the cost of capital; risk and return for providers of capital; mix of long term capital; relevance of cost of capital for investment appraisal Sources of Finance – Equity and non-equity; Factors impacting on knowledge based industries in raising finance; raising finance for business start-up, development finance The various forms of equity ; how equity can be raised; the sources of - Stock Ex Working Capital Management Working Capital cycle; difference between liquidity and profitability; financial techniques for effective working capital management; risk associated with too little working capital.

Learning and Teaching Methods: The module will incorporate a range of learning and teaching methods including: lectures, group work, e-learning, class assignments, class discussions and case studies.




54

Pre-Requisite

Module

code(s)


Assessment


Summative Assessment

70%

Formative Group Assessment with 20% of mark for individual reflective report.

30%



(b)

(c)

Essential Reading: (author, date, title, publisher) Atrill, P (2003) Financial Management for Non-Specialists 3

rd ed, Pearson Education, London.

Journals European Financial Management (658.15) Management Accounting (658.15) Finance (Dublin) (332) Journal of Finance (332) Web http://www.booksites.net/atrill/mclaney http://www.beyondbudgeting.org





55

Pre-Requisite

Module

code(s)



ISCED Code

Subject Code

ECTS Credits

NFQ Level (CPD)#

NTGL 1031 10 10 8

Module Title New Technology (part 1 and part 2)


Module Overview:

Remaining vigilant to the potential of emerging technology and improvements in existing technologies in the media industries are essential. This module exposes participants to new methods and materials used in the conventional and emerging printing processes and analyses their ability to compete in the changing communications industries. Module Aim: The aim of this module is to: Develop learners’ abilities to research and report emerging technologies relevant to the media sector. Explore the Print Media industry as it is now and look at the development of technology in other communication industries.



1 Develop a strategy to stay abreast of major developments in the areas of technology, equipment, management information systems, computer systems and communication systems relevant to the sector.

2 Utilise the research gathered as a foundation for further study and prospective employment in a range of areas within the sector where acquired knowledge and understanding will be applied.

3 Critically discuss the printing media’s role in a changing electronic media environment.

4 Formulate independent judgements as a solutions provider in the analysis and selection of the optimum print media process for any given communications task.


Research and development in the media sector: printing/publishing, graphics, video, sound, multimedia; digital technologies for imaging and printing; printing processes-hybrid technology; new materials and consumables for printing; waterless printing technology.

Learning and Teaching Methods: Delivered using various techniques and a combination of methods including workshop demonstrations, tutorials and industrial visits, coupled with discussion, case-studies, problem based learning techniques. As part of the learners study and research for this module students will visit a modern print media training centre, either at the Heidelberg Print Academy or the Man Roland training centre at Offenbach, Germany.




Assessment



56

Pre-Requisite

Module

code(s)

Presentation of a Group case study 30%

Presentation of a Group Assignment 70%




(b)

(c)

Essential Reading: (author, date, title, publisher) Thompson B, (1998) Printing Materials science and technology, PIRA. Fenton H, (1997) On Demand Printing, GATF. Speirs, H (2000) Introduction to Printing and Finishing, PIRA. Journals International Circle Quarterly Journal Web Appropriate manufacturer and supplier websites. Supplemental Reading: (author, date, title, publisher) Issued on a class by class basis where necessary





57

Pre-Requisite

Module

code(s)



ISCED Code

Subject Code

ECTS Credits

NFQ Level (CPD)#

ENMT 1029 5 8

Module Title Environmental Management


Module Overview:

This module introduces the fundamental principles of environmental management. Module Aim To provide students with a greater understanding and appreciation of the need of both the internal and external environment of the organisation.



1 Critique the theory and practice of Corporate Social Responsibility (CSR).

2 Formulate policy concerning ethical practices.

3 Collaborate and develop a health safety statement, and evaluate the proposals presented by peers.

4 Conduct a hazards audit with particular emphasis to the environment.

5 Investigate health and safety matters in the day-to-day usage of printing inks and associated products used in the industry.

6 Explore the range of EU Directives and how they affect working conditions.

7 Demonstrate a working understanding of the Health Safety and Welfare in Work Act (2006)

8 Analyse and explain the need to comply with current Government legislation.


Current management practices including: Corporate Social Responsibility Ethics and the application of ethical practices EU Directives and how they affect working condition Health and Safety at Work Act (2006) and current Government legislation.

Learning and Teaching Methods: Formal lectures are supplemented by structured classroom discussions and short group-based and personal exercises. In addition, students will be required to plan and carry out a work based learning (WBL) exercise consisting of a hazards audit and developing a full Health and Safety Statement to meet the requirements of Health Safety and Welfare in Work Act (2006).



Module Delivery Duration: One semester

Assessment


30%


58

Pre-Requisite

Module

code(s)

Presentation of Group Project

Presentation of Group Project

70%

20% of above is based on individual reflective piece.



(b)

(c)

Essential Reading: (author, date, title, publisher) Presented in class. Supplemental Reading: (author, date, title, publisher) Issued on a class by class basis where necessary





59

Pre-Requisite

Module

code(s)



ISCED Code

Subject Code

ECTS Credits

NFQ Level (CPD)#

MGMT 1032 5 10 8

Module Title Entrepreneurial Studies


Module Overview:

This module is divided into 2 parts: Part 1 Provides students with the opportunity to explore their potential to start their own business. The module will focus on assessing the ‘entrepreneurial profile’ of the student and identifying their ‘marketable skills’, while encouraging them to address the question: ‘Do I have What it Takes’? Exposing the students to the various Business Models within Entrepreneurship allows them to evaluate the ‘best fit model’ suitable for their own individual style of entrepreneurship. Emphasis will be placed on identifying common mistakes in entrepreneurship and profiling strategies to minimise these mistakes in the event of ‘start-up’. An important component of this section of the module is the devotion to Financial Planning; Preparing a Successful Business Plan and ‘Getting Started’ in the Print & Digital Media industry or in a support segment to the industry. Part 2 Provides the student with the opportunity to examine the concepts of ‘sustainable’ and ‘disruptive’ innovative strategies against a background of the Print & Digital Media industry. Prime time will be spent on research into the causes of success and failure of technological innovation and the dissemination of these causes into Invention (to conceive) and Innovation (to use) categories. In addition, students will seek innovative approaches to Management through the exploration to cutting-edge management philosophies addressing the question: Why companies buzz with innovation and others don’t? This question will be addressed in the context of envisioning, engaging and executing technological and management innovations relevant to the micro, small and medium enterprise and to link up with entrepreneurship in part 1. Module Aim Module aim is to promote awareness about different concepts of entrepreneurship and innovation through discourse and debate.



1 Explore and interrogate a range of entrepreneurial and start-up structures in the Print & Digital Media industry.

2 Conduct a critical in-depth analysis of at least one successful technological and managerial innovation both inside and outside of the Print & Digital Media sectors.

3 Collaborate and synthesise research gathered that examines a range of non-print related technological and management innovations.

4 Formulate an effective strategy to transfer and apply this knowledge successfully to the Print & Digital media sector.

5 Demonstrate initiative and creativity in developing solutions and recommendations for innovation.


Part 1: Within Teams, negotiate a company start-up by choosing a role to play in the company. Research and present to the Team the findings of the selected research brief. Measure the outcome of the research by filtering the findings through selected criteria. Part 2: Negotiate with a Host Company permission to research either a technical or management


60

Pre-Requisite

Module

code(s)

innovation. Conduct research in the Host Company and identify the success and failures of the chosen Innovation. Present the findings to the Host Company in terms of conclusions and recommendations for improvement in the innovation.

Learning and Teaching Methods: The teaching style on this course is highly interactive, and learner participation is a critical requirement. The delivery of this module combines formal lectures, class discussion, case study work and problem solving.



Module Delivery Duration: One semester

Assessment


Group Based Project 30%

Group Based Project 70%




(b)

(c)

Essential Reading: (author, date, title, publisher) Twiss, B (1992) Managing technological innovation, Pitman Publishing. McDonald, M (2000) Marketing plans – how to prepare them, how to use them, Butterworth Heinemann. Hickey, P (1999) Business planning – the timesavers guide to business & marketing planning, Maus. Johnson, M (2008) Smarter consulting, Prentices Hall (Financial Times). Supplemental reading list Fisk, P (2008) Business genius, Capstone. Gratton, L (2007) Hot spots – why some companies buzz with energy and others don’t, Prentice Hall. Foote, CS (2002) The business side of creativity – a complete guide to running a small graphic design or communication business, W. W. Norton & Company, Inc. Lydiate, L (1992) Professional practice in design consultancy, The Design Council. Bennett, M. (1989) Managing Growth, Pitman. Journals Irish Entrepreneur Innovation Harvard Business Review

Supplemental Reading: (author, date, title, publisher) Issued on a class by class basis where necessary


61

Pre-Requisite

Module

code(s)





62

Pre-Requisite

Module

code(s)



ISCED Code

Subject Code

ECTS Credits

NFQ Level (CPD)#

DIST 1993 15 8

Module Title Research Methods


Module Overview:

This module provides participants with the opportunity to conduct research on a chosen topic that is important to them and is relevant to the Print & Digital Media and related industries. Students learn how to develop a research proposal, outlining a plan and schedule which provides them with an appropriate framework to produce a dissertation (approximately 10,000 words) that meets the academic rigor suitable for a BA Hon Degree. During the early stages of the process, emphasis is placed on offering guidance and advice in formulating a research topic. The module provides a broad understanding of research skills, techniques and methodologies that may be utilised in a research project. Participants are also acquainted with available material and resources as well as the criteria that should be adhered to when producing research. Drawing on the academic expertise available in the School Creative Arts, and participants will also be assigned a supervisor who can offer guidance and direction during the research process with feedback given on their first and second drafts. At key points during the two semesters the students are provided with ‘three dissertation weeks’ during which time they can devote all of their class time to their research project. Module Aim The aim of this module is to promote independent research in Print & Digital Media Technology Management and to develop the appropriate skills and knowledge to enable the student to produce an academic dissertation at BA Hon level that places them at the forefront of learning in their chosen field of research.



1 Investigate and formulate a suitable research topic and research question and develop a research proposal.

2 Plan and execute a strategy to manage the complexities associated with an independent research project.

3 Conduct a critically focused literature review from a range of sources.

4 Evaluate potential research methods appropriate to a specific research project and validate suitability and reliability of decisions.

5 Interrogate a topic using both field and desk research.

6 Draw conclusions from the evidence compiled and formulate judgements that enable appropriate recommendations.

7 Write a dissertation investigating or testing a hypothesis from a research proposal that is informed by the forefront of learning in their field of research.

8 Reflect upon and critically evaluate the research process and learning outcomes.


Choosing a Research Topic Developing a Dissertation Proposal Research Skills, using resources, planning and organisation Research Techniques, methods and analysis Conducting a search of relevant literature and producing a Literature Review Writing a Dissertation, required structure and contentions.


63

Pre-Requisite

Module

code(s)

Learning and Teaching Methods: This module uses a mixture of workshops, tutorials, and seminars that focus on supporting dissertation development and include regular direct one-to-one sessions with dissertation supervisors. These sessions take place in the second semester of year 4.

Total Teaching Contact Hours .5



Assessment


Dissertation 90%

Reflective Report

10%



(b)

(c)

Essential Reading: (author, date, title, publisher) Jankowicz, AD (2006) Business research projects, Thompson. Collins, J & Hussey, R (2009) Business research – a practical guide for undergraduate and postgraduate students, Palgrave. Saunders, P et al (2007) Research for business students, Prentice Hall. Anderson J and Poole M(2001) Assignment and thesis writing 4

th ed, Wiley and Sons.

Supplemental reading list Bryman, A (2001) Social research methods, Oxford. Somekh, B & Lewin, C (2005) Research methods in the social sciences, Sage Publications. Denscombe, M (2003) The good research guide, Open University Press. Wisker, G, (2001) The Postgraduate Research handbook, Palgrave Study Guides. Supplemental Reading: (author, date, title, publisher) Issued on a class by class basis where necessary




ba (hon) print media management & technology year 4...ba print media management & technology...

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