IIBA® Brussels Chapter event

BA: An eclectic approach, for different results

October 18 2016

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Agenda

18:00 Welcome

19:00 IIBA certification news

19:15 BA: An eclectic approach,

for different results

20:00 Discussion panel

20:30 Networking drink

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with a special thanks to …

our sponsors

our speaker

International Institute of Business Analysis™ (IIBA®)IIBA Brussels Chapter Event

CertificationNews

October 18, 2016

Click to edit Master title styleIIBA Entry level Certifiaction

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Click to edit Master title styleIIBA Entry level Certifiaction

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Click to edit Master title styleIIBA Entry level Certifiaction

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Click to edit Master title styleIIBA Entry level Certifiaction

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Click to edit Master title styleIIBA ECBA: Target Audience

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Individuals entering the BA profession:

Students enrolled in BA academic programs

New graduates

Professionals transitioning careers

Functional managers who are not BAs but manage them

Click to edit Master title styleIIBA ECBA: Eligiblility Requirements

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No previous BA work experience required

21 hours of professional development in the last 4 years

Agreement with the ECBA™ Code of Conduct.

Click to edit Master title styleIIBA ECBA: Exam

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The ECBA exam is a live web delivered exam that requires a desktop or laptop, a working webcam, and microphone.

The ECBA™ exam is 1 hour long

Consists of 50 multiple choice questions

It is competency-based aligned to BABOK® Guide Version 3.

Click to edit Master title styleECBA Exam Blue Print

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Click to edit Master title styleECBA Exam Fees

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Click to edit Master title styleECBA Q&A

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Incremental change comes from Technology

Breakthrough change from People

?

By K. Detaellenaere

Business Analysis

An eclectic approach for different results

Consultant with a passion for people

When did you

WoW your customer?

Business analysis

Business Analysis is the practice of enabling change in an organizational context, by defining needs and recommending solutions that deliver

value to stakeholders.

Who is your stakeholder?

What do you DO

– IT business analyst

– Business process analyst

– Requirements engineer

– Business system analyst

– …....

ExecutionIdeaBusiness

case

When do you get involved?

Let’s talk about YOUR skills

Domain expertise

Soft skills

Facilitation

Modeling

Communication

Critical thinking

Problem solving

Documentation

About My Project

My case• New website for a new service

• Insurance industry

• The BC promised very nice revenue (+ 200K per year)

• BC was approved, budgets available Execution

It sounded great…. but

I didn’t believe the numbersI was lost in space....

Let’s create

Added value

Sub

goalEnabler

Feature

Goal

Sub

goalEnabler

Feature

Feature

Feature

Added value: the benefit map

My benefit map

Innovation canvas

mkt

cc

legal

sales

bus

mktmkt

cc

Problem definition

• Desk research

• Involve other departments

• Ask the consumer:

– Internal surveys/External surveys

• Dare to reach conclusions….(probably you already

have more objective data than available in any BC)

The consumer barometer

My benefit map

Goal1:create

markettranspareny

Giveacompleteoverviewofall

insurancecomp,with+and-

Explaindifferentoptions(products)

andexplainwhytheyare(not)needed

Fitinsurancecomp./productswith

consumerneeds(qualitative)

Giveaviewonpricesofinsurance

products

Goal2:buildtrust(in

onlineinsurance,in

TAasafacilitator)

Listentotheconsumerandtryto

answertheirquestions

Supportconsumerstochoosebest

productforthem,andafterswitch

Lobbyforbetterconditionsforyoung

andolddrivers

Goal3:generate

revenue

Obtainafeeforfacilitatingswitches

Convertconsumers

Retainmembers

Website:Explainclearlywhatproductsexistand

whentobuythem,ornot.

ServiceSelector:Analyzefrequentlyall

companies/products+giveadetailedview,

consideringconsumerneeds.Fitproductsto

consumerneeds.Becomplete.

Getfrequentlypricesforatleastdirect

insurancecomp+banks,asthiscanbe

automated(kindofcrawler).Focusalsoon

promotions.

Givepossibilitytosignonforalert(4monthsup

frontofrenewaldate)

Givepossibilitytocallsupport

Providetopclassservice

Consumerneeds:

segmentation,personae,

customerjourneys

Makeavideoandshareonsocialmedia

Only18%thinkshiscurrentpriceisnot

correct.26%hasnoclue

60%never(triedto)switchcompany

Carinsurancesbecome

cheaperthankstoTAA

Mostcontractsarestill

boughtoffline(60%).

It’seasytoswitchonline

Let’s talk about YOUR skills

Domain expertise

Soft skills

Facilitation

Modeling

Communication

Critical thinking

Problem solving

Documentation

Try it out

Cheap Quick Prototype

Renders….

Get in touch with your customers

Try it out

Consumer journeys

Get in touch with your customers

Try it out

Create (interactive) mockups

Get in touch with your customers

Try it out

Create (interactive) mockups

Test it

Let’s talk about YOUR skills

Domain expertise

Soft skills

Facilitation

Modeling

Communication

Critical thinking

Problem solving

Documentation

I think you can now

Start your project!

Build it….

Win – win - win

Your customerBetter BC – Higher Success Rate – More Revenue

The consumerProducts that answer a real need

YouFun – Added Value – Central role in the company

What do you DO

– IT business analyst

– Business process analyst

– Requirements engineer

– Business system analyst

– …....

– Business advisor