ฺba 700 "มุมมองนักบริหาร"
DESCRIPTION
การจัดการ:มุมมองนักบริหาร Management : Perspectives for ManagersTRANSCRIPT
l fll5U~~15Ul~tt~Ut~~~~t~UHl (Walk Around Management)
l nl5U’s~l5JluuUU~u~~~~~~~~~~~~a~ (Tight-loose management)
0 lrriuun”nl5u3nl5u1u~fl~~fll~~~~
l Empowerment NKd~l~fll5fi’nfll5~&~ : %a~~lL’iblUlRGl
l ~~~ttn"aQUfll5~~nl5t~u~~~l~t~~t~~~ (Total Quality Management:TQM)
0 nl5l~~uu~5~~n~t~~flal~t~~t~~ (Benchmarking)
0 Benchmarking :nlut~on~nriaauw'Ufvl5
l Benchmarking :muthi6wiaoun15d%d~U~1U~n15~5ii~(1)
l Benchmarking :nlUlbon'tnbianUnl5~~U~~U~U~nl5~5~~ (2)
l Benchmarking :nlUtA"on~nM'aoUnl5~5'u~qUoUR'nl5g5~il(3)
l Benchmarking :nlutflon'ln~~ounl5~~u~~u~u~nl5~5~~ (4)
l Benchmarking :nlutkNihkEIunl5d~ud~u~u~nl5q5~~(5)
l Benchmarking :nlUt5ion'tnrianUnl5~~~~U~U~nl5~5~~ (6)
l Benchmarking : nlUl~Qn~n~~Qunl5~~U~~UQU~nl5~5~~ (7)
l Benchmarking :nlUtR"antnu'aoUnl5~~U~~U~u~nl5~5~~ (8)
l tR~~~Unl5t~f~U~5:~n~l~ORalUt~Ut~R (Benchmarking)
l ~l5U~~l5l~8fl?lu~~~~~lu~55~ (Creative Thinking)
l un~uu~~~s'u~lnnl5~s'ua~aulnouA'nl5 (Downsizing)(l)
l Unt~uM~Ttili'uolnnl5~s'uAnau7nnJA'nl5 (Downsizing)(2)
l Un~uu~r~~Uillnn75~~U~~~~l~~U~nl5 (Downsizing) (3)
l U~t~~~n"~~~U~lnnl5~~U~~~~l~~U~nl5 (Downsizing)(4)
l Unl~~~nd~~~U~lnnl5~~U~~~~l~Qu~nl5 (Downsizing) (5)
50 DA700
Share of companies using :
TRACKING CUSTOMER SATISFACTIONI
I I
ENCOURAGING EMPLOYEE INVOLVEMENT
I I ‘I
QUALITY BROADLY DEFINED FROM CUSTOMERS’ PERSPECTIVE
I IUSING COMPETITIVE BENCHMARKING
I I I IENGAGING IN SUPPLIER PARTNERSHIPS
I I I ITIME-BASED COMPETITION
I I I I
SELF-MANAGED WORK TEAMS
I
Percent of 250 Companies Surveyed
Source : Keith H.Hammonds and Gail DeGeorge, “Where Did They Go Wrong?“,
Business Week (Special Quality Issue, 1991), 34-38
fl~ff6wwipk : 10 &bvla4 2539
98 BA 700
- aniwnisTmfl14 t-muim~u61 nimam aba=W41~=AalM’d”lMl~~~~fl~~~~~~
(Management, Production, Marketing, Skills of the Host Country)
- flai~a&?4uiu aaR~~fl~niw4llnanl~~l~~~~l (Target Market and Sales
Potential)
BA 700
83
86
89
93
96
99
101
105
108
111
114
117
121
124
127
131
1 3 4
1 3 6
1 3 9
1 4 1
144
1 4 7
1 5 0
1 5 3
(21
227
230
232
235
238
240
244
247
251*
255
258
261
263
265
267
269
272
275
277
280
283
286
290
293
(4)
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Charles W.L. HilVGareth R. Jones, Strategic Management : An Integrated
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BA 700
D.C. Hambrick and S.M. Schecter, “Turnaround Strategies for Mature Industrial-
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404 BA700
Fred Luthans, Organizational Behavior, 7’ Edition, McGraw-Hill, Inc., New York,
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EA700 405
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406 BA700
Michael E. Porter, “The Competitive Advantage of Nations,” Harvard Busmess
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BA700 407
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408 BA700
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BA700 409
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410 BA 700