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การจัดการ:มุมมองนักบริหาร Management : Perspectives for Managers

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Management : Perspectives for Managers

BA 700

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Federal Express

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l nl5U’s~l5JluuUU~u~~~~~~~~~~~~a~ (Tight-loose management)

0 lrriuun”nl5u3nl5u1u~fl~~fll~~~~

l Empowerment NKd~l~fll5fi’nfll5~&~ : %a~~lL’iblUlRGl

l ~~~ttn"aQUfll5~~nl5t~u~~~l~t~~t~~~ (Total Quality Management:TQM)

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0 Benchmarking :nlut~on~nriaauw'Ufvl5

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l Benchmarking : nlUl~Qn~n~~Qunl5~~U~~UQU~nl5~5~~ (7)

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l tR~~~Unl5t~f~U~5:~n~l~ORalUt~Ut~R (Benchmarking)

l ~l5U~~l5l~8fl?lu~~~~~lu~55~ (Creative Thinking)

l un~uu~~~s'u~lnnl5~s'ua~aulnouA'nl5 (Downsizing)(l)

l Unt~uM~Ttili'uolnnl5~s'uAnau7nnJA'nl5 (Downsizing)(2)

l Un~uu~r~~Uillnn75~~U~~~~l~~U~nl5 (Downsizing) (3)

l U~t~~~n"~~~U~lnnl5~~U~~~~l~~U~nl5 (Downsizing)(4)

l Unl~~~nd~~~U~lnnl5~~U~~~~l~Qu~nl5 (Downsizing) (5)

50 DA700

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Share of companies using :

TRACKING CUSTOMER SATISFACTIONI

I I

ENCOURAGING EMPLOYEE INVOLVEMENT

I I ‘I

QUALITY BROADLY DEFINED FROM CUSTOMERS’ PERSPECTIVE

I IUSING COMPETITIVE BENCHMARKING

I I I IENGAGING IN SUPPLIER PARTNERSHIPS

I I I ITIME-BASED COMPETITION

I I I I

SELF-MANAGED WORK TEAMS

I

Percent of 250 Companies Surveyed

Source : Keith H.Hammonds and Gail DeGeorge, “Where Did They Go Wrong?“,

Business Week (Special Quality Issue, 1991), 34-38

fl~ff6wwipk : 10 &bvla4 2539

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.

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1 1 4 BA 700

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118 BA 700

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120 BA 700

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162 BA700

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164 BA 700

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fl~fflnwi@% : 15 !fi=flflE/ 2538

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fl~mV@k~: 19 W9b7%7luu 2538

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1 8 8 BA 700

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l d5:alnsi~olQ~LLGi 15&&J

&I : Deemar Media Index 1993.

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- aniwnisTmfl14 t-muim~u61 nimam aba=W41~=AalM’d”lMl~~~~fl~~~~~~

(Management, Production, Marketing, Skills of the Host Country)

- flai~a&?4uiu aaR~~fl~niw4llnanl~~l~~~~l (Target Market and Sales

Potential)

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(4)

(5)

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(6)

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